How to Build Customer Personas: The Complete Guide

Targeting customers accurately is no walk in the park, especially in these days of heightened competition. It takes keen business acumen to attract and convince the right customer to adopt your product or service.

This post was written and contributed by Alex Birkett of HubSpot.

Guide your business through choppy waters with a steady hand by understanding exactly what your potential customers are looking for!

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time.

Do you exactly know what your customers desire?

Product managers. Product designers. UX researchers. UX/UI designers. No matter what your role is, your product roadmap is just that: a roadmap. A trajectory for where your product is headed, with milestones and target deadlines all along the journey.  

Measuring customer satisfaction (accurately) can be tricky.

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness. 

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services.

Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever.