Solicit customer feedback while your users are engaged in your product. Gather really specific types of feedback about your product and ask pointed questions for clear, actionable data. This makes the data you obtain more valuable because it’s given in real-time. You can segment users based on pricing tiers, how long they’ve been a customer, trial or not, and more.
“We needed a way to listen to our customers in real-time and react to their feedback based on their feelings of what happens on the site... Since surveys are part of the discovery agile process, we can act on results immediately and get benchmark numbers in a short time.”
Having ongoing consumer input and feedback is paramount. Today I might ask them for feedback on the new site experience, tomorrow I want to talk about what the customer is searching for and days later I can ask how their ordering experience was. That variety and the quick pulses help us enormously.
We used the data to develop and completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.
To expand to an ever-evolving market like Twilio’s, you need to work quickly to stay in tune with the challenges customers face – both the ones they face today and the ones they will face tomorrow. Customer discovery efforts are critical. How do you best put yourself in the customer’s shoes, and do so in a way that is efficient and easy to do at all stages of product development?
For all skill levels. No software
download or HTML skills needed.
Install code to get user feedback on
websites, products & mobile apps.
Brand your Nudges with customized
fonts, colors, logos & more.
Ask the right users at the right time for
unparalleled user feedback.
Choose from over 10 question types for
the perfect question, every time.
Never start another survey from scratch
with our professional templates.
Ask the right questions to the right users
politely & delightfully.
Capture user feedback quickly and
painlessly at every stage.
Watson Sentiment Analysis, Wordcloud &