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5 Key UX Metrics & 8 KPIs to Measure User Experience

5 Key UX Metrics & 8 KPIs to Measure User Experience

Imagine turning every dollar invested into $100—that’s the power of user experience. Studies have shown that every $1 invested in user experience (UX) returns $100 (ROI = 9,900%). With soaring customer expectations, a seamless and engaging UX is no longer a luxury but a necessity. As Steve Jobs aptly stated, “Design is not just what...
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11 Best Exit-Intent Popup Tools to Increase conversion In 2025

11 Best Exit-Intent Popup Tools to Increase conversion In 2025

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business. But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your...
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