Qualaroo Blog - User Research and Customer Feedback Trends

How to Use NPS Surveys in Market Research

“We all need people who will give us feedback. That’s how we improve,” Bill Gates once said wisely. In the realm of business, building a successful business isn’t just about sales figures and profit margins; it’s also about creating meaningful customer relationships. Each customer interaction is an incredible opportunity to learn and grow. But how...

How to Collect Real-Time Customer Feedback

A study by Deloitte and Touche found that companies prioritizing customer happiness made a staggering 60% more profit than those that didn’t. Plus, 65% of people agree that better customer data analysis is key to excellent service. Customer experience is truly the lifeblood of your brand’s success, and real-time feedback is extremely important for making...

Opinion Yes or No Surveys: Get Clear Answers Fast

In my experience, gathering insightful feedback can sometimes feel like pulling teeth. You need to understand your audience, but lengthy surveys often lead to low response rates and incomplete data. But as Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” That’s where yes or no surveys, also known as dichotomous surveys, come in. Yes...

The B2B Buyer Journey: What It Is & How to Map It

The B2B buyer journey isn’t like grabbing a coffee. It’s more like planning a road trip, with a whole team deciding on the destination. First comes that “aha!” moment: realizing your old software won’t cut it, or maybe it’s time to explore a new market. Then begins the research marathon—websites, webinars, white papers, and endless...

45+ NPS Survey Questions That Deliver Real Insights, Not Just a Score

I learned this the hard way: an NPS survey can make you feel confident right before it blindsides you. For months, I stared at a nice-looking score and assumed things were fine. They were not. The score hid the story because I was asking the wrong questions. If you want NPS to work for you,...

Employee Engagement Survey Providers: Top 10 Tools for 2025

Keeping employees happy and engaged is as important as focusing on customers. As someone who’s used various survey tools, I know firsthand how crucial it is to understand the pulse of the workforce. Employee survey tools are game-changers—they provide insights that help you boost morale, improve satisfaction, and drive engagement. But in 2025, it’s not...

B2B Customer Satisfaction Survey Questions That Reveal ROI

Measuring B2B customer satisfaction isn’t just important—it’s critical. In B2B relationships, you’re not just dealing with individual consumers; you’re managing long-term partnerships and high-value transactions that can make or break your business. Each client represents a significant investment, and their satisfaction can directly impact repeat business, your reputation, and growth. That’s why asking the right...

Embed Survey in Email: Setup, ROI & 10 Quick Wins

Every founder has wrestled with this: you need customer feedback, but the moment you send a survey link, the responses trickle in slower than a Monday morning. It’s not that people don’t care — it’s that you’re asking them to jump through hoops. But when you embed a survey in email, it makes sharing feedback...

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button. Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?” This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...

Promoters, Passives, & Detractors: Turn Passives into Promoters

Did you know that your NPS passives are like untapped gold mines? Yeah, they’re right there, but you need the right tools and strategy to turn them into loyal promoters. Over the years, I’ve worked with countless businesses struggling to convert these lukewarm customers in NPS surveys into passionate advocates. It can be a challenge,...

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