What is Qualaroo?

Analytics tells you what, Qualaroo tells you why

Qualaroo is a SaaS product that helps companies gather customer insights to grow their business. Qualaroo’s mission is to help companies understand the why behind their customers’ and prospects’ decisions. Understanding the why helps drive better business results such as growing sales, improve web conversion rates & experience, increase product engagement, reduce churn and more. Qualaroo makes it possible to intelligently target interactions by time on page, pages visited, number of site visits, referring source, or any internal data.

Analytics tells you what, Qualaroo tells you why!

Powering User Experience Insights Since 2010

15+ Billion

Nudge Views

100+ Million

Insights Captured

Did You Know?

Qualaroo collects more insights than the number of burgers McDonald’s makes daily.

Qualaroo's Proprietary Nudge™ Technology

Engage visitors with non-intrusive, real-time, in-context surveys

The proprietary Qualaroo Nudge™ technology can be used on websites, mobile sites, and in-app to ask just the right questions at the right time. Ask users while they are on your website or in-app without emailing, irritating or annoying them. You can delightfully ask specific users based on time on page, current or past behavior, cookies and more. It’s based on years of research, key findings, and optimizations.

Examples:

Install once, never slow down a page
Artificial Intelligence backed insights powered by IBM Watson
Ask people while they experience your site or app
Target specific users based on actions, time, history, etc.

Qualaroo + ProProfs = Delightfully Smart

I hate customer satisfaction. Satisfaction sets a low bar. People should be DELIGHTED when they use Qualaroo.

- Sameer Bhatia, Founder & CEO

The History of Qualaroo

2010

Qualaroo was founded by KissMetrics as KISSinsights in 2010, co-founded by Hiten Shah, an entrepreneur best known as the founder of Crazy Egg. It was built by a team of marketers and engineers to help marketers understand the unique needs, intentions, and frustrations of visitors to their website. Their belief was that by better serving the needs of existing website visitors, marketers could gain the power to unlock enormous and untapped revenue growth in their businesses.

2012

The technology was so successful that it was spun off and acquired by Sean Ellis, best known as the founder of GrowthHackers. It was backed by $5.5M in venture capital from leading investors such as Polaris Ventures, True Ventures, Index Ventures, First Round Capital, and 500Startups.

2012

It was renamed Qualaroo and allowed users to intelligently target interactions by time on page, pages visited, number of site visits, referring source, or any internal data. These interactions were used to gather insights about visitors, address their unique needs in real-time, and ultimately turn them into valuable customers, all through a short snippet of code.

2013

Qualaroo announced the addition of Qualaroo for Mobile Web to help users understand what visitors are really trying to accomplish on their phones. Qualaroo for Mobile Web was the first survey technology of its kind, designed from the ground up to be a seamless end-user experience to help users gain valuable insights on mobile websites.

2016

Qualaroo was acquired by Scaleworks, a venture equity firm specializing in investing for controlling stakes in B2B SaaS companies and operating them for high-growth. Scaleworks has $140M in capital commitments. In addition to Qualaroo, its exits include Assembla, FollowUp, and Mailgun.

2019

Introduced Nudge for Prototypes, a new Qualaroo feature built to make user research accessible and scalable for UX designers. Nudge for Prototypes make it easy for UX designers to collect insights at every stage of the design process. No-code implementation means designers can start collecting insights without help from engineers.

2020

ProProfs acquired Qualaroo in February 2020 and proudly gave it a “forever home” as part of the ProProfs family of customer support software and survey tools. ProProfs actually used Qualaroo back when it was KISSmetrics to develop several products, including ProProfs Quiz Maker. The addition of Qualaroo adds tremendous value to the ProProfs survey software portfolio.

Qualaroo + ProProfs = Delightfully Smart

Software that makes you happy

At ProProfs, we believe that software should make you happy. We are driven to create delightfully smart software with awesome support so that you can work better, get smarter employees, and create happier customers. ProProfs hosts more than 1,000,000 pages of content in 70+ languages and is a leading platform for online training and assessment with the world's largest library of professional tests & quizzes. ProProfs products include Quiz, Survey Maker, Online Training, Knowledge Base, Help Desk, Live Chat, Project Management, and more.

Delightful support
Global team
100-year mission

Learn more about ProProfs