Target Specific Visitors

Ask people on your website or app without annoying them

A website survey collects Voice of Customer feedback from website visitors. Website surveys are 10x more valuable than other surveys because they get feedback from visitors to your website who would otherwise remain anonymous. Ask the right question at the right time with advanced targeting using Nudge technology. Target visitors by page, traffic source, visit length or depth, visit number, activity, and more. Ask visitors questions like:

  • Is our pricing clear?
  • What could we do to make this site more useful?
  • What did you come to this site to do today?
  • Does this page meet your expectations?
  • What topics would you like to see us write about next?
  • What’s the next feature we should build?

Improve Conversion Rates

Improve conversion & ROI by knowing what your visitors need

Improve Website Conversion Rate

Understand customer intent with intelligent question branching that lets you drill down on visitor needs. Find out what kept a visitor from completing a task such as sign up or purchase, what users are actually looking for on a high bounce-rate page, and more. Uncover visitor intent in real-time with page-level feedback from within the conversion funnel that can be mapped and tied to user behavior in your analytics.

  • Get page-level feedback
  • Understand customer intent
  • Uncover roadblocks
  • Ask the right question at the right time
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Ajantha Qoutes
Ajantha Suriyanarayanan Director of Consumer Insights for
"Every point of individual feedback enables us to take action."

Having ongoing consumer input and feedback is paramount. Today I might ask them for feedback on the new site experience, tomorrow I want to talk about what the customer is searching for and days later I can ask how their ordering experience was. That variety and the quick pulses help us enormously.

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Jaxon Hootsuite Media Inc Qoutes
Jaxon Lam Senior Strategist at Web Growth, Hootsuite Media Inc.
“Using Qualaroo we got to hear feedback from our visitors in their voice."

We used the data to develop and completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.

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Laura Twilio Qoutes
Laura Schaffer Product Manager for Twilio’s Experimentation Platform
"Qualaroo's simplicity made it a top choice for us"

To expand to an ever-evolving market like Twilio’s, you need to work quickly to stay in tune with the challenges customers face – both the ones they face today and the ones they will face tomorrow. Customer discovery efforts are critical. How do you best put yourself in the customer’s shoes, and do so in a way that is efficient and easy to do at all stages of product development?

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Build a Site Feedback Engine

Make decisions driven by data, not assumptions

The best sites are built on real user data, yet most sites fail to build a site feedback engine. Qualaroo allows you to easily monitor user intent, satisfaction, competitive information, and other data that could drive growth. Target questions to the right user at just the right time. Find out what your users really want, how you compare to competitors, why your conversion funnel is failing, and more.

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We can act on results immediately now

“We needed a way to listen to our customers in real-time and react to their feedback based on their feelings of what happens on the site... Since surveys are part of the discovery agile process, we can act on results immediately and get benchmark numbers in a short time.”

- Sax Cucavara, Strategy and Analytics Manager, eBay

Install Once - Never Slows Your Page

Get the responses you need without impacting speed & performance

Easy Installation with Qualaroo

Once you’ve added Qualaroo code to your site, you can ask a new question any time without having to bother your developer. The code is simple and it’s asynchronous, so it won’t slow down your site. You may find it addictive, asking questions and getting real answers instead of just wondering and guessing about what your customers really think.

  • Install once. Ask whenever.
  • Asynchronous code won’t slow site
  • Website, mobile, iOS & android
  • Survey without developer assistance
Get Started Free Get a Demo

Trusted by Major Marketing and Product Experts!

  • Twilio Logo
  • Zillow Logo
  • Ebay Logo
  • Shopify Logo
  • Intuit Logo

Why People Love Qualaroo

  • Simple & Easy Simple & Easy

    For all skill levels. No software
    download or HTML skills needed.

  • Websites, Products & Apps Websites, Products & Apps

    Install code to get user feedback on
    websites, products & mobile apps.

  • Customize & Brand Customize & Brand

    Brand your Nudges with customized
    fonts, colors, logos & more.

  • Advanced Targeting Advanced Targeting

    Ask the right users at the right time for
    unparalleled user feedback.

  • Ask Any Question Ask Any Question

    Choose from over 10 question types for
    the perfect question, every time.

  • Professional Templates Professional Templates

    Never start another survey from scratch
    with our professional templates.

  • Question/Decision Branching Question/Decision Branching

    Ask the right questions to the right users
    politely & delightfully.

  • Prototype Testing Prototype Testing

    Capture user feedback quickly and
    painlessly at every stage.

  • AI Analytics & Reports AI Analytics & Reports

    Watson Sentiment Analysis, Wordcloud &
    advanced analytics.


How do I capture user feedback on my website?

User feedback collection is a way to gather customer feedback from actual web visitors in real-time. It works by adding a simple code to your website or app or product that won’t slow it down. Once the code is embedded, you can select from our question templates or add your own custom questions. Set up the location of your survey, how it will appear, and who will see it. Then you review the data and confidently move forward with customer insights and feedback. Here’s more on How to Collect User Feedback.

What survey questions should I ask for customer feedback?

You can ask all sorts of questions using Qualaroo. You can uncover how your visitors found out about you by asking "How did you find our site?" You can seek to understand the purpose of their visit with "What did you come to this site to do today?" You can uncover missing content by asking "What topics would you like to see us write about next?" You can also uncover issues, seek market research data, test prototypes, and run Net Promoter Score surveys. All of these options make it easy to find the information you need. Take a look at this quick guide to know in detail What Survey Questions You Should Ask.

What is a Qualaroo Nudge?

The Qualaroo nudge is your primary tool for collecting user feedback. Wherever you need to collect feedback from users or visitors, you can customize and deploy the Qualaroo nudge. Also called an intercept survey, the nudge shows up on your website or mobile app for instant feedback. Here’s more on What Is a Qualaroo Nudge?

How do you trigger survey questions?

The nudge is your tool for asking the right users the right questions at the right time. It is an intercept that can be placed on a number of channels to collect feedback. Whether you need to gain more insight into the user experience, measure satisfaction, or collect lead generation information, a Qualaroo nudge can help. Complete with logic branching, advanced targeting based on custom properties, and a reporting dashboard to help you understand and take action based on your insights, the nudge gives you the insights you need to make impactful business decisions. Go through this quick guide to understand How to Trigger a Nudge.

How often should I display a survey to visitors?

It really depends on what you’re trying to accomplish. But Qualaroo has three options for setting this up. You can survey only once per visitor, continue showing the survey until the visitor provides a response, and continue showing the survey even after a visitor has responded. Take a look at this help article to understand How Often You Should Display a Survey.

Who will see my Qualaroo nudge survey?

That’s up to you! With Qualaroo, you can upload custom properties for airtight targeting. Of course, you can also target users based on standard properties like browser type, logged in or logged in status, whether or not they’ve answered your question and more. Set expiration dates for surveys if they are time-bound or let them run continuously. There are a million and one ways to configure a nudge and its audience and here’s a guide that helps you Understand the Targeting Section in Detail.

Why user feedback should be part of your marketing stack

Everything your company does is a form of marketing. From customer service to your product’s performance, all touchpoints with your company leave an imprint on the user. With such high stakes, it’s crucial to listen, gather user feedback and understand what will resonate positively with them. Here are three ways as to Why User Feedback Should be a Part of Your Marketing Stack.

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Fastest Impelementation
American Business Award
Digital Best
Software Suggest
Crozdesk Leader
Highly Rated
Crozdesk Vendor