Contextual Customer Insights

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...

Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns, isn’t it fair to know that the messaging is...

You know what’s harder than gaining customers? Retaining customers. If you’re confused as to why we are discussing customer retention instead of customer feedback management, think of it this way: 96% of customers are likely to ditch a company after one bad customer experience. That means there’s a very thin margin for businesses to make...

Exit popups work. They really do! To give you a perspective, the average time spent by a person on a webpage is around 54 seconds across all industries.  Source But exit popups can stop the user right before they leave by giving them something valuable so that they spend more time on it.  The longer...

There are two types of products: The one that’s an instant hit among its target customers, and the other which isn’t and no one knows why. What separates them? Their product strategy (or lack of one). A good product strategy is your product’s backbone, driving everything from its vision, mission, business model, and features to...

Answers to brand awareness survey questions can reveal some of the most important information: What do your customers think about your brand? How much do they trust you? Where does their loyalty lie? Let’s understand this from a neat little example.  If we say ‘burger,’ what is the first thing that comes to your mind?...