Qualaroo Blog - User Research and Customer Feedback Trends

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness. Yet, getting proper feedback...

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...

Never Ask the Wrong Question Again With Templates by Qualaroo

Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever. A Baseline for All Your Future Nudges Templates by Qualaroo is a brand new way to create Nudges. Rather than starting from a blank screen, you can start off with question sets...

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.

The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.

A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat. When describing guerrilla user research in her book, UX Strategy: How to...

Collect User Insights (Practically) Anywhere with Nudge for Prototypes

This post was written by Paulina Wójciak, CEO Qualaroo UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the...

UX Designers: Use These Terms When Defending Your Design Decisions to Stakeholders

As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines. Every team...

Getting Executive Buy-In For Your User Research Tool

Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle. So if you are a UX professional or product manager, and it feels that your projects are constantly getting sidelined,...

Qualitative Data: The Great Lost Metric For SaaS Companies

This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...

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