Contextual Customer Insights

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5 Key UX Metrics & 8 KPIs to Measure User Experience

5 Key UX Metrics & 8 KPIs to Measure User Experience

User experience is the emotional and cognitive effect of using a particular product, service, or system. By understanding how to measure user experience, you can get a complete picture of how customers interact with your personal brand. In this article, we’ll be discussing the different ways to measure user experience and what data you should...
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11 Best Exit-Intent Popup Tools to Increase conversion In 2022

11 Best Exit-Intent Popup Tools to Increase conversion In 2022

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business. But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your...
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Creating a Customer Satisfaction Survey: Best Practices and More

Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly show how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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