Qualaroo Blog - User Research and Customer Feedback Trends

Contextual Customer Insights

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds. To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...

How to Test a Prototype: 9 Mistakes to Avoid

Prototype testing has always been one of the most common and reliable ways of validating designs through real-world users before starting off with the development stage. Developers work relentlessly on creating new and better products and brushing off any prototyping mistakes in the initial stages of development. But before the designs become a reality, a...

Megacorps’ Secret: 20+ Tips to Improve Website User Experience

Ever since brick-and-mortar businesses took the back seat in the digital age, the online experience has ruled the customer realm. Today, your first interaction with prospects isn’t in a conference room or your favorite Chili’s [Guilty of The Office reference], but on your website. Can you guess where we’re headed? (Hint: To prioritize improving website...

From Data to Words: Using Feedback to Improve Your Copywriting

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ – David Ogilvy Effective copywriting is a science—one that needs to be backed with customer insights (feedback, analytics, etc.). To create a repeatable and successful cadence of creating high-converting copy, you have to figure out what type of content...

How to Reduce Cart Abandonment: The Complete 2026 Playbook

Discover the tactics to reduce the digital shopping cart abandonment rate. Optimize checkout to convert abandoned carts and watch your sales and revenue soar

How Top Brands Use Customer Feedback to Innovate & Grow

Want to know how brands use customer feedback to improve customer experience? Here’s a list of companies that use customer feedback to stay on top of their game.

13 Best Qualtrics Alternatives & Competitors for 2026 (Ranked & Compared)

You typed “best customer feedback software” into Google, and somewhere along the way, you landed on Qualtrics. That’s precisely how most of us discover it. It’s big. It’s powerful. It shows up everywhere, but once you start using it—or trying to—you hit a wall. Maybe it’s the pricing, maybe it’s the endless configuration, or maybe...

10 AskNicely Alternatives Worth Switching to in 2026

Best AskNicely Alternatives

25+ Essential Lead Generation Tools Your Business Needs Now

In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.

LimeSurvey Alternatives: 10 Best Options Compared 2026

There’s an abundance of survey tools in the market, and each one does something better than the other. When it comes to Limesurvey, unlike most other tools in the market, it is an open-source web application for conducting surveys. This is what differentiates Limesurvey from its competitors. But is Limesurvey the best survey tool out...

Contextual Customer Insights

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