Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
Using Qualaroo to Prioritize and Launch New Features

Using Qualaroo to Prioritize and Launch New Features

Successful companies are constantly trying to help customers get more value from their product.  This requires both adding new features to a product and helping customer discover and understand the features that already exist. Prioritize feature development When launching new features it is important to actually introduce ones that matter to your customers.  Most of...
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3 Ways to Use the New Qualaroo Chat Integrations

3 Ways to Use the New Qualaroo Chat Integrations

UPDATE 4-15-13: Qualaroo now integrates with LiveChat too. UPDATE 3-26-13: Qualaroo now integrates with SnapEngage too. We’re excited to announce the availability of live chat integrations with Qualaroo.  We now make it possible to channel very specific user types into live chat sessions using either Olark or ZopIM. Here are three ways you can benefit...
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New Qualaroo Editor Supports Better Surveys and Targeted Calls to Action

New Qualaroo Editor Supports Better Surveys and Targeted Calls to Action

Our vision for Qualaroo has always been to build a powerful solution that goes beyond just insights to actually helping you improve the visitor’s experience and your results in real time. The release of our new editor goes a long way towards realizing this vision. Question Branching – The right follow up question is usually...
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How Segment.io Helped Qualaroo Integrate With Over 20 Analytics Products in One Day

The proliferation of marketing tools in recent years has been a mixed blessing for marketers.  On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other.  While this is frustrating for marketers, it’s also a missed opportunity for the...
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How to Target Qualaroo to URLs Containing Complex Paths and Query Strings

Our customers often tell us that the ability to target the right customer in the right context is one of the things they value most about Qualaroo.  Generally, URL targeting is one of our simplest forms of targeting we offer.  It lets you quickly and easily configure on which page of your site your survey or...
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The Online Marketing Arms Race

Online marketing was pretty easy when I first started doing it in 1996.  It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process.  Considering that there was less than $20 per year competing for the attention...
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How To Use Qualaroo and Optimizely Together

How To Use Qualaroo and Optimizely Together

We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates.  In fact, the two tools become even more powerful when you use them together.  Many of our customers use Qualaroo to identify...
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Rebirth of the Developer

In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’.  It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages.  I...
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BUX Meets Qualaroo: Optimization and Usability

A Better User Experience Blog (BUX) recently featured Qualaroo’s CEO, Sean Ellis, in a podcast about how to use qualitative insights to improve website usability and conversion rates.   This podcast will give you several ideas for getting the most out of Qualaroo and offers great tips on usability in general. Listen to the full podcast...
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