The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates.
Gumtree and Qualaroo For The Win
August 15, 2016Not so long ago, Gumtree (an eBay company) had a hurdle. They were a dynamic website with a diverse and nuanced customer base. Gumtree’s customers’ desires encompassed industries ranging from goods for sale to cars, to real estate. As Gumtree grew they also needed to scale their feedback to match this diverse, growing customer base and to do so in a targeted fashion so they didn’t miss feedback paydirt.
As Saxifrage Cucvara (Strategy/Analytics Manager) and Baris Ozturk (Customer Experience Manager) put it, “We needed a way to listen to our customers in real time and react to their feedback based on their feelings of what happens on the site.”
They brought in Qualaroo. “Being able to segment the right customer at the right time (category/location/interest) has been a key factor when using Qualaroo. Implementation was simple and the winning combination has been the ability to put a survey up immediately, get results quickly and iterate the product to build the right product,” according to Sax and Baris. Empowered with Qualaroo, Gumtree was able gather insights on individuals who lived in different areas and had different interests, and cater to them specifically.
For their analytics, being able to integrate Qualaroo with Tableau and other analytical tools gave Sax and Baris the ability to blend the survey data with Gumtree’s other quantitative metrics for a complete picture.
Sax and Baris’ philosophy resonated with us:
We are a vibrant community marketplace and our success has always been driven by our customer’s success. Word of mouth growth is what got us here and continuing to listen to the voice of our customers; building the product according to their needs has been key to our overall success.
Amen. They plan to use Qualaroo “at every opportunity along our discovery track.” Sax and Baris are currently exploring real-time NPS and planning to implement touchpoint NPS to capture insights from customer pain-points in their journey. “Qualaroo has allowed us to remain agile, discover, measure and validate the idea’s arisen from feedback.”
In case you couldn’t tell, we’re thrilled about Gumtree’s success via Qualaroo. It has kicked off a wonderful relationship. Cheers to Sax, Baris, and the team!
Never stop asking,
The Qroo Team
We have the world’s most versatile user research & feedback survey tool starting at $0
More posts
Qualaroo Rated as the ‘Best Value Software’ for Fall 2020 by Softwaresuggest
We are proud to announce that SoftwareSuggest, one of the largest independent software review platforms, has awarded Qualaroo as the ‘Best Value Software’ for Fall 2020.
30 Best A/B Testing Tools to Help You Convert in 2021
Intuition can help in making business decisions but when it comes to understanding user behavior and conversions online, user experience research methodologies like A/B testing is what you go for. If you don’t test, you cannot know what is working and what isn’t for your users. And A/B testing helps you to determine that.
How to Improve Mobile App Conversion Rate?
Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal.
Qualaroo Named the Best Survey Software of 2021 by Digital.com
Qualaroo has been positioned as one of the best survey software companies of 2021 by the widely renowned SaaS review website, Digital.com!
How To Design Customer Satisfaction Surveys
CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative. There are customer satisfaction survey designs that gauge the emotional CSAT on a figurative scale, as well as those that calculate definite numeric scores. But what kind of CSAT survey gets you reliable responses and data?
Survey vs Questionnaire – What’s the Right Choice for You?
Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between the two terms.
Best Customer Feedback Tools For 2021
The purpose of customer feedback software is to make collecting, sorting, and analyzing data accessible. In the early days, businesses sent survey forms by post, or snail mail, asking the population for their thoughts.
SoftwareWorld Ranks Qualaroo Among Top Survey Software for 2020
Qualaroo is proud to add one more feather in our cap: we have been ranked quite highly by the widely renowned SaaS review website, SoftwareWorld!
Actionable and Unactionable Customer Feedback: 6 Things to Consider
Criticism is the best gift your company can receive.