Contextual Customer Insights

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The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
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User Behaviour Analysis: All You Need to Know

User Behaviour Analysis: All You Need to Know

You might keep in mind all the details related to the closest people of yours, their preferences, and dislikes, as it is really helpful when it comes to choosing a gift or buying some food. But what if we say you can do the same trick with your website audience, and get a lot of...
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Customer Satisfaction Metrics To Monitor in 2022

Customer Satisfaction Metrics To Monitor in 2022

Customer satisfaction (CS) is not just a key but a blockchain-protected passcode that will allow you to access success as long as you know how to use it.  But the question is, how will you access it when you don’t even know the password?  If you don’t even know how to calculate customer satisfaction, how...
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In-App Messaging Guide: Exploring Benefits, Best Practices, KPIs, & More

In-App Messaging Guide: Exploring Benefits, Best Practices, KPIs, & More

In most cases, the ideal user journey and the actual user journey will differ, and getting users to follow through with the desired action will become almost impossible. Lowering your expectations of the ideal user might be a solution to this, but understanding user journeys and users’ behavior, as well as reaching out to them...
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How to Use Screening Questions in Your Survey – A Complete Guide

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Actionable and Unactionable Customer Feedback: 6 Things to Consider

Actionable and Unactionable Customer Feedback: 6 Things to Consider

Criticism is the best gift your company can receive.  Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...
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How to Use Qualitative Data to Improve Your Blog

How to Use Qualitative Data to Improve Your Blog

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...
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