This post originally appeared on UsabilityGeek.

As marketers, we’re always hoping for more traffic, conversions, and leads.

Understanding the steps users take as they interact with your brand and how they feel along the way is crucial to managing in today’s digital experience landscape. Putting yourselves in the customer’s shoes and see what the end-to-end experience is like can be made possible through a customer journey mapping tool. By visually representing this process, you can begin to understand which of your company’s touchpoints bring joy and which causes frustration for the customer.

We all know that user feedback is important, that goes without saying. It should be the primary source of information you look to if you’d like to improve your user’s experience and your product itself.

Sometimes it feels like apps, tools, and services we use are an extension of the work that we do. That’s especially true if you work in UX, product management, or any sort of design. UX tools do a lot of heavy lifting when it comes to user research and design.

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu.

There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these 19 UX blogs are where it’s at.

This post was written by Qualaroo team member Sarah Cantu.

The Net Promoter Score (NPS) has historically been the single key indicator of success for customer service teams across most industries.

At Qualaroo, we believe that user feedback is at the heart of the success of all businesses. Our mission is to make user research faster, easier, and more accessible for companies of all shapes and sizes.