15+ Best Free Online Survey Makers in 2024

Gartner’s research tells us that companies that nail customer experience start by getting thoughtful about how they collect and analyze customer feedback. And you know what that means? Surveys! 

I can tell you that surveys are an absolute game-changer when gathering customer feedback. But honestly, creating and distributing surveys can be a real headache. Without the right software, it can take days, even weeks, to put together a decent survey. And even if it’s nice and appealing, it might be pretty expensive for your small business.

The good news is that many free online survey tools offer robust features without the hefty price tag. These tools enable you to create engaging surveys, gather critical data, and quickly analyze results.

What Are Free Online Survey Tools?

Free online survey tools are platforms that let you create and send online surveys without charging you anything. These tools are easy to use and allow you to design your surveys through drag-and-drop. You can ask different types of questions, like multiple choice, rating scales, or open-ended questions.

The moment your survey is ready, you can share it with people through email, social media, or even on your website. The tool will then collect the answers and show you simple charts or summaries so you can understand the results.

The free versions might have some limitations, like only allowing a certain number of responses or showing the tool’s logo on your survey. But for most small projects—like getting feedback for a small business or doing research for a school project—they’re a great, no-cost option.

Why Use Free Online Survey Software?

Free online survey software offer many benefits, which makes them an attractive option for many small businesses. Here’s why you should consider using free survey tools:

1. Cost-Effectiveness

Free survey tools provide a cost-efficient solution for organizations working with limited budgets or looking to optimize expenses. These platforms allow you to collect valuable insights without the need for significant financial investment. While premium versions offer advanced features, the free versions still deliver robust survey creation, response collection, and basic analytics—making them ideal for budget-conscious teams that need to gather actionable data without incurring extra costs.

2. Ease of Use

Free survey tools are designed with simplicity and efficiency in mind. With intuitive, drag-and-drop interfaces and customizable templates, these platforms enable quick survey creation without requiring technical expertise. This ease-of-use reduces the learning curve and minimizes the need for IT involvement, which makes them an ideal choice for busy managers and teams that need to deploy surveys quickly and with minimal overhead.

3. Time-Saving

Free online survey tools significantly reduce the time spent on manual survey administration. These platforms automate the entire process, from survey design to response collection, analysis, and reporting. This automation frees up ample time for managers and teams to focus on decision-making and strategy rather than spending hours processing data manually. Whether you’re gathering employee feedback or customer insights, these tools streamline the workflow, ensuring faster and more efficient execution.

4. Data-Driven Decision Making

Even when using a free survey tool, you can collect useful information that helps you make smart business decisions. The tool’s features, like summarizing responses, creating charts, and spotting patterns, give managers the data they need to make better choices. Whether you’re checking how a product is doing, asking employees for feedback, or evaluating training programs, these insights allow you to make decisions that are grounded in real data, leading to better results for your team or company.

5. Increased Efficiency

Free survey tools streamline the feedback collection process, allowing you to quickly reach a broad audience: employees, customers, or stakeholders. These tools consolidate responses in real-time, which lessens the manual effort required to track and compile data. For busy teams and executives, this means a faster turnaround on key insights, enabling more agile decision-making. 

Here are the 15+ best free online survey makers in 2024 that you should try.

My Top 3 Picks for Free Online Survey Maker 

Before exploring the full list, here are my top picks that I loved using. 

Option A: Qualaroo

Qualaroo shines in advanced user targeting options. Its powerful targeting and segmentation features enhance survey effectiveness and allow me to customize survey flows. What I love most about Qualaroo is its capability to target specific users based on location and behavior. 

Option B: HubSpot

HubSpot excels at streamlining survey data in CRM. The survey functionality easily integrates with HubSpot and other CRMs for seamless audience segmentation, follow-up, and campaign personalization. It also comes with a drag-and-drop editor and diverse question types that let you customize surveys to your specific needs.

Option C: SurveyMonkey

SurveyMonkey is a versatile tool for creating AI-powered surveys. It boasts over 100 templates, thousands of questions, integrations with popular apps, and advanced features like logic, branching, data analysis, and collaboration.

List of 15+ Best Free Online Survey Makers 

To make this list of the best free survey tools, I did not just rely on my own experience. I also sought recommendations from other experts, asked my peers for their opinions, and read reviews on various trusted sources. 

1. Qualaroo

I know how important it is to understand your users and their needs. That’s why I use Qualaroo, a user research and customer feedback software that lets me survey my visitors on my website or app. 

Qualaroo has the best-advanced user targeting options I’ve tried in a while. I can see my visitors based on where they come from, what they do, and how often they visit. Its context-rich feedback is a game-changer due to the ability to engage users in real-time and receive detailed.

Best For: User & Customer Feedback Surveys via Website or App

What You Will Like

• Flexible survey design options, including various templates and customization options.
• Sentiment Analysis feature that analyzes feedback automatically, making it easier to make sense of lengthy feedback and comments.
• Offers survey logic flexibility, allowing for customized survey question flow with skip logic and conditional questions.
• Supports a variety of question types, such as multiple choice, select all that apply, ratings, and text responses
• Offers response tracking, coordinating individual responses with demographic information about the respondent.
• Provides delightful templates for surveys.

What You May Not Like

• No downloadable or on-premise version.
• The dark user interface option is not available.
• There is no dedicated account manager for the free plan, unlike paid.

Pricing: A forever-free plan for startups and small businesses with all premium features. Paid plan starts at $19.99/month.

2. ProProfs Survey Maker 

Another free survey software for businesses I would like to add to this list of the top free online survey makers ProProfs Survey Maker. It simplifies the process of crafting engaging NPS surveys by providing ready-made templates that can be easily customized with your branding, colors, and images. 

The tool allows you to incorporate branching logic in your surveys, enabling a more nuanced understanding of respondent insights. What sets ProProfs Survey Maker apart is its versatility in survey distribution. 

Best For: Building NPS Surveys

What You Will Like

• Has a drag-and-drop interface that makes it easy to create surveys without any coding experience.
• Supports a variety of question types, including multiple-choice, open-ended, Likert scale, and matrix questions.
• Has a library of templates that you can use to create surveys for a variety of purposes.
• Schedule surveys at regular intervals to automate feedback collection.
• A comprehensive dashboard to showcase the NPS score.
• Export data in Excel, PDF, or CSV format.

What You May Not Like

• No downloadable or on-premise version.
• The dark user interface option is not available.
• There is no dedicated account manager for the free plan, unlike paid.

Pricing: Free plan with 50 responses and 20+ question types. Paid plan starts at $9.99/month.

3. HubSpot

HubSpot is an excellent choice if you’re looking for an affordable survey tool to measure and improve customer satisfaction. While it’s mainly known as a CRM platform, it also makes it easy to create and send custom surveys.

One significant advantage is that HubSpot automatically adds customer data to your CRM, making it simple to organize your audience, follow up with responses, and personalize your marketing. Plus, its drag-and-drop editor and various question options let you easily design surveys that fit your needs.

Best For: Streamlining Survey Data in CRM

What You Will Like

• Multiple question types, including star ratings, multiple choice, and text fields, cater to various feedback needs.
• Equips you with quantitative and qualitative feedback analysis tools, such as reporting and dashboard features and individual survey responses.
• Choose from customizable survey templates to streamline the survey creation process.
• Embed surveys on their website or share via emails to gather feedback from different channels.
• Scales with your business accommodating increasing survey volume and growing customer bases.

What You May Not Like 

• The survey design and questions have limited customization options, and the templates are hard to modify.
• Does not offer A/B testing on lower packages, so you cannot compare the performance of different survey versions.

Pricing: Free plan (limited to 2 users). Paid plans start at $15/mo/seat.

4. SurveyMonkey

I frequently rely on surveys to gather valuable customer and user feedback. However, formulating well-structured survey questions can be a demanding and time-consuming task. 

This is why I was eager to explore SurveyMonkey’s innovative feature, “Build with AI.” Build with AI generates surveys based on simple descriptions. I simply provided a brief overview of the information I sought, and the tool promptly crafted a survey tailored to my needs. The tool integrated with other services, such as email, social media, and analytics, enabling me to gather feedback from diverse channels and understand the customer experience. 

Best For: AI-Powered Survey Creation

What You Will Like

• An extensive question library spanning various topics and industries.
• The mobile app facilitates real-time monitoring of survey progress, providing instant access to results and notifications.
• Integrates with diverse tools like Salesforce, Hubspot, and Marketo.

What You May Not Like

• It doesn’t offer the display logic feature.
• The survey design and customization options are somewhat restrictive, with templates proving challenging to modify.

Pricing: Free plan (limited to 10 questions/survey). Paid plans start at $39/month.

5. Qualtrics

Qualtrics is a powerful survey platform that allows you to easily gather and analyze data.  However, what truly sets it apart is the advanced features that streamline the entire survey process.

Qualtrics takes surveys to a whole new level. It’s not just about asking simple questions – it’s about creating an engaging experience for the people filling out your survey. If you want a platform that offers everything you need for collecting, analyzing, and reporting data, Qualtrics is definitely worth checking out.

Best For: Analysis and Reporting

What You Will Like

• A vast library of pre-written questions covering various topics and industries.
• Instant notifications about responses and access results from anywhere.
• Integrates with famous tools like Salesforce, Hubspot, and Marketo.

What You May Not Like

• It lacks display logic.
• Customizations are pretty challenging.
• The interface isn’t very intuitive, and setting up complex branching paths can quickly become a headache. 

Pricing: Free version available (limited premium features). Contact for quote.

6. Delighted

If you’re looking for a fast and easy way to create surveys that get results, you’ll love Delighted. This is another free online survey maker that lets you design and launch surveys in minutes and get feedback up to twice as fast as other tools.

The tailored question flow feature creates a smooth survey experience by adapting the questions based on previous answers. This creates a more personalized and smooth experience for the respondent. By adjusting the questions as the survey goes along, Delighted helps reduce bias and makes the feedback more accurate.

Best For: Tailored Survey Flow 

What You Will Like

• Delighted is easy to use, affordable, and effective.
• Choose from different question types, use ready-made templates, and customize your surveys with your branding.
• Uses the Net Promoter System to measure the customer journey and considers aspects of the customer feedback process.
• Integrate Delighted with tools like Slack and Webhooks to automate your workflows.

What You May Not Like

• Limited integration options. 
• Some filters disappear or are limited when using the integration with Shopify.

Pricing: Free plan (limited to 50 responses/month). Paid plans start at $17/month.

7. Survicate

Are you looking for a way to measure customer satisfaction, loyalty, and retention with email surveys? Do you want high response rates, actionable insights, and seamless integrations with your existing tools? 

Survicate lets you create and send email surveys in minutes, not weeks. You can choose from various question types, such as single answer, smiley scale, NPS, rating, and more, and embed them in your email so customers can respond with just one click. You can also sync your survey data with your tools and trigger surveys based on customer behavior, such as purchase, subscription, and event attendance.

Best For: Email Surveys 

What You Will Like 

• Has a sleek and customizable widget design that can fit any website or app.
• The tool supports various questions, including NPS, CSAT, CES, rating, smiley scale, and more.
• Can capture partial responses and target users based on their behavior and attributes.
• Run follow-up campaigns and set up marketing automation based on survey responses and customer feedback.

What You May Not Like 

• You may find the survey visuals inconsistent and unappealing.
• There is a delay between editing and launching a survey and its appearance on the website, making it difficult to test and change.

Pricing: Free plan (limited to 3 teammates). Paid plans start at $53/month.

8. Sogolytics

Sogolytics, a comprehensive online survey maker, helps businesses elevate their data collection game. A user-friendly interface allows you to push boundaries and enhance response rates through various distribution channels. 

Engage your audience on their preferred platforms by sharing surveys through social media, email, SMS, QR codes, and more. The efficiency shines as it automates the distribution process, ensuring your survey remains active even in your absence.

Best For: Smart Survey Distribution 

What You Will Like 

• Offers a variety of question types, including multiple-choice, Likert scale, open-ended, and matrix questions.
• Allows you to use logic and branching to create more personalized surveys.
• Survicate surveys are optimized for mobile devices.
• Customize invitations based on participant interests.
• Nurture connections through personalization.

What You May Not Like 

• The survey visuals can be inconsistent and visually unappealing. For example, NPS and cSAT questions might look completely different from each other, creating a disjointed visual experience. 
• There can be a delay between launching or editing a survey and it appearing on the website, which makes it difficult to test and change.

Pricing: Free plan (limited to 100 email invitations). Starts at $25/month.

9. Typeform 

Typeform is a game-changer when it comes to creating forms and surveys. Unlike traditional forms, which are often lengthy and tedious, Typeform’s conversational approach makes them engaging and interactive, leading to higher completion rates and more valuable data.

With Typeform, you can ask questions one at a time, providing context and follow-up prompts as needed. This personalized approach makes respondents feel like they’re having a conversation with you rather than filling out a boring form.

Best For: Conversational Surveys 

What You Will Like

• Relatively easy to use, with a drag-and-drop interface.
• Allows users to create visually pleasing surveys with customizations, such as colors, fonts, images, videos, and logic jumps.
• Supports many question types, including rating scales, multiple choice, open-ended, etc.
• Offers numerous question options and sophisticated logic tools, allowing for personalized respondent experiences.
• Create visually appealing quizzes and surveys with customizations.

What You May Not Like

• Dependency on other tools, such as Google Sheets or Zapier, to get insights from the data collected.
• Can be slow or laggy when building long and complex forms.

Pricing: Free plan (limited to 10 responses/month). Paid plans start at $25/month.

10. Jotform

Whether you need a quick survey, a detailed registration form, or even a complex application with payment integration, Jotform has you covered. What I love most is its intuitive drag-and-drop builder, which makes form creation a breeze.

Jotform also offers a massive library of pre-built templates, so you can easily find a starting point for any project. Jotform offers HIPAA compliance for healthcare forms if you need to collect sensitive information. Overall, Jotform is a powerful and versatile tool that simplifies workflows and helps gather data efficiently.

Best For: Versatile and Customizable Forms

What You Will Like

• Jotform offers many form fields, including payment integrations, e-signatures, and file uploads.
• Its drag-and-drop builder makes form creation intuitive, even for complex forms with conditional logic.
• Provides a vast template library spanning various industries and use cases.
• Mobile-responsive forms offer a seamless user experience across devices.

What You May Not Like

• Advanced reporting features may require a learning curve.
• Some design customization options might be limited compared to design-focused platforms.

Pricing: Free plan (limited to 5 forms). Paid plans start at $34/month.

11. Zoho Survey

Whether you’re conducting market research, collecting customer feedback, or measuring employee satisfaction, Zoho Survey provides the features you require to create engaging and professional surveys.  

With a huge variety of question types, advanced logic features, and robust reporting capabilities, Zoho Survey helps you go beyond basic data collection and delve deeper into your findings. One of the most incredible features of Zoho Survey is its hassle-free integration with the Zoho suite of applications. 

Best For: Diverse Survey Templates

What You Will Like

• Various question types, including advanced options like matrix questions and ranking scales.
• Includes powerful features like skip logic, branching, and piping to create personalized survey experiences.
• Offers robust reporting and analytics tools to analyze survey data and generate insightful reports.

What You May Not Like

• The interface might feel less modern compared to some competitors.
• Advanced reporting and analytics features could be more intuitive.

Pricing: Free plan (limited to 3 active surveys). Paid plans start at $4.93/month.

12. Google Forms

I often turn to Google Forms when I need to create a quick and easy form without any fuss. What I love most about Google Forms is its simplicity. I can create a basic form in minutes, and I don’t have to worry about complicated menus or settings.

Another thing I appreciate is how seamlessly Google Forms integrates with other Google services. I can easily collect responses in a Google Sheet, which makes it incredibly convenient to analyze and share the data. 

Best For: Basic, Free-Form Solution

What You Will Like

• Incredibly simple, with a clean and intuitive interface that requires no prior experience.
• It’s completely free to use, making it accessible to everyone with a Google account.
• Seamlessly integrates with other Google Workspace apps like Sheets, Drive, and Classroom.
• Offers basic question types and customization options to create simple forms and surveys.

What You May Not Like

• Lacks advanced features like conditional logic and extensive customization options.
• Reporting & analytics capabilities are basic compared to dedicated survey platforms.

Pricing: Free plan (limited features). Paid plans start at $6/per user/month.

13. Doodle

While Doodle is best known for scheduling polls, it also offers a powerful survey feature that is often overlooked. Doodle Survey allows you to create comprehensive surveys with various question types, including multiple-choice, free text, and rating scales.

What sets Doodle Survey apart is its focus on simplicity and ease of use. Creating a survey is straightforward, and you can customize the look and feel to match your brand. Plus, Doodle Survey integrates seamlessly with Doodle’s scheduling features, allowing you to combine polls and surveys. 

Best For: Quick Polls and Research

What You Will Like

• Basic customization options to personalize the look and feel of your surveys.
• Provides easy-to-understand data analysis and reporting features to visualize results.
• Integrates with Doodle’s scheduling polls to combine scheduling and feedback collection.
• Combine your surveys with Doodle’s scheduling polls to create a seamless experience for your participants.

What You May Not Like

• Lacks advanced features like branching logic and conditional questions.
• Customization options are limited compared to dedicated survey platforms.

Pricing: Free plan (limited to 1 user). Paid plans start at $6.95/month.

14. LimeSurvey

LimeSurvey is a powerful, open-source survey platform that gives you extensive control and flexibility over your data collection process. It’s a popular choice for academic researchers, institutions, and businesses who need advanced survey features and robust data management capabilities.  

You can host it on your servers, giving you complete control over your data and ensuring privacy. This also means you can modify and integrate the software with other systems as needed. If you’re looking for a highly customizable and feature-rich survey solution with no licensing fees, LimeSurvey is definitely worth exploring.

Best For: Feature-Rich Survey Solution

What You Will Like

• LimeSurvey is an open-source platform that gives you complete control over your survey data and customization options.
• Advanced features like branching logic, conditional questions, and quota management.
• Reach a global audience with LimeSurvey’s extensive multilingual support.

What You May Not Like

• Setting up and managing LimeSurvey may require technical expertise, especially for self-hosting options.
• The interface might feel less intuitive compared to some cloud-based survey platforms.

Pricing: Free plan (limited to 25 responses/month). Paid plans start at $39/month.

15. Survio

Survio is an online survey platform that prioritizes user-friendliness and accessibility. It’s designed to make survey creation a straightforward process for everyone, regardless of their technical skills or experience. 

With its intuitive drag-and-drop UI, you can easily create surveys, customize the design, and distribute them to your target audience. Survio offers many features to help you gather valuable insights, including a vast template library, multilingual support, and mobile-friendly surveys.

Best For: Easy-to-use survey platform with a wide range of templates and multilingual support

What You Will Like

• Survio boasts a user-friendly drag-and-drop interface that makes survey creation a breeze, even for beginners.
• Supports multiple languages.
• Ensure a seamless experience for respondents on any device.
• Offers built-in reporting tools.

What You May Not Like

• While Survio offers templates, customization options may be somewhat limited compared to other platforms.
• Some advanced features may be available only in higher-tier plans.

Pricing: Free plan (limited to 1 user). Paid plans start at $14/month.

16. UserSnap

With UserSnap, you can say goodbye to vague feedback and hello to clear, actionable insights. Its customizable feedback forms allow you to gather targeted information from users, while its integrations with popular project management tools and communication channels help streamline your workflow. 

Whether you’re a web developer, UX designer, or customer support professional, UserSnap empowers you to gather valuable user feedback and create digital experiences that delight your audience.

Best For: Visual Feedback

What You Will Like

• Users can provide feedback directly on websites or web applications with annotated screenshots.
• Capture and report bugs with detailed visual context.
• Tailor feedback forms to specific needs and gather targeted information from users.
• User feedback on website design, usability, and functionality.

What You May Not Like

• Introducing a new feedback tool may require some initial user training to ensure adoption.
• Pricing plans may be less budget-friendly for small teams or individual users.

Pricing: Free plan (limited to the first 20 feedback items). Paid plans start at $39/month.

17. SurveyPlanet

SurveyPlanet is a free online survey platform that makes creating engaging and visually appealing surveys fun and easy. It’s an excellent option for individuals, educators, and businesses who want to go beyond primary surveys and add a touch of personality and interactivity to their data collection.

The tool also gives a variety of interactive question types to keep your respondents engaged, such as sliders, ranking, and image-based questions. And with its simple interface, creating and sharing surveys is a breeze.

Best For: customization And Interactive Elements

What You Will Like

• Personalize your surveys with various themes, colors, fonts, and images.
• Offers interactive elements like sliders, ranking, and image-based questions to make your surveys more dynamic and fun.
• The drag-and-drop interface makes survey creation a breeze, even for beginners.

What You May Not Like

• Advanced features like branching logic and data export are limited or require a paid plan.
• The free plan may display occasional ads within your surveys.

Pricing: Free plan (comes with limitations). Paid plans start at $20/month.

How We Evaluated the Tools We Recommend

We believe in providing our readers with honest and insightful reviews to help them make informed decisions. That’s why we put every product and tool through a rigorous evaluation process before it earns a spot on our list. Here’s a glimpse into our key evaluation criteria:

• Real-World User Feedback: We analyze user reviews and ratings from trusted sources to understand how real people experience the product. This helps us gauge overall satisfaction and identify any recurring issues.

• Core Features and Functionality: We thoroughly examine the product’s core features and how effectively they perform their intended functions. This ensures that our recommended tools are handy and deliver on their promises.

• Intuitive Design and Usability: We prioritize user-friendliness and assess the product’s design, interface, and navigation. A product should be accessible and enjoyable, regardless of your technical expertise.

• Responsive Customer Support: We evaluate the quality of customer support, considering its responsiveness and effectiveness in addressing user needs. Reliable support can significantly improve your overall experience.

• Value for Your Investment: We carefully weigh the product’s features, performance, and quality against its price to determine its overall value. We aim to help you make smart investments aligned with your budget and needs.

• Expert Insights and Personal Experience: We combine our hands-on experience with industry experts’ insights to provide a well-rounded perspective. This ensures that our evaluations are comprehensive and informed.

How to Choose the Right Survey Tool for Your Needs

Selecting the right survey tool can feel overwhelming, but it doesn’t have to be. Here’s a simple breakdown of key factors to help find the best fit:

• Essential Features: Think about the needs of your surveys. Do you need basic polls or more complex forms with logic and conditional questions? Maybe you need to embed surveys in an app or website. Choosing a tool that offers the right flexibility and question types is important to collect the data you need.

• Ease-of-Use & Customzability: Pick a tool that’s easy to use, even if you’re not a beginner. It should let you customize surveys with your branding, question types, and design to make them look and feel just right for your needs.

• Efficiency and Collaboration: Time is valuable, so a good template library can be a real time-saver. Starting with a pre-designed template and customizing it is a quick and easy way to get started. If working with a team, ensure the tool allows easy collaboration and shared editing.

• Analytics and Reporting: After collecting responses, you’ll want an easy way to analyze the data. Look for tools that offer visually appealing reports and customizable dashboards. The ability to export data for further analysis in other tools is also helpful.

• Budget: Survey tools vary in price, so it’s important to find one that fits your budget and needs. If you’re new to surveys, exploring free options or free trials is a good way to test the waters prior to investing in a paid plan.

• Data Security: Protecting respondents’ data is crucial. Look for tools with strong security measures, like compliance with privacy regulations and data encryption.

• Scalability: Choose a software that can expand with your needs. If you expect to run large surveys or reach a global audience, ensure the platform can handle the volume without compromising performance.

Key Features to Look for in Free Online Survey Software

Free online survey tools are an excellent way to collect feedback and information without spending money. But to get the most out of these tools, it’s important to choose one with the right features. Following is a simple breakdown of key features to look for when choosing a free survey platform:

• Survey Display Options: Look for flexibility in how you share your surveys. Choose a tool that allows you to embed surveys on websites, share via email, or distribute using a direct link.

• Customization Options: Make your surveys unique by customizing the design. Choose tools that allow you to change fonts, colors, layouts, and images to match your brand or project.

• Ready-Made Templates: Templates can save time and inspire ideas. A tool with various pre-designed templates helps you get started quickly and customize your survey with ease.

• Advanced Logic: Enhance your surveys with logic features like branching or skip logic. These tools guide respondents through personalized paths based on their answers, making surveys more engaging.

• Versatile Question Types: Select a tool that offers multiple question types. Go beyond basic multiple choice with options for open-ended responses, rating scales, ranking questions, and multimedia.

• Integrations: Check if the tool integrates with other platforms you use. Integration with services like Google Workspace, email marketing, or CRM systems can streamline your workflow.

• Reporting & Analytics: Look for tools that provide detailed insights. The ability to generate charts, reports, and graphs will help you visualize data and identify key trends in your responses.

• User-Friendly Interface: Opt for tools with an easy-to-use interface. Features like drag-and-drop, clear navigation, and helpful guides can make creating surveys simple and efficient.

• User Segmentation: Choose a survey tool that lets you target specific groups. You can collect more relevant feedback and tailor questions by segmenting respondents based on demographics or behavior.

Best Practices for Using Free Survey Tools for Customer Feedback

1. Set Clear Goals

Before you start creating your survey, think about what you want to learn. What questions do you want answers to? Who are you asking? Knowing precisely what you want to find out will help you design a survey that collects valuable information without wasting people’s time with irrelevant questions. For example, if you’re trying to understand how happy your customers are, focus on their experience with your product, not on things like their age or income.

2. Make It Conversational

Surveys shouldn’t feel like a quiz. They should feel like you’re having a chat with your audience. Keep simple and easy-to-understand language. Avoid using complicated words, and make sure your questions flow logically. If you can, use features like “branching” so that people only see questions that apply to them. This makes the survey more personalized and keeps people interested in completing it.

3. Design for Phones

These days, most people fill out surveys on their phones. So, ensure your survey works nicely on smartphones, tablets, and desktops. Test it on different devices to ensure it looks good and is easy to use. If it’s hard to read or navigate, people might give up before finishing it.

4. Promote Your Survey

Building a good survey is just a part of the process. You also need to make sure people see it. Showcase it on your website, email newsletters, social media, or anywhere your audience spends their time. Tell them why you’re asking for their help and why their feedback matters. The more people understand the value of participating, the more likely they will respond.

5. Use the Data Wisely

Once you’ve gathered your responses, don’t just let the data sit there. Look at the results carefully to spot patterns and trends. Use what you learn to make better decisions, improve your products or services, and get to know your audience better. The real benefit of a survey comes from acting on the insights you gather.

Gather Valuable Insights Without Hefty Costs!

Online survey tools are helpful in gathering information, understanding people, and making smart decisions. The best part? You don’t need to spend a lot of money to use them. Free survey tools offer lots of features that work just as well as paid ones, so anyone can collect valuable data without spending hefty amounts.

By knowing what features to look for and following simple tips for creating and sharing surveys, you can get the most out of these tools and gather insights to help you succeed. 

So, explore the options, dig in, and learn from the people you’re trying to reach!

Learn More About Free Online Survey Tools

What is the best free online survey tool?

Ideally, the best free online survey platforms depend on your specific needs and priorities. However, some consistently rank high in terms of features, usability, and overall value. If you’re seeking a platform that seamlessly integrates into your website and allows you to gather contextual feedback in real time, Qualaroo might be worth exploring. Google Forms is popular for its simplicity and integration with the Google Workspace ecosystem.

Which free survey tool is best for customer feedback?

When it comes to gathering customer feedback, you’ll want a tool that’s user-friendly, visually appealing, and offers features tailored to the customer experience. Qualaroo’s targeted surveys and user-friendly interface might be a good fit to capture in-context feedback directly on your website. For more general feedback needs, Typeform is a great option, known for its conversational approach and engaging design. 

How do free online survey tools handle large-scale data collection?

While free tools have some limitations compared to their paid counterparts, many can handle surprisingly large datasets. Suppose you aim to gather targeted feedback from specific user segments on your website. In that case, Qualaroo’s free plan, with its ability to segment audiences and trigger surveys based on user behavior, might suffice. However, if you anticipate extremely high volumes or require advanced features like data segmentation and complex analysis, you might consider exploring paid options for enhanced scalability.

What are the best integrations that improve survey tool functionality?

Integrations can significantly enhance the effectiveness and efficiency of your survey tools by connecting them with other essential business applications. For example, linking your survey data with CRM systems like Salesforce or HubSpot allows you to better understand your customers and personalize your interactions. 

Integrating with email marketing websites like Mailchimp and Constant Contact, you can automate email campaigns based on survey responses and segment your audience for more targeted messaging. 

Connecting to project management tools like Asana or Trello helps streamline workflows by feeding survey feedback directly into your project management system. Additionally, integrating with analytics platforms like Google Analytics lets you combine survey data with website insights, offering a more complete view of user behavior and pinpointing areas for improvement.

What’s the role of AI in modern free survey tools for analyzing feedback?

AI plays a significant role in surveys, even with free tools. While more advanced AI features, like in-depth data analysis, are often found in paid tools, some free survey platforms already offer basic AI features like sentiment analysis or automatic theme detection. These tools can help you quickly spot significant trends and insights from open-ended responses. As AI continues to improve, we’ll likely see even more advanced AI features added to free survey tools, making it easier and faster to analyze data and uncover valuable insights.