Qualaroo Blog - User Research and Customer Feedback Trends

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Opticon Conference 2016

We had a blast at the Opticon Conference last week absorbing as much as we could and running into our awesome customers like Rise, Hootsuite, and One Medical. Cheers to a day filled with invaluable insights, stellar speakers, and a phenomenal turnout at the Drink Up we hosted with our buddies at Heap! Here’s Team Qualaroo...

The Qualaroo Guide to Product/Market Fit

Updated as of May 18, 2018 Before Instagram was Instagram, the billion dollar photo sharing app, it was Burbn, a check-in app crammed full of useless features. Users weren’t checking in, but they were using it to share photos with their friends. So the founders, Kevin Systrom and Mike Krieger, started asking why. They went...

Customer Feedback for Rookies: How to Get Started with Qualaroo

Any startup founder worth their salt knows you can’t build a successful business in a vacuum. If you aren’t talking to your customers, you’ll have no idea how to build something they’ll actually use, or the best way to distribute it to them. But collecting customer feedback can feel overwhelming. Where do you even start?...

Hint: Your Leads are on Mobile. Call to Action and Lead Generation Forms Mobile Release

Hey Qualaroo’ers! We’re on a tear on mobile insights. We are currently beta testing our iOS native surveys, drop us a line if you are interesting in a trial. Now we’ve added call to action links and lead generation forms to both mobile browser and native iOS platforms. Now when an interested customer hears about...

Hiten Shah: Stay Data-Informed to Build Something Customers Want

This article comes excerpted from Hiten Shah’s soon-to-be-released book: 5 Habits to Building Better Products Faster. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, KISSmetrics, and now Quick Sprout. Each of these companies used content marketing to drive the lion’s share of growth. Sign up for Hiten’s...

Landing Page Questionnaire: 5 High-Impact Questions

This guest post was written by Kevin Ho. Kevin is a Content Marketer at Wishpond specializing in Marketing Automation, Lead Nurturing, and Conversion Rate Optimization. Follow him on Twitter @mayoshrimp What’s the purpose of your landing page? Why did you build it? Hopefully, you quickly answered “to drive users towards a single conversion goal.” That...

Gumtree and Qualaroo For The Win

Not so long ago, Gumtree (an eBay company) had a hurdle. They were a dynamic website with a diverse and nuanced customer base. Gumtree’s customers’ desires encompassed industries ranging from goods for sale to cars, to real estate. As Gumtree grew they also needed to scale their feedback to match this diverse, growing customer base...

Aaron Ross: How to Short Circuit Lead Generation with Qualaroo

This guest post comes from Aaron Ross, author of the award-winning, bestselling book Predictable Revenue. It originally ran on his blog. Sales revenue keeps your SaaS business afloat, but it can’t be the only metric you track. Sales data only looks backwards at deals you’ve already closed, giving little indication of what’s to come. But Lead...

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Kangaroos Loose in Barcelona: Mircoconf Europe 2016

When we were presented with the opportunity to support budding entrepreneurs…in BARCELONA…we jumped at the opportunity. Mircroconf Europe delivered with its usual gems of startup wisdom from both down-to-earth presentations and enthusiastic chats with others. Meeting new folks, along with the usual suspects, reminded us of our roots. As a sponsor, we couldn’t be prouder...

Why Negative Feedback is the Holy Grail of NPS

Net Promoter Score (NPS) is an incredibly versatile customer success metric. People are always finding new ways to get more mileage out of it. But we have to disagree with this author’s advice to never survey customers who might be unhappy. He thinks it reinforces their negative opinions and compels them to follow through on...

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