Contextual Customer Insights

Popular Articles

How to Collect and Benefit From In-App Feedback

How to Collect and Benefit From In-App Feedback

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
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What Is Customer Feedback Software and How to Choose the Best One

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...
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How to Improve E-Learning Tools With Feedback

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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How To Measure Customer Satisfaction In Context

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...
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Never Ask the Wrong Question Again With Templates by Qualaroo

Never Ask the Wrong Question Again With Templates by Qualaroo

Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever.  A Baseline for All Your Future Nudges  Templates by Qualaroo is a brand new way to create Nudges. Rather than starting from a blank screen, you can start off with question sets...
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Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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A Beginner’s Guide to Guerrilla User Research

A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions  Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat.  When describing guerrilla user research in her book, UX Strategy: How to...
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Collect User Insights (Practically) Anywhere with Nudge for Prototypes

Collect User Insights (Practically) Anywhere with Nudge for Prototypes

This post was written by Paulina Wójciak, CEO Qualaroo UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the...
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