Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys.
At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator.
We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard.
When it comes time to build out a new feature, everyone has an opinion.
Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge.
Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers.
Thousands of people were clicking onto the landing page for I Done This, the daily check-in tool that helps teams stay on the same page. Many were even signing up for the free trial. But it was still unclear why they had arrived on the site.
When a user makes it all the way through the sales funnel—past the social media campaigns to the landing page through to the free trial—only to abandon their purchase at checkout, all you can think about is “Why?”
When you work closely with your own product day in and day out, you think you know what all the benefits of it are. But your customers have another idea. Here is Ty Magnin from Appcues explaining how to address this disparity and create the right messaging for customers.