11 Best Mobile In-App Feedback Tools in 2024

Curious about what your users think about your app?

User feedback is essential for guiding improvements and ensuring your app meets user expectations. 

In this blog, we unveil the best tools for capturing your users’ voices and turning their insights into actionable enhancements.

Let’s dive into some of the top mobile in-app feedback tools to transform your app into a user-centric powerhouse!

Before we explore the full list, here are my top picks:

Which is the Best Mobile In-App Feedback Tool?

There is nothing like a perfect app on the market. That said, you can choose in-app feedback software that meets all your requirements. Each in-app feedback software on this list caters to different business purposes.

Option A: Qualaroo

Qualaroo is your all-in-one solution for seamless in-app surveys on iOS and Android. With features like in-app rating prompts and AI-based analytics, it’s perfect for optimizing apps, conducting research, and more. Qualaroo integrates with over 40 third-party tools, making it a top choice for consolidating valuable feedback data and in-app NPS benchmarking.

Option B: Pendo

Pendo is a versatile product adoption and CS personalization platform perfect for in-app surveys and message prompts. It excels at personalized feedback, onboarding, and customer support.

Option C: Alchemer

Alchemer offers detailed insights into user behavior, enabling startups and developers to enhance app quality through targeted feedback. With features like precise targeting, sentiment analysis, and in-app notes, it’s a perfect fit for effectively collecting and utilizing customer feedback.

Top 11 Tools to Collect In-App User Feedback

Now, let’s examine these and more tools in detail. We have included each tool’s features, pros, and cons after hand-testing them first. So, let’s get to it.

1. Qualaroo

Qualaroo is a one-stop solution for all your survey needs on your mobile app, website, and product. As an in-app feedback tool, it dominates the competition of its alternatives. You can create and embed in-app survey popups or Nudges™ on iOS and android mobile apps. It also provides in-app rating prompts to collect app store user ratings and boost your app’s credibility.

With little to no learning curve, Qualaroo is an ideal choice to collect user data for app optimization, experience management, marketing research, design improvement, and lead generation.

Best for: All kinds of surveys, multiple deployment channels, in-app feedback surveys, and rating prompts, AI-based analytics

Suitable for: Small to large businesses

Integrations: Yes.

What makes Qualaroo one of the best in-app feedback tools?

• Design surveys and embed them in your app.
• Also supports surveys for your website, product, mobile browser, and email.
• Intuitive survey editor to guide you through every step of designing the surveys.
• Use features like real-time survey preview, 40+ pre-built templates, 12+ question types, question branching (skip logic), 50+ language translations, white labeling, and others.
• Provides advanced click-to-activate targeting options based on location, browser, behavior, device, and other attributes.
• Provides AI-based sentiment analysis and a word cloud engine for quick feedback analysis.
• Inbuilt NPS score tracker chart to categorize and show real-time NPS scores on a time chart.
• Supports integration with 40+ third-party tools.

Pros:

• Multi-channel reach to consolidate feedback data under one tool.
• One of the best in-app NPS benchmarking tools.

Cons:

• No downloadable or on-premise version
• No dedicated account manager for the free plan, unlike the paid

Price

Qualaroo offers a forever free plan for startups and small businesses with all premium features. Paid plan starts at $19.99/month.

2. ProProfs Survey Maker

ProProfs Survey Maker tool provides interactive ways to collect in-app feedback from your users. Create personalized in-app surveys, scored quizzes, tests, personality assessments, and one-click polls to engage your app users and increase response rates on your survey campaigns. 

Integrated with your mobile app, this in-app feedback tool can also help you collect reviews and ratings for the app store faster. With over 100+ pre-built question templates, skip-logic, nuanced targeting options, and customizable themes, you can create highly targeted surveys and quizzes to collect accurate data from relevant users.

Best for: Email surveys, polls, scored surveys, quizzes, sidebar form, and web forms

Suitable for: Small to big enterprises

Integrations: Yes

Features that make Survey Maker an ideal in-app feedback tool:

• Visual survey editor to create engaging surveys, quizzes, and polls.
• Use 100+ templates, skip logic, scorecards, 15+ question types, visual questions, and more.
• Embed surveys on your website and mobile app.
• Add the feedback sidebar to your mobile app to collect new suggestions and run polls.
• Built-in detailed reporting dashboard to monitor the survey campaign’s performance.
• Integrate with your tools like Mailchimp, Zapier, and Salesforce.

Pros

• Provides free 100k questions and 100+ ready-to-use templates.
• Add a scoring mechanism to your quizzes to make them more engaging.

Cons

• It would be good if there were more customization options for the templates.

Price

Starts from $$9.99/month. Free plan available.

Related Read: Best NPS Software

3. Alchemer

Alchemer’s in-app feedback tool has a fantastic reputation in the app development industry. Compared to average mobile apps, the tool has a 90% customer response rate and a 70% higher 90-day retention rate. 

Moreover, the feedback tool lets you have a detailed insight into the users’ behavior to make the feedback process easier. With qualitative and quantitative insights, startups or developers can use this tool to improve app quality with the help of targeted user feedback.

Best for: In-app surveys, rating prompts, broadcast popups, message center

Suitable for: Small to large businesses

Integrations: Yes

Why is Alchemer a good fit for an In-app feedback tool?

• Design multiple in-app survey types to collect customer feedback.
• Provides precise targeting options based on location, user activity, behavior, characteristics, and more.
• In-built sentiment analysis engine to categorize the feedback into user emotions.
• Send in-app rating prompts.
• Add in-app notes to broadcast updates, discounts, and important information to app users.
• Use the analytical dashboard to monitor the app and survey performance. Track the app store ratings, tags, sentiment distribution, trending phrases, and more.
• Incorporates a message center to respond to survey responses.

Pros

• In-depth targeting options to show the surveys to the right people at the right time.
• The in-app broadcast messaging works like a charm to notify users about limited deals.

Cons

• The sentiment analysis dashboard can be difficult to navigate.

Price

Starts at $55/user/month.

Bonus Read: 30 Best Website Feedback Tools

4. Instabug

Instabug provides more services than integrating with the app to get user feedback. With Instabug, you can use surveys or feedback systems to find out what your app users think. If your app is in the production or beta stage, Instabug can provide you with detailed insights. 

These insights are based on regular users, stakeholders, and others who matter for the app. With customizable survey questions, you can determine if your app lacks something; if your competitors are offering something better. 

Best for: In-app surveys and bug reporting, message center

Suitable for: Small to large businesses

Integrations: Yes

Let’s see some features of the Instabug in-app survey tool:

• Design in-app surveys and use advanced targeting options to show them to the right users.
• Use surveys during testing and when the app goes live to spot bugs and issues.
• Users can attach screenshots, voice notes, and screen recordings to the surveys to help reproduce the issues.
• Automatically collects network logs, users’ metadata, and other information with each reported bug.
• Use the reporting section to filter the feedback by NPS scores, timeframe, and keywords.
• Respond to the users’ feedback to keep them updated about the bug status.
• Initiate in-app chats with users to gather more information about the bug.
• Collects automatic crash reports with details like network request logs, running environment, stack trace, and other elements.
• Monitor the app’s health to spot spikes, bugs, slow network calls, or crashes.

Pros

• One of the best in-app feedback tools for beta testing and gathering early feedback.
• Ability to attach files to surveys to collect visual feedback.

Cons

• No way to remove multiple obsolete dSYM files at once.

Price

Starts at $249/month.

5. Survicate

Survicate has been serving the app market since 2013 to make feedback convenient for app users. You can collect feedback in the form of stars, emoticons, surveys, etc. 

It also provides the freedom to target specific users within a single app and collect feedback. Survicate’s clients include big names such as Atlassian, NGINX, and Sendgrid.

Best for: Multi-channel surveys, in-app user feedback, in-app feedback button, centralized feedback hub

Suitable for: Small to large businesses

Integrations: Yes

Why is Survicate among the leading in-app feedback tools?

• Use the no-code visual editor to create focused in-app feedback surveys.
• Offers pre-built templates, theme customization, question branching, dialog box or full-screen layout, and more.
• Add a feedback button to the mobile app to collect unsolicited suggestions, issues, and ideas.
• Supports in-depth targeting options to display the in-app survey to the right users.
• Automatically saves responses from abandoned and incomplete surveys.
• Built-in Feedback Hub to manage survey data and responses from multiple channels in one place.
• Use the analytical dashboard to track survey performance metrics like completion rates, page views, and response rates.
• Offers integration with 50+ tools for workflow management.

Pros

• The integration stack covers all the major tools used in almost every business.
• A plethora of options to customize the survey as you want.

Cons

• You cannot use the same survey in multiple languages.

Price

Starts at $53/month.

Related Read: Best Online Survey Tools & Software

6. PollFish

Pollfish has a huge range of surveys to collect user feedback from the app itself. This in-app survey tool offers survey services to find the target audience. So, you can be assured that the insights you receive through this tool will be accurate and based on real-world data. 

The process of integration is not hectic as well. Choose a template, customize the survey, and deploy it anytime you want. Pollfish is currently serving the app industry with 140,000 app partners, 550+ million consumers, and 160+ countries. 

Best for: Third-party surveys, market research 

Suitable for: Small to large businesses

Integrations: Yes

What makes Pollfish a suitable in-app feedback tool?

• Collect in-app feedback using 3rd party survey distribution on over 140K apps with Pollfish.
• Provides an easy-to-use survey builder to create surveys and questionnaires.
• Offers skip logic, screening questions, 11+ answer types, and embedded media to design personalized surveys.
• Target the desired audience by using various in-built filters based on age, device, location, education, work, OS, and other attributes.
• Pollfish then shares the surveys with the right people through their mobile SDK partners and 3rd party providers.

Pros

• Ideal for collecting large survey data samples by targeting the right audience.
• Instant access to the desired demographic audience.
• Perfect in-app feedback tool for market research and evaluating prototypes.

Cons

• Lacks proper onboarding setup to familiarize new users with the features.
• Pricing is based on per response, making it expensive for large samples.

Price

Starts at $95/month.

Bonus Read: 7 Best Pollfish Alternatives for Conducting Surveys in 2024

7. SurveyMonkey

SurveyMonkey has been serving the market since 1999 to address the survey needs of various clients. You can use SurveyMonkey to collect business data, demographical data, customer information, and much more. 

Recently, SurveyMonkey started serving the app development market as well. With its new SDK release, the tool is available for app integration. You can integrate SurveyMonkey into your mobile apps to collect feedback and ratings, among other information. In addition, you also get detailed insights and real-time results for surveys you release on your apps.

Best for: Any survey type, in-app rating prompts, AI-based data analysis

Suitable for: Small to large businesses

Integrations: Yes

Why does SurveyMonkey make the list of best in-app feedback tools?

• Create and share in-app surveys, quizzes, and polls.
• Add a progress bar, scoring mechanism, question randomization, and other elements to make surveys more interactive.
• Offers skip logic, design customization, multiple answer types, and survey language translation. 
• Ask for app store ratings with in-app rating prompts.
• Built-in AI-based sentiment analysis engine, word cloud, and NPS score calculator to analyze the data quickly.
• Use filters to create custom reports and categorize the responses using custom tags.
• Integrate with tools like Mailchimp, Slack, Hubspot, and more.

Pros

• Easy to set up and use.
• Offers more niche survey customization options than other similar tools.

Cons

• The Analytical dashboard needs a major revamp to include better data presentation methods.
• Sometimes, the users may experience slight glitches while creating the surveys.

Price

Starts at $25/month.

Related Read: 15 Best SurveyMonkey Alternatives in 2024

8. Mopinion

With Mopinion, you get a powerful in-app feedback tool to boost your app’s usability and experience with powerful user insights. The platform provides all the necessary features to create successful app survey campaigns. 

What’s more, it’s not limited to apps only. You can use the same tool to gather feedback through your website, email, social media, and more.

Best for: Different survey types, multi-channel deployment, in-app feedback survey, sentiment analysis

Suitable for: Small to large businesses

Integrations: Yes

Features that make Mopinion one of the best mobile app feedback tools?

• Drag-&-drop survey builder to design surveys in minutes for the mobile app, website, and email.
• Provides pre-built templates, multiple question types, theme customization, white-labeling, auto-language translations, skip logic and mobile responsive design.
• Automatically captures users’ metadata with the survey feedback.
• In-depth targeting options based on metadata, behavior, customer type, demographics, and other attributes.
• Create custom dashboards to analyze the feedback data using charts and graphs.
• Provides sentiment analysis and text analytics engines to mine the feedback data.
• Automatic categorization of responses with tags like issue, bug, pricing, UI/UX, etc.
• Supports integration with workspace tools like Google Analytics, Hubspot, and Marketo.

Pros

• The users can attach screenshots of the bug to help you visualize the issue.
• Works with native, react-native, and Cordona apps.

Cons

• In-app feedback surveys are locked in higher tiers.

Price

Starts at €259/month.

9. Pendo

Pendo is a complete product adoption and CS personalization platform that offers an array of features to deliver the best in-app user experience. You can create a detailed onboarding process, collect in-app feedback, and provide customer support to active users. And the best part is each product can be purchased separately, which enables more flexible budget allocation.

Best for: In-app surveys and message prompts

Suitable for: Small to large businesses

Integrations: Yes

What makes Pendo a perfect in-app feedback tool?

• Create personalized in-app surveys and polls to gather customer feedback from the app users.
• Filter the feedback data based on different attributes like feature, user cohort, segment, and more to spot trending ideas.
• Set the feedback status to update the users about the progress of their requests as declined, released, planned, etc. 
• Offers in-app messaging to broadcast guides, how-to tips, and other helpful steps to users.
• Display in-app prompts to show step-by-step instructions to improve app onboarding and product adoption.
• Built-in analytical dashboard to track how users are interacting with your web and mobile app.
• Provides widgets and custom charts to analyze the data as required. Track feature adoption, trends, usage, and other metrics using custom charts.
• Integrate with your workspace tools such as Figma, Drift, Salesforce, and more.

Pros

• Ability to broadcast in-app messages to display new updates and deals.
• Provides an in-built onboarding tool.
• You can cross-reference behaviors and clicks with the user feedback to get a complete picture of users’ in-app journey.

Cons

• No option for users to take in-app screenshots to report the issues.
• UI for creating guides is limited in functionality, making it difficult to work with it.

Price

Custom quote.

Also read: 5 Best Pendo Alternatives for In-App Feedback in 2024

10. Delighted

Delighted is another omnichannel feedback management tool that lets you capture customer insights from various channels. 

As an in-app feedback tool, you can use it to design short-form or long-form surveys to target specific users and learn about their experiences. The tool also supports in-depth data analysis features to help you close the loop quickly.

Best for: iOS app surveys, In-depth data dashboards, and reports

Suitable for: Small to medium businesses

Integrations: Yes

Here are some features that make Delighted your go-to in-app feedback tool:

• Create and deploy surveys on your iOS mobile app in minutes. 
• Design a single-question survey or include up to 12 questions in it.
• Offers 7+ response types, skip logic, design customization, question randomizer, and mobile-responsive design to create personalized surveys.
• Provides an in-built reporting dashboard to analyze the feedback.
• Use filters to segment the data based on demographics, comments, location, tags, customer type, and other properties.
• Provides an automatic real-time NPS score tracker.
• Leverage sentiment analysis engine to create custom reports.
• Supports seamless integration with tools to manage dataflows.

Pros

• Captures data from incomplete or abandoned surveys as well.
• One of the best tools for NPS benchmarking.

Cons

• Limited targeting options as compared to other similar tools.
• Works only for iOS apps.

Price

Starts at $17/month. Free version available with limitations

You may also like to read: Best Delighted Alternatives for 2024: Top 8 Picks

11. SurveySparrow

SurveySparrow fares exceptionally well when it comes to collecting in-app feedback. It helps you create engaging online surveys to capture user insights easily. 

With seamless integration, extensive customization options, real-time feedback capabilities, and advanced question types, SurveySparrow can empower businesses and individuals to gather valuable insights, enhance the user experience, and make data-driven decisions. 

Best for: Conversational surveys

Suitable for: Small & Large Businesses

Integrations: Yes 

Here are some features that make SurveySparrow a reliable in-app feedback tool:

• Create stunning conversational surveys that are engaging and human-like 
• Supports single-page and multi-page surveys 
• Custom workflows to streamline tasks and close the feedback loop
• Design fully-fledged payment forms for collecting online payments securely. 
• Branding and white-labeling options.
• In-built sentiment analysis to categorize feedback automatically. 

Pros 

• User-friendly interface 
• Seamless integration
• Real-time feedback collection for prompt issue resolution.
• Multiple feedback collection channels like website, app, social media, and email.
• 27+ question types to choose from 
• Comprehensive analytics and reporting capabilities.
• Automated follow-ups for better engagement and higher response rates.

Cons 

•  Certain advanced features might be limited to higher plans.

Price:

Contact for a quote.

How to Collect in-App Feedback From Users Using Surveys

1. Pop-Up Surveys: Trigger short surveys at key moments, such as after a user completes a task or reaches a milestone. These timely surveys capture immediate reactions and feelings.
2. Feedback Widgets: Incorporate a persistent feedback button within the app, allowing users to share their thoughts anytime. This ensures users can easily provide feedback when they feel the need.
3. Rating Prompts: Ask users to rate their experience after specific interactions, like completing a purchase or using a new feature. Simple star ratings can quickly gauge satisfaction levels.
4. Post-Update Surveys: Collect feedback after releasing app updates to understand user reactions to new features or changes. This helps ensure updates meet user expectations.
5. Exit Surveys: Prompt a survey when users are about to exit the app, capturing their last impressions and any immediate concerns they might have.
6. In-App Messaging: Use personalized messages to request feedback on specific features or experiences. These can be targeted based on user behavior or specific app usage patterns.
7. Embedded Survey Links: Include links to surveys in-app notifications or messages, encouraging users to provide detailed feedback when convenient.

How to Improve Your Product With In-App Feedback: 6 Tips

By leveraging these 6 strategies, you can make your app more user-friendly, meet your users’ needs more effectively, and foster a loyal and engaged user base.

1. Fix Pain Points: Use feedback to identify and address common issues that frustrate users. Prioritize these fixes to enhance the user experience.
2. Enhance Popular Features: Focus on improving features that users love, making them even more robust and user-friendly. This can increase user satisfaction and engagement.
3. Refine User Experience: Implement changes based on feedback to streamline navigation and usability, ensuring a smoother user journey and reducing friction points.
4. Develop New Features: Identify unmet needs or desires from user feedback and develop new features to meet those demands. This helps keep your app relevant and valuable to users.
5. Personalize Engagement: Tailor content, notifications, and experiences based on user preferences and feedback. Personalized engagement can increase user satisfaction and retention.
6. Boost Customer Support: Use feedback to enhance support services, addressing common questions and issues more effectively. Improved support can lead to higher user satisfaction and loyalty.

Frequently Asked Questions

What kind of smartphone software uses In-app survey tools?

In-app feedback tools are used in various types of smartphone-based applications.

• Mobile websites– Websites scalable for smartphone devices.
• Native apps– Smartphone apps for specific operating systems such as Android, iOS, or Windows.
• Native apps with webview– These internet-based mobile apps open a browser within the app to execute any action.

What is in-app feedback?

In-app feedback is feedback where the user can rate or submit the feedback directly from their app screen. For instance, instead of making users go to app stores to submit feedback, you can give them a shortcut so they do not have to go through a long process of opening multiple applications. Here’s an in-app feedback example of Uber. After every ride, you can rate it with options of stars, a few short feedback, and the option of a long feedback submission.

What is the importance of collecting in-app feedback?

In-app feedback tools are used to maximize feedback being collected for your smartphone app. Additionally, in-app feedback tools make feedback collection faster, increase user satisfaction as submitting feedback becomes convenient for them, there’s instant and accurate bug report generation, and you gain insights into users’ app usage behaviors.

How does in-app feedback work?

From app optimization to implementing new features, user feedback is the only way to get accurate qualitative input about how well your efforts resonate with actual app users. You can place surveys at different touchpoints to capture in-the-moment feedback. The data sets from different methods are consolidated under one screen to start with data analysis. Once you catalog and categorize the feedback into actionable insights, you can quickly send them to the relevant team to start closing the feedback loop. With the right in-app survey tool, you can even respond to the users to update them about the status of their issues.