How to Build Customer Personas: The Complete Guide

This year, the Qualaroo team was thrilled to sponsor San Antonio World Usability Day in partnership with our friends at Mission UX. As part of the programming, we heard presentations from UX leaders at companies like USAA, The City of San Antonio, and AT&T. There was no shortage of insights, but here are some that made the biggest impact on us.

Last week we sat down with our friends at ProfitWell (formerly known as Price Intelligently) to discuss all things pricing. Patrick Campbell, the team’s CEO, gave us insight into how the ProfitWell team helps their clients perfect pricing to maximize profits.

This article was contributed by Matthew Barber, Account Executive at Qualaroo.

For many software-as-a-service (SaaS) companies, the homepage is a major contributor to closing sales. It must demonstrate your value, stand out from the pack and ultimately convert prospects into customers. That being said, homepage copy is arguably the most important factor in any SaaS website. To help you put your best foot forward, we’re sharing six strategies for optimizing web copy that your SaaS business should consider.

When researching the user experience, there’s a lot to consider. Getting into the mind of your user is no small task, but it can reap great rewards. From creating a seamless web or mobile experience to better understanding how to market your products or services, user experience research is key to knowing how to provide value to your customers. But before you get caught up in complex research methods, there is a baseline measurement of the user experience every team should start with: how satisfied are visitors on your site?

Whether it’s implementing on-site surveys or a commitment to building out an NPS program, more and more companies are attempting to gather user feedback. However, there are also a number of common pitfalls to the pursuit of feedback. We often see organizations botch their user feedback programs by not focusing on personalization or adopting a user-first mindset. To help you avoid these mistakes, we’ve put together a list of some of the biggest issues we see in the customer survey world, along with easy fixes you can implement in your company’s program.

Fashion is an industry built on user feedback—one day you’re in and the next you’re out. We were interested in seeing how Missguided, an Ecommerce store specializing in women’s on-trend clothing, implemented a user feedback program to remain at the top of the game. Here are three insights from Will Brooks, the lead analyst on Missguided’s Ecommerce team.

Earlier this week we hosted an eCommerce Webinar featuring conversion rate expert and COO of AWA digital, Johann Van Tonder, joined by Feedback Expert at Qualaroo, Michael Nadelman. We had an in-depth discussion on how teams can capture and use feedback to reduce their shopping cart abandonment rate and, ultimately, drive conversions.

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways you can make use of user feedback and integrate it into your marketing strategy.