Qualaroo Blog - User Research and Customer Feedback Trends

Contextual Customer Insights

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Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering...

What Great Marketers Know About Customer Feedback

At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out...

4.7 Billion Surveys and Counting!

We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard. We just wanted to take a moment to raise our glass and say cheers to our community...

Product Enhancement: Methods & Tips to Boost Adoption

“Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users” – Michael Fountain, former Director of Product at Alchemer Mobile Building a product that fits right in the middle of the customers’ requirements and needs is important for the growth of any business. But that’s just...

Gumtree Market Research: Unlock Insights from 16M Users

Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge. But it’s a challenge Gumtree, a local classifieds service for local goods and services that was acquired by eBay, was able to overcome. Today, Gumtree reaches 16 million monthly users, 1 in 3 people in the UK alone. With...

3 Invaluable Lessons from Qualaroo’s Conversion Rate Optimization Guide

Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers. Only problem is, no one’s buying any coffee. The same thing can happen to your site. Most marketers spend most of...

How GraphicSprings Increased Their Revenue by 41% and Improved Website Conversion Rates

Challenges Three years ago, GraphicSprings embarked on a new mission to increase its revenue and improve website conversion rates by understanding user needs. They tried to understand their web visitors and leads using traditional email surveys, but the results weren’t precise. The end-to-end process—from surveying and data collection to data interpretation—was painfully slow. They simply...

How I Done This Used Qualaroo To Dramatically Improve Their Conversion Rates

Thousands of people were clicking onto the landing page for I Done This, the daily check-in tool that helps teams stay on the same page. Many were even signing up for the free trial. But it was still unclear why they had arrived on the site. I Done This’ free hobby version that allowed users...

Cracking Surveys: The 5 Questions You Need to Ask to Get Inside Your User’s Head

When a user makes it all the way through the sales funnel—past the social media campaigns to the landing page through to the free trial—only to abandon their purchase at checkout, all you can think about is “Why?” These users had an issue with your product or pricing or something else entirely. It could be...

6 Steps For Creating Messaging Customers Will Actually Respond To

When you work closely with your own product day in and day out, you think you know what all the benefits of it are. But your customers have another idea. Here is Ty Magnin from Appcues explaining how to address this disparity and create the right messaging for customers. You could have anywhere from 20 to 20,000 customers....

Contextual Customer Insights

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