Contextual Customer Insights

With the explosion of content marketing in recent years, it’s not surprising that inbound marketers are realizing the importance of creating interesting content that appeals to their target market. However, most are falling short in using that content to drive measurable interest in their core offering. Are you caught in the trap of creating more...

When first reading the news that Google was going to keep secure all search activity (except for AdWords), I immediately thought of sending out a mass email to Silicon Valley based marketers to go rioting on the grounds of Google’s Headquarters. Ok – maybe not that extreme, but I’m sure I share the sentiments of...

Love it or Hate it? This is the question we asked new users of IPhone’s iOS 7 software over the weekend. With droves of people standing outside retailers for hours worldwide this past Friday for the new iPhone, it’s easy to miss the more pervasive story – millions of existing iPhone users essentially have brand...

In April of this year, Mozilla Slovenia set off to improve the conversion rate of their website. The goal of the redesign was to modernize the site’s look and feel, make the site responsive, and clean up the information architecture, all leading to improved conversion rates. The team wanted to ensure that the redesign addressed...

With Qualaroo Convert, website owners can use Nudges to intelligently improve conversion from any page and drive visitors to lead capture forms and more.

When a customer puts the Qualaroo survey or nudge on their site, it looks like they are running, well… a Qualaroo product on their site!  For many websites, especially the ones undergoing rapid changes, having our basic insights and conversion unit, captured below, has been perfectly acceptable, even though the unit’s basic appearance did not resemble...

Qualaroo now makes it easy to create great looking lead gen forms and insert them anywhere in a Nudge.  While many of our customers have used Qualaroo to generate leads in the past, most of those programs were limited to collecting an email address. The new Qualaroo lead gen form allows you to easily add...