Contextual Customer Insights

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11 Game-Changing Ways to Improve Your App Ratings & Reviews

11 Game-Changing Ways to Improve Your App Ratings & Reviews

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...
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In-app Survey Guide – Design, Best Practices & Examples

In-app Survey Guide – Design, Best Practices & Examples

Let’s talk numbers for a second: users in the U.S. are now spending over four hours a day on apps—an hour more than before the pandemic.  That’s a huge shift. Apps aren’t just something people use anymore—they’re where people spend the majority of their screen time. If you’re not tapping into that, you’re missing a...
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50 Consumer Behavior Survey Questions to Uncover Behavioral Insights

50 Consumer Behavior Survey Questions to Uncover Behavioral Insights

Customer experience is everything! 75% of consumers are willing to pay extra for a positive experience. This highlights how crucial it is to understand your audience. Whether you’re just starting out or you’ve been in the business for a while, building meaningful connections begins with asking some key questions: Who are your customers? What drives...
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