30 Best A/B Testing Tools to Help You Convert in 2021

February 3, 2021

Intuition can help in making business decisions but when it comes to understanding user behavior and conversions online, user experience research methodologies like A/B testing is what you go for. If you don’t test, you cannot know what is working and what isn’t for your users. And A/B testing helps you to determine that.

A/B testing is a method to test the original website design called ‘control’ with its alternate version called the ‘variation.’ The ‘variation’ design has one or more landing page elements altered in structure, placement, or function compared to the ‘control.’

It helps you measure the conversion and user engagement efficacy of the new proposed changes compared to the original design.

But what elements can you test?

You can use A/B testing to optimize several elements such as:

  • Headlines and subheadlines
  • Page layout and length
  • Website navigation
  • forms
  • CTAs 
  • Media (video, gif, infographic)

In this blog, we’ll take you through some A/B testing aspects and then present a comprehensive list of the best A/B testing software available in the market to help you choose the one that can impact your conversions the right way.

Steps Involved While Performing A/B Testing

1.) Researching and Setting a Datum

Research to set a bottom line for your tests. It includes gathering data about both; the current website performance and understanding the behavior of your visitors.

You need to gather quantitative and qualitative data, such as your most visited pages, pages with most time spent or pages with the highest bounce rate, current conversion rate, user-journey maps, forms, etc.

If you don’t have the correct information, you cannot determine what to optimize. There are various ways to accumulate website data, such as

a.) Collect Customer Feedback

Customer feedback is an essential part of building your hypothesis. After all, they are the ones using your product or service. Therefore, it ultimately boils down to finding out the issues or suggestions they have regarding it.

Use CRO tools such as Qualaroo to collect user feedback and other qualitative data. It lets you gather data for the A/B tests on your landing pages using targeted on-site surveys and polls to understand why visitors leave, get confused, or don’t convert.

You can build your hypothesis by collecting behavioral insights using surveys like NPS, CES, UES, exit-intent surveys, website satisfaction surveys, etc. Create and deploy on-site survey Nudges™ with pre-built templates, 10+ questions types, branching logic, form preview, etc. Target visitors based on specific actions, events, behavioral patterns, locations, browser cookies, or data streamed from your applications.

Qualaroo also employs AI sentiment analysis powered by IBM Watson for quicker feedback mining, responding quickly to user feedback, and easily visualizing areas for improvement while testing the performance of your web pages and forms.

Whatever tool you use, make sure it provides you all the options to create personalized and targeted surveys to collect visitor feedback.

b.) Use Session replays and Heatmaps

Session replay is another effective way of assessing how visitors behave on your website. You can visualize the visitor’s journey on the website. It shows you their navigation patterns and interaction with different page elements. You can see which aspects of your webpages engage the visitor the most to build your hypothesis for optimization.

Similarly, heatmaps also show you the most interacted parts of the webpage but in the form of, well, heatmap. You can collect insights about visitor engagement and which sections of the page appeal to them the most. The most interacted parts show up as bright red, while the least interacted ones light up in blue. With the webpage’s heatmap, you can question the position of your CTAs, content format, page length, etc.

Tools like SessionCam and Fullstory can help you record visitor sessions and create real-time heatmaps to understand visitors’ behavior on your website to build your hypothesis.

c.) Analyze Analytical Data

Tools like Google Analytics help you collect quantitative data about the performance of your website. You can segment the data in any form based on traffic sources, most popular pages, visitor demographics, conversion funnel, etc., to gather highly focused information.

Analytical data lets you identify the pages that need to be optimized to increase traffic and conversions. These are usually the high-performing pages with the most visits, most conversions, high page value, advertisement pages, etc.

You can filter the data for any time-period to create a custom report, compare the performance of two pages using custom properties, export the reports to spreadsheets with a click, and much more to build your hypothesis.

2.) Forming a Working Hypothesis

The next step is building a data-backed hypothesis that should conform to your research data. Analyze the performance data to develop a reasonable theory as to what needs to change so you can start building the variations.

3.) Building the Variations

Now that you have the areas/elements you want to test out to improve the customer experience, it is time to build variations. You can test out multiple variations based on the hypothesis.

For example, if you want to measure the survey forms, you can make variations in the form’s questions or length to test them using A/B testing.

4.) Running the Tests

Once you have the variations ready, you can run the tests. You can test a single element or multiple elements at once. Single element tests are easier to analyze, as there is only one variation.

Multiple-element Testing can be done with the ‘Variable cluster test’ or ‘Multivariate test.’ While the former tells you only about the net change in the performance as a combination of all the elements, the latter tells you how each element interacts with others but requires additional steps.

5.) Analyzing and Iterating

The last and most crucial step is analyzing the results. Study the data to conclude whether the variation triumphed over the original or the original still stands as the best layout. If your results are conclusive, deploy the changes, and if not, run subsequent tests using the insights from this first iteration.

Things to Keep in Mind During A/B Testing

The thing about website A/B testing is there are only so many variables you can control. Therefore you need to be mindful of some things while gathering data and drawing conclusions.

  • Ideal sample size: the bigger, the better.
  • Determine the Degree of Confidence / statistical significance: helps establish the validity and reliability of your tests.
  • Take into account the outside factors such as season surge in traffic.
  • Perform multiple iterations to get the best results.

With the what and how out of the way, let’s dive into the best A/B testing tools that can help you perform A/B testing successfully on your website.

List of the Best A/B Testing Tools

Optimizely

Optimizely

Optimizely is an executive A/B testing platform that also offers the best optimization features. It is ideal for big companies with high traffic volumes to test and optimize their websites.

Features

  • Efficiently run A/B tests and multi-page tests.
  • It offers a powerful visual editor to build and test variations.
  • You can allocate traffic to the variations manually or use the Stats Accelerator to distribute traffic depending on visitor behavior automatically.
  • It incorporates powerful stats engines to help you analyze the tests and show readings like confidence interval, conversion rate probability of variations, and relative improvement in conversion rate for the take over the baseline. See the test numbers on a single screen from the dashboard.
  • Segment visitors on various parameters such as campaign, geography, device, browser, cookies, campaign, etc., to optimize every touchpoint.
  • Use the dashboard to manage the experiments, compare goals, track conversion rates, Improvements, etc.

Price: Available on request.

Adobe Target

Adobe Target

Adobe Target is an enterprise personalization platform that provides the best A/B testing tools, which uses self-learning AI algorithms to test, choose winning variations, and automate visitor personalization.

Features

  • It offers A/B testing, split testing, Multivariate testing, and Muti armed bandit testing capabilities.
  • Use their WYSIWYG Visual editor to build and test unlimited variations.
  • Adobe’s machine learning algorithm diverts the traffic to the winning variation to maximize the conversions and reach statistical significance faster.
  • You can integrate it with Adobe analytics to analyze the performance of your variations in real-time. Compare the uplift, conversion rate trend, confidence level, visitors, etc., for each variation from the single screen.
  • It also offers omnichannel testing and personalization tools to provide a consistent experience across all visitor touchpoints.
  • Use AI automation to show relevant product recommendations and offers to the visitors throughout their journey based on their behavior.

Price: Available on request.

AB Tasty

AB Tasty

AB Tasty is among the top conversion optimization tools perfect for the companies that are starting to invest in optimization techniques. It provides plenty of features to run variation tests to improve your website.

Features

  • Allows you to perform A/B tests, Split tests, Multivariate tests, and Multipage tests.
  • Use the drag and drop editor to create and test variations.
  • Its dynamic traffic allocation intelligently sends traffic to winning variation after reaching statistical reliability.
  • Create any combination of goals to evaluate the performance of your experiments. Define events such as clicks and mouseovers, add widgets, etc.
  • Set different campaign triggers to launch personalized messages at precisely the right moment.
  • Utilize machine learning, behavioral, transactional, and location-based data, etc., to personalize user experience. Study the ROI of your campaigns and analyze test reports and confidence levels in real-time. 
  • It uses Al algorithms to segment the traffic as disengaged, wanderers, valuable, and clients.
  • You can offer in-depth personalization options such as social proofs, image matchmakers, progress bar, etc., based on segmentation.
  • Integrate with other tools to send your campaign reports with one click.

Price: Available on request.

Convertize

Convertize

Convertize is the perfect CRO and A/b testing tool designed for web agencies and mid-sized companies in mind.

Features

  • Use the drag-and-drop SmartEditor™ to create the variations.
  • Convertize Autopilot™ automatically manages traffic in the A/B test and shifts more visitors to best performing pages to maximize conversions while optimizing it.
  • It automatically responds instantly to behavior trends and uses historical data to optimize conversions.
  • Convertize prevents A/B flicker and provides improved load speeds to pages.
  • Its Hybrid Statis Engine uses combined Bayesian and Frequentist methods to calculate test metrics such as CR%, confidence level estimated test duration, etc., to ensure error-free testing and high statistical significance.
  • It offers personalization options like Nudges, social proofs, and FOMO messages to increase conversions.
  • You can easily add Convertize to the tag manager or CMS platform you already use.

Price: Starts @$49/month.

Convert

Convert

Convert is a high powered testing and personalization tool best suited for CRO experts and agencies.

Features

  • It provides A/B testing, Split testing, Multivariate testing, and Multipage testing capabilities.
  • Use the inbuilt drag and drop editor and the style sheet editor to create test variations and dynamic pages.
  • Target your visitors during and after the tests to drive maximum conversions. Target them by device, source, cookies, location, JS events, etc.
  • It also provides post-test visitor segmentation to identify new/returning users, browsers used, campaign clicked, locations, etc. 
  • Its SmartInsert™ technology ensures flicker-free and blink-free testing reducing bias and improving page load speeds.
  • Easily integrate any third-party tool with Convert, and start turning digits into useful insights.

Price: Starts @ $699/month.

VWO

VWO

VWO is another widely popular CRO and bucket testing tool that enables client-side and service side testing to optimize your website. It is one of the best A/B testing and Split testing software in the market.

Features

  • Perform A/B tests, Multivariate tests, and split URL tests to test your variations. 
  • Also, it offers session recording, heatmaps, on-page surveys, etc., to get real insights about visitor behavior and experience.
  • Its easy-to-use visual editor lets you create test variations in minutes. You can also add various widgets such as pop-ups, banners, etc., using the visual editor test on your website.
  • Create triggers based on visitor behaviors to decide when the widgets are shown to them.
  • It also features an advanced code editor to make changes directly in HTML/CSS/JS.
  • VWO provides asynchronous coding to reduce flicker and improve page load speeds.
  • It employs SmartStats, a Bayesian-powered engine to show you test results and calculate the conversion probability of each variation, statistical significance, etc.
  • Allows visitor segmentation like mobile vs. desktop traffic or new vs. returning visitors, or you can use custom dimensions to create new segmentations.
  • Integrations available: Google Analytics, Kissmetrics, Demandware, Magento, and others.

Price: Plans with A/B testing tools, start @ $199/month.

Omniconvert

OmniConvert

Ideal for small and medium enterprises, Omniconvert offers several features to help you test your hypothesis and deploy the improvements on your website, mobile, or tablet using A/B testing and Split testing software.

Features

  • It offers A/B testing and Split URL testing capabilities.
  • Use the visual editor and code editor to create testing variations.
  • Segment visitors based on 40+ parameters such as page visits, traffic source, time, location, language, etc.
  • Ominconvert offers both Bayesian and frequentist algorithms to calculate the performance of the variations and other metrics such as statistical significance, confidence level, conversion rate probability, etc., to produce the winning variation.
  • You can set several personalization options such as recommendations, pop-ups, survey forms, welcome messages, navigational tooltips, reviews, etc., based on user segmentation.
  • Integrates easily with Google analytics so you can export all the data to your analytics account. 

Price: Starts @ $167/month.

HiConversion

HiConversion

HiConversion is a conversion optimization and bucket testing platform that uses machine learning to render your visitors’ best possible experience.

Features

  • You can run A/B tests and Multivariate tests.
  • Use more than 100+ templates to create your test variations easily.
  • Its dynamic traffic allocation feature automatically identifies winning combinations and drives traffic to the best variation to maximize the conversions.
  • With full MVT capabilities and Live data optimization, HIconversion’s self-learning AI allows you to continuously experiment and improve the website.
  • Powerful AI-based personalization offers real-time product recommendations to the visitors based on their behavior and context.

Price: Available on request.

Dynamic Yield

Dynamic Yield

Dynamic Yield is one of the top enterprise-grade testing and optimization tools available in the market.

Features

  • It features client-side and server-side testing. You can run A/B tests, Multivariate tests, and Split URL tests across the website, apps, email, and even display ads.
  • It offers a WYSIWYG editor to create test variations, including the layout, design, location, widgets header, etc.
  • Dynamic Yield easily integrates with marketing platforms like DMPs, web analytics, tag managers, etc.
  • It automatically allocates traffic to the best performing variations to maximize conversions during the test and achieve statistical significance faster.
  • Its powerful, agile statistical engine leverages the combinations of Bayesian and multi-armed bandit algorithms to eliminate errors and calculate confidence level in the tests to ensure high reliability and improve ROI 
  • It also provides predictive targeting to personalize visitor experience to show the most relevant content to visitors and dynamically restructure the page based on their preferences.
  • Its omnichannel personalization solution allows you to set trigger notifications, messages, and emails based on visitor behavior to maximize engagement across various channels.

Price: Available on request.

OpenText Optimost

OpenText Optimost

OpenText Optimost is an experience management platform for small and big industries to boost sales through increased customer engagement.

Features

  • It allows A/B testing and Multivariate testing.
  • It has a WYSIWYG editor to quickly and easily create variations with no coding required.
  • Optimost offers advanced audience segmentation based on geography, IP address, referrals, devices, etc., to help you deliver a pesrsonalized experience to every segment.
  • The detailed reports let you analyze visitor touchpoints and interactions to help you study the performance of your variations and make informed decisions.

Price: Available on request.

Kameleoon

Kameleoon

Kameleoonis also an enterprise tool for A/B testing and optimizing your website and mobile sites. It offers full-stack personalization options on the client-side, the server-side, and mobile apps (iOS or Android).

Features

  • You can run A/B tests and Multivariate tests for your hypothesis to see what works and what doesn’t.
  • Use the WYSIWYG graphic editor to quickly change elements such as text, colors, product visuals, the size of CTAs, banners, etc.
  • You can also add and test out widgets such as pop-in, countdown banner, social media bar, visit counter, etc.
  • Use dynamic traffic allocation to redirect visitors to the best variation during the test automatically.
  • It offers predictive targeting, which uses machine learning algorithms to analyze the visitor data, predict their behavior, and auto-segment them.
  • It also offers a high degree of personalization both; based on segment and AI-driven, to calculate visitors’ conversion probability in real-time and trigger personalized experiences to maximize conversions.
  • With AI-driven personalization options, you can set dynamic messages depending on visitor behavior and automatically personalize product suggestions for each of them based on the pages and products they visit.

Price: Available on request.

Intellimize

Intellimize

Intellimize is more than just an A/B testing platform. It also provides tools for optimizing conversion rate and employs machine learning to show personalized content to visitors.

Features

  • You can set various campaigns with personalized variations to your landing pages, such as images, text, dynamic content, etc. Then Intellimize machine learning algorithms automatically test each change to find the winning variations.
  • You can automate landing page optimization and show the most relevant headlines, copy, content, images, and calls to action (CTAs) for each unique visitor.
  • Use the Intellimize dashboard to get insights about the automated website optimization continuously running in the background.
  • You can see campaign reports to review performance metrics such as incremental value, incremental conversions, and total lift. 
  • It also segments the data based on traffic source, location, time of day/week, device, URL parameters, etc.
  • You can set goals to optimize the conversions and customer engagement, such as add to cart, file form, etc. Based on your goals, Intellimize triggers CTAs to help you achieve the goals like showing survey forms to exiting visitors and collect information, or offering free shipping coupons to prompt checkout.

Price: Available on request.

Monetate

Monetate

Monetate is another testing and optimization tool that leverages Artificial intelligence to fuel 1-to-1 personalizations for website visitors based on behavioral insights.

Features

  • It provides A/B testing, Multivariate testing, and dynamic testing tools.
  • The dynamic testing automatically diverts the traffic to the winning variations to maximize the conversion during the tests.
  • It segments the visitors based on over 150 parameters such as source, time, geography, weather, browsing data, etc., to target different audiences for your tests.
  • It automatically groups the visitors based on their behavior, size of segment, or revenue potential to allow real personalization opportunities.
  • Use AI to deliver a 1-to-1 personalization experience to your visitors based on your goals, whether increasing conversion, reducing bounce, or a custom metric.
  • It also offers AI-driven product recommendations based on customer profiles and behavioral insights to maximize conversions.
  • Monetate provides advanced analytics to give you actionable insights about the performance of your variations, statistical significance, next best action, etc.

Price: Available on request.

Finteza

Finteza

Finteza is an advanced web analytics tool that helps digital marketers track and analyze their marketing campaigns. It also helps in conducting A/B tests and monitors traffic quality from each channel in real-time, optimizes conversion funnels, and generates detailed e-commerce reports for your website and the websites of your clients.

Features:

  • You can conduct A/B tests on websites and funnel tests.
  • The advanced drag and drop builder allows you to create different versions of web pages and measure results.
  • It also provides advanced web and app analytics on traffic quality, audience behavior, conversion funnels, and bot detection. 
  • The tool can easily integrate with different tools and plugins, including  WordPress, PrestaShop, Shopify, etc.
  • The advertising engine helps to create and manage ad banners, landing pages, and any graphical/text blocks via a single interface with maximum benefit.

Price: Pricing starts @$25 per 100.000 unique users a month, 30-day free trial available.

ClickThroo

ClickThroo

ClickThroo is a landing page optimization tool that can help you create and test your webpages.

Features

  • It offers one of the best A/B testing and split testing tools to enhance conversions.
  • ClickThroo also features a WYSIWYG editor with 100+ pre-built templates to help you create variations in minutes.
  • You can also set up your campaign by defining goals, target audience, choosing the landing page variation, etc.
  • Use advanced targeting and segmentation to target visitors by location, browser, device (incl. mobile), traffic source, keyword, referring URL, OS, visitor behavior, etc.
  • It also provides auto-optimization features that automatically divert the traffic to winning variation and maximize conversions, click-through rate, etc.
  • You can see your campaigns’ real-time performance from the Reporting suite Dashboard, such as clicks, conversions, traffic, sources, referrals, etc.

Price: Starts @$95/month.

Evolv

EVOLV

Evolv also leverages AI to produce accurate A/B testing and optimization results for your websites.

Features

  • It supports A/B Testing and Multivariate testing.
  • Evolv uses artificial intelligence (AI) to improve experimentation ROI by increasing both test velocity and win-rate.
  • The system automatically identifies which hypotheses are positively impacting performance and those which are not.
  • Evolv’s AI then uses the data to automatically generate new experiments to search for higher performance within an experiment.
  • Evolv allows you to evaluate many hypotheses simultaneously using a single experiment presenting with the personalization and optimization ideas that would work best for you.

Price: Available on request.

Zoho PageSense

Zoho PageSense

Zoho PageSense is an affordable A/B testing platform for small and medium businesses to optimize the website and boost conversions.

Features

  • It allows A/B testing and Split URL testing.
  • It features an intuitive Visual Editor​ so you can create variations easily.
  • Zoho provides advanced segmentation options to target specific audiences for your variations based on device, browser, new or old visitor, traffic source, etc.
  • You can use the analytics dashboard to analyze your variations’ real-time performance and filter the data as required. Study the conversion rate trend, conversion rate, visitors, etc., for each variation.
  • It offers heatmaps, session recordings, and form analytics to give behavioral insights about visitor actions.

Price: Pricing starts @$37/month.

Freshworks CRM

FreshWorks CRM

Freshworks CRM (formerly Freshmarketer) is a complete marketing and CRO solution that offers tools for A/B testing, marketing automation, and website personalization.

Features

  • It provides A/B testing, Split testing, and funnel analysis tools.
  • It uses a robust WYSIWYG visual editor to help you create variations for your tests.
  • You can also set up goals, custom events, and targeting options for each variation through the visual editor to quickly set up the tests.
  • Segment the traffic to target the audience in a variation based on traffic, device, new visitors, etc.
  • You can use the advanced calculator to determine the sample size required, optimal test duration, and level of confidence needed based on the baseline conversion rate and statistical significance you are trying to achieve to avoid false positives.
  • The informative reports section shows the performance of each variation in terms of conversion rate, uplift, visitors, duration of the test, etc.
  • Besides testing, it also offers many marketing tools and CRO tools such as email marketing, chats, workflow automation, session replays, and heatmaps to boost conversions.

Price: Starts@$29/month.

Qubit

Qubit

Qubit is one of the top conversion optimization tools that can help you drive conversions through testing and out of the box personalization options across all channels.

Features

  • You can run A/B tests and MVT Tests.
  • Qubit utilizes a best-in-class Bayesian statistics engine to help you measure your tests’ performance and minimize false positives, set statistical significance, see conversion rate, etc.
  • You can quickly assess the impact of your variations in terms of revenue per visitor, revenue per converter, and the probability of uplift.
  • Use Machine learning to derive insights from browsing behavior, map their affinities, and segment the audience based on the conversion funnel.
  • Qubit offers omnichannel personalization options to maximize conversions such as product recommendations, promotions, conditional triggers, social proofs, etc.
  • It is available as Qubit Start, Qubit Grow, and Qubit Pro depending upon the features the plan provides.

Price: Available on request.

Webtrends Optimize

Webtrends Optimize

Webtrends Optimize is another complete CRO and A/B testing tool for your business. It lets you test, target, and personalize the experience of your visitors to maximize ROI.

Features

  • You can perform A/B tests, MVT tests, Split tests, Funnel tests, Redirect tests, and Server-Side tests.
  • As with other significant tools, Webtrends also support a WYSIWYG visual editor for your tests.
  • You can also run baseline analysis with your A/B tests to capture essential user data, e.g., journeys, drop-offs, frustration points, interaction, etc.
  • It allows you to target the audience based on behavior, source, geolocation, meta tags, cookies, IP address, New vs. returning, etc.
  • It offers comprehensive reporting so you can see in-depth data such as views, variation performance, conversion rate stabilization, statistical significance, confidence level, etc.
  • Webtrends incorporates several personalization features like social proofs, recommendations, exit intent overlays, surveys, bars, etc.
  • You can easily integrate it with your CRM tools to create customer profiles and target each segment with personalized offers.

Price: Available on request.

Apptimize

Apptimize

Apptimize is cross-platform testing tool that helps you optimize multiple customer touchpoints from a single place.

Features

  • It offers A/B testing capabilities on native mobile apps, websites, and web apps.
  • It has a robust WYSIWYG Visual Editor so you can create A/B test variations in minutes.
  • It also offers feature flags to control feature releases across various platforms. It lets you release features hassle-free to a small subset of users first to test them out. You can choose the audience as a percentage or based on location, device, language, etc.
  • The single dashboard view allows you to track cross-platform visitor actions to provide a consistent experience across all the channels to your customers.

Price: Available on request.

Conductrics

Conductrics

Conductrics brings machine learning algorithms to help you test and optimize your website so you can deliver the best experience to your visitors. 

Features

  • It offers tools for A/B testing, Split testing, and Multivariate testing.
  • It has an easy-to-use WYSIWYG editor to help you create variations of the pages easily. You can adjust page elements such as CTAs, upload alternate images, insert HTML fragments, etc., to run your tests.
  • It incorporates ML algorithms to learn from the visitors’ behavior and automatically allocate the traffic to the most successful variation.
  • You can also set rules to target the audience and show specific variations to specific users based on device, location, source, etc. 

Price: Available on request.

Google Optimize

Google Optimize

As the name suggests, Optimize is Google’s A/B testing solution that gives you one of the best data analysis tools in conjunction with Google Analytics. Using Google Optimize requires a bit of technical expertise, but it is still a powerful tool at an affordable price, i.e., for free.

Features

  • You can run A/B tests, Multivariate tests, Split URL tests, and Redirect tests using Google Optimize.
  • Optimize also has a WYSIWYG-editor so that you can create and deploy your variations quickly for any device.
  • You can segment your audience according to the source, device, location, etc., to personalize their experience.
  • It lets you set objectives and goals to measure your hypothesis’s success as you run the test.
  • Google Optimize’s analytical engine utilizes Bayesian inference to show you the real-time performance of your variations compared to the control, such as success probability variants, conversion rate comparison, statistical significance, confidence level, etc.
  • Optimize is also natively integrated with Google Analytics so that you can get real-time insights about visitor behavior, website performance, audience segmentation, traffic sources, etc.

Price: Optimize comes in two versions as Optimise, free, and Optimize360, a paid version.

SiteGainer (Now Symplify)

Symplify

SiteGainer, now acquired by Symplify, is a complete testing and CRO tool that offers client-side and server-side testing capabilities.

Features

  • It provides tools to perform A/B tests, Multivariate tests, Split URL tests, and Funnel tests.
  • It offers both; WYSIWYG-editor and Manual code editor to create variations and add personalization options to test and implement on your website.
  • You can use their Stat Engine (Frequentist) to analyze the testing results and track on-page analytics such as visits, clicks, total CTA actions, etc.
  • It allows you to study visitor behavior insights and map their journey using heatmaps, surveys, and session recordings to personalize their experience and set up banners, recommendations, surveys, etc.

Price: Available on request.

SiteSpect

SiteSpect

SiteSpect is a full-stack testing platform for high volume websites that’s often termed as the fastest optimization tool in the market. It offers both client-side and server-side testing tools for companies to maximize conversions.

Features

  • You can use it to run A/B testing, Split testing, and Multivariate testing.
  • Sitespect is available as an on-site solution, cloud-based solution, and as a hybrid deployment.
  • It offers best in the class visual editor to create variations, set behavior metrics for your campaigns, set audience targeting, and even preview page HTML before deployment.
  • It also incorporates a detailed dashboard view to show insights about customer interactions on the website and the real-time impact of your personalization elements compared to the original page.
  • You can see real-time changes in the KPIs of variations and control, variation performance, and website performance in the reports. It automatically calculates statistical significance, the remaining test duration, identifies campaign Outliers, etc.
  • You can segment users based on behavior, geography, user agent, time, or a variety of other criteria.
  • It also Provides in-depth behavioral & contextual targeting. You can target visitors based on geography, device, Referral, source, previous visits, in-session, omnichannel, in-store behavior to personalize their experience.
  • You can integrate Sitespect with your CDP, CRM, and DMPs to maximize testing and optimization capabilities.

Price: Available on request.

SiteTuners

SiteTuners

SiteTuners is a Strategic CRO and testing solution that offers website testing and optimization services to maximize growth.

Features

  • It lets you perform A/B tests. Split tests and Multivariate tests 
  • Unlike other tools, it provides you with a team of professionals to draw the roadmaps to run A/B tests on your website for you.
  • Lets you identify what elements will significantly impact conversions and formulate an A/B or multivariate test plan for your team to implement.
  • Offers CRO audits and website design services to identify the landing pages’ issues, fix them, and increase conversions.

Price: Available on request.

Unbounce

Unbounce

Unbounce is a relatively simple landing page optimization tool that offers both A/B testing and CRO tools for your website.

Features

  • It allows A/B testing and split testing for your website.
  • You can use the advanced drag and drop builder to design landing page elements.
  • Unbounce uses the AI-powered engine, Smart Traffic™, to monitor visitor behavior and dynamically routes the traffic to the relevant variation accordingly to maximize conversions.
  • It also offers personalization options for your landing pages, such as pop-ups. Sticky bars, Dynamic Text Replacement (DTR), etc., to prompt visitor action.

Price: Plans with A/B testing features start @$120/month.

Oracle Maxymiser

Oracle Maxymiser

Oracle Maxymiser is another enterprise tool from Oracle and a part of the Oracle marketing toolset.

Features

  • It provides tools for A/B testing, Multivariate testing, and funnel testing.
  • It provides website testing, advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps.
  • You can use the visual editor to create variations and design your entire campaign by setting rules and personalization options from the editor itself.
  • Oracle employs a powerful statistics engine to automate the testing for you. It automatically calculates the test duration, manages traffic allocation during the test to boost statistical significance, and calculates confidence level. 
  • It also features heat maps, in-session data, customer journey insights so you can deliver a truly personalized experience to your customer on the website and app as well.
  • You can use predictive analytics to target visitors and set triggers when certain conditions are met to maximize conversions, such as offering relevant product and content recommendations automatically to specific visitor segments,
  • You can easily integrate it with your DMPs and CRM to import the data to design tailored experiences using Oracle Maxymiser.

Price: Available on request.

Leadformly

Leadformly

Leadformly is a CRO tool that helps you design and test interactive website forms to capture new leads and collect visitor feedback.

Features

  • It lets you perform A/B testing on your webforms.
  • It allows you to Split test your LeadForm without any additional tools.
  • You can create forms in minutes using drag & drop builder, branching logic, pre-built templates, etc.
  • You can design different test lead forms and use form analytics to track the lead value, form ROI, responses, etc., to see which forms work best for your website.
  • As forms play an essential part in CRO, Leadformly makes it easy to optimize the forms to maximize visitor engagement so you can generate new leads.

Price: Pricing starts @$37/month.

Nelio A/B Testing

Nelio A/B Testing

Nelio is one of the most versatile A/B testing and conversion optimization plugin for WordPress. It lets you create, manage, and track A/B tests to maximize ROI.

Features

  • You can use the built-in editor to create different versions of your website. Test and optimize your landing pages, headlines, widgets, menus, themes, etc.
  • Set custom actions as goals to see which variations achieved the maximum goals while running the tests.
  • Use the visual dashboard to see the test summary. You can analyze the variation’s performance as conversion rate trends, confidence level, test duration, and percentage of improvements compared to the original.
  • It also offers heatmaps, scrollmaps, and confetti to map out user journeys and behavior on your website.

Price: Starts at @$29/month.

Crazy Egg

Crazy Egg

Crazy Egg offers a plethora of features to create your test hypothesis and run A/B tests on your website.

Features

  • Perform A/B tests and split tests on your website.
  • Use the advanced page editor to change elements like images, copy, and CTAs to create variations without the need for a developer.
  • Run A/B tests simultaneously on multiple webpages by merely adding a snippet code to the desired pages.
  • Crazy egg’s testing engine identifies the winning variation and automatically sends the traffic to it to maximize conversions.
  • It also offers heatmaps, session recordings, and click reports to collect data for A/B tests.

Price: Starts @$24/month.

Power up Your A/B Testing Game!

So there you have it – a list of the best A/B testing tools that can help you compare, analyze, and convert. You may not need a tool with a long list of features; just the correct tool that would work best for you to make the process easier. If done correctly, A/B testing can optimize your website to deliver the best customer experience possible. You can make data-backed conclusions to improve customer engagement and conversions on your website radically.

Do you want a free Survey & Feedback Software?

We have the world’s most versatile user research & feedback survey tool starting at $0

Do you want a free Survey & Feedback Software?

We have the world’s most versatile user research & feedback survey tool starting at $0

Do you want a free Survey & Feedback Software?

We have the world’s most versatile user research & feedback survey tool starting at $0