Stare at data analytics until your eyes go blurry, but the best marketers know that numbers tell just part of the story.
Without feedback from customers, you’re making educated guesses about what customers want at best and making wrong assumptions at worst.
Ask your website visitors who they are, what they’re looking for, or why they’re not quite ready to buy, and any other questions you need answered while you are figuring out how to improve conversion rate.
These ‘context-sensitive’ surveys are an excellent way to understand what visitors need and what they can or can’t find as they shop.
Before you move on to learn who and when to survey, be crystal clear of your objectives.
Udemy uses Qualaroo to rate the quality of their machine-translated captions, attribute their traffic, and more.Read case study
A look into Twilio’s process for studying customers that empowers teams to deliver products and experiences that are data-proven.Read case study
Great Schools uses Qualaroo for information-gathering as an efficient, effective way to be more successful with their grant money.Read case study
With detailed feedback from your onsite surveys, start optimizing your site in areas that you know will move the needle.
Rather than guessing what to test next, your visitor feedback can guide conversion rate optimization A/B testing to improve the areas that matter most to your visitors.