In today’s dynamic business landscape, staying ahead of the competition is a challenge every industry leader must embrace. 

One thing that can give you an edge is rich and actionable customer feedback.

For this, you need to have a reliable enterprise feedback tool in your tech stack along with customer experience strategies to see desired results.

As someone who has been in the industry for years and has tried many tools, I’m thrilled to share my top 10 enterprise feedback management software. In this article, we’ll shed light on their remarkable features, capabilities, and the inherent value they offer.

Here’s a glance at the best enterprise survey tools:

Now, let’s get started with our list.

Top 10 Enterprise Feedback Management Software You Must Try

As someone who has used various enterprise feedback management software, I assure you that the following 10 enterprise feedback management tools are the best in the market. 

I have used some of these tools and can vouch for their effectiveness. Some of them are recommended to me by my peers and industry experts.

1. Qualaroo: Best for collecting real-time customer insights

One of my favorite tools for collecting customer insights is Qualaroo. It’s my top pick among all the feedback management tools available for enterprises.

Qualaroo allows me to ask targeted questions at the right moments, gaining valuable feedback in real time. I can trigger surveys based on users’ behavior on-site or some specific actions to show them the survey and collect in-content feedback. 

It also helps me understand my customers better by providing real-time feedback and insights into customers’ emotions with its powerful sentiment analysis. This way, I can make informed decisions that meet the needs of my customers and exceed their expectations.

The user-friendly interface and customizable templates make it easy to create engaging surveys that capture the thoughts and preferences of my customers.

Try it, and you won’t regret it.

What you’ll like:

• Clone your website and mobile app surveys.
• Design customization to give your customers a more personalized touch.
• Skip and branching logic to get quality customer insights.
• Advanced targeting to reach specific users based on their location.
• Multiple question types like Likert scale, dichotomous, rating scale, open and closed-ended, 10-point scale, and more.
• Track contextual feedback for different customer satisfaction metrics like Net Promoter Score, Customer Effort Score, Exit Intent, System Usability Score, etc.
• Native iOS and Android SDK to help you collect feedback from mobile users.
• Integrates flawlessly with tools like MailChimp, Salesforce, HubSpot, etc.

What you won’t like:

• The dashboard interface is simple and can be improved.
• The duration of the free trial is too short to test all of its features.

Pricing: Enterprise plan starts at $299/month. Unlimited nudges and responses for 1 domain. 15-day free trial available.

2. UserVoice: Best for creating informed product roadmaps

Next on my list is UserVoice, another remarkable enterprise feedback management tool specially designed for large organizations to gather customer insights and enhance customer satisfaction levels.

Imagine a tool that lets your customers share their brilliant ideas and feedback effortlessly and vote on what matters most to them. You can turn this feedback into actionable insights, shaping your product roadmap.

UserVoice is incredibly versatile in gathering feedback from various sources, including in-app widgets, APIs, and popular platforms like Slack and Zendesk.

As a company manager, making informed decisions that drive business growth is crucial. UserVoice is the perfect enterprise management software that fuels that progress. I strongly recommend it.

What you’ll like:

• Segment customer feedback to address high-value customer needs.
• Salesforce integration to get deeper customer customer insights.
• Input data collection through diverse channels like portals, widgets, and sidebars.
• Feature prioritization to align customer requests with business objectives.
• Constant system monitoring to keep the data up to date.

What you won’t like:

• The user interface is dated and can be difficult to navigate.
• The steeper learning curve to understand the functionality.

Pricing: Starts at $699/month. Custom pricing for the enterprise plan.

3. Survicate: Best for streamlining feedback collection

I’m excited to share about Survicate, a powerful enterprise feedback management software I have used in the past. It’s been a valuable addition to my website.

Survicate simplifies feedback with its user-friendly features like NPS, CSAT, CES, and others. The Team Radar, Ideabox, and its seamless integrations with Jira and Azure DevOps are the top highlights.

It also streamlines the entire survey creation and distribution process across multiple channels. The real-time automated reports simplify the analysis of feedback for quick decisions. If you’re a business looking to enhance customer experience, I strongly recommend it.

What you’ll like:

• Automated feedback collection to constantly collect recent customer insights.
• One-click integration with various tools for efficient workflows.
• Multi-channel feedback collection to reach customers wherever they are.
• Advanced customization to create surveys that match your brand style.
• Matrix survey templates to collect important data.

What you won’t like:

• Requires reliance on an external email distribution tool.
• Complex integrations demand technical expertise.

Pricing: Starts at $53/month. Custom pricing for the enterprise plan.

4. Hotjar: Best for providing insights into customer interaction

Image Source: Hotjar

Hotjar is a must-try enterprise feedback management software for online businesses. Hotjar’s heatmaps feature deserves the attention. 

It helped my businesses by visually displaying where visitors were clicking, scrolling, and hovering on a webpage, providing insights into their engagement patterns.

By analyzing these behavior patterns, I was able to optimize the user experience and improve engagement rates. It was a great way to get a quick snapshot of how users were engaging with my website and make data-driven decisions to improve it.

I have used Hotjar extensively, and I strongly recommend it.

What you’ll like:

• Heatmaps to identify what’s preventing conversions.
• Session recordings to watch individual visits on your website.
• Question skip logic so respondents can skip questions they don’t want to answer.
• Page skip logic to skip entire pages based on respondents’ specific answer choices.
• Piping feedback to personalize the survey experience and make it more engaging.
• Dynamic content analysis to see how users interact with your content.
• Feedback widgets to let users share their opinions in real time.

What you won’t like:

• The steep learning curve is not suitable for beginners.
• The dashboard is not very customizable.

Pricing: Starts at $384/month/2.5k responses. Custom pricing beyond the said monthly responses.

5. Qualtrics: Best for providing predictive analytics

Image Source: Qualtrics

Qualtrics is the EFM software that had me hooked for a while. The platform’s predictive analytics feature has proven to be invaluable for my business.

By leveraging historical and real-time data, Qualtrics enabled me to make data-driven decisions to anticipate future outcomes.

With Qualtrics, I was able to accurately forecast the potential outcomes of different strategies and actions before implementing them. This allowed me to identify potential risks and opportunities ahead of time, enabling me to make adjustments and optimize my business operations accordingly.

As a result, I experienced improved performance, reduced costs, and increased customer satisfaction.

What you’ll like:

• Customizable templates to create surveys, forms, and questionnaires.
• Full collaboration tools to allow multiple users to work on the same survey.
• Branching questions to understand your audience better.
• ExpertReview feature analyzes surveys for potential issues.
• Drag-and-drop survey builder to create surveys in no time.

What you won’t like:

• Takes a lot of time to load reports for large amounts of data.
• Surveys time out frequently, giving you blank responses.
• Limited options for result analysis.

Pricing: Custom Pricing.

6. Medallia: Best for customized feedback solutions

One of my peers introduced me to Medallia, and I’m genuinely impressed by its functionality. It’s a powerful tool for business growth.

This enterprise feedback management tool effortlessly adapted to my customers’ needs, and its AI-powered insights revealed valuable data even when feedback results were limited.

What’s truly impressive about Medallia is its customized surveys that enabled me to personalize my interactions with customers and gather relevant feedback specific to their profile and journey. It’s user-friendly and intuitive, offering valuable customer insights for my business growth.

Medallia goes beyond the competition, providing a custom solution for your business success. Give it a try and watch your business flourish.

What you’ll like:

• Multi-channel feedback collection for a complete few of the customer experience.
• Action-oriented analytics to identify your customers’ prime motivations.
• Customer experience solution to improve CX, from pre-sales to post-sales.
• Mobile surveys to collect feedback from customers on the go.
• Benchmarking data to compare your performance against industry standards.

What you won’t like:

• Text analytics data isn’t always accurate.
• No-code survey creation capabilities are limited.
• The software may look intimidating for beginners.

Pricing: Custom pricing.

7. UserReport: Best for identifying user feedback trends

Say goodbye to complicated feedback systems and hello to UserReport – the tool that elevates your customer feedback game.

In my pursuit of the ultimate enterprise feedback management tool, I discovered UserReport briefly, and it still made it to my list.

With seamless integrations with Google Analytics, UserReport offers invaluable insights into user behavior across multiple channels. This easy-to-use survey builder allows you to customize your customer surveys to your specific needs with minimal effort.

One of the things that makes UserReport unique is its ability to provide real-time feedback analysis. This feature lets you quickly identify trends and patterns in user feedback, which helps you make informed decisions.

It can be your go-to EFM tool for understanding customer needs and enhancing their experience.

What you’ll like:

• The Survey Widget enables you to learn about user demographics.
• Feedback Widget to identify and fix issues in the customer journey.
• Device comparison to compare user satisfaction across different platforms.
• NPS helps you understand what your customers like and dislike.
• Social Click Map Functionality to see changing click patterns.

What you won’t like:

• Limited customization for survey and feedback widgets.
• User analytics may not be sufficient for some.
• Lacks integration with other third-party tools.

Pricing: Custom Pricing.

8. Crowdsignal: Best for streamlined feedback collection

Having recently tested Crowdsignal, I couldn’t resist adding it to my list. With its user-friendly interface, I effortlessly created surveys and polls, customized them to match my brand, and got instant results.

As someone without any technical skills, I was pleased that I could easily create and publish my surveys within minutes.

One feature that stood out to me was its 14 questions and form types. With options like multiple-choice and Likert scales, I could effortlessly ask the right questions and collect accurate data from my audience.

Overall, Crowdsignal simplified the entire process of creating and analyzing surveys. It’s a fantastic tool that I would highly recommend to anyone in need of a user-friendly survey and polling solution.

What you’ll like:

• Spam protection to prevent automated bot responses.
• Deep data analysis to understand the collected data from surveys.
• Configuration controls to manage your forms to meet your requirements.
• Custom styling gives you control to promote brand identity.
• Embed your surveys into your website via forms or interactive popups.

What you won’t like:

• Limited integrations with other software tools.
• Limited customization options to design surveys.
• Reporting feature could’ve been more advanced.

Pricing: Business plan for $45/month.

9. SurveySparrow: Best for creating conversational surveys

I recently took SurveySparrow‘s 14-day FREE trial, and it blew me away. No exaggeration, it’s a remarkable solution for customer feedback.

This enterprise feedback management software’s conversational approach to customer surveys is brilliant. It’s like having a chat, not a survey. People actually respond!

The automation feature allows you to schedule surveys and be hands-free, while mobile-first and multiple-sharing options make it easy to use.

SurveySparrow’s user-friendliness combined with robust analytics is a winning combo that elevates your customer experience to a pro level.

What you’ll like:

• Conversational surveys to interact with customers in a more personalized way.
• Survey templates so you don’t have to create surveys from scratch every time.
• Offline surveys to collect data even without access to the internet.
• Multi-language surveys allow you to collect customer feedback across the globe.
• Visual Workflows let you automate actions based on survey triggers.

What you won’t like:

• Compared to other EFM tools, it offers limited customization options.
• Integrating this software with other analysis tools can be difficult.
• You may not be able to change the branding for each survey.

Pricing: Starts at $19/month. Custom pricing for the enterprise plan.

10. Forsta (Formerly Confirmit): Best for conducting market research

Forsta was recommended to me by an industry peer for comprehensive feedback collection. Its user-friendly interface and multi-channel collection make it easy to use and save time. It’s an excellent tool for data-driven strategies, making informed decisions, and staying ahead of the competition.

With robust data analysis tools and various data collection modes, Forsta is a reliable asset for competitive success. It’s a practical choice for managers and directors looking for easy-to-use software with seamless data collection and analysis.

Forsta is the perfect solution for anyone seeking actionable insights without going through complex processes. You can streamline your feedback collection with Forsta and take your business to the next level.

What you’ll like:

• Advanced analytics capabilities to make data-driven decisions.
• Data visualization helps you understand complex data sets.
• Forsta HX provides insights into customer behavior and preferences.
• HX features also help identify areas for improvement in customer surveys.
• Real-time reporting to make faster decisions based on survey results.

What you won’t like:

• The Forsta dashboard could be simplified for non-developers.
• Question library needs some improvement regarding display.
• It’s been slower to develop the DIY approach.

Pricing: Custom Pricing.

Enterprise Feedback Management Software: Which One Is Best for You?

After exploring the top 10 enterprise feedback management tools, 3 options are exceptional for enhancing your customer experience and driving business growth.

Option A: Qualaroo

My personal favorite, and the top pick, is Qualaroo. It’s like having a tailored feedback assistant that helps create effortless surveys using templates, delivering precise insights and swift responses. The AI-driven sentiment analysis also provides deep insights into customer emotions, helping you make decisions based on actionable data.

Option B: Survicate

A powerful EFM tool that simplifies feedback collection with user-friendly features like NPS, CSAT, and CES. Survicate’s real-time automated reports make feedback analysis a plus, and its seamless integrations with popular tools like Jira and Azure DevOps streamline the entire process.

Option C: Qualtrics

A remarkable solution for customer feedback, Qualtrics redefines how you make data-driven decisions with its predictive analytics feature. It leverages historical and current data to anticipate future outcomes of different strategies and actions.

Of these 3 options, Qualaroo stands out as the top choice and is currently my tool of preference. It streamlines feedback collection across different channels and helps close the feedback loop with powerful integrations.

Frequently Asked Questions