Good companies know what customers are doing.
GREAT companies know why.


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Uncover surprising new insights across the entire customer journey

From the moment a user visits your website or app, start capturing key insights through realtime feedback, intelligent reporting and in-depth analysis.

Understand your buyer personas by asking visitors who they are and what they came to your website to do and why. Qualaroo makes it easy for you to segment visitors so you can:

  • Engage with users intelligently by adapting to what actions they’ve taken on your website or in app.
  • Deliver customized content to users specific to where they came from geographically.
  • Target users based on how they landed on your website such as referring URL, a paid search campaign and more.

The time a visitor makes a decision to buy or not to buy is a great trigger event to engage with your visitor. Collecting feedback is only as good as the actions you take to follow up on the feedback. With Qualaroo, you can:

  • Take users down a customized path with built-in branching intelligence.
  • Collect contact info from highly engaged visitors with lead gen forms and send leads to your sales, product or customer success teams.
  • Capture feedback across multiple devices include your mobile app with our sophisticated Mobile SDK.

Maximize on your most engaged customers by asking them questions throughout their lifecycle. Don’t wait to send out long form surveys, ask in the moment.

Qualaroo’s sophisticated targeting allows you to do things like:

  • Deliver content to a subset of users based on a subscription plan they might be on.
  • Include or exclude users based on whether or not they’re an active or inactive user.
  • Target users logged into your product and pass their IDs back into Qualaroo with their respective responses.

Use Net Promoter Score (NPS) to understand how your customers feel about your product or service. You can make your feedback engine an integral part of your business with Qualaroo:

  • Download your data directly from the Qualaroo dashboard and import to leading analytics platforms like Tableau, Chartio or Google Studio.
  • Utilize IBM Watson for sentiment analysis of open text feedback responses, saving your teams time and resources.
  • Integrate your feedback into leading marketing tools like Hubspot, Salesforce and Marketo.

Qualaroo starts with

full content awareness:

Typical survey providers go straight into questions void of context. But context is where Qualaroo shines, targeting your customers based off of specific actions, behavior patterns, events, locations, browser cookies, or data streamed from your applications.

Live example

You’ve been on our site for
369 seconds.

Ensuring that you ask just the

right questions at the right time

The Nudge is Qualaroo’s technology for asking just the right questions—without being intrusive. It’s based on years of research, key findings, and optimizations and it even learns your site to improve response rates over time.

Are you struggling to find what you need?

I am so frustrated with how hard it is to find pricing information! Where are the plan levels?

And delight customers with

thoughtful real-time responses

Put customer responses immediately to work by branching surveys, triggering actions, alerting agents, or delivering customized content. In fact, there’s so much you can do with Qualaroo’s response engine we created a whole page about it.

We can help you find pricing information:

  • Pricing information Page
  • Chat with a sales representive
  • I need something else

Now turn your answers into actions

Use customer input to drive your product roadmap and revenue impacting change for your company.


Automated insights

Powered by IBM Watson,
Qualaroo’s sentiment analysis
helps you turn free-form text
into organized data, tracking
mood metrics and keywords
across all customer responses.

Meeting ready REPORTS

Share findings quickly and
easily across the organizaiton
with clear and powerful online


Take your data anywhere

Export to a variety of open formats or pull data
programmatically via API.

The Qualaroo team has years of collective experience in decision
analysis and can help you design and implement questions that get the
exact feedback you are looking for.