Contextual Customer Insights

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The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
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11 Crucial Customer Satisfaction Metrics You Should Track 2024

11 Crucial Customer Satisfaction Metrics You Should Track 2024

Customers are the linchpin of success for any business. Their ever-shifting preferences demand vigilant attention.  Imagine this: a bustling online store, carts brimming with potential sales, suddenly abandoned by visitors. What a disappointing situation to be in for a business. It is where customer satisfaction metrics enter the scene. Businesses frequently track these metrics because...
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In-App Messaging Guide: Exploring Benefits, Best Practices, KPIs, & More

In-App Messaging Guide: Exploring Benefits, Best Practices, KPIs, & More

In most cases, the ideal user journey and the actual user journey will differ, and getting users to follow through with the desired action will become almost impossible. Lowering your expectations of the ideal user might be a solution to this, but understanding user journeys and users’ behavior, as well as reaching out to them...
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How to Use Screening Questions in Your Survey – A Complete Guide

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Actionable and Unactionable Customer Feedback: 6 Things to Consider

Actionable and Unactionable Customer Feedback: 6 Things to Consider

Criticism is the best gift your company can receive.  Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...
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How to Use Qualitative Data to Improve Your Blog

How to Use Qualitative Data to Improve Your Blog

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...
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How to Collect and Benefit From In-App Feedback

How to Collect and Benefit From In-App Feedback

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
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What Is Customer Feedback Software and How to Choose the Best One

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...
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How to Improve E-Learning Tools With Feedback

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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