Qualaroo Blog - User Research and Customer Feedback Trends

Contextual Customer Insights

Getting Executive Buy-In For Your User Research Tool

Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle. So if you are a UX professional or product manager, and it feels that your projects are constantly getting sidelined,...

Qualitative Data: The Great Lost Metric For SaaS Companies

This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...

How to Improve Web Form Conversion Rates Using Data

As marketers, we’re always hoping for more traffic, conversions, and leads. While new technologies like chatbots are trendy, most of our lead generation activities center around a relatively old piece of technology: the web form. Forms may seem old school in many ways, but new data collection methods as well as the increasing ability to...

How to Capture in-App User Feedback to Enhance User Experience

If you’ve ever thought about why or how you should collect in-app feedback from your audience, you’re at the right place. User feedback can be great for getting an overview of your products from a fresh perspective to uncover problem areas and get new ideas. Also, when it comes to collecting feedback within your mobile...

Automate User Research for Long-Term Viability and a Better Bottom Line

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV. If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...

The Top 19 UX Blogs and Why You Should Follow Them

There’s no shortage of content about UI/UX, and the discipline itself is fast-moving. Whatever your primary interest—whether it’s accessibility, front-end design or user research—there’s a UX blog for you. So, how can you know which of blogs or news sources are worth exploring? Not to fear, we’ve done our own research and think that these...

4 Reasons You Should Invest in User Research Now, Not Later

This post was written by Qualaroo team member Sarah Cantu. Have you ever tried to remember a close friend’s favorite type of sweet treat for their birthday or celebration, only to realize you have no idea what flavors they prefer? In fact, you’ve probably eaten sweets with this person on more than one occasion, only...