Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between the two terms.

The purpose of customer feedback software is to make collecting, sorting, and analyzing data accessible. In the early days, businesses sent survey forms by post, or snail mail, asking the population for their thoughts.

Qualaroo is proud to add one more feather in our cap: we have been ranked quite highly by the widely renowned SaaS review website, SoftwareWorld!

Criticism is the best gift your company can receive. 

Targeting customers accurately is no walk in the park, especially in these days of heightened competition. It takes keen business acumen to attract and convince the right customer to adopt your product or service.

Every marketer becomes a better marketer with an increased understanding of the customer.

Guide your business through choppy waters with a steady hand by understanding exactly what your potential customers are looking for!

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time.

Do you exactly know what your customers desire?

Product managers. Product designers. UX researchers. UX/UI designers. No matter what your role is, your product roadmap is just that: a roadmap. A trajectory for where your product is headed, with milestones and target deadlines all along the journey.