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20+ Website Feedback Tools You Can’t Ignore in 2024

Unlike physical stores, you can’t approach customers personally or set up kiosks on your website to collect their opinions and experience with your brand, products, or services .

But what you can do is trigger feedback surveys either using popup surveys or feedback widgets or track their behavior online using heatmaps. There are several ways for you to collect actionable feedback, but that is not the first challenge you may face.

It’s choosing the right website feedback software that often trips people. So, we’ve curated a list of top 24 website feedback tools and categorized them based on features and use cases. 

Without further ado, let’s jump into it.

24 Best Website Feedback Tools

All of the website feedback software discussed here are classified into multiple categories so that you can pick one easily based on your requirement.

A. Online Voice of Customer Feedback Tools

These tools let you capture the voice of your customers and users by different means, like surveys, feedback forms, polls, and quizzes. Plus, most of these offer multi-channel accessibility, making it easy to target multiple customer touchpoints using a single tool.

1. Qualaroo

Qualaroo is advanced user research and website feedback software that records responses via its unobtrusive survey Nudges™. 

The platform is ideal for targeting on-site and off-site visitors with targeted surveys to gather valuable insights. 

For example, you can understand what people would like to see on your website, what they don’t, what’s a problematic aspect of your website, what would encourage them to purchase, and more.

With niche triggers, you can target users’ behavior to capture their feedback based on where they are, who they are, when they visit, and other parameters. 

The software is incredibly light and doesn’t affect your website’s loading speed or performance. The visual reports are data-intensive and deliver insights that can be shared across different teams to close the feedback loop.

Choose for: Multiple survey types, multi-channel reach, intuitive reporting, pop-up surveys, advanced targeting

Suitable for: Businesses of all shapes and sizes.

Integrations: HubSpot, MailChimp, Zapier, Google Analytics, and more

Price: Starts from $69 per month. FOREVER FREE plan available with unlimited nudges and up to 50 responses.


  • Create multiple website survey types like exit-intent, NPS, post-purchase, CSAT, and CES
  • Deploy surveys on multiple channels like your website, mobile app, SaaS product, social media, email, etc.
  • Supports skip and branching logic, template library, customization options, automatic language translations, survey branding, and 12+ question types to design targeted surveys.
  • In-depth targeting options to show the survey to the right visitors based on their actions and behavior.
  • In-built AI-based sentiment analysis engine and word cloud generator for quick feedback analysis.
  • Dedicated NPS dashboard to monitor NPS scores in real time.
  • Create custom reports using inbuilt filters.
  • Integrate with your workspace tools like Slack and Salesforce.


  • One of the best website feedback tools for NPS benchmarking
  • Embed surveys into the prototypes to collect user feedback


  • It could use templates categorized industry-wise.
  • Needs more format options to export data.

2. ProProfs Survey Maker

ProProfs Survey Maker is an intuitive and effective feedback tool for websites that is fit for conducting all kinds of surveys. It’s perfect for employers, business owners, trainers, and anyone looking for an easy-to-use survey maker.

Some of the most powerful features of this website feedback software include multiple question types, response grading, detailed survey steps, and cross-device compatibility of the surveys created using the software. 

You can easily create and embed the surveys in your emails and websites. You can also share the survey on social media for better reach.

Choose for: Multi-channel surveys, drag-and-drop editor, presentation-ready reports, Intuitive UI

Suitable for: Businesses of all shapes and sizes.

Integration: Salesforce, Campaign Monitor, Zendesk, etc.

Price: Starts from $19 per month.


  • Drag-&-drop survey editor for creating presentable surveys, quizzes, polls, web forms, sidebar forms, and assessments.
  • Create quizzes and website surveys in minutes using 100+ beautiful templates, skip logic, 20+ question types, custom design options, and a scoring mechanism.
  • Offers 40+ language translations, survey rebranding, and a question randomizer.
  • Embed website surveys on your website, email, social media, and mobile app.
  • Detailed dashboard and reporting section to analyze the feedback data.
  • Monitor responses, survey scores, user details, completion rates, and other survey metrics.
  • Seamlessly integrates with tools such as Mailchimp, Freshdesk, and Zendesk.


  • Multiple options in a single tool to collect website feedback
  • You can also add a feedback sidebar button on your website


  • Frequent updates can be overwhelming for some
  • Can use more filter options in reporting
Related Read: Best Customer Feedback Tools

3. Survicate

Survicate is an NPS survey software that helps to gather valuable customer feedback and improve customer experience. 

It’s among the best website feedback software to consider if you want to hear what your customers think about your products and services. You can deploy the surveys on your website, send them via email or link, and embed them into the chat.

Choose for: Multi-channel surveys, NPS benchmarking, shared feedback inbox 

Suitable for: Small to medium enterprises

Integrations: Intercom, Smartlook, Product Board, and more

Price: Paid plans start at $53/month.


  • Provides a no-code visual editor for designing personalized surveys.
  • Offers theme customization, 15+ answer types, skip logic, rebranding, 125+ pre-built templates, real-time preview, and custom CSS options.
  • Support multiple survey channels like website, mobile app, email, and more.
  • Inbuilt targeting options to survey the right people based on their website actions and behavior.
  • Integrated feedback hub to centralize and manage the feedback data in one place.
  • In-depth reporting and analytics dashboard to monitor survey performance.
  • Integrate with 50+ tools to manage data export/import.


  • Custom HTML and CSS editor add flexibility to survey customization
  • Autosaves feedback from abandoned and incomplete surveys


  • Cannot use the same survey in multiple languages. Need to design a new one for each language
Related Read: 10 Best Survicate Alternatives

4. Pulse Insights

Pulse insights is an enterprise-level website feedback tool to read the pulse of your customers and collect contextual insights about their experience with your website. 

It lets you configure and deploy micro surveys, profiling campaigns, and engagement events in minutes on multiple channels simultaneously. And with in-depth analytics, you can track the performance of your campaigns in real time.

Choose for: Microsurveys, pulse surveys

Suitable for: Small to big enterprises

Integrations: Braze, HubSpot, Google Analytics, Adobe Analytics, etc.

Price: Custom pricing. Please visit Pulse Insights for more information.


  • Deploy survey campaigns across various touch points along customers’ journeys.
  • Add surveys as a docked widget, top bar, bottom bar, full-screen popup, or inline form.
  • Use advanced targeting options to show the surveys to the right audience.
  • Monitor survey campaign metrics like submissions, impressions, submission rate, and more.
  • Integrate with your workspace tools to manage dataflows.


  • Ability to organize similar surveys into a single group and bulk edit them
  • In-depth filtering and sorting options to create custom reports


  • Survey builder UI is a bit dated. Can be more intuitive
  • Limited question types
Related Read: Top Net Promoter Score Survey Tools for 2024

5. WebEngage

WebEngage is a robust website visual feedback tool, omnichannel campaign tool, and personalization engine to boost visitor engagement and conversions. The tool provides a centralized hub for collecting and managing customer data to eliminate mismanagement.

Targeted surveys, audience segmentation, product and revenue analytics, and an AI-based personalization engine put WebEngage among the best tools for website feedback and conversion optimization.

Best for: Surveys, web and app personalization, real-time audience segmentation

Suitable for: Small to big businesses

Integrations: Twilio, Shopify, WordPress, and more

Price: Custom pricing. Please visit WebEngage for more information.


  • Create a survey for both website and app using the WYSIWYG editor to collect customer feedback.
  • Offers multiple question types, survey templates, skip-logic, and design customization options to design personalized surveys.
  • Advanced targeting rules to target niche user behavior and actions on your website and app.
  • Automatically capture customer metadata when they fill out the survey.
  • Track survey campaign performance against goals and customer details.
  • Monitor user segments in real time based on user data and behavior.
  • Advanced personalization engine to recommend products and engage visitors.


  • Add custom events to the targeting rules to target users’ actions
  • Set up goals to track the impact of the survey campaign on the set goal


  • On-site notifications don’t work properly sometimes
  • No options for segment-level reporting
Related Read: Best Customer Experience Management Software

6. Medallia Digital


Medallia Digital is another website visual feedback tool helping digital businesses listen to customers across all touchpoints on the customer’s journey. It converts user suggestions into actions, helping you implement them into your product or service. 

It’s among the best feedback tools for websites that let you collect different feedback types using focused surveys. 

Multiple templates, easy-to-deploy feedback forms, and several form designs make gathering insights about your product or service easy. There is also an active form wizard that helps you to customize your forms instantly.

Choose for: Multi-channel surveys, heatmaps, session replays, clickstream data

Suitable for: Small to big businesses

Integrations: Yes

Price: Custom pricing. Please visit Medallia for more information.


  • Design surveys for your website, app, phone(IVR), social media, etc.
  • Offers other behavioral tools like heatmaps, session recording, and click data to collect website feedback data.
  • Advanced text analytics to turn speech to text and extract customer pain points.
  • Monitor and analyze reviews on 30+ social and review sites to address customers’ concerns.
  • Collect video feedback from customers and employees.
  • In-depth dashboard to benchmark the customer experience data.
  • Built-in sentiment analysis engine to attract valuable insights.


  • Multiple website feedback tools in one
  • Set up dashboards to compare customer behavior across different locations
  • Text analytics to improve support KPIs and performance


  • The skip-logic needs to be more flexible
  • Needs a robust system to separate unreliable vs. reliable reviews 
Read Also : 10+ Best Medallia Alternatives & Competitors in 2024 

7. GetFeedback


GetFeedback is a customer satisfaction and website feedback software that comes with analytics, negative feedback management, and poll management. You can monitor and improve your customer satisfaction levels by using highly structured and insightful data.

GetFeedback helps in identifying unhappy customers and advocates as well. You can benchmark your performance against competitors and build customer loyalty as well.

Choose for: Multi-channel surveys, advanced analytics

Suitable for: Small to large businesses

Integrations: Salesforce, Jira, Zendesk, Five9, etc.

Price: Starts at $50/month (estimated pricing). Please visit GetFeedback for more information.


  • Improve user experience by collecting real-time feedback in-app or on websites.
  • Get contextual and precise feedback by adding feedback widgets to your content.
  • Easily collect ‘emotional’ ratings with a slide-out poll.
  • Get an overview of all your conversions and impressions through a detailed dashboard.
  • Lets you pull data into their systems for better analysis using GetFeedback API.
  • Visualize the data in the form of bars, graphs, and pie charts with the help of built-in analytics and visualization. 


  • Easily create and manage triggers
  • Post screenshots in survey responses
  • Voice of customer surveys


  • Feedback surveys need more customization options
  • Lacks flexibility for the feedback button

8. Feedbackify

Feedbackify is one of the simplest website feedback tools that lets you collect great suggestions provided by your website visitors. Using this, you can keep your visitors right on your website so they can give in-context feedback without having to leave (and share feedback on other review sites or social media). 

Its valuable contributions go a long way in making your business more customer-centric. You can customize your website feedback channels with the company logo to strengthen your brand image. 

There is also a strong focus on your customers’ privacy. An instant feedback process with no registration required for website visitors reduces feedback drop-out.

Choose for: Anonymous feedback, real-time feedback

Suitable for: Small to mid-sized businesses

Integrations: Drupal, Tealium

Price: Starts from $19 per month.


  • Easily customize surveys with the built-in form editor. 
  • Add custom feedback categories using the drag-and-drop interface.
  • Create custom designs and branding elements with the help of customization features. 
  • Create forms with rating questions and collect quantitative data with ease. 
  • Create a customizable feedback tab and add it to your mobile app or website. 
  • Launch feedback forms instantly with just a link. 


  • Intuitive dashboard
  • Data privacy
  • Easy integration


  • The user interface needs improvement
  • Very limited integrations

9. Alchemer

Alchemer (formerly known as SurveyGizmo) is an excellent survey and website feedback tool that facilitates your transformation into a customer-centric business. It offers custom survey URLs, site intercept surveys, mobile surveys, data analysis tools, question libraries, skip-logic, etc.

It also comes with progress tracking and reporting features that offer crucial data for website feedback.

Choose for: Multi-channel forms, custom APIs, BI tools

Suitable for: Mid-sized to large businesses

Integrations: Webhooks, Salesforce, etc.

Price: Starts from $55/month.


  • Collect a diverse range of customer data with the help of multiple question types.
  • Only gather relevant data with the help of branching and skip-logic. 
  • Create surveys within minutes using the built-in survey templates. 
  • Collect data from your mobile users with ease through in-app surveys.
  • Analyze feedback seamlessly through reporting and analysis dashboard. 


  • Easy to set up
  • Highly intuitive CMS
  • Multimedia support


  • Tricky navigation
  • Makes select survey-types private
Related Read: 10 Best Product Feedback Software

10. Typeform

If you’re looking for some of the best website feedback tools to gather robust data to identify your customer experiences and brand reputation, nothing beats Typeform

It’s one of the best website feedback tools. Integrating with more than 500 apps, Typeform makes information sharing fun and easy via forms and surveys. Data analysis, question branching, skip logic, and mobile surveys are some of its best features.

Choose for: Conversational surveys, video library, response syncing

Suitable for: Small to large enterprises

Integrations: Stripe, HubSpot, Slack, and more

Price: Starts from $25/month.


  • Easy to set up and deploy surveys even for new users. 
  • Pick from the built-in photo and video library and build surveys instantly using. 
  • Create casually targeted surveys that your users would love to engage with.
  • Display surveys on all platforms, including mobile phones, tablets, and computers.
  • Easily identify purchase behavior by collecting the demographics of your customers. 
  • Filter out irrelevant questions and build personalized user flows for better interaction. 


  • Responsive design
  • Design conversational surveys to ask one question at a time
  • Pre-built templates


  • No option to change the payment structure
  • Little tricky to create complex surveys
Related Read: Best Typeform Alternatives

B. Usability & Behavioral Analysis Tools

These track website visitors’ cursor activity using recordings, mouse-click heat maps, and voice analysis to identify the areas of maximum user activity and attention.

11. CrazyEgg

CrazyEgg is one of the most widely known website feedback tools that has its foundation in heat maps and analytics. 

Heat maps show the areas with the highest visitor activity and tell you exactly what your visitors love about your websites. The analytics delivered by CrazyEgg is focused on customer activity and offers the most intensive customer feedback.

While it might take you some time and effort to develop a grasp of the data-intensive maps and reports, you can find some really insightful conversion feedback.

Confetti, Scrollmap, Overlay, and Heatmap are the four most impressive tools in the bundle that can help every business struggling with conversions.

Choose for: Activity tracking, assessment management, behavioral analytics

Suitable for: Small to large businesses

Integrations: Rippling, Unbounce, Shopify, etc.

Price: Starts from $29/month.


  • Conduct A/B tests and split tests on your website with ease.
  • Change page elements like images and CTAs using the advanced page editor. 
  • Add snippet codes and run A/B tests on multiple web pages at once. 
  • Use session snapshots to see how users interact with your website. 
  • Get visualized data of where your users click on your website through heatmap analysis. 
  • Deploy scroll maps to see how far down users go before leaving your page. 


  • Great data visualization
  • Easy to set up heatmaps


  • PageCamera feature is clunky
  • Hassle to implement snapshots in A/B tests

12. Hotjar

Hotjar is one of the top website feedback tools that offer instant visual feedback and tells you how your visitors use your website. You can learn what your visitors like, want, care about, and where they spend most of their time on your website. Hotjar shows their click, scroll, and tap behavior to help you better understand your visitors.

Hotjar is a visual tool that also offers heatmaps and helps you make data-based decisions for website updates, designs, and A/B testing.

Choose for: Unlimited users, benchmarking pages, live session playback

Suitable for: Small to large businesses

Integrations: AB Tasty, Kissmetrics, Google Analytics, Mixpanel, etc. 

Price: Starts from $0 per month.


  • Analyze user behavior with the help of heatmaps on three different metrics like scrolls, moves, and clicks. 
  • Record user behavior for an in-depth analysis using the session recording feature. 
  • Check the pulse of your users and see how they feel by conducting quick NPS surveys. 
  • Identify weak points and make data-driven decisions using detailed analytics reports. 
  • Allow your users to share their thoughts and opinions with the help of instant visual feedback. 
  • Get feedback in real time about specific elements on your website through suggestion boxes. 


  • Easy to set up and use
  • Flexible intercept surveys


  • Heatmaps are only visible for the past 30 days
Related Read: 30 Best A/B Testing Tools For 2024

13. Verint Digital Experience

Verint Digital Experience (formerly known as OpinionLab) empowers business owners by leveraging the Voice of Customer or VoC and collects their feedback in the form of their opinions. Customers can share their opinions about your company and its products. This website feedback tool asks multiple-choice questions to the customers and gathers insights.

Apart from conducting surveys, you can use this tool to find customers’ demographic data to deliver personalized experiences. 

It proves helpful in launching new products, rolling out upgrades, and releasing discounts. The tool is not limited to websites and can be used for marketing campaigns and mobile apps.

Choose for: Targeted feedback, centralized hub 

Suitable for: Mid-sized to large businesses

Integrations: ContentSquare

Price: Custom pricing. Please visit Verint for more information.


  • Pull information from a variety of sources using custom web portals. 
  • Design beautiful and versatile surveys with the help of built-in customizations.
  • Design custom surveys from scratch or pick from built-in templates.
  • Revisit your users’ actions through customer session replays and digital behavior analytics. 
  • Make data-driven decisions using insights from experience clouds. 
  • Collect a diverse range of customer behavior data through qualitative and quantitative insights. 


  • Simple response tracking
  • Detailed reporting system


  • Takes customers away from the browsing experience
  • Clunky onboarding process
  • Limited integration options with other tools

14. Glassbox (Formerly SessionCam)

With SessionCam (now a part of Glassbox), you get the complete package of behavioral analysis tools and website feedback tools like heatmaps, session replays, customer journey maps, and others. 

Study the most interacted portions of your website using the heatmaps for optimizing the positions of crucial elements like CTAs and analyze how visitors interact with your website with session recordings to design streamlined user flows.

This tool also helps you to create and study journey maps to design an effortless customer experience. Plus, you can use it with survey software like Qualaroo using inbuilt integration APIs to extract deeper insights into customers’ website behavior.

Choose for: Create digital journeys, personalized experiences, visualization

Suitable for: Small to large businesses

Integrations: Qualtrics, Adobe Analytics, Optimizely, etc.

Price: Custom pricing. Please visit Glassbox for more information.


  • Improve customer experience by capturing 100% of your customer journeys. 
  • Create better digital experiences for your users by filtering journeys by device, operating system, behavior, and more. 
  • Capture user sessions with a simple JavaScript or SDK. 
  • Identify problem areas on your website using built-in analytics. 
  • Track irregularities in your users’ behavior and get alerts in real-time through anomaly detection. 
  • Create dynamic and highly customizable digital reports and share them across the organization. 


  • Identify trends
  • Automatic insights
  • Data-driven journey analytics


  • Results need quite a bit of interpretation 
  • Playback and scrolling need improvement
Read Also: Best Online Survey Software

C. Community Feedback Tools

These tools facilitate collecting community feedback through appropriate forums or platforms where the users share suggestions and discuss your website’s user experience and functions.

15. Helprace

Helprace is a cloud-based helpdesk and customer service software suite, complete with a ticketing system. The idea behind Helprace is to help businesses collect feedback and build an internal knowledge base. It integrates multiple tools into one to enable businesses to provide better customer service.

The Helprace software gives you the easiest way to manage customer-company interaction. It takes care of Tickets, Email Management, Customer Community, Feedback, and other customer service aspects.

Choose for: Auto reply, email commands, and agent collision detection

Suitable for: Small to medium-sized businesses

Integrations: WordPress, Google Analytics, Meta for Business

Price: Starts from $9/month.


  • Delegate tickets to different team members and automate assignments using case rules.
  • Generate quick links to your support tickets with the help of smart filters.
  • Track the average response time of every user’s first message. 
  • Know how satisfied your customers are with you using custom reports. 
  • Track every activity of users, including posts, comments, likes, and follows through the activity stream. 
  • Improve your help articles by allowing users to rate them. 


  • 25 available languages
  • Agent collision detection
  • Spam prevention


  • Support portal needs more work
  • Needs more integrations

16. UserVoice

UserVoice is an online website feedback tool that compares your current products’ features with the projected ones and offers comprehensive and intelligent product feedback. 

You can find and focus on what your customers want or need the most in your products. This website feedback software efficiently bridges the gap between customer requirements and the current functionalities you offer.

Choose for: Website-based feedback boards, pulse surveys

Suitable for: Mid-sized to large businesses

Integrations: Jira, Azure DevOps, etc.

Price: Starts from $699/month.


  • Offers highly segregated and crucial feedback data.
  • Enables you to capture and streamline your feedback in Slack.
  • Lets users share feedback from within the mobile and web app.
  • Comes with Contributor Sidebar, which helps customer-facing teams to gather customer feedback directly from web apps.
  • Supports seamless flow of feedback sharing among teams.
  • Comes with a live chat feature and forum that enhances customer communication and encourages free discussions.


  • Offers a 21-day free trial
  • Has a great knowledge base and project management capabilities


  • Hard to navigate the interface
  • Confusing and time-consuming setup
Related Read: Best Uservoice Alternatives

17. IdeaScale

IdeaScale is an innovative cloud-based software platform that lets organizations collect user ideas through website feedback and involve public and private communities in business development processes. 

The users can vote for others’ ideas and contribute their suggestions, which are evaluated and implemented to drive conversions.

Choose for: Feedback boards, crowdsourcing ideas

Suitable for: Innovation departments in enterprise-level organizations

Integrations: Microsoft Teams, Jira, Power BI, YouTrack, Trello, etc.

Price: Custom pricing. Please contact IdeaScale for more information.


  • Offers a feedback board that gathers feedback from customers.
  • Helps segregate crucial ideas from general feedback data using custom fields for data segregation.
  • Members can add media and visual elements like images and videos to the board and vote and comment on posted ideas.
  • Set idea submission and visibility criteria on a per-idea and campaign basis.
  • Comes with a built-in NLP engine that automatically categorizes each idea and assigns relevant tags.
  • Has AI-powered text analytics to explore central themes, keywords, trends, etc.


  • Comes with the Single-Sign-On functionality
  • Helps create custom reports
  • Streamlined collaboration between team members
  • Lets users make anonymous recommendations


  • Has a learning curve
  • Lack of multiple channels to submit unsolicited ideas
  • Supports only a single reviewer group in one phase

18. User Echo

UserEcho is another one of the top website user feedback tools that empower you to deliver robust customer support via helpdesk, knowledge base, live chat, etc. It’s suitable for businesses of all kinds and lets you capture customer reviews.

Your customers can participate in the ongoing forum discussions, review your products and services via educational posts, and instantly contact your support team via live chat. Its efficacy lies in grabbing direct customer feedback and reviews for quality maintenance and upgrades.

Choose for: Knowledge Base, live-chat, feedback Portal, ticket system

Suitable for: CX teams and businesses of all scales and sizes

Integrations: Atlassian Hot Chat, Slack, Jira, Google Analytics, WordPress

Price: Starts from $19/month/agent.


  • Lets users post and upvote new ideas, feedback, suggestions, and features on the feedback portal.
  • Offers a feedback widget you can add to websites and apps.
  • Comes with an analytics dashboard to track view count, customer feedback, and other metrics.
  • Provides an in-built helpdesk tool to manage customer tickets and feedback from apps, social media, websites, and emails.
  • Send customer satisfaction surveys after the issues are resolved.
  • Enables you to add a live chat widget to your website.


  • Supports multiple means to improve customer engagement
  • Funnels communication in one place
  • Highly customizable


  • Documentation needs improvement

19. Sprinklr Insights

Another one of the website feedback tools on our list is Sprinklr Insights. The tool claims to offer a complete enterprise Social Media Management System. It uses Cloud technology to help companies optimize, create, and manage social experiences. 

With its AI engine, you can convert the real-time data from customers into actionable insights that can be used for collaboration and innovation.

Choose it for: Creating insight-driven strategies to deliver a better customer experience

Suitable for: Medium to large businesses

Integrations: Adobe Analytics, Adobe Experience Manager, Aeris Weather

Price: Custom pricing. Please contact Sprinkler for more information.


  • Helps interpret data from different social channels for market and user research.
  • Connects you with customers on 30+ channels.
  • Supports automating workflows and processes and driving first-contact resolutions.
  • Offers AI-powered CSAT Prediction.
  • Automates CSAT surveys to follow up on customers.


  • Helps set triggers for surveys
  • Helps highlight specific posts


  • UI needs improvement 
  • Analytics is not customizable

20. UseResponse

When collecting automatic feedback at critical customer journey touchpoints, UseResponse works as a great website feedback tool and does a phenomenal job. You can gather contextual information and measure valuable customer metrics like CES, NPS, CSAT, etc.

Behavior analysis, survey management, analytics, text analysis, and multi-channel data collection are some of the most impressive features of this website feedback tool.

Choose for: Feedback portal, ticket system

Suitable for: Mid-sized to large businesses

Integrations: Messenger, WeChat, Whatsapp, and Line

Price: Starts at $1,490/year. 2 support agents and a feedback system.


  • Provides feedback boards and widgets for websites and mobile apps.
  • Allows customers to post issues, new feature requests, and customer feedback.
  • Enables you to add internal notes to the posted feedback.
  • The dashboard lets you track feature requests and other feedback.
  • Centralized inbox that tracks feedback and helps manage incoming messages (feedback) from widgets, emails, and social media.
  • Helps you ask for feedback from customers with resolved tickets using CSAT surveys.


  • Good documentation
  • Great customer service
  • Simple UI


  • Has a bit of a learning curve
Related Read: 7 Important Customer Satisfaction Metrics to monitor

D. Review Websites

These website feedback tools allow companies to collect authentic customer reviews and showcase them as social proofs on website pages. Here are the best website feedback tools we recommend.

21. TrustPilot

Trustpilot is a great feedback website tool that lets you make the most of consumer reviews. The real story about your user experience comes from customers. Reading your customers’ reviews tells you their expectations. Aligning your strategy with their expectations helps improve conversion rates.

Choose for: Gather online reviews, create website credibility

Suitable for: Mid-sized to large businesses

Integrations: Zendesk, Shopify, Slack, WooCommerce, and more

Price: Starts at $250/month.


  • Great for showing verified customer reviews for your business.
  • Lets you automatically invite customers to review your product/services/business.
  • Successfully imports reviews from Google MyBusiness.
  • Comes with fraud detection.
  • Offers widgets to embed reviews on your website, newsletters, mobile apps, and more.


  • Strong UI
  • Very extensive


  • Pricing is not suitable for small businesses and startups

22. Kiyoh

Kiyoh is one of the most trusted website feedback tools that lets businesses collect, integrate, and share independent customer reviews on social media platforms. 

This website tool for feedback also supports automation, with in-built features such as Campaign Management, Negative Feedback Management, Response Management, Review Monitoring, Review Notifications, Review Requests, and Social Sharing.

Choose for: Collect and publish verified reviews 

Suitable for: Small to mid-sized businesses

Integrations: Integromat, Alumino, etc.

Price: Starts at €35/month.


  • Helps you collect genuine customer reviews.
  • Google indexes these reviews, so they appear in the SERPs and snippets helping in SEO.
  • Helps send personalized invitations to customers to share reviews through SMS, Facebook, and other social media channels.
  • Comes with a widget to publish reviews on emails, websites, invoices, and more.


  • Collects reviews from multiple channels at the same time
  • Embeds review invitations in emails 


  • Analytics dashboard is not comprehensive

23. Bazaarvoice


Another tool for website feedback is Bazaarvoice. It has its main motive of helping you connect better with potential consumers. When they explore your product or service through Bazaarvoice campaigns, they are more likely to be inclined to choose you over your competition and become regular customers.

Bazaarvoice acquired Influenster to improve the product review process and enhance user-generated content solutions. It provides software that lets you gather and showcase several types of user-generated reviews from and on social platforms.

Choose for: User-generated content reviews

Suitable for: Small to large businesses

Integrations: Shopify, Magento 2, Salesforce, Sprinklr, etc.

Price: Custom pricing. Please contact Bazaarvoice for more information.


  • Helps you embed text-based reviews, photos, and social media posts on your page. 
  • Offers integration with tools like Salesforce, Magneto, Shopify, Sprinklr, and more.
  • Integrates reviews and visual feedback from different social sites to your product.
  • Enables you to collect feedback through a sampling campaign before product launch.
  • Lets you respond to customers’ reviews to keep them updated.
  • Comes with an in-built Q&A dashboard.
  • Offers in-depth reporting with sentiment analysis. 


  • Provides a centralized dashboard to reply to customer reviews on different platforms
  • Smart analytics


  • False review detection feature needs improvement

24. Feefo

Feefo is a review aggregator software suite. Its chief features for businesses are Customer Feedback Campaign Management, Negative Feedback Management, Response Management, Review Monitoring, Feedback Analysis, and Social Sharing.

Further, this website feedback tool offers these add-on features for the content generation process with a focus on customer reviews: Communication Management, Content Syndication, Feedback Collection, Video Content, Negative Feedback Management, and Predictive Analytics.

Choose for: Review collection

Suitable for: Small to medium-sized businesses

Integrations: BigCommerce, Shopify, Google Analytics, and more

Price: Starts at £99/month.


  • Helps schedule and send personalized review requests to customers.
  • Lets you set alerts for low NPS score responses.
  • Enables you to add product and seller ratings on Google Ads, Facebook Ads, SERPs, etc.
  • Comes with Feefo Hub, which helps manage all the reviews from several platforms.
  • Offers in-built reporting to track customer reviews and review campaigns.
  • Has the sentiment analysis feature that procures valuable insights from the reviews.


  • Collects reviews from your online and offline stores in one place
  • Lets customers add media to reviews


  • Review tagging and reporting UI needs improvement

Unlocking CRO Success with the Right Website Feedback Tools

Conversion rate optimization success is a cumulative result of various strategies and efforts, of which website feedback is a crucial part. While no single website feedback tool can guarantee 100% coverage, a thoughtful assortment of tools delivering the best-in-class features can do the job.

For example, you can use Hotjar to analyze user behavior using heatmaps, Sprinklr to manage feedback from social media, and Qualaroo for gathering in-context feedback on your website, app, or prototypes.

You can analyze your business’ unique needs and then pick a powerful combo of simple, smart, and efficient website feedback software that fulfill those needs.

Frequently Asked Questions

Some of the benefits are:

Structured information access, on-the-fly feedback, behavioral analytics, improvement of ux, bug reporting, getting qualitative data, prioritizing and directing the feedback, tackling the most urgent queries automatically. 

Whether it’s from a random website visitor or a loyal customer, website feedback benefits your business in more ways than one.

On-page Surveys: On-page surveys are one of the leading website feedback tools that sit on your web pages and scroll from bottom to up, just like a chatbot. Such surveys don’t distract the customers from what they are doing or demand a context change. 


Popup Surveys: Pop-up surveys appear mid-screen and are a more assertive way of gathering feedback from your customers. While they might seem to be more attention-grabbing, the pop-up surveys can be annoying to some customers while they are occupied with something important. 

Feedback Widgets: Feedback widgets are located on the edge of a webpage and are clickable. If you’re looking for more comprehensive customer feedback, then a widget is better than an on-page survey. 

Exit Surveys: The exit surveys are questions seeking the reasons for a customer’s exit. Employers also use them to foster a more fruitful and attractive work culture for their employees. The exit surveys must have a handful of questions and should not be lengthy.

Feedback Pages: Many brands offer dedicated feedback pages, like Dell and Starbucks (as mentioned in the earlier section). New or existing customers, visitors, community, and employees can access these feedback pages and raise their issues as well as share their ideas for

It enables organizations to understand the general public sentiment, and these tools offer actionable analytics and insights into customer behavior to improve website traffic, user experience, and conversion rates.

Many people argue over the credibility of a website feedback tool by pointing out that data and metrics can be gathered via analytics tools. However, while analytics can tell you what the visitors are doing, they cannot tell you why they are doing so.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

About the author

Dwayne Charrington is an expert in UX design and user research, showing a strong grasp of how to improve user interfaces and interactions. He explores a wide range of topics, including lead generation, feedback management, the importance of survey accessibility, and how new technologies like AI and VR are changing how users interact with products. He shares insights on creating clear navigation, using A/B testing to make smarter design choices, and the power of storytelling in UX. Dwayne also focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.