Contextual Customer Insights

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25 Best A/B Testing Tools to Help You Convert in 2023

25 Best A/B Testing Tools to Help You Convert in 2023

Struggling to find the best A/B testing tools in the market? Don’t worry; we’ve got you covered. A/B testing is one of the most commonly used experiment-based approaches for conversion rate optimization, used by powerful brands like Amazon, Facebook, and Google to improve conversions. In fact, Microsoft Bing increased its revenue by 12% (which translates...
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10 NPS Survey Best Practices to Follow in 2023

10 NPS Survey Best Practices to Follow in 2023

At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....
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7 Steps to Conduct a Survey- Best Practices, Tools, & More

7 Steps to Conduct a Survey- Best Practices, Tools, & More

Want to conduct a survey but wondering where to start? We’ve got you covered.  Here’s how to do it: Identify your target audience Decide on the survey questions Add question branching Set triggers to pick the right moment to conduct the survey Choose the design and deploy the survey Analyze the results & take action...
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