Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide

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3 Ways Online Fashion Retailer Missguided Utilizes Consumer Feedback

Fashion is an industry built on user feedback—one day you’re in and the next you’re out. We were interested in seeing how Missguided, an Ecommerce store specializing in women’s on-trend clothing, implemented a user feedback program to remain at the top of the game. Here are three insights from Will Brooks, the lead analyst on...
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Why User Feedback Should Be a Part of Your Marketing Stack

Why User Feedback Should Be a Part of Your Marketing Stack

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of...
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Think Like a Customer with These Simple Frameworks

When you work on your product every day, it’s easy to design for a better product, not necessarily a better user experience. There are many dangerous assumptions lurking around our natural human tendencies to believe that what is good for us is good for the customer. But how does a company go about getting into...
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How to Gather Feedback Without Distracting the User Experience

How to Gather Feedback Without Distracting the User Experience

Survey fatigue is real, but the deeper problem is interruption cost. Every feedback prompt you show a user carries a cognitive price: it pulls their attention away from the task they came to complete, forces them to context-switch, and asks them to evaluate an experience they may still be in the middle of having. The...
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The Benefits of Running your Net Promoter Score Program Onsite vs. Email

The Benefits of Running your Net Promoter Score Program Onsite vs. Email

This post is written and contributed by feedback expert Michael Nadelman.  Using the Net Promoter Score (NPS) is the world standard for getting a pulse of how your customers feel about your brand, product or service. The insights you receive from your NPS survey can help you find more customers through referrals, reduce churn activity...
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Why did your prospect go dark? Just ask.

Why did your prospect go dark? Just ask.

Written and contributed by Curtis Morris, CEO @ Qualaroo Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your product or service to shutting you out of their life. You’re left wondering what went wrong.  Perhaps it was something you said on...
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Using Qualitative Data to Understand “Unknown” Web Traffic Source

Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...
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Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...
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