30 Best Website Feedback Tools You Need in 2022 | Blog

30 Best Website Feedback Tools for 2022

September 23, 2022

There’s no debate that website feedback tools are necessary to ensure that your website is designed for the visitors and customers. These tools help to map customer behavior, purchase intent, and motivation to improve conversions.

The problem is which website feedback software would suit your needs. Plenty of them are there in the market with different features and aspects.

For example, Qualaroo is a popup-based feedback tool for niche website visitor targeting. On the other hand, Pulse Insights offer dockable feedback widgets to collect unsolicited website feedback. In the same way, some feedback tools for websites offer additional features to target on-site and off-site visitors to collect valuable insights.

In a dilemma?

That’s why we have compiled this list for you to compare the top 30 website user feedback tools in one place. There’s detailed information on their features, pricing, pros, and cons so you can start ticking off the preferences in your requirement list.

Here’s what the list looks like:

30 Top Website Feedback Tools in 2022

The website feedback tools discussed here are classified into multiple categories so that you can pick one easily based on your requirement.

A. Website Voice of Customer Feedback Tools

These tools let you capture the voice of your customers and users by different means, like surveys, feedback forms, polls, and quizzes. Plus, most of these offer multi-channel accessibility, making it easy to target multiple customer touchpoints using a single tool.

1. Qualaroo

Qualaroo

Qualaroo is advanced user feedback and research software that records responses via its unobtrusive survey Nudges™. The platform is an ideal website feedback tool to target on-site and off-site visitors with targeted surveys to gather valuable insights starting from what people would like to see on your website, what they don’t, what’s a problematic aspect of your website, what would encourage them to purchase and more.

With niche triggers, you can target users’ behavior to capture their feedback based on where they are, who they are, when they visit, and other parameters. 

The software is incredibly light and doesn’t affect your website’s loading speed or performance. The visual reports are data-intensive and deliver insights that can be shared across different teams in your company to utilize website feedback better.

Choose for: Multiple survey types, multi-channel reach, intuitive reporting, pop-up surveys, advanced targeting

Suitable for: Small to large businesses

Integrations: Yes

Price: Starts at $80/month, billed annually

Features:

  • Create multiple website survey types like exit-intent, NPS, post-purchase, CSAT, and CES. 
  • Deploy surveys on multiple channels like your website, mobile app, SaaS product, social media, email, etc.
  • Supports skip-logic, template library, customization options, automatic language translations, survey branding, and 12+ question types to design targeted surveys.
  • In-depth targeting options to show the survey to the right visitors based on their actions and behavior.
  • Inbuilt AI-based sentiment analysis engine and word cloud generator for quick feedback analysis.
  • Dedicated NPS dashboard to monitor NPS scores in real time.
  • Create custom reports using inbuilt filters.
  • Integrate with your workspace tools like Slack and Salesforce.

Pros:

  • One of the best website feedback tools for NPS benchmarking
  • Easily collect feedback on your design prototypes. Embed surveys into the design template to ask for user insights

Cons:

  • Reporting dashboard needs more filters and export options
  • Lacks industry-specific survey templates

2. ProProfs Survey Maker

ProProfs Survey Maker

ProProfs Survey Maker is an intuitive and effective feedback tool for websites that is fit for conducting all kinds of surveys. It’s perfect for employers, business owners, trainers, and anyone looking for an easy-to-use survey maker.

Some of the most powerful features of this website feedback software include multiple question types, response grading, detailed survey steps, and cross-device compatibility of the surveys created using the software. You can easily create and embed the surveys as per their preferences. You can also share the survey on social media for better reach.

Choose for: Multi-channel surveys, drag-and-drop editor, presentation-ready reports, Intuitive UI

Suitable for: Small to large businesses

Integration available: Yes

Price: Starts at $50/month

Features

  • Drag-&-drop survey editor for creating presentable surveys, quizzes, polls, web forms, sidebar forms, and assessments.
  • Create quizzes and website surveys in minutes using 100+ beautiful templates, skip logic, 15+ question types, custom design options, and a scoring mechanism.
  • Offers 40+ language translations, survey rebranding, and a question randomizer.
  • Embed website surveys on your website, email, social media, and mobile app.
  • Detailed dashboard and reporting section to analyze the feedback data.
  • Monitor responses, survey scores, user details, completion rates, and other survey metrics.
  • Seamlessly integrates with tools such as Mailchimp, Freshdesk, and Zendesk.

Pros

  • Multiple options in a single tool to collect website feedback
  • You can also add a feedback sidebar button on your website

Cons:

  • Limited survey types
  • Slight learning curve to get used to the survey editor

3. Survicate

Survicate

Survicate is an NPS survey software that helps to gather valuable customer feedback and improve customer experience. It’s among the best website user feedback tools to consider if you want to hear what your customers think about your products and services. You can deploy the surveys on your website, send them via email or link, and embed them into the chat.

Choose for: Multi-channel surveys, NPS benchmarking, shared feedback inbox 

Suitable for: Small to medium enterprises

Integrations: Yes

Price: Paid plans start at $65/month, billed annually 

Features

  • Provides a no-code visual editor for designing personalized surveys.
  • Offers theme customization, 15+ answer types, skip logic, rebranding, 125+ pre-built templates, real-time preview, and custom CSS options.
  • Support multiple survey channels like website, mobile app, email, and more.
  • Inbuilt targeting options to survey the right people based on their website actions and behavior.
  • Integrated feedback hub to centralize and manage the feedback data in one place.
  • In-depth reporting and analytics dashboard to monitor survey performance.
  • Integrate with 50+ tools to manage data export/import.

Pros

  • Custom HTML and CSS editor add flexibility to survey customization
  • Autosaves feedback from abandoned and incomplete surveys

Cons

  • Cannot use the same survey in multiple languages. Need to design a new one for each language

4. Pulse Insights

Pulse Insight

Pulse insights is an enterprise-level website feedback tool to read the pulse of your customers and collect contextual insights about their experience with your website. It lets you configure and deploy micro surveys, profiling campaigns, and engagement events in minutes on multiple channels simultaneously. And with in-depth analytics, you can track the performance of your campaigns in real time.

Choose for: Microsurveys, pulse surveys

Suitable for: Small to big enterprises

Integrations: Yes

Price: Available on request

Features

  • Deploy survey campaigns across various touchpoints along customers’ journeys.
  • Add surveys as a docked widget, top bar, bottom bar, full-screen popup, or inline form.
  • Use advanced targeting options to show the surveys to the right audience.
  • Monitor survey campaign metrics like submissions, impressions, submission rate, and more.
  • Integrate with your workspace tools to manage dataflows.

Pros

  • Ability to organize similar surveys into a single group and bulk edit them
  • In-depth filtering and sorting options to create custom reports

Cons

  • Survey builder UI is a bit dated. Can be more intuitive
  • Limited question types

5. WebEngage

webengage

WebEngage is a robust website feedback platform, omnichannel campaign tool, and personalization engine to boost visitor engagement and conversions. The tool provides a centralized hub for collecting and managing customer data to eliminate mismanagement. Targeted surveys, audience segmentation, product & revenue analytics, and an AI-based personalization engine put WebEngage among the best tools for website feedback and conversion optimization.

Best for: Surveys, web & app personalization, conversion analytics, real-time audience segmentation

Suitable for: Small to big businesses

Integrations: Yes

Price: Available on request

Features

  • Create a survey for both website and app using the WYSIWYG editor to collect customer feedback.
  • Offers multiple question types, survey templates, skip-logic, and design customization options to design personalized surveys.
  • Advanced targeting rules to target niche user behavior and actions on your website and app.
  • Automatically capture customer metadata when they fill out the survey.
  • Track survey campaign performance against goals and customer details.
  • Monitor user segments in real time based on user data and behavior.
  • Advanced personalization engine to recommend products and engage visitors.

Pros

  • Add custom events to the targeting rules to target users’ actions
  • Set up goals to track the impact of the survey campaign on the set goal

Cons

  • On-site notifications don’t work properly sometimes
  • No options for segment-level reporting

6. Medallia Digital

Medallia

Medallia Digital is a customer feedback platform helping digital businesses listen to customers across all touchpoints on the customer’s journey. It converts user suggestions into actions, helping you implement them into your product or service. 

It’s among the best feedback tools for websites that let you collect different feedback types using focused surveys. Multiple templates, easy-to-deploy feedback forms, and several form designs make gathering insights about your product or service easy. There is also an active form wizard that helps you to customize your forms instantly.

Choose for: Multi-channel surveys, heatmaps, session replays, clickstream data

Suitable for: Small to big businesses

Integrations: Yes

Price: Available on request

Features

  • Design surveys for your website, app, phone(IVR), social media, etc.
  • Offers other behavioral tools like heatmaps, session recording, and click data to collect website feedback data.
  • Advanced text analytics to turn speech to text and extract customer pain points.
  • Monitor and analyze reviews on 30+ social and review sites to address customers’ concerns.
  • Collect video feedback from customers and employees.
  • In-depth dashboard to benchmark the customer experience data.
  • Built-in sentiment analysis engine to attract valuable insights.

Pros

  • Multiple website feedback tools in one
  • Set up dashboards to compare customer behavior across different locations
  • Text analytics to improve support KPIs and performance

Cons

  • The skip-logic needs to be more flexible
  • Needs a robust system to separate unreliable vs. reliable reviews 

B. Online survey Tools

These tools focus on surveys as the means of collecting customer feedback. You can design different types of surveys, and ask your customers direct questions regarding your website.

7. SurveySparrow

SurveySparrow

SurveySparrow lets you get feedback from your visitors using your website. This way, you can get direct opinions from them while they are still engaged. You can create engaging and conversational surveys with SurveySparrow and make the most of the collected data with its incredible reporting and analytics capabilities. Track the survey performance in real time and optimize them for increased responses.

Choose it for: Multi-channel surveys, in-depth analytics dashboard

Suitable for: Small to large businesses

Integrations: Yes

Price: paid plans start at $19/month, billed annually

Features

  • Design conversational and long-form surveys to collect website feedback.
  • Distribute surveys over multiple channels like your website, mobile app, email, and more. 
  • Set survey triggers based on different conditions and user behavior.
  • Offers multi-language surveys, white labeling, and SSO features for teams.
  • In-depth analytical dashboard to track survey performance.
  • Provides built-in charts like the horizontal bar chart, stacked chart, vertical bar chart, journey chart, line chart, and more.

Pros

  • Supports offline surveys for improved accessibility
  • Custom CSS to customize the survey theme further
  • Create custom workflows to manage feedback data automatically

Cons

  • The survey editor may lag sometimes
  • Needs more specific use-based templates

8. Marker.io


Marker.io makes bug reporting easy for users and developers alike. This tool lets you (and your product development team) collect website feedback from clients “without driving developers crazy.” Even beta testers can report bugs directly to the issue tracking tool you may already be using, e.g., Asana, Jira, Trello, GitHub, etc., using Marker.io’s integration APIs.

It claims to be perfect for customer feedback agencies and product teams. Marker.io also has features to help project managers and QA testers in native apps and responsive testing, making it one of the best feedback tools for websites and mobile apps.

Choose it for: QA testing, bug reporting, feedback widget

Suitable for: Small to big businesses

Integrations: Yes

Price: Starts at $39/month, billed annually

Features

  • Add a feedback widget on your website to collect feedback from visitors and customers.
  • Provides screen capture for users to submit visual feedback easily.
  • Automatically captures customers’ metadata and error logs with the feedback.
  • Add status to the feedback and comment to collaborate with the team.
  • Reply to the clients from within the tool.

Pros

  • Compatible with all browsers
  • Set automatic alerts to notify the customer when the issue’s status changes

Cons

  • Lacks the survey feature to elicit targeted feedback
  • User access settings can feel quite cumbersome

9. UserReport

UserReport

UserReport is one of the best website feedback tools that enable user behavior and satisfaction tracking using in-the-moment feedback while a user is interacting with your website. It offers a 360-degree feedback gathering system, survey management dashboard, detailed analytics, and complaint monitoring. You can use this tool to track overall satisfaction score, survey performance, changes in score, and other stats in real time.

Choose for: Feedback Widget, Survey widget

Suitable for: Small to big businesses

Integrations: Yes

Price: Available on request

Features

  • Deploy survey and feedback widgets on your website and mobile app.
  • Offers ready-to-use questions, 60+ language translations, mobile responsive design, design customization options, and white labeling.
  • The users can open the feedback forum by clicking on the feedback widget. They can submit their suggestions, upvote others’ ideas, and report issues.
  • They can also click on the survey widget to take the survey.
  • In-depth reporting section to monitor the survey performance and analyze the feedback.
  • Categorize and sort the reports using built-in filters like demographics, devices, and geography.
  • Create custom reports to compare the feedback from different user segments.

Pros

  • Embeddable widgets for both website and mobile app
  • One of the best tools to crowdsource product ideas and suggestions

Cons

  • Lacks triggering options to target specific visitors and users
  • No pop-up survey feature

10. GetFeedback

getfeedback

GetFeedback is a customer satisfaction tool that comes with analytics, negative feedback management, and poll management. You can monitor and improve your customer satisfaction levels by using highly structured and insightful data.

GetFeedback helps in identifying unhappy customers and advocates as well. You can benchmark your performance against competitors and build customer loyalty as well.

Choose for: Multi-channel surveys, advanced analytics,

Suitable for: Small to large businesses

Integrations: Yes

Price: Available on request

Features

  • Improve user experience by collecting real-time feedback in-app or on websites.
  • Get contextual and precise feedback by adding feedback widgets to your content.
  • Easily collect ‘emotional’ ratings with a slide-out poll.
  • Get an overview of all your conversions and impressions through a detailed dashboard.
  • Lets you pull data into their systems for better analysis using GetFeedback API.
  • Visualize the data in the form of bars, graphs, and pie charts with the help of built-in analytics and visualization. 

Pros

  • Easily create and manage triggers
  • Post screenshots in survey responses
  • Voice of customer surveys

Cons

  • Feedback surveys need more customization options
  • Lacks flexibility for the feedback button

11. Usersnap

Usersnap’s core competency lies in measuring customer satisfaction with micro surveys to measure user experience. It gives you actionable user feedback. Bug reports can be reported via screenshots. User experience ratings are easy to record and report using this tool.

Issues in your app or website can be captured and annotated by users. It makes solving customers’ pain points easier for your product teams, CX researchers, website administrators, and customer support. The task of collecting user feedback is simplified.

Choose for: In-app screen capture, surveys, and feature request boards

Suitable for: Small to large businesses

Integrations: Yes

Price: Starts from $9 per month

Features:

  • Easy to set up and measure important metrics like NPS, CSAT, and more.
  • Lets customers send issues and suggestions through a dedicated feedback button.
  • Link your support chat and help page with the help of its feedback menu.
  • Facilitate pinning comments by offering visual trinkets and a screenshot mode.
  • Analyze customer responses and gauge their sentiments through a built-in sentiment analysis system. 

Pros:

  • Multiple question types
  • Built-in analytics
  • Reliable customer support

Cons:

  • Limited widget customizations
  • Slow refresh times

12. Feedbackify

Feedbackify

Feedbackify is one of the simplest website feedback tools that lets you collect great suggestions provided by your website visitors. Using this, you can keep your visitors right on your website so they can give in-context feedback without having to leave (and share feedback on other review sites or social media). 

Their valuable contributions go a long way in making your business more customer-centric. You can customize your website feedback channels with the company logo to strengthen your brand image. There is also a strong focus on your customer’s privacy.

An instant feedback process with no registration required for website visitors reduces feedback drop-out.

Choose for: Anonymous feedback, real-time feedback

Suitable for: Small to mid-sized businesses

Integrations: Yes

Price: Starts from $19 per month

Features:

  • Easily customize surveys with the built-in form editor. 
  • Add custom feedback categories using the drag-and-drop interface.
  • Create custom designs and branding elements with the help of customization features. 
  • Create forms with rating questions and collect quantitative data with ease. 
  • Create a customizable feedback tab and add it to your mobile app or website. 
  • Launch feedback forms instantly with just a link. 

Pros:

  • Intuitive dashboard
  • Data privacy
  • Easy integration

Cons:

  • The user interface needs improvement

13. Alchemer

Alchemer

Alchemer (formerly known as SurveyGizmo) is an excellent survey and website feedback tool that facilitates your transformation into a customer-centric business. It offers custom survey URLs, site intercept surveys, mobile surveys, data analysis tools, question libraries, skip-logic, etc.

It also comes with progress tracking and reporting features that offer crucial data for website feedback.

Choose for: Multi-channel forms, custom APIs, BI tools

Suitable for: Mid-sized to large businesses

Integrations: Yes

Price: Starts from $49 per month

Features:

  • Collect a diverse range of customer data with the help of multiple question types.
  • Only gather relevant data with the help of branching and skip-logic. 
  • Create surveys within minutes using the built-in survey templates. 
  • Collect data from your mobile users with ease through in-app surveys.
  • Analyze feedback seamlessly through reporting and analysis dashboard. 
  • Integrate with some of the most popular online tools like Salesforce, Webhooks, and more.

Pros:

  • Easy to set up
  • Highly intuitive CMS
  • Multimedia support

Cons:

  • Tricky navigation
  • Makes select survey-types private

14. Crowdsignal

Crowdsignal

Crowdsignal (formerly known as PollDaddy) is a smart website feedback tool to create polls and surveys for your website, social media handles, and blogs. It also comes with email marketing tools and facilitates creating simple yet flexible feedback polls for a thorough pulse check.

Choose for: Quick quizzes, conditional questions, deep analysis

Suitable for: Small to mid-sized businesses

Integrations: Yes

Price: Starts from $0 per month

Features:

  • Personalize your surveys and polls to represent your business and give them an identity. 
  • Make decisions in real time by tracking live customer feedback. 
  • Always ask the right questions with the help of built-in survey templates. 
  • Distribute your surveys at scale via email and facilitate analysis through feedback management. 
  • Skim through all the irrelevant data with the help of branching and skip logic. 
  • Make your surveys more interactive by adding multimedia elements. 

Pros:

  • Easy to use
  • Responsive polls 
  • Streamlined reporting

Cons:

  • Prone to spam responses
  • No delay settings in polls

15. Typeform

Typeform

If you’re looking for some of the best website feedback tools to gather robust data to identify your customer experiences and brand reputation, nothing beats Typeform. It’s one of the best website feedback tools. Integrating with more than 500 apps, Typeform makes information sharing fun and easy via forms and surveys. Data analysis, question branching, skip logic, and mobile surveys are some of its best features.

Choose for: Conversational surveys, video library, response syncing

Suitable for: Small to large enterprises

Integrations: Yes

Price: Starts from $25 per month

Features:

  • Easy to set up and deploy surveys even for new users. 
  • Pick from the built-in photo and video library and build surveys instantly using. 
  • Create casually targeted surveys that your users would love to engage with.
  • Display surveys on all platforms, including mobile phones, tablets, and computers.
  • Easily identify purchase behavior by collecting the demographics of your customers. 
  • Filter out irrelevant questions and build personalized user flows for better interaction. 

Pros:

  • Responsive design
  • Design conversational surveys to ask one question at a time
  • Pre-built templates

Cons:

  • No option to change the payment structure
  • Little tricky to create complex surveys

C. Usability & Behavioral Analysis Tools

These track website visitors’ cursor activity using recordings, mouse-click heat maps, and voice analysis to identify the areas of maximum user activity and attention.

16. CrazyEgg

CrazyEgg

CrazyEgg is one of the most widely known website feedback tools that has its foundation in heat maps and analytics. Heat maps show the areas with the highest visitor activity and tell you exactly what your visitors love about your websites. The analytics delivered by CrazyEgg is focused on customer activity and offers the most intensive customer feedback.

While it might take you some time and effort to develop a grasp of the data-intensive maps and reports, you can find some really insightful conversion feedback.

Confetti, Scrollmap, Overlay, and Heatmap are the four most impressive tools in the bundle that can help every business struggling with conversions.

Choose for: Activity tracking, assessment management, behavioral analytics

Suitable for: Small to large businesses

Integrations: Yes

Price: Starts from $29 per month

Features:

  • Conduct A/B tests and split tests on your website with ease.
  • Change page elements like images and CTAs using the advanced page editor. 
  • Add snippet codes and run A/B tests on multiple web pages at once. 
  • Use session snapshots to see how users interact with your website. 
  • Get visualized data of where your users click on your website through heatmap analysis. 
  • Deploy scroll maps to see how far down users go before leaving your page. 

Pros:

  • Great data visualization
  • Easy to set up heatmaps

Cons:

  • PageCamera feature is clunky
  • Hassle to implement snapshots in A/B tests

17. Hotjar

Hotjar

Hotjar is one of the top website feedback tools that offer instant visual feedback and tells you how your visitors use your website. You can learn what your visitors like, want, care about, and where they spend most of their time on your website. Hotjar shows their click, scroll, and tap behavior to help you better understand your visitors.

Hotjar is a visual tool that also offers heatmaps and helps you make data-based decisions for website updates, designs, and A/B testing.

Choose for: Unlimited users, benchmarking pages, live session playback

Suitable for: Small to large businesses

Integrations: Yes

Price: Starts from $0 per month

Features:

  • Analyze user behavior with the help of heatmaps on three different metrics like scrolls, moves, and clicks. 
  • Record user behavior for an in-depth analysis using the session recording feature. 
  • Check the pulse of your users and see how they feel by conducting quick NPS surveys. 
  • Identify weak points and make data-driven decisions using detailed analytics reports. 
  • Allow your users to share their thoughts and opinions with the help of instant visual feedback. 
  • Get feedback in real time about specific elements on your website through suggestion boxes. 

Pros:

  • Easy to set up and use
  • Flexible intercept surveys

Cons:

  • Heatmaps are only visible for the past 30 days
  • No conditional logic in survey questions

18. Verint Digital Experience


Verint Digital Experience (formerly known as OpinionLab) empowers business owners by leveraging the Voice of Customer or VoC and collects their feedback in the form of their opinions. Customers can share their opinions about your company and its products. This website feedback tool asks multiple-choice questions to the customers and gathers insights.

Apart from conducting surveys, you can use this tool to find customers’ demographic data to deliver personalized experiences. It proves helpful in launching new products, rolling out upgrades, and releasing discounts. The tool is not limited to websites and can be used for marketing campaigns and mobile apps.

Choose for: Targeted feedback, centralized hub 

Suitable for: Mid-sized to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Pull information from a variety of sources using custom web portals. 
  • Design beautiful and versatile surveys with the help of built-in customizations.
  • Design custom surveys from scratch or pick from built-in templates.
  • Revisit your users’ actions through customer session replays and digital behavior analytics. 
  • Make data-driven decisions using insights from experience clouds. 
  • Collect a diverse range of customer behavior data through qualitative and quantitative insights. 

Pros:

  • Simple response tracking
  • Detailed reporting system

Cons:

  • Takes customers away from the browsing experience
  • Clunky onboarding process

19. Glassbox(Formerly SessionCam)


With SessionCam (now a part of Glassbox), you get the complete package of behavioral analysis tools and website feedback tools like heatmaps, session replays, customer journey maps, and others. Study the most interacted portions of your website using the heatmaps for optimizing the positions of crucial elements like CTAs and analyze how visitors interact with your website with session recordings to design streamlined user flows.

This tool also helps you to create and study journey maps to design an effortless customer experience. Plus, you can use it with survey tools like Qualaroo using inbuilt integration APIs to extract deeper insights into customers’ website behavior.

Choose for: Create digital journeys, personalized experiences and visualization

Suitable for: Small to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Improve customer experience by capturing 100% of your customer journeys. 
  • Create better digital experiences for your users by filtering journeys by device, operating system, behavior, and more. 
  • Capture user sessions with a simple JavaScript or SDK. 
  • Identify problem areas on your website using built-in analytics. 
  • Track irregularities in your users’ behavior and get alerts in real time through anomaly detection. 
  • Create dynamic and highly customizable digital reports and share them across the organization. 

Pros:

  • Identify trends
  • Automatic insights
  • Data-driven journey analytics

Cons:

  • Results need quite a bit of interpretation 
  • Playback and scrolling need improvement

D. Community feedback Tools

These tools facilitate collecting community feedback through appropriate forums or platforms where the users share suggestions and discuss your website’s user experience and functions.

20. Helprace


Helprace is a cloud-based helpdesk and customer service software suite, complete with a ticketing system. The idea behind Helprace is to help businesses collect feedback and build an internal knowledge base. It integrates multiple tools into one to enable businesses to provide better customer service.

The Helprace software gives you the easiest way to manage customer-company interaction. It takes care of Tickets, Email Management, Customer Community, Feedback, and other customer service aspects.

Choose for: Auto reply, email commands, and agent collision detection

Suitable for: Small to medium-sized businesses

Integrations: Yes

Price: Starts from $0 per month

Features:

  • Delegate tickets to different team members and automate assignments using case rules.
  • Generate quick links to your support tickets with the help of smart filters.
  • Track the average response time of every user’s first message. 
  • Know how satisfied your customers are with you using custom reports. 
  • Track every activity of users, including posts, comments, likes, and follows through the activity stream. 
  • Improve your help articles by allowing users to rate them. 

Pros:

  • 25 available languages
  • Agent collision detection
  • Spam prevention

Cons:

  • Support portal needs more work
  • Needs more integrations

21. UserVoice


UserVoice is an online website feedback tool that compares your current products’ features with the projected ones and offers comprehensive and intelligent product feedback. 

You can find and focus on what your customers want or need the most in your products. This website feedback software efficiently bridges the gap between customer requirements and the current functionalities you offer.

Choose for: Website-based feedback boards, pulse surveys

Suitable for: Mid-sized to large businesses

Integrations: Yes 

Price: Starts from $799/month

Features:

  • Offers highly segregated and crucial feedback data.
  • Enables you to capture and streamline your feedback in Slack.
  • Lets users share feedback from within the mobile and web app.
  • Comes with Contributor Sidebar, which helps customer-facing teams to gather customer feedback directly from web apps.
  • Supports seamless flow of feedback sharing among teams.
  • Comes with a live chat feature and forum that enhances customer communication and encourages free discussions.
  • Offers integration with tools like Jira, Azure DevOps, etc.

Pros:

  • Offers a 21-day free trial
  • Has a great knowledge base and project management capabilities

Cons:

  • Hard to navigate the interface
  • Confusing and time-consuming setup

22. IdeaScale

IdeaScale

IdeaScale is an innovative cloud-based software platform that lets organizations collect user ideas through website feedback and involve public and private communities in business development processes. 

The users can vote for others’ ideas and contribute their suggestions, which are evaluated and implemented to drive conversions.

Choose for: Feedback boards, crowdsourcing ideas

Suitable for: Innovation departments in enterprise-level organizations

Integrations: Yes 

Price: Available on request

Features:

  • Offers a feedback board that gathers feedback from customers.
  • Helps segregate crucial ideas from general feedback data using custom fields for data segregation.
  • Members can add media and visual elements like images and videos to the board and vote and comment on posted ideas.
  • Set idea submission and visibility criteria on a per-idea and campaign basis.
  • Comes with a built-in NLP engine that automatically categorizes each idea and assigns relevant tags.
  • Has AI-powered text analytics to explore central themes, keywords, trends, etc.
  • Integrates with tools like Microsoft Teams, Jira, Power BI, YouTrack, Trello, Slack, and more

Pros:

  • Comes with the Single-Sign-On functionality
  • Helps create custom reports
  • Streamlined collaboration between team members
  • Lets users make anonymous recommendations

Cons:

  • Has a learning curve
  • Lack of multiple channels to submit unsolicited ideas
  • Supports only a single reviewer group in one phase

23. User Echo

UserEcho

UserEcho is another one of the top website user feedback tools that empower you to deliver robust customer support via helpdesk, knowledge base, live chat, etc. It’s suitable for businesses of all kinds and lets you capture customer reviews.

Your customers can participate in the ongoing forum discussions, review your products and services via educational posts, and instantly contact your support team via live chat. Its efficacy lies in grabbing direct customer feedback and reviews for quality maintenance and upgrades.

Choose for: Knowledge Base, live-chat, feedback Portal, ticket system

Suitable for: CX teams and businesses of all scales and sizes

Integrations: Yes 

Price: Starts from $19 per month per user

Features:

  • Lets users post and upvote new ideas, feedback, suggestions, and features on the feedback portal.
  • Offers a feedback widget you can add to websites and apps.
  • Comes with an analytics dashboard to track view count, customer feedback, and other metrics.
  • Provides an in-built helpdesk tool to manage customer tickets and feedback from apps, social media, websites, and emails.
  • Send customer satisfaction surveys after the issues are resolved.
  • Enables you to add a live chat widget to your website.
  • Integrates with Atlassian Hot Chat, Slack, Jira, Google Analytics, WordPress, Yandex, etc.

Pros:

  • Supports multiple means to improve customer engagement
  • Funnels communication in one place
  • Highly customizable

Cons:

  • Documentation needs improvement

24. Sprinklr


Another one of the website feedback tools on our list is Sprinklr. The tool claims to offer a complete enterprise Social Media Management System. It uses Cloud technology to help companies optimize, create, and manage social experiences. With its AI engine, you can convert the real-time data from customers into actionable insights that can be used for collaboration and innovation.

Choose it for: Creating insight-driven strategies to deliver a better customer experience

Suitable for: Medium to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Helps interpret data from different social channels for market and user research.
  • Connects you with customers on 30+ channels.
  • Supports automating workflows and processes and driving first-contact resolutions.
  • Offers AI-powered CSAT Prediction.
  • Automates CSAT surveys to follow up on customers.
  • Offers useful integrations with Adobe Analytics, Adobe Experience Manager, Aeris Weather, Adobe Marketo Engage, and more.

Pros:

  • Helps set triggers for surveys
  • Helps highlight specific posts

Cons:

  • UI needs improvement 
  • Analytics is not customizable

25. UseResponse

UseResponse

When collecting automatic feedback at critical customer journey touchpoints, UseResponse works as a great website feedback tool and does a phenomenal job. You can gather contextual information and measure valuable customer metrics like CES, NPS, CSAT, etc.

Behavior analysis, survey management, analytics, text analysis, and multi-channel data collection are some of the most impressive features of this website feedback tool.

Choose for: Feedback portal, ticket system

Suitable for: Mid-sized to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Provides feedback boards and widgets for websites and mobile apps.
  • Allows customers to post issues, new feature requests, and customer feedback.
  • Enables you to add internal notes to the posted feedback.
  • The dashboard lets you track feature requests and other feedback.
  • Centralized inbox that tracks feedback and helps manage incoming messages (feedback) from widgets, emails, and social media.
  • Helps you ask for feedback from customers with resolved tickets using CSAT surveys.
  • Integrates with Messenger, WeChat, Whatsapp, and Line.

Pros:

  • Good documentation
  • Great customer service
  • Simple UI

Cons:

  • Has a bit of a learning curve

E. Review Websites

These website feedback tools allow companies to collect authentic customer reviews and showcase them as social proofs on website pages. Here are the best website feedback tools we recommend.

26. TrustPilot

TrustPilot

Trustpilot is a great feedback website tool that lets you make the most of consumer reviews. The real story about your user experience comes from customers. Reading your customers’ reviews tells you their expectations. Aligning your strategy with their expectations helps improve conversion rates.

Choose for: Gather online reviews, create website credibility

Suitable for: Mid-sized to large businesses

Integrations: Yes 

Price: Starts at $200 per month

Features:

  • Great for showing verified customer reviews for your business.
  • Lets you automatically invite customers to review your product/services/business.
  • Successfully imports reviews from Google MyBusiness.
  • Comes with fraud detection.
  • Offers widgets to embed reviews on your website, newsletters, mobile apps, and more.
  • Integrates with Zendesk, Shopify, Slack, WooCommerce, and more.

Pros:

  • Strong UI
  • Very extensive

Cons:

  • Pricing is not suitable for small businesses and startups

27. KiyOh


Kiyoh is one of the most trusted website feedback tools that lets businesses collect, integrate, and share independent customer reviews on social media platforms. 

This website tool for feedback also supports automation, with in-built features such as Campaign Management, Negative Feedback Management, Response Management, Review Monitoring, Review Notifications, Review Requests, and Social Sharing.

Choose for: Collect and publish verified reviews 

Suitable for: Small to mid-sized businesses

Integrations: Yes

Price: Starts at €24.95/month

Features:

  • Helps you collect genuine customer reviews.
  • Google indexes these reviews, so they appear in the SERPs and snippets helping in SEO.
  • Helps send personalized invitations to customers to share reviews through SMS, Facebook, and other social media channels.
  • Comes with a widget to publish reviews on emails, websites, invoices, and more.
  • Integrates with Integromat, Alumino, etc.

Pros:

  • Collects reviews from multiple channels at the same time
  • Embeds review invitations in emails 

Cons:

  • Analytics dashboard is not comprehensive

28. Bazaarvoice

Bazaarvoice

Another tool for website feedback is Bazaarvoice. It has its main motive of helping you connect better with potential consumers. When they explore your product or service through Bazaarvoice campaigns, they are more likely to be inclined to choose you over your competition and become regular customers.

Bazaarvoice acquired Influenster to improve the product review process and enhance user-generated content solutions. It provides software that lets you gather and showcase several types of user-generated reviews from and on social platforms.

Choose for: User-generated content reviews

Suitable for: Small to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Helps you embed text-based reviews, photos, and social media posts on your page. 
  • Offers integration with tools like Salesforce, Magneto, Shopify, Sprinklr, and more.
  • Integrates reviews and visual feedback from different social sites to your product.
  • Enables you to collect feedback through a sampling campaign before product launch.
  • Lets you respond to customers’ reviews to keep them updated.
  • Comes with an in-built Q&A dashboard.
  • Offers in-depth reporting with sentiment analysis. 

Pros:

  • Provides a centralized dashboard to reply to customer reviews on different platforms
  • Smart analytics

Cons:

  • False review detection feature needs improvement

29. Feefo

Feefo

Feefo is a review aggregator software suite. Its chief features for businesses are Customer Feedback Campaign Management, Negative Feedback Management, Response Management, Review Monitoring, Feedback Analysis, and Social Sharing.

Further, this website feedback tool offers these add-on features for the content generation process with a focus on customer reviews: Communication Management, Content Syndication, Feedback Collection, Video Content, Negative Feedback Management, and Predictive Analytics.

Choose for: Review collection

Suitable for: Small to medium-sized businesses

Integrations: Yes

Price: Starts at $93 per month

Features:

  • Helps schedule and send personalized review requests to customers.
  • Lets you set alerts for low NPS score responses.
  • Enables you to add product and seller ratings on Google Ads, Facebook Ads, SERPs, etc.
  • Comes with Feefo Hub, which helps manage all the reviews from several platforms.
  • Offers in-built reporting to track customer reviews and review campaigns.
  • Has sentiment analysis feature that procures valuable insights from the reviews.
  • Integrates with BigCommerce, Shopify, Google Analytics, and more.

Pros:

  • Collects reviews from your online and offline stores in one place
  • Lets customers add media to reviews

Cons:

  • Review tagging and reporting UI needs improvement

30. Reevoo

Reevoo

Last but not least, among the best website feedback tools is Reevoo, a web-based business solution focused on managing website content, collecting customer reviews, and streamlining customer interactions. Customers also read reviews on Reevoo to decide which product or service they should purchase. 

Businesses worldwide use Reevoo to understand what makes their customers decide what to buy and which brand to trust over others. 

Reevoo’s commitment to being transparent and taking an independent approach creates the difference that makes them enhance honest communication between businesses and customers, making the long-term experience better for both sides.

Choose for: Collect reviews, user-generated content

Suitable for: Small to large businesses

Integrations: Yes

Price: Available on request

Features:

  • Collects both product and seller reviews.
  • Helps publish reviews on both Google and Facebook.
  • Sends personal invites to customers to collect feedback and reviews.
  • Comes with an authentication system that ensures only genuine reviews are posted.
  • Offers widgets that allow you to show reviews on your website pages.

Pros:

  • Easy setup
  • Shows reviews from verified customers
  • Anti-fraud feature detects false reviews

Cons:

  • Can’t add reviews to social profiles or email signatures

Unlocking CRO Success with the Right Website Feedback Tools

CRO success is a cumulative result of various strategies and efforts, of which website feedback is a crucial part. While no single website feedback tool can guarantee 100% coverage, a thoughtful assortment of tools delivering the best-in-class features can do the job.

For example, you can use Hotjar to analyze user behavior using heatmaps, Sprinklr to manage feedback from social media, and Qualaroo for gathering in-context feedback on your website, app, or prototypes.

You can analyze your business’ unique needs and then pick a powerful combo of simple, smart, and efficient CRO tools that fulfill those needs.

FAQs

How are Website Feedback Tools vs. Website Analytics Tools? 

Website analytics tools measure visitor activity and behavior on a website. For example, they tell you:

  • How many users visit your website?
  • How much time do they spend browsing your website?
  • How many and which pages do they visit?
  • Did they arrive directly, or by following a link, etc.?

Analytics tools deal mainly with numbers and are used to measure and benchmark your website’s performance. They also offer insights into business KPIs, such as purchase conversion rates. 

On the other hand, website feedback tools gather and analyze the feedback, comments, reviews, and responses from website visitors. So, instead of focusing on the “What” aspect of visitor activity and behavior, they uncover the “Why,” such as:

  • Why do users leave your website right before payment?
  • Why do users want to leave your website without making a purchase?
  • Why do visitors exit even after adding items to their cart?

What are some benefits of website feedback tools?

Structured Information Access, On-the-fly Feedback, Behavioral Analytics, Improvement of UX, Bug Reporting, Get Qualitative Data, Prioritizing and Directing the Feedback, Tackling the Most Urgent Queries Automatically – all of these are benefits of website feedback tools. 

Whether it’s from a random website visitor or a loyal customer, website feedback benefits your business in more ways than one.

Structured Information Access

When you have customer feedback software on your website, you get access to more information, and that too in a structured way. Customers share a lot of information while leaving feedback, such as images, comparisons, and service credentials – all of them form the most trustworthy knowledge pool for the other customers.

They can no longer feel the need to ask a question and can find the answer independently. This increases the ease of use and your conversion rates.

On-the-fly Feedback

When you have website feedback tools, such as feedback widgets, your customers don’t have to switch the context, just to leave their feedback. Traditional feedback gathering required the customers to leave what they are doing to share feedback.

This deters them from doing what they visited the website for and can even lead to customer frustration. On the other hand, a website customer feedback survey can do the job silently and effectively.

Behavioral Analytics

When you ask bravely and openly for honest feedback from your customers in a proactive manner, they feel truly valued and connect deeper with your brand. This, in turn, powers their motivation to stick to your brand and contribute towards its growth in a positive manner.

Behavioral analytics is one of the most potent business intelligence metrics that can work wonders for your brand as a whole.

Improvement of UX

Website feedback offers actionable insights into user behavior and motivation, and that too in their own words. So, you gain a better understanding of the customer journeys on your website and figure out how they feel while interacting with your website. 

Feedback also points out hidden trends in user behavior that allows you to devise strategies to improve UX and boost conversion rate.


Bug Reporting

Bugs are nothing new to websites and software. However, many times, they become a source of frustration for the users while being hidden from developers’ eyes. This, in turn, results in customer churn.

Website feedback tools enable your visitors to send bug reports with visual feedback or annotated screenshots. Thus, they can include all the contextual information in their feedback, and it becomes easier to identify, tackle, and remove bugs.

Get Qualitative Data

Thorough website feedback offers you direct insight into the customer experience, figures, and trends. This way, you don’t have to keep guessing why your visitors are not converting; or why it takes so long for the visitors to finally make the payment. 

For example: A smart website feedback software will instantly let you know that most of your visitors are not able to find the shipping details and leave even after adding items to their carts. 

Thus, website feedback offers qualitative data and eliminates all kinds of assumptions about visitor behavior. When it comes to getting contextual insights into UX, a delightful customer feedback software does an excellent job by facilitating gathering visual feedback with contextual information, such as an inability to choose a postal code for any particular location, etc.

Prioritizing and Directing the Feedback

When you have a standard email for communication with your customers, you end up receiving hundreds or thousands of unstructured customer emails. Apart from consuming some of the most productive hours of your support team, these emails also demotivate you from a careful assessment of customer feedback. 

On the other hand, when you use a feedback widget, you can create custom fields for collecting specific information, such as order details, customer priority level, ticket number, etc. You can also integrate it with your helpdesk or ticketing system for effectively directing data across the support staff.

Tackling the Most Urgent Queries Automatically

You can automate customer ticket triaging using suitable feedback software, which means you can solve the most urgent queries first, automatically.
If your customer feedback is structured into widget form fields, you can flag particular keywords that are automatically prioritized when encountered in the incoming queries. So, the customers seeking immediate assistance get automatic priority and don’t have to wait in long queues for assistance. This enhances your brand image and boosts conversion rates.


What are the different types of website feedback?

On-page Surveys


On-page surveys are one of the leading website feedback tools that sit on your web pages and scroll from bottom to up, just like a chatbot. Such surveys don’t distract the customers from what they are doing or demand a context change. So, if you’re looking for website survey tools that do the job without interrupting your customers, we recommend opting for unobtrusive on-page survey software.

Pros:

  • Ask questions in different formats – open-ended surveys, and multiple-choice questions, etc.
  • Program the survey to appear after a visitor has spent a set amount of time on the webpage.

Popup Surveys

Source: Upwork

Pop-up surveys appear mid-screen and are a more assertive way of gathering feedback from your customers. While they might seem to be more attention-grabbing, the pop-up surveys can be annoying to some customers while they are occupied with something important. 

The best way to make the most of them is to keep them short & simple and employ them for extreme visitor actions, such as exit intent.

Pros:

  • You can seek a distinct and more direct customer response.
  • You can get better insights into the exit intent of your visitors.

Feedback Widgets


Feedback widgets are located on the edge of a webpage and are clickable. Upon clicking, they ask open-ended questions such as “how can we improve ordering and checkout processes?” or “how do you like the discounts/offers?”

If you’re looking for more comprehensive customer feedback, then a widget is better than an on-page survey. 

For example, suppose your visitors leave your website after reaching the product descriptions page. You might think that this is because they don’t find the descriptions comprehensive. But, their inability to find the right information, or discount options applicable, can also be the reasons behind their exit.

Pros:

  • You can gain insights into the unknowns by using widgets.
  • You can avoid confusion and highlight the specific element while collecting feedback.

Feedback Buttons


A feedback button is an easy and efficient way to gather customer feedback. Why? Because the customers who initiate the action of sharing feedback from their side are more likely to finish the process than those you request for feedback. 

You can create a button leading to the feedback form or survey page and gain actionable insights from your customers.

Pros:

  • Yields better results as motivated customers leave their suggestions and feedback.
  • Offers more reliable data when you have quality concerns.

Exit Surveys


The exit surveys are questions seeking the reasons for a customer’s exit. Employers also use them to foster a more fruitful and attractive work culture for their employees. The exit surveys must have a handful of questions and should not be lengthy.

Pros:

  • They offer a direct peek into the reasons visitors leave your website without converting it into sales. 
  • They help you improve conversion rates by offering a holistic view of areas where your website lags.

Feedback Pages


Many brands offer dedicated feedback pages, like Dell and Starbucks (as mentioned in the earlier section). New or existing customers, visitors, community, and employees can access these feedback pages and raise their issues as well as share their ideas for improvement.

Pros:

  • Intelligent receptive feedback gathering and submission becomes possible.
  • Customers can easily find and share helpful information.

How do website feedback tools help you?

It enables organizations to understand the general public sentiment, and these tools offer actionable analytics and insights into customer behavior to improve website traffic, user experience, and conversion rates.

Many people argue over the credibility of a website feedback tool by pointing out that data and metrics can be gathered via analytics tools. However, while analytics can tell you what the visitors are doing, they cannot tell you why they are doing so. 

Here’s a scenario to explain this further:

A data analytics tool may tell you that 60% of your customers quit right after reaching the checkout form without pointing out any reason. On the other hand, a good website feedback tool can help you understand the reasons behind it, like enormous shipping costs, prolonged delivery time, etc.

For example, Dell initially did not have a dedicated customer feedback platform. The brand lost its image among the customers, and consequently, it had to rework its way towards customer satisfaction. Now, it has a different website for customer feedback – IdeaStorm and has made great progress towards customer success. 

Before diving into deeper waters, let us determine how website analytics tools differ from website feedback tools.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.