Contextual Customer Insights

Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the Gallup...

“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes...

Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re...

So you want to be a successful product marketer. There’s no one size fits all answer. Because a product marketer figures out how to promote and sell a specific product, your job will change drastically if you change companies (every product has its own niche). It might even change drastically within the same company. Think...

This is a guest post by Kaleigh Moore from BigCommerce. Kaleigh Moore is a writer at BigCommerce and founder of Lumen Ventures, which helps to educate online sellers on how to grow their businesses across the web. She’s a longtime entrepreneur, who’s run profitable businesses with zero paid advertising. She focuses on influencer marketing strategies...

Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up...

Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms, and they can grow businesses too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and...