We are big fans of Optimizely for running A/B tests on web pages. Like Qualaroo, it is one of the tools that empower marketers to be less dependent on engineering to improve website conversion rates.  In fact, the two tools become even more powerful when you use them together.  Many of our customers use Qualaroo to identify conversion issues and then apply those insights to their next Optimizely test.

In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’.  It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages.  I remember feeling profoundly disappointed that these developers had seemingly been reduced to technological serfs.  ‘IT’ was an uninspiring title and grossly undervalued the creativity of their work.

We’re happy to announce a new initiative at Qualaroo that will help you increase the value of your survey interactions.

Today we released our first major update to KISSinsights since acquiring it last month. It includes both a name change and a pricing change.