Contextual Customer Insights

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What Is Survey Fatigue & How to Avoid It: a Step-by-Step Guide

What Is Survey Fatigue & How to Avoid It: a Step-by-Step Guide

Do you have an estimate of how many surveys you’ve received in the past week? The past month? The past year? When you open your inbox, isn’t it flooded with requests to share your “valuable opinion/thoughts”? For example, whenever you make a purchase, you probably received an email with a survey that asked something like:...
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Exit Intent Popup Software: 11 Tools That Convert

Exit Intent Popup Software: 11 Tools That Convert

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business. But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your...
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How to Get People to Fill Out a Survey with Nudges

How to Get People to Fill Out a Survey with Nudges

How do you find out whether your product or services are meeting the needs and expectations of your customers?  Of course, by asking them and most preferably with surveys.  But, what if customers don’t answer? An average response rate for surveys is between 3% to 30%. More often than not, companies end on the wrong...
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Creating a Customer Satisfaction Survey: Best Practices and More

Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly shows how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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23 Tips to Improve Mobile App Conversion Rate in 2026

23 Tips to Improve Mobile App Conversion Rate in 2026

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to Statista’s latest reports, by 2026, consumers are expected to...
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