Qualaroo vs. VWO

Learn why UX and product teams choose Qualaroo over VWO.

When evaluating Qualaroo vs. VWO, teams choose Qualaroo for laser-focused user research with no code required.

Qualaroo vs. Hotjar: screen caps fo Qualaroo's dashboard.

Qualaroo is the only user research tool built for UX designers and Product Managers.

Streamline the user research process and design products people love.

UX and product experts from leading companies use the Qualaroo Nudge to better understand their users.

Example of a Qualaroo Nudge asking a user research question.

User research (practically) anywhere is possible with Nudge for Prototypes.

Using Nudge for Prototypes, collect user insights on prototypes with InVision, Marvel, Figma, AdobeXD, Axure, and custom URLs. Nudge for Prototypes is also compatible with (most) public URLs – so you can even use it to conduct competitive research.

Qualaroo vs. Hotjar depiction of persona targeting capabilities.

Granular insights with advanced persona targeting.

Laser-focused insights are easy when you can target your questions based on custom properties. If you can track it on your site, you can use it to target your questions. 
Learn more about Qualaroo features here.

Qualaroo vs. VWO

ALWAYS:
  • Unlimited Surveys
  • Unlimited Responses
  • Unlimited seats
Pricing
Pricing

Based on actual nudge views

Pricing

Based on total site traffic, regardless of views

Behavioral Targeting
Behavioral Targeting

Yes

Behavioral Targeting

Yes

Persona or custom property targeting
Persona or custom property targeting

Yes

Persona or custom property targeting

No

Sentiment Analysis offering
Sentiment Analysis offering

Yes

Sentiment Analysis offering

No

Installation
Installation

1 time JavaScript code implementation

Installation

1 time JavaScript code implementation

Word clouds and response visualizations
Word clouds and response visualizations

Yes

Word clouds and response visualizations

No

Targeting
Targeting

Custom targeting on any property you can track on-site

Targeting

Target based on URLs/on-page behavior

Email surveys
Email surveys

Yes

Email surveys

No

Website surveys
Website surveys

Yes

Website surveys

Yes

Mobile surveys
Mobile surveys

Yes

Mobile surveys

Yes

SDK surveys
SDK surveys

Yes

SDK surveys

No data

Prototypes
Prototypes

Yes

Prototypes

No

Native design/brand customization
Native design/brand customization

Yes

Native design/brand customization

Yes

CSV Export
CSV Export

Yes

CSV Export

Yes

CTA Function
CTA Function

Yes

CTA Function

No

NPS
NPS

Yes

NPS

Yes

Multi-language
Multi-language

Yes

Multi-language

Yes

Reporting API
Reporting API

Yes

Reporting API

Yes

Free Trial
Free Trial

14 days

Free Trial

30 days

Logic branching
Logic branching

Yes

Logic branching

Yes

Real-time data
Real-time data

Yes

Real-time data

Yes

User-testing recruitment
User-testing recruitment

Yes

User-testing recruitment

Yes

Time-based questions
Time-based questions

Yes

Time-based questions

Yes

Event-based questions
Event-based questions

Yes

Event-based questions

Yes

Multiple question types
Multiple question types

Yes

Multiple question types

Yes

Response rate
Response rate

Yes

Response rate

Yes

Plan types
Plan types

Quarterly, Annually commitments + monthly billing available

Plan types

Monthly

Real-time chat support
Real-time chat support

Yes

Real-time chat support

Yes

Phone support
Phone support

Yes

Phone support

Yes

Email support
Email support

Yes

Email support

Yes

Email reports/notifications
Email reports/notifications

Yes

Email reports/notifications

Yes

ALWAYS:
  • Unlimited Surveys
  • Unlimited Responses
  • Unlimited seats
Pricing

Based on actual nudge views

Behavioral Targeting

Yes

Persona or custom property targeting

Yes

Sentiment Analysis offering

Yes

Installation

1 time JavaScript code implementation

Word clouds and response visualizations

Yes

Targeting

Custom targeting on any property you can track on-site

Email surveys

Yes

Website surveys

Yes

Mobile surveys

Yes

SDK surveys

Yes

Prototypes

Yes

Native design/brand customization

Yes

CSV Export

Yes

CTA Function

Yes

NPS

Yes

Multi-language

Yes

Reporting API

Yes

Free Trial

14 days

Logic branching

Yes

Real-time data

Yes

User-testing recruitment

Yes

Time-based questions

Yes

Event-based questions

Yes

Multiple question types

Yes

Response rate

Yes

Plan types

Quarterly, Annually commitments + monthly billing available

Real-time chat support

Yes

Phone support

Yes

Email support

Yes

Email reports/notifications

Yes

Pricing

Based on total site traffic, regardless of views

Behavioral Targeting

Yes

Persona or custom property targeting

No

Sentiment Analysis offering

No

Installation

1 time JavaScript code implementation

Word clouds and response visualizations

No

Targeting

Target based on URLs/on-page behavior

Email surveys

No

Website surveys

Yes

Mobile surveys

Yes

SDK surveys

No data

Prototypes

No

Native design/brand customization

Yes

CSV Export

Yes

CTA Function

No

NPS

Yes

Multi-language

Yes

Reporting API

Yes

Free Trial

30 days

Logic branching

Yes

Real-time data

Yes

User-testing recruitment

Yes

Time-based questions

Yes

Event-based questions

Yes

Multiple question types

Yes

Response rate

Yes

Plan types

Monthly

Real-time chat support

Yes

Phone support

Yes

Email support

Yes

Email reports/notifications

Yes

Illustration of a person thinking about a survey question.

The user insights you need, simplified.

Get meeting-ready insights with our reporting dashboard featuring word clouds and Sentiment Analysis. No need to spend time trying to make sense of your responses when Qualaroo will do the heavy lifting for you.

We integrate with:

InVision- Marvel – Figma – AdobeXD – Axure
FullStory – SessionCam – Optimizely
Segment – Slack – Zapier – Tableau
Google Tag Manager – Google Analytics
Adobe Dynamic Tag Manager – Adobe Analytics

The logos of tools that Qualaroo integrates with.

Qualaroo allows us to connect with our customers’ questions directly and almost effortlessly…. In less than 5 minutes, teams can go from having almost entirely opinion-backed ideas to having ones that are data-backed by targeted customer feedback.

Laura Schaffer
Product Manager for Twilio’s
Experimentation Platform

We’ve used Qualaroo to ask students to rate the quality of these machine-translated captions and provide suggestions for improvement. From the responses, we’ve been able to make product optimizations that improve the caption editing capabilities for instructors.

Claire Menke
Director of UX Research for Udemy

Marketing Earth Class Mail depends on understanding how customers are actually using our product. We need to align how we think they’re using it with the reality.

Matthew Goldman Director of Marketing at Earth Class Mail

Ready to try Qualaroo?

Now that you’ve evaluated Qualaroo vs. VWO, let’s talk!