Collect, sort and share customer feedback with relevant teams (or specific people like HODs) through one versatile customer experience management software. It’s difficult to handle customer experience (CX) issues coming from multiple sources like online surveys, live chat, emails and even social media. Online customer experience management brings it all together, letting you deal with it as a collective organization rather than as disconnected teams. Customer experience software also allows for a consistent handling of customers no matter which channel they use to interact with your brand. This is the very definition of customer experience management (CEM).
Having ongoing consumer input and feedback is paramount. Today I might ask them for feedback on the new site experience, tomorrow I want to talk about what the customer is searching for and days later I can ask how their ordering experience was. That variety and the quick pulses help us enormously.
We used the data to develop and completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.
To expand to an ever-evolving market like Twilio’s, you need to work quickly to stay in tune with the challenges customers face – both the ones they face today and the ones they will face tomorrow. Customer discovery efforts are critical. How do you best put yourself in the customer’s shoes, and do so in a way that is efficient and easy to do at all stages of product development?