Ask In-App, Mobile & Website

Get product feedback at the exact moment users are engaged

Solicit customer feedback while your users are engaged in your product. Gather really specific types of feedback about your product and ask pointed questions for clear, actionable data. This makes the data you obtain more valuable because it’s given in real-time. You can segment users based on pricing tiers, how long they’ve been a customer, trial or not, and more.

We can act on results immediately now

“We needed a way to listen to our customers in real-time and react to their feedback based on their feelings of what happens on the site... Since surveys are part of the discovery agile process, we can act on results immediately and get benchmark numbers in a short time.”

- Sax Cucavara, Strategy and Analytics Manager, eBay
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Target Specific Product Users

In-product surveys are 10x more valuable than other surveys

A product feedback survey collects Voice of Customer feedback from users. In-product surveys are 10x more valuable than other surveys because they get feedback from users in your product while they are actually using it. Ask the right question at the right time with advanced targeting using Nudge technology. Target users by page, visit length or depth, visit number, activity, and more.

  • What's one feature we can add that would make our product indispensable for you?
  • Of these three/four options, what's the next thing you think we should build?
  • How often do you use this feature?
  • How would you feel if we discontinued this feature?
  • What's the next feature we should build?
  • How disappointed would you be if you could no longer use [Product/feature name?]

Grow Sales & Improve Conversion

Conversion is higher when you know what your users need

grow sales and conversion using product feedback survey software

Understand your customers better with intelligent question branching that lets you drill down on their needs. Find out what kept a user from completing a purchase, what users are actually looking for on a high bounce-rate page, and more. Uncover user intent in real-time with page-level feedback from within the conversion funnel that can be mapped and tied to user behavior in your analytics.

  • Get page-level feedback
  • Understand customer intent
  • Uncover roadblocks
  • Ask the right question at the right time
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Ajantha Qoutes
Ajantha Suriyanarayanan Director of Consumer Insights for
"Every point of individual feedback enables us to take action."

Having ongoing consumer input and feedback is paramount. Today I might ask them for feedback on the new site experience, tomorrow I want to talk about what the customer is searching for and days later I can ask how their ordering experience was. That variety and the quick pulses help us enormously.

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Jaxon Hootsuite Media Inc Qoutes
Jaxon Lam Senior Strategist at Web Growth, Hootsuite Media Inc.
“Using Qualaroo we got to hear feedback from our visitors in their voice."

We used the data to develop and completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.

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Laura Twilio Qoutes
Laura Schaffer Product Manager for Twilio’s Experimentation Platform
"Qualaroo's simplicity made it a top choice for us"

To expand to an ever-evolving market like Twilio’s, you need to work quickly to stay in tune with the challenges customers face – both the ones they face today and the ones they will face tomorrow. Customer discovery efforts are critical. How do you best put yourself in the customer’s shoes, and do so in a way that is efficient and easy to do at all stages of product development?

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AI Uncovers Problems & Opportunities

AI-Powered analytics enable fast and actionable insights

AI-Powered analytics

Powered by IBM WATSON, sentiment analysis helps you turn free-form text into organized data. Track mood metrics and keywords across all customer responses. Watson Sentiment Analysis makes analysis fast and comprehensive. Word Cloud feature instantly displays key ideas from free-form answers. Advanced reporting helps identify quick answers and take deep dives into your data for unparalleled user feedback insights.

  • Watson understands & categorizes results
  • Word Cloud for key concepts
  • View new & important answers
  • Bookmark responses

Install Once, Never Slows Your App or Page

Get the responses you need without impacting speed & performance

easy to install product feedback tool

Once you’ve added Qualaroo code to your site, you can ask a new question any time without having to bother your developer. The code is simple and it’s asynchronous, so it won’t slow down your site. You may find it addictive, asking questions and getting real answers instead of just wondering and guessing about what your customers really think.

  • Install once. Ask whenever.
  • Asynchronous code won’t slow site
  • Supports http & https
  • Survey without developer assistance

Qualaroo is trusted by leading brands

  • Twilio Logo
  • Zillow Logo
  • Ebay Logo
  • Shopify Logo
  • Intuit Logo
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Why People Love Qualaroo

  • Simple & Easy Simple & Easy

    For all skill levels. No software
    download or HTML skills needed.

  • Websites, Products & Apps Websites, Products & Apps

    Install code to get user feedback on
    websites, products & mobile apps.

  • Customize & Brand Customize & Brand

    Brand your Nudges with customized
    fonts, colors, logos & more.

  • Advanced Targeting Advanced Targeting

    Ask the right users at the right time for
    unparalleled user feedback.

  • Ask Any Question Ask Any Question

    Choose from over 10 question types for
    the perfect question, every time.

  • Professional Templates Professional Templates

    Never start another survey from scratch
    with our professional templates.

  • Question/Decision Branching Question/Decision Branching

    Ask the right questions to the right users
    politely & delightfully.

  • Prototype Testing Prototype Testing

    Capture user feedback quickly and
    painlessly at every stage.

  • AI Analytics & Reports AI Analytics & Reports

    Watson Sentiment Analysis, Wordcloud &
    advanced analytics.


What is product feedback software?

A product feedback survey collects responses from users about their experience of using your product. Product feedback software lets you ask insightful questions, collects the feedback, and analyzes the responses to extract actionable insights for better product development. Check out this comprehensive Feedback Survey Question Guide For Product Owners. .

How to collect product feedback

Long form-based surveys, short in-app surveys, transactional emails, Net Promoter Score Surveys, suggestion boards, and phone calls are common ways to collect product feedback. A product feedback software that lets you ask the right question to the right user while targeting them by page, visit length or depth, visit number, activity, and more factors is one of the best tools to get insightful feedback. Here's How to Collect Product Feedback Using Great Survey Questions.

Why is product feedback important?

To develop or improve products, measure customer satisfaction, create a better user experience, retain customers, and let them know their opinion is valuable. You may have the best idea and design in your mind and a great product already out in the market, but only your users can tell whether it works in the real world. That is why product feedback is so important for product roadmap development. To improve your product constantly with customer feedback, read Why Is Product Feedback Important.

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Fastest Impelementation
American Business Award
Digital Best
Software Suggest
Crozdesk Leader
Highly Rated
Crozdesk Vendor