Contextual Customer Insights

Do you know what ‘Bad UX’ looks like?  If not, a simple search on Twitter will get you loads of tweets from frustrated customers, begging for a resolution for their bad experience. For example, the user below shares their flawed UX with a tool named Opensea, a leading NFT marketplace.  There’s too much back and...

Users are at the heart of what all businesses do. If you don’t understand who they are and what they care about, creating solutions or anything of value for them becomes difficult if not impossible. That’s why Qualaroo is dedicated to collecting and analyzing user insights across a number of platforms. At the same time,...

Last week we sat down with our friends at ProfitWell (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team’s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits. If you weren’t able to tune in, don’t worry! Keep reading for the webinar...

This article was contributed by Matthew Barber, Account Executive at Qualaroo. Recently, I found myself grasping at straws trying to re-engage sales opportunities that went silent on me. The majority of the time I’m able to schedule follow up meetings on the first calls with my clients. However, there’s always the occasional slippery prospect that...

For many software-as-a-service (SaaS) companies, the homepage is a major contributor to closing sales. It must demonstrate your value, stand out from the pack and ultimately convert prospects into customers. That being said, homepage copy is arguably the most important factor in any SaaS website. To help you put your best foot forward, we’re sharing...

When researching the user experience, there’s a lot to consider. Getting into the mind of your user is no small task, but it can reap great rewards. From creating a seamless web or mobile experience to better understanding how to market your products or services, user experience research is key to knowing how to provide...

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a...

Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions. We’ve broken up...

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of...