Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
Featured
9 Best Survey Tools to Collect Effective Feedback in Zendesk

9 Best Survey Tools to Collect Effective Feedback in Zendesk

Imagine a customer interaction that goes beyond resolving an issue – it sparks a conversation, fosters loyalty, and propels your business forward.  This scenario isn’t a pipe dream; it’s the power of surveys harnessed effectively.  As a seasoned customer service professional with a decade of experience, I’ve seen firsthand how the right survey tool can...
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How to Build a Customer Experience Roadmap to Enhance CX

How to Build a Customer Experience Roadmap to Enhance CX

If experience isn’t your strategy, you’re doing it wrong. Let me ask you something—why do you stick with certain brands? Is it just the price? The product? Probably not. It’s the way they make you feel. It’s the seamless, personalized, effortless customer experience they create that keeps you coming back. 73% of customers say experience...
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35+ Stats that Prove the Importance of Customer Satisfaction, Retention, & Loyalty

35+ Stats that Prove the Importance of Customer Satisfaction, Retention, & Loyalty

Richard Branson nailed it when he said the secret to a great business isn’t just meeting customer expectations—it’s exceeding them in ways they never saw coming.And I couldn’t agree more. Customer satisfaction, retention, and loyalty aren’t just nice-to-haves—they’re the foundation of long-term, sustainable growth. Loyal customers don’t just stick around because they’re happy—they stay because...
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Customer Experience vs. Customer Service: A Detailed Comparison

Customer Experience vs. Customer Service: A Detailed Comparison

When I think about keeping customers happy, customer service is the first thing that comes to mind. It’s what we all default to, right? But here’s the truth—customer service is just one small piece of the puzzle. The bigger picture? It’s called customer experience, and trust me, that’s what really drives long-term success. Customer experience...
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Why Customer Feedback Is Important: A Comprehensive Guide

Why Customer Feedback Is Important: A Comprehensive Guide

Have you ever noticed how the best brands seem to just get their customers? They know what people want, fix issues before they become problems, and keep improving. The secret? They listen. In fact, businesses that act on customer feedback are 60% more profitable than those that don’t. And it makes sense—how can you improve...
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Top 18 Customer Engagement Metrics You Should Track & Measure in 2025

Top 18 Customer Engagement Metrics You Should Track & Measure in 2025

Customer engagement is more than just likes, clicks, or comments—it’s about how deeply customers interact with your brand across various touchpoints.  I’ve seen firsthand how strong engagement leads to better retention, brand loyalty, and, ultimately, higher revenue. It’s true–even studies show that 86% of customers get ready to pay more for a great customer experience....
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Create Seamless Multilingual Surveys with Best Survey Solutions

Create Seamless Multilingual Surveys with Best Survey Solutions

Thomas Berger once said, “The art and science of asking questions is the source of all knowledge.” As an entrepreneur, I’ve seen firsthand how true this is when it comes to connecting with diverse audiences. But here’s the reality—asking the right questions is just the starting point. How we ask them, and the language we...
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The Top 45 Examples of Feedback Survey Questions

The Top 45 Examples of Feedback Survey Questions

Ever noticed how people are quick to share a great experience but even quicker to talk about a bad one? Studies show that 72% of customers will tell at least 6 people about a good experience, but if they’re unhappy, 13% will share it with 15 or more. That’s a lot of word-of-mouth power—good or...
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Customer Onboarding Surveys: 40 Questions to Ask in 2025

Customer Onboarding Surveys: 40 Questions to Ask in 2025

Did you know that 86% of customers say they’d stick with a company that provides a great onboarding experience? That’s a huge number—and it makes sense. How you initially welcome and guide your customers can set the tone for your relationship. I believe customer onboarding can be seen as a first meeting. You want to...
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15 Key Advantages of Online Surveys: Faster & Smarter Feedback Collection

15 Key Advantages of Online Surveys: Faster & Smarter Feedback Collection

On an average, online surveys get a 44.1% response rate, which is pretty solid compared to traditional methods. That means nearly half of the people you send a survey to actually take the time to respond—giving you valuable insights without chasing down answers. I’ve seen businesses, researchers, and marketers use them to quickly understand people’s...
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