Contextual Customer Insights

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Likert Scale Surveys: Why & How to Create Them (With Examples)

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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9 Common Mistakes in Prototype Testing and How to Avoid Them

9 Common Mistakes in Prototype Testing and How to Avoid Them

Prototype testing has always been one of the most common and reliable ways of validating designs through real-world users before starting off with the development stage. Developers work relentlessly on creating new and better products and brushing off any prototyping mistakes in the initial stages of development.  But before the designs become a reality, a...
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Megacorps’ Secret: 20+ Tips to Improve Website User Experience

Megacorps’ Secret: 20+ Tips to Improve Website User Experience

Ever since brick-and-mortar businesses took the back seat in the digital age, the online experience has ruled the customer realm. Today, your first interaction with prospects isn’t in a conference room or your favorite Chili’s [Guilty of The Office reference], but on your website.  Can you guess where we’re headed? (Hint: To prioritize improving website...
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How to Use Surveys to Improve Your Copywriting

How to Use Surveys to Improve Your Copywriting

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ – David Ogilvy Effective copywriting is a science—one that needs to be backed with customer insights (feedback, analytics, etc.). To create a repeatable and successful cadence of creating high-converting copy, you have to figure out what type of content...
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11 Best Qualtrics Alternatives & Competitor in 2024

11 Best Qualtrics Alternatives & Competitor in 2024

There is no dearth of customer experience and feedback tools in the market but choosing one to deliver impeccable customer experience can be a little daunting.  So, the first thing you do is type in Google – Best customer feedback software.  You get a bunch of options as a result, and you start going through...
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