Contextual Customer Insights

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10 NPS Survey Best Practices to Follow in 2024

10 NPS Survey Best Practices to Follow in 2024

At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....
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7 Steps to Conduct a Survey- Best Practices, Tools, & More

7 Steps to Conduct a Survey- Best Practices, Tools, & More

Want to conduct a survey but wondering where to start? We’ve got you covered.  Here’s how to do it: Identify your target audience Decide on the survey questions Add question branching Set triggers to pick the right moment to conduct the survey Choose the design and deploy the survey Analyze the results & take action...
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