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Top 60+ Essential Lead Generation Tools Your Business Needs Now

Looking for the best lead generation tools for your business? Then you’ve come to the right place!

Lead generation is not just about collecting information. It also involves scoring leads, qualifying, and nurturing them to convert prospects into customers.

But bringing the entire lead capture process into realization can be daunting. If not streamlined, it can lead to the loss of potential customers. 

That’s why we have crafted this extensive lead generation tools list to make it easier for you to compare and choose the right one for your business. 

The list covers a wide variety of lead capture tools, from AI-based prospecting to on-page lead generation. So, there’s something for everyone.

Here’s what we’ve covered for each tool:

  • Features
  • Pricing
  • Pros
  • Cons
  • Overall Ratings (based on customer reviews)

Let’s begin.

What Is Lead Generation Software

There are several ways to generate new high-quality leads, and lead generation software is a tool that enables you to capture leads, analyze and nurture them, and convert them into customers, ultimately increasing conversions and revenue in your business.

Depending on the channels to generate leads, each software works differently and has its own unique set of features, as discussed in the following section.

What Should You Look for in Lead Generation Tools?

Though all tools work differently, they share some common aspects that you must look for while selecting the best lead generator tool for your business.

  • Learning Curve

Choose a lead generation software that is easy to master for your marketing and sales team. It should also have an extensive support service and plenty of help material to facilitate your team’s smooth onboarding.

  • Targeting and Tracking Options

Ensure that the lead generation platform you choose offers audience targeting options so you can collect leads from the right visitors without annoying others. Just collecting the leads is not sufficient. You should be able to accumulate and track their interactions with your business in one place.

For example, CRO tools such as Qualaroo can help you target desired website visitors using surveys and lead forms to gather contact information. Similarly, lead management tools such as Salesforce will help you track and qualify the new leads.

  • Pricing Tiers

Different lead generation tools offer various pricing options. They might provide a free account and paid plan. Often, there are tiers within the paid plans as well, so you can choose the correct option depending on your budget. Some lead generation platforms also provide a free trial, so you can test the tool before purchasing it. 

  • Provide in-depth Sorting and Data analytics

Data analysis is an integral part of converting leads into customers. Not all visitors are your potential customers. So the tool should be able to help you sort out the potential prospects from the miscellaneous data. It should provide a lead categorization option so you can prioritize different lead types.

  • Seamless Integrations 

Ensure that the lead generation software tool you choose for your business should seamlessly integrate with your other tools, such as CRM, email marketing tools, etc. Interactions reduce manual work and promote data consistency across all the tools.

To make it easier for you, we have listed some of the best lead generation tools available out there, along with their salient features, to give a detailed overview of each of them. 

I.) Top Sales Lead Generation Tools & software [2023]

These tools help to maximize your website’s traffic engagement and generate new leads through forms, surveys, social proofs, and sticky notification bars.

Website lead generation tools are a part of in-context marketing and personalization to attract new visitors and push them into the sales funnel.

For example, You can use Qualaroo to show a simple branched survey to exiting visitors, asking if they could find what they were looking for.

Then, ask a series of questions to collect feedback and lead data to schedule a callback. Or, use Picreel as a lead generation tool to show discounts and sales pop-ups to page visitors.

Also Read >>> The Beginner’s Guide to Conversion Rate Optimization

1. Qualaroo


Best For: Survey, lead forms, on-site polls, behavioral insights

Suited For: Small to big enterprises 

Integrations: Yes

Qualaroo is an effective tool to optimize CRO that lets you collect valuable feedback, behavioral insights, map users’ journey, and generate new leads simultaneously.

How to Use Qualaroo as Your Lead Generation Platform:

  • Create feedback surveys and add a lead form at the start or end to generate new leads.
  • Embed an external link to the survey to redirect customers towards your mail and newsletter subscription page.
  • Add its popup survey Nudges™ to your website, app, mobile browser, and SaaS product to collect the voice of your customer and capture new leads from every platform.
  • Place the Nudges™ at the right places and ask the right questions to maximize lead generation on your website or app.
  • Offers pre-built templates, over 10 question types, conditional branching, branding options, and much more to create truly personalized surveys for visitors.
  • You can choose between multiple-choice questions, ratings, NPS, CSAT, and free-form answer types to design your surveys and collect behavioral insights from your visitors.
  • Choose how, when, and who to target with each survey and lead form using advanced targeting options.
  • Offers AI-powered sentiment analysis to track mood metrics and keywords across all customer responses and free-form answers.
  • Collect customer feedback to uncover issues and grievances, and build your hypothesis for A/B testing to optimize your product, website, or app.
  • Easily integrate with tools like Slack and Salesforce to collate the leads data, automate workflows, and plan follow-ups to nurture them into clients.

Price: $69 Per Month Billed Annually


  • Easy to set up and use. You can just log in and start designing the survey to get target leads.
  • Provides in-depth tracking for NPS surveys with an in-built score tracker, time chart, and feedback analysis engine.


  • Reporting UI can be improved. Needs more export options and filters.

Bonus Read: Best Customer Feedback Tools

2. Picreel


Best For: On-page lead generation, surveys, and lead forms 

Suited For: Small to big enterprises

Integrations: Yes

Picreel lets you target visitor behavior to explore customer experience optimization and lead generation opportunities. It focuses on exit-intent to help you understand customers’ intent and prompt them to leave their contact information to build your prospects list. You can re-target the leads with follow-up conversations to convert them into customers.

How to Generate Leads Using Picreel?

  • Design personalized offers and rebrand them to suit your website using the visual editor.
  • Use overlays to display customized offers based on visitors’ behavior, position on the page, or after a designated amount of time on the page.
  • Combine offers with lead forms to prompt visitors to share contact information.
  • Use Reelinks™ to show a lead form overlay when visitors click on a page link to allow them to join the mailing list or navigate to another page.
  • Embed survey overlays to collect valuable insights from existing visitors.
  • Target visitors based on demographics, visitor type, referral site, etc., to maximize engagement.
  • It provides a mobile-responsive design for website overlays.
  • Measure the performance of your website and campaigns with the in-depth analytics dashboard. It shows the page visits, conversions, impressions, and other useful metrics for quick analysis.
  • Integrate with other applications to send the leads to your CRM tools and turn them into customers.

Price: Starts at $14/month billed annually


  • Flexibility to customize lead pop-ups using the HTML & CSS editor.
  • We found that this pop-up lead software offers more in-depth targeting options than other similar tools.


  • The UI can sometimes feel a little glitchy.
  • The A/B testing dashboard needs refinement to display more data.

Related Read: Best Tools for Market Research to skyrocket your business

3. ProProfs Survey Maker

ProProfs Survey Maker

Best For: Surveys, polls, quizzes, scored surveys, web forms, and sidebar form

Integrations: Yes

ProProfs Survey Maker is another CRO tool specifically designed to maximize user engagement and prompt them to fill the survey forms. It offers a plethora of features such as scorecards, skip logic, 15+ question types, visual questions, and more to make your surveys fun, interactive, and personalized for your visitors.

How Can You Generate Leads With the Survey Maker?

  • Use the drag-&-drop editor to create beautiful surveys, web forms, polls, quizzes, sidebar forms, assessments, and more in minutes.
  • Use 100+ beautiful templates to create surveys and quizzes in minutes.
  • Send the survey and polls via mail, embed them on your website, and share them via social media to maximize the response rate.
  • Design polls to know the consensus of your visitors regarding new updates and changes.
  • Prompt the users to leave contact information with fun and immersive scored surveys and quizzes.
  • Use the sidebar form to add a non-intrusive feedback form, lead form, or contact form on your website.
  • Use the comprehensive reporting section for quick data analysis. You can see the survey responses, user details, survey scores, and more under the same screen.
  • Integrate with your CRM tools, such as Mailchimp, Salesforce, and Zendesk, to send across lead data and build prospect lists.


  • Massive library of 100+ ready-to-use templates and 100k questions.
  • Create scored surveys & quizzes to engage users and farm more leads for you.


  • Needs more flexibility to customize the templates

Price: Starts from $19 per month.

Bonus Read: Here is our list of the Best NPS Software and Tools

4. Proof


Best For: Social Proofs and experience, On-page lead generation

Integrations: Yes

Proof is a SaaS-based tool that prompts website visitors to take action by adding Social Proofs and experiences on your website. You can show how people interact with your website and products in real-time, making Proof a perfect tool to build brand credibility and trust among your visitors.

How to Generate Leads Using Proof?

  • Social proofs show notifications to visitors about actual people taking action on your website. These include recent activity, live visitor count, hot streak, and more.
  • Personalize your visitors’ experience and generate new leads by building credibility and brand confidence through social proofs and experiences.
  • Prompt visitors to fill forms, place orders, and subscribe to newsletters by showing what other customers are doing on your website in real-time.


  • Very well-designed onboarding process.
  • Provides advance alerts when you are about to exceed the plan limit.


  • More expensive than other social proof tools.
  • Onsite social proof notifications tabs can be made larger to increase readability.

Price: Based on visitors. The plans start at $29/month

5. HotJar


Best For: Surveys, feedback, and behavioral Insights.

Integrations: Yes

Hotjar is a visitor behavior analysis tool, and it is also great to get new leads through surveys, feedback, and on-site polls. This single tool provides an entire arsenal of features to map customers’ journey, collect feedback, generate leads, understand customers’ behavior, and optimize your website.

Why Choose Hotjar for Lead Generation?

  • It supports heatmaps and session recordings to study visitor behavior.
  • See what your visitors are clicking on and map their website journey.
  • Strategically place the surveys and feedback widgets on the website to collect customer feedback and visitor information.
  • Multi-device support. It works on desktop, mobile, and tablet versions of your website.
  • Allows integration with your CRM tools to build the prospect list for the sales team.


  • Among the best behavioral & lead generation tools in the market.
  • Affordable pricing structure.
  • Supports tools like heatmaps and screen recording to find the best lead generation opportunities.


  • Works only for websites and not mobile apps.
  • Sometimes, it can slightly impact your web page speed.

Pricing: Starts at $99/month

Bonus Read: Best Conversion Rate Optimization Tools

6. Sumo


Best For: Smart Bars, list builder popups, and welcome mats.

Integrations: Yes

Sumo is a simple yet effective lead generation tool for your website. The makers of Sumo vouch that the tool can be set up in less than a minute and offer different apps, such as List Builder, Welcome Mat, Share, and Smart Bar for lead generation.

Here’s Why Sumo Is an Easy-to-Use Tool to Generate Lead:

  • Add list-builder popups, Smart Bars, share button panels, and welcome mats to your website.
  • Prompt visitors to take action, such as fill forms or subscribe to newsletters to generate new leads.
  • Improve customer engagement and experience.
  • Easily integrate with platforms like Zapier and Mailchimp to manage the leads.


  • Offers multiple targeting & lead generation tools in one place.
  • The user interface is quite intuitive and easy to use.
  • Great dashboard to get a bird’s eye view of all the tools in action.


  • Only works with Shopify and WordPress.
  • It would be good if more pricing tiers were available.

Price: Free basic plan. Paid plan starts at $50/month

7. WPForms


Best For: Survey forms

Integrations: Yes

WPforms is one of the best lead generation tools and customer feedback software that uses survey forms. It’s a WordPress plugin that allows you to design and add forms to your website in minutes without writing a single line of code.

What Makes WPForms so Effective?

  • Create lead generation forms and surveys in minutes using the drag-&-drop WordPress form builder.
  • It is ideal for business owners, bloggers, designers, developers, and photographers.
  • Easily embed your forms in blog posts, pages, sidebar widgets, and footers to collect valuable feedback and generate new leads.
  • Responsive mobile-friendly view.
  • Integrate with mail services, such as Mailchimp to build your contact list and start mail campaigns to send interactive survey forms via mail.
  • The only limitation is, it works with WordPress websites.


  • In-depth documentation and help center.
  • Pro plans add more unique features like conversational forms, web forms, and conditional logic to find the best leads.


  • Works only for WordPress sites.
  • Needs an onboarding process to help you get started. The new users may find it hard to use.

Price: Starts at $79/year

Bonus Read: 30 Best Website Feedback Tools

8. Typeform


Best For: Survey forms and quizzes.

Integrations: Yes

What makes the lead generation tools so effective in generating leads and nurturing them is their ability to ask personalized questions in the surveys to understand your prospects so you can take follow-up accordingly. Typeform does precisely that for you.

How Does Typeform Help in Generating Leads?

  • Use Typeform to create forms, surveys, and engaging quizzes for your website visitors.
  • Create surveys and forms in minutes using pre-built templates, custom layouts, and themes.
  • You can also use conditional logic to give a truly personalized experience to your respondents. It redirects the users to correct follow-up questions depending on their previous answers.
  • Add the survey to your website, share it with a link through social platforms, and send it to your contact list via email.
  • Offers integration with Slack, Mailchimp, etc., so you can export the data to your CRM tool and nurture your collected leads
  • VideoAsk feature to collect verbal and visual feedback from people.
  • Offers AI-based conversational chatbot widget for recommending products, generating leads for software, and more.


  • Well-designed onboarding process and training tips to get you started.
  • The VideoAsk feature is good for both general feedback and basic usability testing.
  • This sales lead generator comes with beautifully designed templates for web forms & quizzes.


  • Lacks more flexibility to design forms as compared to other similar tools.
  • The analytical dashboard can be improved further with more options and filters.

Price: Starts at $35/month

Bonus Read: Best Online Survey Tools

9. Survey Anyplace


Best For: Surveys, quizzes, and personalized personality tests.

Integrations: Yes

Survey Anyplace is a CRO tool to boost customer engagement with surveys, quizzes, and personality assessments to generate new leads. It adds value to your surveys and quizzes with personalized results to drive maximum visitor engagement.

How to Use Survey Anyplace to Generate New Leads?

  • Create personalized personality quizzes, marketing questionnaires, lead generation quizzes, and surveys.
  • Provide extra motivation for customers to take your surveys and quizzes by providing a useful result at the end of completing it. It can be a score, advice, maturity level, or personality type.
  • Send the personalized result and advise via email or auto-generated pdf report.
  • Embed the questionnaire and survey on any device, i.e., iOS or Android phone or tablet, native app, Facebook page, web app, and other compatible devices to maximize customer engagement and lead generation.
  • Integrate the tool with your CRM tool to export the data and pursue the prospects.


  • Provides the option to upload images for respondents to visualize and reproduce the issues.
  • Provides excellent design flexibility with custom CSS.
  • Offers more complex skip logic options than other tools to scout the best leads.
  • You can create scored surveys as well.


  • Certain features like multi-language support and custom CSS are locked into higher price tiers.

Price: Starts at 33/month

10. Hellobar

Hello Bar

Best For: Sticky bar and banner on the website

Suited For: Small to medium businesses

Integrations: Yes

Hello Bar is a relatively simple lead generation tool than the others discussed in the list. However, it effectively draws visitors’ attention and prompts them to take action, such as clicking on CTAs and filling out the survey forms.

How Does Hello Bar Act as a Lead Generation Tool:

  • The Hello Bar widget adds an unobtrusive sticky banner on the top or bottom of your website.
  • You can customize the message and CTA on the bar to increase visitors’ actions.
  • Prompt visitors to subscribe to the mailing list and fill out forms to collect new leads.
  • Add product announcements to attract customers and increase conversions.
  • Add incentives, such as free pdf, ebooks, or discounts to motivate people to fill out the survey forms.
  • Use geo-targeting to target specific audiences from desired locations.


  • The non-intrusive alert bar is a fantastic feature for targeted lead generation.
  • Provides advanced audience targeting to help to target the right visitors.


  • Lacks other features like surveys and feedback provided by other tools at a similar price.

Price: Free basic Plan. Paid plan starts at $29/month

II.) Landing Page Creation & Marketing Tools for Lead Generation

Landing page tools are among the best lead capture software to target a specific audience among your customer base. These marketing tools for lead generation let you design beautiful landing pages for top to bottom-funnel audiences and improve click-through rates. 

They also offer in-built testing features to optimize the pages for conversions and leads further.

11. Unbounce


Best For: Landing page optimization, forms, pop-ups, and sticky bars.

Integrations: Yes

Use Unbounce to bring your website alive with exciting landing pages, forms, and sticky bars to prompt user action and increase engagement.

How to Use Unbounce as a Lead Generation Tool:

  • Create and optimize beautiful landing pages using drag-&-drop landing page builder and 100+ templates to drive visitor engagement and reduce bounce rate.
  • Create and embed lead forms, opt-in, popup, and sticky bars on your website to collect visitor information.
  • You can launch popups and sticky bars when visitors arrive on a page, abandon a page, click an element, scroll down, or whenever you want.
  • It also supports A/B testing. Experiment with messaging, UI design, and forms to validate what works for your visitors and what doesn’t.
  • Real-time data dashboard to check how your pages and tests are performing.
  • Integrate with other tools, such as Google Analytics, Slack, etc.


  • Inbuilt website analytics engine is very flexible and simpler to set up than Google Analytics goals.
  • The SmartCopy feature is helpful for both newcomers and experienced users to write focused page content.
  • Plus, the team actively works on your feedback and suggestions.


  • Many essential features are only available after mid-tier plans, making the tool expensive.
  • You cannot A/B test the pages created outside Unbounce, limiting this feature’s use.

Price: Starts at $80/month

Bonus Read: Best A/B Testing Tools

12. Instapage


Best For: Building landing pages, A/B testing, CX personalization, AdMaps

Suitable For: Small to big companies

Integrations: Yes

Instapage is one of the best landing page platforms to design dynamic landing pages for targeted lead generation. It also lets you A/B test the pages to optimize them for conversions. You get over six services in one place, including landing page creation, experimentation, personalization, collaboration, AdMaps, and page speed, making it a perfect sales lead generator.

Features that places Instapage among best lead generation tools:

  • Design mobile responsive landing pages without writing any code.
  • Create personalized landing pages for your marketing ads to bring perfect leads.
  • Provides tools like A/B testing, heatmaps, multivariate testing, and in-depth analytics to optimize the landing pages.
  • Use the Thor Render to test and improve page load speed. 
  • Integrate with 100+ workspace apps to manage data flows.


  • Supports dynamic content for the landing page based on the clicked ad. It helps to target different leads using the same page.
  • The page speed is very fast as compared to other similar platforms.
  • Track the performance of your ad campaigns.


  • The dynamic content feature is awesome. But it can be improved to change content based on other factors like location or user behavior.

Price: Starts at $199 per month billed annually

13. Leadpages

Best For: Website & landing page builder, pop-ups, sticky bars

Suitable For: Small to medium businesses

Integrations: Yes

Leadpages offers a plethora of tools for SMEs to design and deploy landing pages as primary lead generators. Plus, you can create beautiful, fully functional websites without writing a single piece of code in half the time compared to WordPress.

With optimized templates, A/B testing capabilities, and other CRO features, Leadpages sits high among leading CRO and sales lead tools.

What makes Leadpages a popular lead generation tool?

  • Mobile-responsive landing page templates are with beautiful designs.
  • Create fast websites that deliver 30% higher performance. 
  • Provides pop-up forms to boost conversion and capture new leads by targeting visitors’ actions. 
  • Show product updates & new deals with non-intrusive alert bars to improve engagement.
  • In-depth analytics dashboard to monitor the performance of your website and landing pages.
  • Offers built-in SEO optimization toolkit.
  • Integrates with over 50 tools.


  • Affordable pricing than peers.
  • The drag-&-drop editor comes in handy to build landing pages and websites quickly.
  • 200+ templates to choose from, making it easier for anybody to create beautiful pages.


  • You cannot make significant customizations to the standard templates.

Price: Starts from $37 per month for the standard subscription

14. ClickFunnels


Best For: Creating landing pages, affiliate programs, sales funnels

Suitable For: Small to big businesses

Integrations: Yes

ClickFunnels is another great tool for lead generation, you can design new websites, landing pages, membership pages, opt-in pages, squeeze pages, and much more. It’s the perfect sales funnel creator to set up a lead generation system and bring more prospects into your sales funnel.

Here’s why we consider one of the best lead generation tools:

  • Use the drag-&-drop editor to create a website, landing pages, sales funnels, lead capture forms, and more.
  • Provides 40+ pre-built templates to create sales funnels without any coding.
  • Integrate payment gateways into your sales funnels and web pages to promote conversions.
  • Use mail automation to capture bulk leads and send targeted messages to the prospects via mail, text, and social. 
  • Offers an inbuilt affiliate program manager to draw more leads into your sales funnels.
  • Track the funnel performance like click-throughs, conversions, opt-ins, and visitors directly from the dashboard.


  • Easy to set up and use.
  • You can accept the payment directly on the sale funnels without redirecting the visitors.


  • Essential features like autoresponder and Actionetics are available only in higher-tier plans.

Price: Contact for price

15. Saleshandy


Best For: Email outreach, cold emails

Suited For: Small to big businesses

Integrations: Yes

Saleshandy is one of the easiest lead generation tools to send an outreach campaign and generate leads. Features like email sequence, email follow-up steps, sequence analytics, and more work to make your outreach campaign effective.

Here’s why we consider one of the best lead generation tools:

  • You can create an email sequence and send it to multiple leads without affecting your email deliverability. 
  • Understand the lead’s interest level using the sequence report and nurture the interested ones.  
  • Add a follow-up step to pursue the interested leads and move further in your sales funnel.    
  • Find new hot leads using Saleshandy’s LinkedIn email finder- Saleshandy connect. 
  • Find any email address and other contact details using Saleshandy connect and directly add them to your email sequence. 


  • One dashboard for conducting your lead generation campaign. No need to switch between different tools.
  • Conduct an A/B test in the same sequence. 
  • Saleshandy uses a drip campaign to ensure the deliverability of your email and lands your email in the primary inbox.


  • The free plan offers limited functionalities.

Pricing: Starts at $25

III.) Outbound Lead Generation Tools

Outbound and email lead generation software lets you reach out to your prospects via different mediums like emails, calls, and SMS. You can create automated drip campaigns and send personalized emails using customer data.

These are also called sales lead generation tools, as they let you target new prospects and leads already in the pipeline. The only caveat is that you need contact information to run an outbound marketing campaign.

16. Mailshake


Best For: Email outreach, cold mails

Suited For: Small to big businesses

Integrations: Yes

Mailshake is one of the most effective tools for mail outreach and lead generation. It offers a plethora of personalization and targeting options for your cold mail campaigns.

How Does Mailshake Help in Generating Leads?

  • Send bulk emails to your contact list, generate new leads from replies, nurture them using drip mail campaigns, and convert them to your customers using Mailshake.
  • Provides a single dashboard view to manage your entire marketing campaign from one screen.
  • Other features include ready-made email templates, personalization options, alerts, an inbuilt phone dialer, automated lead status management, and mail status monitoring.
  • Easily integrate with other CRM tools, such as Slack, Hubspot, Salesforce, and much more. 


  • Supports automated email follow-ups and pausing sequences based on the recipients’ actions.
  • A/B test your email campaigns from the same tool.
  • Inbuilt lead management eliminates using a separate tool to track lead acquisition.


  • The pricing is based on the number of users, making the tool a little expensive.
  • The campaign analytics can be improved to show more information and details.

Price: Starts at $59/month

17. Acquire


Best For: Email and SMS marketing, Live chat, and call 

Suited For: Small to big businesses

Integrations: Yes

With Acquire, you get an all-in-one customer engagement and lead generation tool for your business. It offers an integrated omnichannel approach to help you build a satisfying conversational experience for your customers irrespective of the channel they use to interact with you.

What Makes Acquire a One-Stop Solution for All Your Lead Generation Needs?

  • Acquire makes it possible to connect your customers via multiple platforms.
  • Engage your visitors via SMS, call, live chat, and emails to collect valuable information and find new prospects.
  • Keep things neat and clean by unifying all communications channels into a single dashboard.
  • Integrate with Zendesk, Shopify, Zapier, and other tools to export captured leads and manage them accordingly.


  • The real-time visitor tracking feature is great for generating high-quality leads.
  • The advanced targeting makes it possible to engage visitors at the right moment.


  • Expensive than other similar tools.
  • The team management dashboard needs better control for data distribution.

Price: Contact for a price quote

18. Mailchimp


Best For: Email and social marketing, lead forms

Suited For: Small to big businesses

Integrations: Yes

Mailchimp is another all-in-one marketing and lead management tool that offers email marketing, survey forms, social ads, and AB testing capabilities to build your marketing campaign.

How to Generate New Leads Using Mailchimp:

  • Use the drag-and-drop builder and pre-built templates to design engaging emails.
  • Publish posts on social media and create ad campaigns in Mailchimp to retarget visitors to your website.
  • Assist your visitors from filling the signup forms to buying the product using automatic follow-up emails.
  • Use behavioral targeting to auto-send messages according to visitors’ actions, like a welcome message or a related product recommendation for a recent buyer.
  • Create and add customizable forms to your website’s sidebar and footer to collect contact information. 
  • Show popup forms based on conditions and customer interactions on your website to generate new leads.
  • Merge your contacts from all channels into the in-built Mailchimp CRM.
  • Compare industry benchmarks to study open rate, click rates, subscription rates, and other metrics to analyze your campaigns’ success.
  • Lets you A/B test to see what is working for your audiences, such as different subject lines, images, layouts, and more.
  • Easily integrates with LiveChat, Zapier, and other tools.


  • Import your custom email templates and customize them using the inbuilt HTML/CSS editor.
  • Campaign analytics is one of the best we have seen in the outreach tools.
  • The free plan supports up to 2000 contacts which is a great way to get started.


  • The inbuilt templates are very basic and often require heavy customization from your end.
  • The mobile application offers limited functionality.

Price: Basic free plan. Paid plans start at $10/month

19 Sendinblue

Best For: Email marketing and SMS marketing

Suited For: Small to big businesses

Integrations: Yes

SMS Sendinblue is one of the best experience optimization and lead generation tools. It offers a plethora of features to optimize your website, maximize engagement, target visitors to collect leads, and streamline the sales process.

You can do it all with this single tool – email and SMS marketing, website live chat, marketing automation, designing landing pages, creating lead forms, and deploying Facebook ads.

How to Use SendinBlue to Generate New Leads:

  • Create, design, and deploy your email and SMS marketing campaigns to find new prospects.
  • You can install the live chat widget on your website for support and lead generation.
  • Build interactive signup forms using the drag-&-drop editor to collect in-depth information from the website visitors. 
  • With Sendinblue Inbox, you can reply to your customers in real-time on email, SMS, and chat.
  • Inbuilt CRM to manage your contacts in one place. You can store and update all the information about your contacts, including relevant documents.
  • Use different lists to organize your contacts, such as the source of acquisition, step in the conversion funnel, or any other criteria.
  • Create tasks, add deadlines to them, and assign them to different team members.
  • Automate workflows with automatic lead scoring, transactional SMS and emails, and more to streamline your sales process.


  • It has both email and SMS marketing built in the same tool, increasing the outreach options.
  • The shared inbox keeps all the communication in one place, making it easy to act.
  • Mailing list management is quite easy and organized.


  • The interface for building transactional emails feels a little convoluted. It can be made more user-friendly.
  • Needs more detailed documentation on CRM and marketing automation for new users.

Price: Free basic plan. Paid plans start at $25/month

20. Intercom


Best For: Live chat, chatbots, email marketing

Suited For: Small to big enterprises

Integrations: Yes

Intercom is one of the best conversational engagement software that will help you generate new leads and serve your website visitors simultaneously through live chat support and email marketing.

How to Use Intercom as an Online Lead Generation Tool?

  • Supports live chat, custom chatbots, outbound mails, in-product messaging, push messages, and notifications to maximize engagement with the visitors.
  • Use custom chatbots to trigger interactions automatically with the visitors via personalized greetings based on what they’re doing on your website and collect valuable information.
  • Streamline workflows with advanced routing rules so the chatbots can chat, qualify leads, route, and schedule the meeting of new prospects with the right team.
  • Integrate and manage all the conversation channels from one place.
  • Reply to customers, start a live chat or call, and send outbound emails directly from the inbox. 
  • Integrate Intercom with tools like Salesforce, Marketo, Stripe, Shopify, and more to sync data and automate workflows.


  • Automated multi-channel targeting for your campaigns to find targeted leads
  • The centralized inbox lets you communicate with prospects via their preferred medium.


  • Needs more categories to filter out the tickets

Price: Starts at $39/month

21. CallPage


Best For: Callback automation

Suited For: Small to big businesses

Integrations: Yes

CallPage is one of the best callback automation and lead generation software that will help you connect with buyers immediately. You can collect leads from the website and contact them instantly without letting them wait on the phone.

How to Qualify Leads Using CallPage?

  • Add a fully customizable popup on the website to collect visitors’ contact information.
  • Automatically transfer the data to the consultant and connect with the customer within 28 seconds.
  • A popup prompts the potential customers to provide their phone number >>The widget connects them straight to your consultant >> The consultant talks with your potential customer on their mobile or landline.
  • Offers mobile responsive popups.
  • Call your leads directly from the CallPage dashboard.
  • The analytics dashboard displays the client’s data and interactions like source, date, time, name, the manager who spoke with the client, customer geolocation, and much more.
  • See call status and other information – received calls, missed calls, unanswered calls, and upcoming calls.
  • It supports several integrations, such as Salesforce, Slack, and other CRM tools.


  • The built-in SMS feature makes it easy to qualify the leads after the call.
  • The analytic dashboard shows real-time stats of every installed widget and lead process.
  • Work on Facebook as well.


  • One of the most expensive callback apps in the market.

Price: Free basic plan. Paid plans start at $159/month

Bonus Read: Best Mobile In-App Feedback Tools

22. Sendblaster


Best For: Bulk emails, email marketing

Suited For: Small to medium companies

Integrations: Yes

Sendblaster is also an email marketing and lead generation tool that lets you capture new leads through targeted mail campaigns. You can run mass mail campaigns, organize your mailing lists, and track your mail campaigns’ progress from a single screen.

What Makes Sendblaster a Useful Lead Generation Tool?

  • Set up your email campaigns and send bulk emails to your contacts to generate new leads.
  • Pay once and use the product to send emails to an unlimited number of users.
  • It provides free templates to create professional emails in minutes.
  • Send different attachments to different users by creating programmable tags and storing the attachment path or file names in the database.
  • You can set rules to segment contacts and automatically organize your user lists.
  • Directly import customers’ details into Sendblaster from another mail software like Outlook or Thunderbird.
  • Track your mail campaign progress, such as open and click rates, users’ actions, responses, and more.


  • You can save multiple SMTP profiles with individual configurations and use them as required. Eliminates the need to set the configuration each time you change ISPs.
  • The online photo editor in the visual tool comes in handy to edit and process photos on the spot as you design the campaign.


  • Requires technical knowledge to set up. We advise you to take help from the development or IT team.
  • The HTML editor feels a little buggy sometimes. Needs an update to make it more intuitive.

Price: $129 (one-time fee)

23. Wisestamp


Best For: Email outreach, Email marketing

Suited For: Small to big companies

Integrations: Yes

Wisestamp is an application that lets you generate and manage professional email signatures for your cold outreach, as well as email marketing campaigns. Simply click through to the app, use one of the many templates to edit and generate a beautiful-looking email signature in minutes.

What Makes Wisestamp a Useful Lead Generation Tool

  • Can be easily installed on any email client of your choice, including Outlook, Yahoo, Mac, Office 365, or Gmail
  • Easily link to lead magnets from within your email signature in order to capture leads passively from your email messages
  • Include dynamic content from your blog, Twitter, or other social media networks to improve click-throughs and conversions from your email signature


  • Email signatures look professional, thanks to the prebuilt templates that save manual work.
  • User-friendly WYSIWYG editor to see a real-time preview of the email signature.
  • Manage signatures on multiple mail accounts from a single Wisestamp account.


  • Needs more widget options for the email signature.

Price: Free plan available. PRO plan is charged at $5.80/month (billed annually)

24. Lemlist


Best For Email outreach, cold mails

Suited For: Small to medium businesses

Integrations Yes

Lemlist is the perfect cold outreach and email automation tool that makes it possible to nurture the leads and push them across your sales pipeline. It helps to start conversations, send automatic follow-ups, schedule cold calls, and more to maximize the efficiency of your outbound process.

How to Use Lemlist as a Targeted Lead Generation System?

  • Create automated multi-channel outbound sequences to interact with your leads.
  • Send automatic follow-up emails to nurture the prospects.
  • Provides a notification center and inbuilt caller to close the deal.
  • Assign tasks to your team, add notes on prospects and set monthly goals for each member.
  • Track the campaign performance across various channels directly from the dashboard.
  • Offer integration with over 30+ tools to automate workflows.


  • The multi-channel follow-up feature is great for reaching prospects via a suitable medium.
  • The Lemwarm feature prevents the email from ending up in spam, boosting deliverability to cold leads.


  • Needs more flexibility to set scheduling rules.

Price: Starts at $25/month billed annually

IV.) Live Chat Tools

Live Chat tools are not only suitable for providing real-time support but can also act as an effective lead capture platform. Just place the widget on your website or app, set the appropriate trigger, and deploy it.

You can also add a small pre-chat lead form to collect visitor information and use the chat transcripts to target customers with personalized offerings and solutions.

25. ProProfs Chat

proprofs chat

Best For: Instant Chat Support

Suited For: Small to big companies

Integrations: Yes

ProProfs Chat is a versatile tool that lets you provide instant support to your website visitors and collect leads. With features like chat anticipation, canned responses, visitor information, and agent performance metrics, ProProfs Chat makes your team faster and more efficient in handling customers’ queries.

Why Choose ProProfs Chat?

  • Install live chat widget to the website to resolve customers’ queries in real-time.
  • Add self-help material to the chat widget for instant help.
  • Store canned responses to reply to the frequently asked questions instantly without typing the answers again.
  • Add pre-chat lead forms to capture new leads on your website.
  • Set up live chat announcements to show product recommendations, service updates, and discounts to the visitors.
  • It also lets you configure chat routing rules to direct the customer to the right agent and uniformly distribute the workload.
  • You can set up advanced conditions based on visitors’ location, chat history, keywords, etc., to route them to the appropriate agent.
  • Provides in-depth data reports to track the performance of your support team. The admin can monitor each agent’s performance with chat ratings, total chats, missed chats, response time, and more.
  • Integrate with 50+ tools, such as Microsoft Dynamics, Google Analytics, and Salesforce to quickly analyze the data and streamline the sales process.


  • The chat pop-up widget is great for showing upcoming deals & discount codes to visitors and boosting lead generation. 
  • In-depth analytics and reporting. You can track the performance of your agents and pop-ups, among other stats.


  • Limited prebuilt chatbot flow templates.
  • Needs more options to customize the chat widget. 

Price: Offers a free plan. Paid plan starts at $10/operator/month billed annually

26. Tawk.to


Best For: Live Chat and support tickets

Suited For: Small to big companies

Integrations: Yes

Besides being a live chat and ticketing platform, Tawk.io is also a perfect lead generation tool for your websites and app. In less than 30 seconds, you can get started with the tool. You can assist customers in their website journey and collect leads at the same time.

How to Use Tawk.to as a Sales Lead Generator? 

  • The dashboard view allows you to monitor the visitors in real-time and shows their email addresses and locations.
  • Track the visitors on various pages in real-time.
  • Initiate the live chat with any visitor on any page to provide support and capture new leads.
  • Allows geo IP tracking, message sneak-peek, automatic visitor Information, and a built-in ticketing system, among other features to help you find potential prospects on your website.


  • It’s free. You can purchase upgrades if you want, but the free plan is sufficient to get you started quickly without any capping.
  • Real-time tracking of visitors on your website to target them at the right time.
  • You can hire chat agents from Tawk.to to manage the live chat.
  • The Android App comes in handy to engage customers from anywhere.


  • The free plan does not provide much customization and branding options.
  • Lacks chatbot feature

Price: Contact for pricing

27. LiveChat


Best For: LiveChat, Chatbots

Suited For: Small to big companies

Integrations: Yes

Continuing with chat tools for support and lead generation, LiveChat is among the best lead generation tools in the market. It is a complete customer service platform that offers both customer support and lead generation tools for your business. 

What Makes LiveChat so Popular?

  • You can add the LiveChat widget to your website and manage visitors from one place.
  • The analytical dashboard allows you to see the list of all the visitors on your website in real-time.
  • Use filters to identify potential prospects.
  • Add pre-chat lead forms and post-chat surveys to LiveChat to collect new leads.
  • Use the collected information with the integrations, such as CRM tools, Slack, and Mailchimp to nurture the leads.
  • You can use the Chatbot addon to personalize the visitor’s experience and generate leads. Use the welcome chatbot, after-hours chatbot, and lead generation chatbot to improve customer experience.


  • Supports conversational chatbots to handle visitors during odd hours.
  • You can manage interactions from various channels in one place like Messenger, WhatsApp, mobile app, and more.
  • Multi-language support for live chats.


  • Sometimes notifications are not delivered on mobile devices.

Price: Starts at $16/month

28. Drift


Best For: Live chat, AI chatbots

Suited For: Small to big enterprises

Integrations: Yes

Drift is a lead generation software and marketing automation tool that captures new leads with Live chat and AI-driven chatbots. It is a cloud-based platform that offers live chat, follow-up emails, relationship management, and AI-powered chatbots to fuel your sales process.

Why Is Drift One of the Best AI-Based Live Chat Tools?

  • It offers conversational chatbots that engage your customers to collect contact information, qualify the leads, book appointments with appropriate teams, and, if necessary, transfer the chat to an agent.
  • With the live chat feature, your visitors can interact with you immediately.
  • Anonymous visitor intelligence shows the visitors’ public data, such as company name, industry, team member count, revenue, and location.
  • It also provides advanced analytics tools to show which conversation types on which pages generate the most leads and what customers ask on their chats.
  • Integrate with your CRM and ABM tools to automate workflows and send across the information collected by the Chatbots.


  • Intuitive and user-friendly interface for both backend and frontend.
  • Offers mobile app to chat with website visitors on the go.
  • Flexible chat routing.


  • Some minor issues with push notifications.

Price: Contact for price

29. Pipedrive


Best For: Live chat, chatbot, forms, caller 

Suited For: Small to big enterprises

Integrations: Yes

Pipedrive acts as both a Lead generation tool and contact management software for your business. You can generate leads, manage contacts, and automate workflows to track your sales performance.

Why Is Pipedrive an All-in-One B2B Lead Generation and Management Tool?

  • Sync and pool prospects from various contact sources, such as Outlook, email, Google contacts, etc.
  • Retrieve extensive information about your contacts using just an email address and public data. 
  • It allows you to pull the customer data automatically from Google, LinkedIn, Twitter, and other social sites into your CRM.
  • It also provides live chat, chatbot, website forms, and built-in caller features to automatically capture new leads from your website into your Pipedrive account.
  • Pipedrive updates your interaction history with the contacts under one dashboard so you can qualify leads.
  • You can also use custom labels to segregate the data.


  • Provides both live chat and lead management in one tool.
  • Powerful customer reporting to filter and track the leads data as you want.


  • The mobile app needs an update to make it more user-friendly.

Price: Starts at $12/month

30. MobileMonkey

mobile monkey

Best For: Chatbot, live chat, SMS marketing

Suited For: Small to big enterprises

Integrations: Yes 

MobileMonkey is an automated chatbot-based lead capturing and qualification tool that handles lead generation from various channels, such as Website live chat, SMS, and social platforms.

What Makes MobileMonkey One of the Best Lead Generation Tools?

  • You need to design the campaign once in the MobileMonkey, such as creating chat blasts, chat drip campaigns, website chat dialogues, opt-in questionnaires, and subscriber forms. Once designed, It automatically uses the campaign to interact with the users and collect leads across all the channels.
  • So if a customer messages on Facebook, website chat, or SMS, the Omnichat engages him with an automated conversation to collect and qualify the lead.
  • Use the unified Inbox to see the conversations happening across all the channels. Start a chat or reply to any ongoing chat from a single screen.
  • It also automatically captures the names, emails, and phone numbers of those who interact with your social media posts to build the prospect list.
  • Integrate with CRM and email marketing tools to export the data and build relationships with your prospects.


  • Easily creates chat drip campaigns for Facebook Messenger to improve visitor engagement and lead generation.
  • Intuitive chatbot builder to create conversational bots in minutes.


  • The SMS marketing tool needs more features.

Price: Starts at $19/month

V.) Chatbot & AI lead generation Tools

These tools used for lead generation offer conversational chatbots to aid the customers and collect new leads. Chatbots have evolved dramatically over the years, and today AI-based chatbots can assist customers during odd hours using conversation flows and NLP.

They can work with the live chat agent or independently to help customers and gather information to generate leads.

31. ProProfs ChatBot

ProProfs Chatbot

Best for: Automating lead generation, booking appointments, 24×7 customer support

Suited For: Small to big enterprises

Integrations: Yes

ProProfs Chatbot is a simple yet powerful lead generation tool that helps you build conversations that convert. Chatbot builder software reduces your support team’s load by assisting customers with their routine questions without human intervention. It offers ready-to-use templates for various business needs, such as booking appointments, lead generation, customer support, and so on. You can connect your self-help articles with your chatbot and enable 24×7 support for customers. Design the chat flow based on your needs using the drag and drop interface and have your own chatbot up and running in minutes. Save your customers from filling those boring lead forms with a lead-gen chatbot, which remains in service of your visitors 24×7 and helps you keep them delighted. 

What makes ProProfs Chatbot so effective in generating new leads?

  • Build conversational flows for the chatbots using the drag and drop editor.
  • Add interactions and questions using branching and skip logic to design completely automated chat flows for the customers.
  • Design your chatbot from scratch or use the pre-built templates to make your work easier.
  • Integrates with ProProfs Knowledge Base to show relevant information to the customers.
  • Assist customers 24×7 and collect leads at the same time using automated chatbots.
  • If connected with ProProfs HelpDesk, you can configure automatic support ticket creation for the users after they interact with the chatbot.


  • Provides both offline and online support for chatbots.
  • Improved routing with branching and prebuilt conversational flows.


  • Needs more chatbot templates.

Price: Paid plan starts at $10/operator/month (billed annually)

32. Genesys DX (Formerly Bold360)


Best for: AI chatbots, social interaction tracking

Suited For: Small to big enterprises

Integrations: Yes

Bold360 offers integrated live chat and chatbot features for your business. It also acts as a central hub to manage all your communication channels to maximize customer engagement. Its AI-chatbots can understand and interpret the users’ intents to provide the best solution and collect lead data at the same time.

How Does Genesys DX Simplify Lead Generation for Your Business?

  • Offers smart AI-powered chatbots using NLP to assist the customers and collect information.
  • Provides AI-based conversational chatbots to interpret customers’ intent and respond to their queries accurately.
  • Set rules to allow chatbots to proactively initiate a chat with the visitors based on their behavior and searches to maximize engagement.
  • Automatically transfers the chat to the agent if necessary.
  • Add surveys, lead forms, contact forms, etc., to the live chat to collect visitor information.
  • Manage all your conversations across various channels such as live chat, SMS, messaging, social media, and emails from the single dashboard.
  • The advanced AI analytical engine stores most asked queries into the knowledge base for self-service support.
  • In-depth data reporting dashboard shows you real-time information about chat usage, interactions, and other metrics.
  • Integrates with several other apps such as Zendesk, Google Analytics, Salesforce, and ServiceNow to improve data management.


  • You can proactively target visitors across various channels like Messenger, WhatsApp, Microsoft Teams, etc.
  • Manage conversations across every platform from the unified inbox. 


  • Has a steep learning curve for new users.
  • Offers limited integration options.

Price: Request for quote

33. Botsify


Best for:  AI chatbots

Suited For: Small to medium businesses

Integrations: Yes

Botsify lets you create automated chatbots with custom conversation flows for different channels. The chatbots act as virtual assistants to assist customers and generate new leads through live chat. You can monitor all the ongoing live chats from a single dashboard.

How to Use Botsify to Collect New Leads?

  • Install live chat and chatbot support on your website, Watsapp, FB Messenger, and SMS services.
  • Deploy chatbots to start automating conversations with visitors and customers.
  • Collect lead information and assist them with their queries.
  • Monitor all the chat interactions from the same dashboard. You can take over the chat from a bot at any time if it fails to address the queries correctly.
  • Automatically shows users’ details such as chat source, last interaction, email, and more, to keep you updated over the live chat.
  • Offers integration with Zapier and WordPress so you can send and manage lead data.


  • Works on multiple channels like Telegram, Instagram, SMS, website chat, Messenger, and more.
  • Utilizes NLP to trigger chat flows automatically.


  • Bot builder UI can be improved.

Price: Starts at $40/month billed annually

VI.) Lead Prospecting Tools & Lead Finder Software

Lead prospecting tools automatically search for new leads through their database, social media, or other sources based on your search criteria. They are perfect lead generation tools for small businesses that don’t have a vast audience base or lack the means to run targeted marketing campaigns.

34. Datanyze


Best For: Lead prospecting using the in-built database 

Suited For: Small to big companies

Integrations: Yes

Datanyze combines technology tracking, predictive analysis, and prospecting to generate leads for your business automatically. You don’t need to hunt for new leads, Datanyze does the work for you to help you increase your prospect list.

How to Use Datanyze to Short-Circuit Lead Generation?

  • It gives you the best leads by monitoring and analyzing the technology choice across 35M companies.
  • Set your target technology and companies, and Datanyze will find the correct prospects accordingly. You can filter Datanyze’s domain database to create lists of ideal accounts.
  • The Datanyze Chrome extension allows you to fetch firmographic data of the desired company, such as employees, emails, and contact information.
  • Add the prospect list to your account and export them to your CRM tools, such as Salesforce and Hubsoft to enrich the leads.
  • Set alerts to know when your prospects have dropped or changed a business solution to enable your team to reach out to them at the precise time.


  • Helps to find the email, phone number, and other details of prospects.
  • Provide more accurate details than other similar tools.
  • The browser extension is easy to use.


  • Sometimes, the Chrome extension does not correctly work if you have multiple open tabs.

Price: Contact for price

35. Growbots


Best For: Lead generation via the database.

Suited For: Small to big businesses

Growbots is a B2B sales lead generation tool. You can access their database of over 200 million contacts to search for new leads for your target industry. It lets you find targeted prospects for your business, making the lead qualification process much easier.

What Makes Growbots so Good in Finding New Leads?

  • It auto-generates the list of exciting prospects according to your target and offers automatic prospecting, self-updating database, multichannel sequences, and much more in one place.
  • Choose your contacts, and it provides you with their social media profiles, direct email addresses, and phone numbers.
  • Create your email campaign to connect with the prospects.
  • Using the analytics, you can see detailed reports, monitor your open rates, click-through rates, response rates, and identify the best-performing campaign templates.
  • Lets you A/B test different elements of your campaign, like email template variants and sending times.
  • Integrate seamlessly with Salesforce and HubSpot. 


  • The in-built lead generation database makes the job much easier.
  • Provides niche targeting options to show the most relevant results.
  • You can handle lead prospecting, warming up, and mail campaigns in one tool.


  • Requires time to set up and create dataflows.
  • Needs more options to manage campaigns and scheduling.

Price: Contact for price

36. LinkedIn Sales Navigator

Linkedin Sales Navigator

Best For: Lead generation through LinkedIn

Suited For: Small to big businesses

Integrations: Yes

LinkedIn Sales Navigator, one of the best quality sales leads generators., gives you a list of new prospects and leads using LinkedIn according to your search criteria. Since LinkedIn is a professional platform, it makes LinkedIn Sales Navigator perfect for finding highly relevant leads for your desired industry.

What Makes LinkedIn Sales Navigator So Effective?

  • Search for new leads using advanced targeting options, such as industry, geography, and seniority.
  • It also provides a lead recommendation feature for your target industry, account, and business.
  • You can save leads directly to your CRM.
  • Send Inmail messages to Linkedin members to engage with new prospects.
  • Reach out to over 500 million members on LinkedIn through in-mail messages, even if you’re not connected to them.
  • Organize your leads using custom tags and export the same tags to your CRM to allow data continuity across both platforms.


  • The in-mail feature makes the outreach process simpler and more convenient.
  • You can set triggers in your saved searches to get real-time notifications.


  • It’s only worth it if you regularly use LinkedIn to put effort into building your leads.
  • The individual plan can be a bit expensive for some people.

Price: Contact for price

37. Lead Forensics

Lead Forensics

Best For: On-page lead prospecting

Suited For: Medium to big businesses

Integrations: Yes

Lead forensics is one of the best lead generation tools that find new prospects for you by using your website visitors’ IP addresses. Your visitors are your closest prospects because they browse your website to find what they are looking for. Thus, targeting them first to discover new leads makes perfect sense.

How Does Lead Forensics Search for New Leads?

  • You can instantly identify your anonymous website visitors’ contact details, including business name, contact information, demographics, and financial data.
  • It automatically finds the details of your visitors and sends them to your CRM tool in real-time.
  • Get insight into the visitor’s on-site visitor behavior to see how many times they visited, pages viewed, and time spent.
  • It offers integration with various CRM tools, such as Salesforce.


  • Excellent tool to find leads from your website traffic.
  • Provides real-time information about the visitors, which helps to target the right people.


  • A bit pricey as compared to other lead prospecting tools.

Price: Contact for price

38. Reply.io


Best For: Lead prospecting through LinkedIn, mail warm up

Suited For: Small to large businesses

Integrations: Yes

Reply.io is a sales engagement platform that offers multi-channel lead prospecting and outreach tools for targeted lead generation. You can find the contact information of your prospects from LinkedIn and set up personalized email campaigns to bring those cold leads into your sales funnel. Plus, you can integrate it with WhatsApp and Messenger to quickly reach out to your leads.

Here’s Why Reply.io is a Complete Set of Quality Lead Generation Tools:

  • Use the Chrome extension to find the email addresses and phone numbers of prospects from LinkedIn.
  • Bulk find the prospects and import them with a click.
  • Offers integration with data provider partners like Datanyze and Clearbit to allow contact data sourcing from their databases.
  • Built-in email and phone validation to improve data accuracy.
  • Supports automated email warmup to boost deliverability and your IP’s reputation.
  • In-built call dialer to make outbound cloud calls.
  • Connect with your prospects via WhatsApp, Messenger, Twitter, SMS, and Instagram.
  • Set up automated workflows, schedule calls, assign tasks, and more to engage with your prospects on various channels.
  • Integrate with other tools like Zapier, Salesforce, Slack, and Pipedrive.


  • The Chrome extension makes lead prospecting much easier.
  • Data sourcing services are beneficial to bulk add new leads from targeted databases.
  • Ability to create multi-step campaigns across various channels.


  • Takes effort to set up and use. It has a steep learning curve.

Price: Email search plan starts at $49/month 

39. D&B Hoovers

D&B Hoovers

Best For: Lead prospecting using inbuilt database

Integrations: Yes

D&B Hoovers has a database of over 170 million business records comprising industry analysis, company profiles, and reports, making it one of the best b2b sales lead generation tools. It is a perfect sales acceleration tool that offers dynamic search, real-time triggers, and comprehensive company profiles to enhance your list-building capabilities.

How Does D&B Hoovers Generate New Leads?

  • It identifies potential leads based on your search criteria and produces the list of best available opportunities in real-time.
  • Access the company profiles to identify key personnel and decision-makers to add them to your prospect list.
  • With seamless integration to CRM, you can export the prospect list and convert the opportunities into real sales.
  • It regularly matches the prospects’ records in your CRM with Hoover’s database in real-time using the D&B optimizer. Hence, you always have updated records at your fingertips.
  • It also provides you with real-time updates about new opportunities that emerge in your account list.


  • Very effective in providing the annual revenue numbers on public and private companies for your lead prospecting.
  • You can easily find the contact information of decision-makers of various companies.
  • The database is constantly updated, which is great for accuracy.


  • There is no option to filter the columns while exporting the data. The entire sheet gets downloaded.

Price: Contact for price

40. OnePageCRM

OnePage CRM

Best For: Lead generation using social platforms

Suited For: Small to big businesses

Integrations: Yes

OnePageCRM is a powerful lead generation tool that helps you find the details of the prospects from social media sites and adds them to the contact list. From lead capturing to pipeline management, OnePageCRM has it all. You can manage contacts, set up bulk mail campaigns, automate workflows, monitor your sales pipeline, and more.

How Does OnePageCRM Use Social Media to Generate Leads?

  • Enter the person’s email address in the contact form, and it auto-fills other social details, such as organization, job title, and contact information.
  • You can use its Chrome extension to source leads from anywhere on the internet.
  • Add the potential prospects to the contact list with one click.
  • Use the inbuilt CRM to automate several tasks for your leads and customers, such as set follow-ups, prioritize leads based on labels, and more.
  • You can see custom reports in a couple of clicks and always stay up-to-date with your team’s sales progress.
  • Can be integrated with various apps like Zapier, Mailchimp, and Google contacts.


  • Brings lead prospecting, pipeline management, and cold campaigns under one roof.
  • There is no learning curve. You can manage both teams and sales easily.
  • Use scheduling and tags to trigger automated follow-ups and other tasks.


  • Communication in the tool isn’t centralized

Price: Starts at $15/month

41. AeroLeads


Best For: Lead prospecting and generation through social platforms

Suited For: Small to big businesses

Integrations: Yes

Aeroleads is another lead prospecting tool that helps you generate new leads using social network sites, such as LinkedIn, CrunchBase, and AngelList. It can help you find as many as 15 data points about your prospects through a simple email address and company name. 

How to Use Aeroleads to Search for New Leads?

  • Automatically search sites like Linkedin, CrunchBase, Inbound.org, AngelList, GitHub, and others to show your prospects’ data points.
  • Fetch public business information, such as full name, job title, location, generic company emails, and business phone numbers of the leads based on their email address and phone.
  • Integrate with CRM tools like Salesforce, HubSpot, MailChimp, and Zapier for better lead management.
  • Directly transfer the collected leads to your CRM tool with a single click.
  • You can also export the data to CSV.


  • Affordable tool for lead generation.
  • Provides much more information than just email addresses.


  • UI and UX can be upgraded to be more intuitive and user-friendly.

Price: Starts at $49/month

42. Hunter.io


Best For: Lead prospecting, outreach campaign, link building

Suited For: Small to medium enterprises

Integrations: Yes

Hunter.io is a relatively simpler lead generation tool than others in the list but gives highly verified leads about any website. You can find leads using the domain, the name of the person, or both. Plus, it also links the sources of every lead. 

This lead generation tool is straightforward to use and comes with a built-in campaign builder to target cold leads.

What Makes Hunter.io a Leading Lead Generation Tool?

  • Use the domain search to find email addresses using the company name and domain.
  • Collect email addresses in bulk from multiple domains at once.
  • Supports a Chrome extension to get email addresses from the website you are currently browsing.
  • Find the email for any professional using their name and company.
  • Automatically verifies the data to ensure accuracy.
  • Create cold mail campaigns and automate follow-ups to nurture the scouted leads.
  • Track the performance of your campaign through Hunter’s dashboard.
  • Offers integration with popular tools like Salesforce, Gmail, and more to export the data.


  • Automatic email verification is a great feature to maintain lead accuracy.
  • The chrome extension makes the job of finding leads easier.


  • It would be good to include other technographic data about the leads.

Price: Paid plans start at $39/month billed annually

43. Voila Norbert

Voila Norbert

Best For: Lead prospecting

Suited For: Small to medium companies

Integrations: Yes

Like Hunter.io, you can prospect new leads by simply typing their name and domain using Voila Norbert. The search can be easily verified at any time to make sure that your outreach emails don’t bounce back. Plus, you can start sending out emails without needing a separate tool with the inbuilt mailing function.

So if you are looking to add an affordable lead generation tool to your arsenal, we recommend checking this one out. 

Here’s Why Voila Norbert Is a Great Sales Lead Generator:

  • Scout and add new leads to your mail list using the prospect’s name and domain.
  • Provides the person’s email address and other details like social profiles, location, position, and more.
  • Automatically verifies and validates the email address to prevent emails from going into spam.
  • Send an email directly from the dashboard to start the warming process.
  • Add internal notes to update team members about the current status of the lead.
  • Offers a Chrome extension to make lead prospecting easier.


  • Provides accurate results to increase deliverability.
  • The Chrome extension is a great time saver. 
  • You can bulk upload the names and domains of the prospects to find their email addresses.


  • You need to purchase each feature separately.
  • The Chrome extension sometimes crashes if too many tabs are open.

Price: Starts at $39/month billed annually

44. Buzzstream


Best For: Lead prospecting, email outreach

Suited For: Small to big businesses

Integrations: Yes

Buzzstream brings a complete set of lead generation, prospecting, email outreach, and digital PR tools to the table. You can generate quality leads and qualify them instantly with the outreach campaign. The tool also helps increase website traffic by finding relevant domains for link building. And with the inbuilt reporting and analysis, you can track the performance of your campaigns in real-time.

Here’s Why Buzzstream Sits Among the Best Lead Generation Tools:

  • Capture the email address from any URL and web page using the Chrome extension with one click.
  • You can bulk add the prospects to your list from multiple domains.
  • Shows other relevant details like social channels, stats, domain, and more.
  • Design cold email campaigns to reach out to your prospects.
  • Segment the mailing list to send personalized emails to the right prospects.
  • Automate follow-ups to auto-send mails at the desired time.
  • Set reminders about the follow-ups.
  • Provides a detailed dashboard to track both campaign and team performance.
  • Assign tasks, set priorities, add notes, track goal completion rate, and more to streamline the entire process.


  • You can manage link-building and outreach campaigns in one place.
  • Provides in-depth filter options to narrow down your search for relevant new leads.


  • Comes with a learning curve and complex interface. It may take some time to get used to it.

Price: starts at $24/month

VII.) Advertising & Referral Marketing Tools

These tools empower you to utilize your social media outlets true potential to bring new leads via social engagement.

Use them as your lead prospecting tools to engage people on social media, interact with them using comments and posts, and bring them into your conversion funnel.

You can run sweepstakes to attract new leads, reply to people’s comments, and add lead forms to your posts to maximize lead generation.

45. Extole


Best For: Referral and affiliate marketing for lead generation

Suited For: Small to big businesses

Extole is an all-in-one referral and lead management software that lets you bring in new business through word of mouth.

How to Utilize Extole as a Lead Generation Platform?

  • It offers different referral and loyalty program types to entice customers into joining them.
  • These include drop-a-hint, nominating a friend, refer a friend, and more. 
  • Turn customers into advocates so they can refer your business to others and bring new leads.
  • Customize the rewards via open-loop cards, gift cards, coupon codes, and even services like Apple iTunes and Uber.
  • Build your referral network by encouraging people to join the program through social platforms and email marketing.


  • Easy to implement and use to start your referral program.
  • One of the best tools to increase brand awareness.


  • Reporting section needs a user-friendly interface to filter and fetch reports.
  • Lacks a detailed affiliate tracking system.

Price: Contact for price

46. ReferralCandy

Referral Candy

Best For: Referral marketing, affiliate marketing

Suited For: Small to big businesses

Integrations: Yes

ReferralCandy is another referral marketing tool that is also great for generating new leads. The referral incentives make the program very useful to bring new leads through affiliates. You can easily grow, track and manage your affiliate network with ReferralCandy to uplift lead generation and conversions.

How to Use ReferralCandy to Build Your Affiliate Network and Bring in New Business:

  • Send the referral program invitation mail to your current customers’ list.
  • Add the affiliate program signup links on your website pages.
  • Customize rewards to prompt affiliates to bring in more leads. You have complete control over the rewards payout and can easily automate it.
  • Provides in-depth information about the referral program so you can see your star affiliates, compare industry benchmarks, track new sales from referrals, and see top traffic sources.
  • Use new sales and traffic sources to increase signups.


  • Best tool for startups trying to expand their customer base without extensive spending.
  • Unparalleled referral tracking, making it easier to manage and target your campaigns.


  • Lacks the ability to create individual rewards.
  • Requires technical knowledge to set up the tool.

Price: Contact for price

47. Google Ads

Google Ads

Best For: Lead generation through paid ads

Suited For: Small to big enterprises

Advertisements are as old as marketing itself. With Google Ads, you can put your brand on the biggest search engine on the planet, with over a billion searches every day. Just design your campaign and Google automatically shows your ads to the relevant audience. It gives you full control to run your ad campaigns as you like it.

How Does Google Ads Work?

  • Google Ads brings your brand and products in front of your audience right on the search engine result pages.
  • Show well-timed ads to your audience based on their searches, browsing behavior, and search history to increase traffic and bring new customers. Reach out to the customers at the very moment they are looking for products or services like yours.
  • Manage your ad campaigns- set goals, monthly budget caps, bidding rules, targeting options, custom messages, and more. 
  • Track your campaign progress with real-time analytical insights, such as website visits, total clicks, remaining budget, ad views, low-performing keywords, and quality scores.
  • Set up Google campaigns for free. You only pay when someone takes action on your ad.


  • Provides much faster results with targeted ads than other methods like content, social media, and blogging.
  • Shorter optimization cycle. You can test what is and isn’t working in a matter of days or weeks to make necessary changes.
  • Lets you measure the performance of your ads with an in-depth dashboard.
  • Provides flexibility to manage ad budgets, making it accessible to small businesses.


  • High competition for CPC bids.
  • Needs an expert to set up various initial settings and configurations. 

Price: Campaign based

VIII.) Social Media Lead Generation Tools

These tools empower you to utilize your social media outlets true potential to bring new leads via social engagement.

Use them as your lead prospecting tools to engage people on social media, interact with them using comments and posts, and bring them into your conversion funnel.

You can run sweepstakes to attract new leads, reply to people’s comments, and add lead forms to your posts to maximize lead generation.

48. Hootsuite


Best For: Inbound lead generation tool, social media marketing

Suited For: Small to big businesses

Integrations: Yes

Hootsuite is one of the best social media management tools to boost your social presence and gain influencers. You can generate new leads using social posts and other activities. If social platforms are the new frontiers to expand your business, Hootsuite paves the way to do it.

Short-Circuit Lead Generation Using Hootsuite:

  • Publish >> Engage >> Monitor >> Advertise >> Acquire >> Analyze
  • Hootsuite acts as a central hub for all your social platforms and allows you to manage all social activities efficiently.
  • Analyze the latest trends, publish new posts, do competitive research, and see your posts’ performance across every social platform from Hootsuite.
  • Reply to comments, collect information, and open up your business for new leads via social media.
  • Integrate with other tools, such as Slack and Zendesk to nurture the leads into customers.


  • You can collate and analyze data from all the social media channels under one screen.
  • Set an automatic posting schedule in advance.
  • Cross-channel dashboard to manage mass posts.


  • Sometimes, the reporting doesn’t match the actual stats of the page.
  • Pricing could be an issue for some users.

Price: Starts at $29/month. A free plan is also available

49. Discover.ly


Best For: Lead generation through social platforms

Suited For: Small to medium companies

Integrations: Yes

Discover.ly is a browser extension that helps generate leads by showing additional information from various social media platforms about the profile you are currently viewing.

How to Use Discover.ly to Generate Leads?

  • It automatically searches the social profiles of potential prospects.
  • Enter the contact details, and it automatically shows you the public information available on other sites to build your prospect list.
  • Discover.ly instantly finds information about exciting leads so you can get in touch with them for new opportunities.
  • You can integrate it with other CRM tools to export the prospect list and start your marketing campaign.


  • Easy to use. It helps to find new leads with a click.
  • You can export the leads to your CRM to eliminate the manual work.


  • It’s just a browser extension without much of a dashboard and reporting interface. It is only suitable for scouting blind leads.

Price: Contact for price

50. BuzzSumo


Best For: Social media engagement tool

Suited For: Small to big businesses

BuzzSumo is another social media engagement tool that helps to generate leads through social platforms. It’s a cloud-based platform that helps you discover the best engagement content and ideas across social media to build your brand influencers.

How Does It Help to Generate Leads:

  • BuzzSumo helps drive more traffic to your website by increasing your social media presence to generate new leads and conversions.
  • Track social media trends, analyze hot topics around your business, and contact influencers.
  • BuzzSumo gives you in-depth insights into popular keywords, trending topics, rising post, and search volume data.
  • See what people are saying about the current and emerging products in your industry.
  • You can also perform competitive analysis to generate new ideas, create high-performing content, engage your followers, and collect information.


  • Provides in-depth filter options to categorize and segment the results.
  • You can also use advanced queries to search for specific results.
  • Supports automatic alerts about emerging trends and your competition as well.


  • The influencer search is restricted to one or two channels like Twitter, limiting its use for people who use multiple channels.
  • Many features are locked in higher tiers which can make the tool expensive.

Price: Starts at $99/month

51. Quora


Best For: Inbound lead generation, Q&A forum

Quora can be a powerful lead generation platform where you can find people asking questions about your industry topics. And if you can convince them about your expertise in providing the solution, you can generate new leads and drive traffic to your website.

How to Use Quora for New Leads?

  • Provide quality answers to questions and attract people to your business.
  • Collect upvotes on the answers to feature them on the top to maximize visibility.
  • Add links to your answers to drive traffic to your website.
  • Post insightful questions that people might search for on the internet and provide the answers/solutions.
  • Build brand credibility by genuinely answering the questions posted on Quora.


  • It is free and simple to use.
  • Provides a great portal with massive engagement to drive organic traffic to your website.


  • You cannot do much except engage visitors via questions and answers.

Price: Free

52. ProProfs Discuss

ProProfs Discuss

Type: Q&A forum

Suited For: Small to medium businesses

Just like Quora, ProProfs Discuss is another Q&A forum for lead generation where people post their questions. It provides a tremendous opportunity to show the users that you can efficiently provide the solution they are looking for by answering their questions and attracting them to your business.

How to Use ProProfs Discuss to Generate Leads?

  • Find the questions that suit your industry or expertise and answer them to engage users.
  • Collect upvotes on the answers to maximize visibility and build credibility.
  • Reply to the answers posted by other users to add more information and improve the answer.
  • Share your answers on social media to increase your followers and customer base.
  • Post your own questions to which people would like to hear a viable answer or solution to build your brand image and attract new customers.


  • Easy to set up account and use for free
  • Has millions of active users that can be directed for organic traffic to your website
  • Best place to get warm leads for a variety of businesses


  • It needs to cover more Q and A categories

Price: Free

53. Planable

planable is a social media lead generation tool

Best for: nurturing leads and landing more customers

Suitable For: Small to big businesses

Integrations: Yes

Planable is a social media collaboration tool that allows you to plan your social media content so you can nurture leads and land more customers. Planable is an ideal tool for teams who are looking to streamline their publishing processes and deliver lead-generating content on a regular basis.

How can you use Planable to generate and nurture leads?

  • An intuitive and easy-to-use social media calendar to create, plan and schedule social content.
  • A multi-level approval system that ensures only the best lead-generating social media content sees the light of day.
  • Design that mimics the feel, flow
  • and look at social media which helps teams optimize content for specific platforms.
  • Integrations with major social media platforms such as LinkedIn, Twitter, Facebook, Google My Business, YouTube, and TikTok.
  • Feedback and team collaboration features. Giving feedback is as simple as commenting or replying next to the piece of content in question.


  • The calendar view is pretty awesome to plan your entire posting schedule.
  • Collaborate with other team members directly from the calendar to design and optimize the posts.


  • The analytics dashboard is very basic and rudimentary. It can be improved to fetch more data from social sites.

Price: Starts at $9/u”

IX.) CRM Lead Generation & Lead Capture Platforms

Lead finder tools are baseless without proper Lead management software. That’s why we have added this category to our list. 

They help you streamline your sales process, identify new opportunities, schedule meetings with new prospects, and consolidate all the interactions.

When you have all the customer data under one hood, you can easily manage the prospects and customers.

54. BigContacts


Best For CRM, email marketing

Suited For: Small to big businesses

Integrations: Yes

BigContacts is a powerful CRM and sales management tool that lets you manage customer relationships and prospects in your business. It is a very cost-effective solution for small to medium-sized companies that want to fix conversion funnel leaks to reduce lead mismanagement.

How to Use BigContacts to Streamline Lead Management?

  • Import your contacts to BigContacts via spreadsheet, email, forms, and webhooks. Track all the interactions from a single screen.
  • Organize your contacts based on activity, opportunity, or last interaction to improve management.
  • Design automated drip mail campaigns to nurture the leads. You can configure automated emails based on key events, the prospect’s position in the conversion funnel, contacts’ actions, or behaviors on your site.
  • Design professional emails in minutes with pre-built templates and a flexible drag-&-drop editor.
  • Use detailed reports to track your marketing campaign’s progress and sales activity. You can sort the reports using filters or generate system reports to analyze various marketing, sales, and contacts activities.
  • Integrate seamlessly with other tools, such as Zendesk, Mailchimp, Google Contacts, and HubSpot.


  • Schedule automated tasks and reminders for team members.
  • Pre-designed templates for emails and reports.
  • The company provides 24×7 customer support via chat, call, and email.


  • The mobile app needs some improvement in UI and performance.

Price: Starts at $5/user/month billed annually

55. Doodle


Best For: Lead management tool

Suited For: Small to big businesses

Integrations: Yes

Though not a lead generation tool, Doodle is a time-management tool that prevents the loss of prospects because of miscommunications, delays, and lengthy mail correspondences. 

How Does Doodle Help in Preventing the Loss of Potential Prospects?

  • Doodle’s scheduling tools help you fill the sales pipeline and schedule meetings with clients.
  • You can schedule multiple meetings at once.
  • Create your own shareable Doodle calendar link, include the availability slots, and share it with your prospects. Your prospects can select the slot that suits them.
  • Notify them about any changes in the meeting timings directly from the Doodle dashboard.
  • Connect your Google Calendar or Office 365 with Doodle, sync meetings to your calendar automatically, and avoid double-booking.


  • Standalone software to schedule and manage all your appointments across every channel.
  • The interface is simple to use. There is no learning curve.


  • Creating poll forms can get quite tricky. The builder is not intuitive and requires an upgrade to add more features.

Price: Starts at $6/month

56. Keap CRM


Best For: All-in-one CRM

Suited For: Small businesses

Integrations: Yes

Keap is a lead management software to streamline your sales and conversion process across all channels. You can collect new leads by adding forms on your website, qualify them using email and SMS marketing, and nurture them with the inbuilt CRM tools.

How to Nurture Leads Using Keap CRM?

  • Sync all your contacts from Outlook, Gmail, etc., and manage everything in Keap.
  • Pull contact details into Keap from your iPhone, a spreadsheet, or business cards to stay updated on your business relationships.
  • Reply to your client’s email, SMS, or phone directly from Keap CRM.
  • See all the conversations in one place. Set up alerts about new messages.
  • Use advanced automation to send automatic follow-ups, automate lead qualification paths, schedule meetings, and run drip campaigns to maximize conversions.
  • It offers a single dashboard view to show all your messages, tasks, appointments, and reports under a single screen.
  • Create and add lead forms to your website to collect information from potential prospects. 


  • You get a pipeline management tool, CRM tool, and eCommerce store builder in one platform. It can help shift focus on growth rather than data management for small businesses.
  • You can sync all the client’s conversations in one place and reply to any channel like phone, SMS, and email.
  • The campaign builder has the most user-friendly interface among other similar tools.


  • The commerce platform provides very basic features and design. Only suitable for small businesses.
  • The appointment reminders can be upgraded to include more attributes to send nuanced follow-ups.

Price: Starts at $59/month

57. Zapier


Best For: Workflow automation and lead management software 

Suited For: Small to big businesses

Integrations: Yes

Zapier allows you to connect different web apps and automate tasks between them to keep everything updated at all times. You can connect over 3000 applications and automate routine tasks between them to save time and effort.

How to Automate Workflows Across Different Applications Using Zapier?

  • You can automate workflows across various apps using triggers and actions.
  • For example, if someone subscribes to your newsletter on Facebook >> it triggers an automatic action to send data to Mailchimp and add the lead to the subscriber list >> then it sends you an alert about the new lead.
  • Automate lead qualification workflow to send automated messages to new leads.
  • You can set alerts for the sales team about new leads, lead status, and other updates.
  • It also allows you to configure workflows to share content across social media.
  • Automatically add new leads from various channels to your spreadsheet or database.
  • Integrate with apps, such as Facebook Lead Ads, Slack, and Google Sheets to keep everything organized.


  • One of the most prominent automation software to eliminate manual work across your apps.
  • Plus, you can connect hundreds of applications with their APIs.
  • There is no need to write any code. The visual interaction tool makes the process much easier.


  • Sometimes, it can be hard to figure out how to make the Zap(trigger) work.
  • The pricing is based on the number of tasks. So. it can add to your bill quickly.

Price: Free basic plan. Paid plans start at $19/month

58. Salesforce


Best For Lead management software

Suited For: Small to big businesses

Integrations: Yes

If you are into marketing, then it is highly unlikely that you haven’t heard or worked on Salesforce. It is one of the best sales and lead management software in the world. It lets you manage customer relationships, automate workflows, track your sales pipelines, identify sales opportunities, and much more. 

What Makes Salesforce One of the Best Lead Management Software?

  • It includes tools to manage leads, sales teams, customers, workflows, and much more.
  • You can track all your sales activities, social insights, key contacts, and interactions within Salesforce.
  • It offers opportunity management and sales insights. You can automate the sales process, get real-time insights, view dashboard updates, track sales pipelines, see important deals, analyze rep performance, analyze reports, and much more to boost productivity.
  • Integrate all the communication channels to the single easy-to-use console and manage all the interactions with prospects and customers in one place to eliminate miscommunication.
  • You can also create automatic email alerts, auto-assign tasks, and automate discount deal approvals.
  • Salesforce also provides AI-Einstein to help you dig through the data, find winning interaction patterns across all channels, auto-run predictive analysis, and automate workflows to make the sales process easier.
  • It easily integrates with several applications, such as Slack, Quickbooks, etc., so you can easily maintain data continuity across all your tools.


  • One of the most popular and trusted CRM in the world.
  • You can scale features up and down based on your requirements by using their add-ons. You can add/remove features.
  • It’s much more than just a CRM. You can use the applications to include customer support and marketing features to make the most out of it.


  • The setup and configuration are quite complex and may require a Salesforce specialist to get it running.
  • The pricing is based on users, and the cost of add ons makes it an expensive tool.

Price: Pricing may vary with the type of solution needed. Starts at $25/month

59. Overloop CRM

Best For: CRM, pipeline management, lead prospecting

Suited For: Small to medium businesses

Integrations: Yes

With Overloop, you get an all-in-one CRM, pipeline management, and campaign builder platform to keep everything in one place. You can bring in new leads via web forms and live chat widgets and nurture the prospects with an advanced CRM to earn new customers without any communication gaps.

Here’s Why Overloop Is One of the Best Lead Generation & Management Tools

  • Find & verify your prospects’ email addresses using first name, last name, and company domain.
  • Build automated drip mail campaigns to engage with prospects.
  • Provides a Chrome extension to get email addresses from social pages, websites, and professional networks.
  • Create automated workflows to target and nurture leads at specific points in the sales funnel.
  • Manage all outbound and inbound conversations directly from the Overloop inbox.
  • Create and assign tasks for your team, set deadlines, and monitor progress to improve productivity.
  • Provides native apps for both iOS and Android to manage leads on the go.
  • Offers a live chat widget for your website to engage with visitors and generate leads.
  • Create and embed web forms to capture visitors’ contact information.


  • Offers both inbound and outbound lead generation features in the same tool.
  • The automation features for your emails, marketing campaigns, and funnel makes the job easier.


  • The UI and UX can be improved to make it more user-friendly.

Price: Starts at 24/month, billed annually

60. HubSpot


Best For: Lead management, email marketing, website builder, social media tracking, customer service options

Suited For: Small to big businesses

Integrations: Yes

Calling HubSpot a CRM tool undermines its potential as the one-stop lead generation system. It’s a cloud-based solution that provides a complete suite of marketing, automation, lead management, customer service, and content marketing tools.

You can use each tool independently or work on them together to bring in new customers and nurture the leads as they move along the sales funnel.

Here’s Why HubSpot Makes the List for the Best Lead Generation Tools:

  • Design and publish beautiful landing pages and web forms using the visual builder to improve website traffic and gain quality leads.
  • Create, post, and manage content on social media from Hubspot’s dashboard.
  • You can also create and publish a full-blown SEO-friendly website.
  • Use targeted drip email campaigns to target your prospects and nurture the leads.
  • Track the performance of your email campaigns to schedule follow-ups.
  • Automate workflows across HubSpot’s tools to streamline the sales process.
  • Assign tasks to teams, score leads, schedule meetings, track communications, bulk manage the data, and more.
  • Provides customer service options like Help Center, Knowledge Base, VoIP calling, and live chat.
  • Integrate with other workspace tools to set up bidirectional dataflows.


  • Provides a complete set of tools for CRO and lead management in one place.
  • HubSpot Academy offers professional courses and certifications to help you learn different marketing strategies.
  • Ability to monitor ads performance at each level using custom attributes.
  • Supports A/B testing to optimize your pages and campaigns.


  • Reporting and analytics are limited as compared to other tools.
  • It can become expensive quickly if you plan to use all the features.

Price: Free plan available. Paid plans start at $45/month billed annually

61. Airborne App

airborne App

Airborne App offers advanced team and client management to improve inter-team collaboration and productivity. Once you bring in the leads, you can effectively manage the communications to nurture them and plug drop-offs from your sales funnel.

Best For: Team and client management

Suited For: Small to medium businesses

Integrations: Yes

How to Use Airborne App to Manage Leads?

  • Manage client and team data from the same tool.
  • Provides a dedicated dashboard for each client to track invoices, products, and communications in one place.
  • Monitor your team’s progress and current task status from the in-depth dashboard.
  • Assign tasks to teams, set goals and targets, assign roles and permissions, and more.
  • Set automated campaigns and track deliverability to improve CTR.
  • Integrate with other tools like Zapier, Gmail, MS Office to improve data flows


  • Provides in-depth client-based tracking to generate quality leads.
  • Use presentation-ready reports and analytical data to monitor the performance of your campaigns.


  • The dashboard UI can be improved to include more filter options.

Price: Starts at $60/month

So Which Lead Generation Software Tool Make Your List?

There you have it – The best lead generation tools compiled and categorized in one place.

Prospects knock on your door from various outlets, so picking the right lead generation tool depends on factors like target channels, budget, scope, and audience type. It is also possible that you may need more than one software, depending on your business.

For example, You can use Instapage for designing landing pages to get more traffic and combine it with on-site lead generation software like Qualaroo and Picreel to push visitors towards conversions.

So start by exploring your avenues and setting up business goals. Then, pick the best lead generation tools from the list that fit your requirements and signup for free demos and plans to test their features.

Once you are satisfied, establish a solid lead generation system using one or more lead generation tools to build your customer base and increase conversions.


How can I get free leads?

You can get new leads in several ways:

  • Optimize the page content.
  • Use quizzes, surveys, contests, and polls.
  • Prompt visitors to take action by adding giveaways.
  • Use lead forms and surveys on your website and app.
  • Engage directly with your users via chats, emails, calls, and social media.
  • Use a versatile lead management tool to manage and qualify new prospects.

How could feedback software be used as a lead generation tool?

Feedback software acts as the customer’s voice. It lets you collect visitor information and feedback through surveys, quizzes, and polls. You should place your surveys at the various points along the customers’ journey and use targeted questions to identify how far each user lies in the conversion funnel. Analyze the feedback and segment the users into interest groups to retarget them accordingly to qualify your leads.

How do you generate leads using feedback software?

Few ways to generate leads using feedback software:

  • Add a lead form at the start or end of the feedback survey.
  • Include a small incentive, such as a discount coupon or free shipping to prompt visitors to fill the survey and leave their information.
  • Use the survey Nudges™ to target different audiences across various devices and prompt them to sign up for your newsletters.
  • Add survey Nudges™ to analyze exit intent, cart abandonment, etc., and add a small contact form in them. Use the data for retargeting the customers to help them complete their pending actions.

What are types of lead generation?

There are several different lead generation types: outbound, social media, on-page, advertisements, cold calls, email marketing, referrals, events, and contests.

What is the first step in lead generation?

The very first step is to do extensive market research and plan your approach. You need to analyze your visitors’ touchpoints, map buyers’ journeys, and evaluate your target audience. Only then can you figure out how to contact your visitors to maximize lead generation.

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