Qualaroo Blog - User Research and Customer Feedback Trends

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...

Customer Segmentation Analysis: Types, Examples, & Methods

"The major reason for practicing segmentation is that a market is heterogeneous. To be a valid market segment, it must be measurable, substantial, accessible, differentiable, and actionable." - Philip Kotler, Marketing Author, Consultant The need for customer segmentation research arises from a simple fact – No two customers are alike. With highly competitive markets, customer...

How to Collect Unbiased Feedback [Guide + Top 10 Anonymous Feedback Tools]

“The best solicited feedback is confidential feedback. It’s good because nobody gets embarrassed or defensive.“ – Marshall Goldsmith Honest feedback is a cornerstone of growth – be it for businesses or individuals. Where voicing the truth may feel uncomfortable or can have unwanted consequences, anonymous surveys provide a safe haven. They encourage candid responses and...

Power of Product Research: Uncovering the How’s, What’s, & Tips

Product research is the secret ingredient that can make or break a company’s success. Without it, businesses are like blind chefs, cooking products without understanding what the target audience likes and dislikes. Take Coke, for example, and how it failed with “New Coke” miserably even after rigorous testing with 200,000 consumers due to the lack...

E-commerce Customer Feedback: Your Business’ Competitive Advantage

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame. To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...

Sentiment Analysis: Guide to Understanding Customer Emotions

Wouldn’t it be great to have a magic spell that tells you the emotions of others? We’re no Houdini, but we sure know the trick for this. Ready? Woosh!…enter Sentiment Analysis. Creating an unforgettable customer experience and understanding customers’ sentiments go hand in hand. If you know how customers feel about your brand, products, and...

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business. But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind. Well, that’s just the beginning. “The true source of loyalty is to create benefits for...

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