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The easiest way to collect app feedback is via app feedback software. Just place an in-app survey form that asks questions that matter at the right time to learn about the app's usability and design. With an unobtrusive survey form, you can get specific feedback while the customer is using the app. Now, you only need to filter the right data and analyze it to learn how to reduce app abandonment and increase engagement. Read this quick guide to understand How to Collect In-App Feedback.
The major difference is in the context of collecting customer feedback. While email feedback is sent for the customer to respond to after their visit is over, app feedback prompts the user to share their thoughts while they are within the app. To know more, check out this Comprehensive Guide to User Feedback.