Customer satisfaction (CS) is not just a key but like a blockchain-protected passcode that will allow you to access success as long as you know how to use it.
11 Best Mobile In-App Feedback ToolsMay 13, 2021
In-app feedback or users’ feedback is a prominent part of any app development process. As a developer, you get to know the flaws you have in your app, what users want, and what can be improved. Now, with the in-app feedback option, you give your app users the freedom of sharing their experience instantly.
In other words, in-app feedback is a feature adopted by developers to shorten the process, and the time to receive feedback. With just a single pop-up, submitting feedback is possible for the user.
Suppose, your app doesn’t have an in-app feedback feature. What will happen then? Well, users will use other platforms like social media to provide feedback. Bad reviews, given through social media platforms, can be harmful to the goodwill of the app. As social media platforms like Facebook have a network of 2.8 billion users, you definitely would not want to see your app trending with negative reviews there.
What kind of smartphone software uses in-app tools?
In-app feedback tools are used in various types of smartphone-based applications. We are describing them further before approaching the real discussion.
- Mobile websites– Websites scalable for smartphone devices.
- Native apps– Smartphone apps designed for specific operating systems such as Android, iOS, or Windows.
- Native apps with webview– These internet-based mobile apps open a browser within the app to execute any action.
What is in-app feedback?
In-app feedback tools are used to provide a shortcut to submit feedback to app users. In other words, with the in-app feedback process, the user can rate or submit the feedback directly from the app screen.
For instance, you can instead of making users go to app stores to submit feedback, give them a shortcut so they do not have to go through a long process of opening multiple applications. Take Uber for example. After every ride, you get an option of rating it with options of stars, and a few short feedback along with the option of long feedback submission. This in-app feedback technique helps Uber in keeping a track of the quality of their services through instant feedback riders submit.
Importance of collecting in-app feedback
As mentioned above, In-app feedback tools are used to maximize feedback being collected for your smartphone app. Furthermore, you will find a few points to explain the importance of in-app feedback tools.
1- In-app feedback tools make feedback collection faster
2- Increases user satisfaction as submitting feedback gets convenient for them
3- Instant and accurate bug report generation
4- An insight into users’ app usage behavior
What are the best tools to collect in-app user feedback?
It can be quite confusing to choose one! To create an excellent feedback system, you will have to choose the right tool. And by integrating with your app, you have to make it easier for the user to provide feedback. That’s the whole point of it, isn’t it? Well, moving further, we are discussing a list of in-app feedback tools. These tools are shortlisted as per their popularity amongst the top app development companies in the USA.
Qualaroo is a one-stop solution for all your survey needs on your mobile app, website, product, and email. As an in-app feedback tool, it gives a dominating competition to its alternatives. You can create and embed in-app survey popups or Nudges™ on both iOS and Android mobile apps. With rich features like 12+ question types, question branching, advanced targeting, and more, you can ask the right questions to the right audience at the precise time. It also provides in-app rating prompts to collect app store ratings from users and boost your app’s credibility. With this quick feedback tool, you can make sure that your users are not going through an old-fashioned long process to submit their experience.
To save your time and efforts with feedback analysis, it employs an AI-based sentiment analysis engine that categorizes the responses based on user emotions and highlights the key phrases and words in them. With little to no learning curve, Qualaroo is an ideal choice to collect user data for app optimization, experience management, marketing research, design improvement, and lead generation.
2. ProProfs Survey Maker
Proprofs Surveymaker tool provides interactive ways to collect in-app feedback from your users. Create personalized in-app surveys, scored quizzes, tests, personality assessments, and one-click polls to engage your app users and increase response rates on your survey campaigns. The in-app feedback tool, integrated with your smartphone app, can also help you collect reviews and ratings for the app store faster. With over 100+ prebuilt question templates, skip-logic, nuanced targeting options, and customizable themes, you can create highly targeted surveys and quizzes to collect accurate data from relevant users.
The detailed reporting section makes it easy to gauge your survey campaign’s performance. You can see the completion rate, user data, NPS score trend, and other metrics from the visual dashboard. The tool is easy to use and produces highly relevant results that can help you understand your customers’ interests, preferences, and pain points to optimize the app and increase conversions.
Apptentive in-app feedback tool has an amazing reputation in the app development industry. The tool has a customer response rate of 90% along with a 70% higher retention rate of 90-days compared to average mobile apps. Moreover, to make the feedback process easier, the feedback tool lets you have a detailed insight into the users’ behavior.
With qualitative and quantitative insight, startups or developers can use this tool to improve app quality with the help of targeted user feedback. The tool uses options such as a rating system, feedback surveys, notes, and message centers among others to collect the feedback data. Moreover, it specifically focuses on making the feedback process easier for the convenience of the users.
Doorbell is a customizable feedback app designed to get installed on your app or website within 2 minutes. The tool is capable of integrating with 30+ services such as Asana, Slack, Front, Woopra, Jira, and Salesforce Desk among others. With the tool, you get to receive instant feedback. Every time a user provides feedback, the tool will provide you an instant alert so you can respond to that quickly.
“We’ve been happy customers for a while, and it is a great product. But it’s really the ease of use and the amazing support that make Doorbell stand out from the competition!” – Review given by David Pasztor (Founder of UX studio and UXfol.io)
To manage feedback, Doorbell lets you use e-mail, dashboard, Doorbell Android app, or Slack messaging. After you start using it, you will figure out that Doorbell is specifically designed to make the user-feedback process convenient for the users and developers. With an excellent support team, Doorbell is also available 24×7 to sort out your tool-related issues.
Instabug provides more services than integrating with the app to get user feedback. By integrating with the app, Instabug can also detect and provide bug reports to the user. Moreover, to avoid crashes, the tool is capable of providing crash reports as well.
With Instabug, you can use surveys or feedback systems to find out what your app users think. If your app is in the production stage, or the beta stage, Instabug can provide you detailed insights. These insights are based on regular users, stakeholders, and others who matter for the app. Now, with customizable survey questions, you can figure out if your app is lacking something; if your alternatives are offering something better.
To run custom surveys, you can either frame questions yourself, or you can use pre-existing templates to collect the data from the user. These surveys and app rating systems will also give you an insight into possible user loyalty metrics.
Richard White founded Uservoice with Lance Ivy and Marcus Nelson in 2008. The organization was founded after extensive research and understanding of the customer. UserVoice has a product feedback management system that provides you with real-time feedback including data such as the activity of the user before feedback, during the feedback, and after leaving the feedback.
The FullStore connector gives you a detailed insight into what your customer was experiencing before leaving the feedback. The connector lets you replay the session the user went through before leaving the feedback or sharing their experience. For a better understanding, you can also review the list of different feedback sessions with FullStory connector by Uservoice.
This chat integration tool makes sure that your app user doesn’t have to close your app to submit feedback or ask for help. With the help of machine learning, it provides a conversational tone to users for more customized feedback. Helpshift has automated bots to integrate to provide customer service assistance as well.
Pre-built template bots are readily available to get integrated with mobile apps. Moreover, to serve a wider range of users, these bots are capable of communicating in over 180 languages. You have the freedom of adding your preferred FAQ translations to support the audience of different languages. Make sure to toggle “On” on FAQs for each language to publish them.
Surivcate is serving the app market since 2013 to make the feedback service convenient for app users. The company is serving more than 500 customers including clients such as Atlassian, NGINX, and Sendgrid. Moreover, the tool is a bridge between the app owner and the customer.
Survicate offers multiple types of in-app feedback integrations for apps. You can collect feedback in the form of stars, emoticons, surveys, etc. Moreover, the tool also provides the freedom of targeting specific groups of users within a single app and collecting feedback. With Survicate, you can integrate surveys in fullscreen or the form of the dialogue box. Moreover, these surveys do not require periodic updates, leaving the app, or relaunching it.
Pollfish has a huge range of surveys to collect user feedback from the app itself. The tool offers customized and mobile-optimized survey services to use on real consumers. Therefore, you can be assured that the insights you receive through this tool will be accurate and based on real-world data. Currently, Pollfish is proudly serving the app industry with 140,000 app partners, 550 M+ consumers, and 160+ countries.
The best part of Pollfish is that you can use it even if you are a start-up and have less budget. It allows you the flexibility of using its service in quantities that you can afford. The process of integration is not hectic as well. Choose a template, customize the survey, and deploy it anytime you want. You can also link Pollfish with an already existing survey tool within your app; of course, to save time and for better insights!
HelpStack has an open-source code that you can integrate with your mobile apps. The convenient customer support tool makes the in-app feedback process convenient. Customers, in situations of glitches or errors, can directly fill in the feedback note and submit it from the screen. Moreover, an integrated chat option is available too for you to have real-time conversations with the user.
SurveyMonkey is serving the market since 1999 for various survey needs of various types of clients. You can use SurveyMonkey to collect business data, demographical data, customer information, and much more. Recently, SurveyMonkey started serving the app development market as well. With its new SDK release, the tool is available for app integration. You can integrate SurveyMonkey in your mobile apps to collect feedback and ratings among other information. In addition to that, you also get detailed insights and real-time results for surveys you release on your apps.
The tool has different paid plans according to your needs. Plans are divided into three categories Business plans, Personal Plans, and Buy Targeted Responses. However, each plan has various levels as well, to segregate features and prices according to your preference.
There is nothing like a perfect app existing in the market yet, or ever will! But, an app serving users with specifically what they are looking for, can be very rewarding. Now, that is possible only by communicating with the audience.
The feedback given by real users can be very useful for tasks such as mobile application maintenance, feature updates, rating improvements, etc. With the tools mentioned above, you can make the app more user-friendly, as users will not have to close the app entirely to shift to stores to provide reviews. Additionally, tools like Apptentive are smart enough to give you an insight into the user behavior and their session experience. Moving forward, I advise you to focus on the USPs of these in-app feedback tools as not every tool will have features suitable for your mobile apps.
Related Read – Best Customer Feedback Tools
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