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Mastering Website Feedback Forms: Tips to Drive User Engagement

Mastering Website Feedback Forms: Tips to Drive User Engagement

If you want to gather feedback from your website visitors to improve the user experience, increase conversions, and grow your business, you need to implement a website feedback form.

These forms are a simple tool to collect feedback from your visitors, helping you understand their needs, preferences, problems, and suggestions. You can also use them to test new features before launching them to the public.

However, not all feedback forms are created equal. Some forms might be too generic, boring, or intrusive, driving your visitors away.

So, how do you create feedback forms for websites that users won’t ignore? 

In this blog, we’ll share some tips and best practices for crafting feedback forms for websites that get results. 

3 Types of Website Feedback Forms to Collect User Feedback

Collecting feedback from website visitors and customers is crucial for improving your user experience, conversion rate, and customer satisfaction.

But, achieving this goal effectively and efficiently requires the use of appropriate feedback forms. Here are 3 common types of website feedback forms you can use:

1. On-Site Popup Surveys

You can place popup NudgesTM on any website or mobile app. These nudges appear as a popup non-intrusively without disrupting users’ experience. You can configure these popups to appear at a certain time or when the users meet certain conditions.

For example, when they are about to leave or when they stay for a while. You can ask them any question you want, with choices or with their own words. You can use this feedback to see how well your website is doing, how easy it is to use, and how happy your visitors are.

2. Feedback Button Form

This type of website feedback form is a survey that’s placed in the form of a button or a widget on your website. It allows you to ask short and simple questions like “Did you find what you were looking for?” or “How likely are you to recommend us to a friend?”.

You can use a feedback button survey to collect unsolicited feedback from your visitors without interrupting their browsing experience.

If you want to create effective feedback button surveys that stand out, are easy to customize, and get results, try an online survey tool like Qualaroo. Users can use its feedback button surveys to measure your website’s key metrics, such as CSAT, NPS, and CES.

3. Link NudgeTM

A Link NudgeTM is a feedback form you can share as a link in an email, on a social media post, etc. It allows you to ask targeted and relevant questions, such as “How satisfied are you with our service?” or “How likely are you to recommend us to others?”

You can use the Link NudgeTM to engage your customers and get feedback on specific aspects of your business. You can further utilize this to improve customer service, marketing, and product development.

Not just this, but you can also use Link NudgeTM to collect feedback from your employees on their work environment, engagement, and satisfaction, as well as during employee exit interviews. This can help you improve your internal communication, culture, and overall productivity.

Also Read: 9 Best Employee Exit Survey Software To Streamline Offboarding

As you can see, there are many types of website feedback forms you can use to collect feedback from your website visitors or users.

Each type has its own pros and cons, depending on your goals, audience, and context. The key is to choose the type that best suits your needs and optimize it for maximum engagement and effectiveness.

But how do you create a feedback form that looks good and works well? That’s what we’re covering next.

9 Most Popular Website Feedback Form Templates

We’ve put together some awesome customer feedback templates that’ll get you the insights you need to take your website to the next level.

1. Net Promoter Score

The Net Promoter Score template is designed to help you measure customer loyalty and advocacy. It enables you to identify promoters, detractors, and passives and take appropriate action to improve your website’s user experience.

Utilizing this template can build a more loyal customer base.

Survey Questions:

The Net Promoter Score template includes questions like:

  • On a scale of 0-10, how likely are you to recommend our website to others?
  • What is the primary reason for your score?
  • How can we improve our website to make you more likely to recommend us?

When to Deploy:

Deploy at the end of a customer journey or at key touchpoints on your website to get feedback on loyalty and advocacy. It’s best to show NPS surveys to visitors who have made a purchase with you recently or have been using your services for a while.

Extend Your Knowledge: A Complete Guide to Building a Killer Net Promoter Score Program

2. Conversion Rate Optimization

Try These Conversion Optimization Survey Templates

The Conversion Rate Optimization survey template enables you to gather feedback on optimizing your website’s conversion rate. It helps you identify user friction points, improve website elements, and boost conversions.

By leveraging conversion rate optimization survey templates from Qualaroo, you can optimize your website’s user experience and improve conversion rates.

Survey Questions:

The Conversion Rate Optimization template includes questions like:

  • Did you find the product or content you were looking for on our website?
  • Was the checkout process simple and straightforward for you?
  • Were there any obstacles that prevented you from completing your purchase?
  • How can we improve our website experience?

When to Deploy:

Deploy before launching a new feature or offer on your website or before sending an email campaign to get feedback on motivation, expectations, and pain points.

Check Out This Guide: What is Conversion Rate Optimization (CRO)?

3. Product Feedback

The Product Feedback template allows you to collect feedback on your website’s products, features, and services. It helps you identify areas for improvement, prioritize updates, and provide a better customer experience.

Qualaroo’s product feedback templates are designed to help you ask the right product-related questions at the right time. You can create a stellar product strategy that defines your goals and how you’ll achieve them.

Survey Questions:

The Product Feedback template includes questions like:

  • How would you rate the usability of our product/service?
  • What feature would you like to see in our product/service?
  • How satisfied are you with our product/service?
  • Was the onboarding process for our product/service easy to follow?

When to Deploy:

Deploy during beta testing or after launching updates/a new version of your product on your website to get feedback on features, functionality, design, and usability.

Related Post: 10 Best Product Feedback Tools To Improve Your Products

4. Pricing Feedback

The Pricing Feedback template enables you to gather feedback on the pricing aspect of your website’s product or service. It helps you identify the sweet spot for pricing and determine the price range your users are willing to pay. Using this template, you can price your products or services more effectively.

Survey Questions:

The Pricing Feedback template includes questions like:

  • How would you rate our product/service’s pricing?
  • Is our product/service worth the price we are asking for?
  • How much would you be willing to pay for our product/service?
  • Would you consider our product/service over other competitors based on pricing?

When to Deploy:

Deploy after introducing a new pricing plan or after offering a special deal on your website to get feedback on value, competitiveness, and alternatives

Continue Reading: Pricing Surveys: What They Are and Why You Need Them.

5. Exit Intent Survey

Exit-intent surveys help you collect feedback from users about to leave your website. It enables you to identify users’ pain points and why they’re leaving your website without completing a goal.

With this exit-intent survey template, you can optimize your website’s user experience and reduce your website’s bounce rate.

Check these exit-intent survey examples for better conversion rates.

Survey Questions:

The Exit Intent Survey template includes questions like:

  • What was the primary reason for you leaving our website today?
  • Did you find what you were looking for on our website?
  • Could we have done anything differently to provide a better experience for you?
  • Would you consider returning to our website in the future?

When to Deploy:

Deploy after noticing that many visitors are leaving your website without taking any action to get feedback on reasons, opinions, and experiences.

Next On Your Reading List: 11 Best Exit-Intent Popup Tools to Increase Conversion

6. Website Redesign Feedback

Website Redesign Feedback survey templates help you collect feedback on the effectiveness of your website redesign. It enables you to identify areas for improvement, prioritize updates, and provide a better user experience. Utilizing this template allows you to create design elements that your users will appreciate.

Survey Questions:

The Website Redesign Feedback survey can include questions like:

  • How would you rate the new design of our website?
  • Have you noticed any changes in the website’s functionality?
  • Was it easy to navigate with the new design?
  • What suggestions do you have for further improvements on the new design?

When to Deploy:

Deploy after completing a major redesign project or after making minor tweaks to your website to get feedback on impact, satisfaction, and loyalty.

Don’t Miss This Post: 50+ Questions to Ask Users in Your Website Redesign Survey

 7. Website Navigation

This template helps you get feedback on the navigation of any part of your website by asking users how easy it is to find what they are looking for. It’s essential to ensure that users have a smooth and intuitive journey on your website.

Survey Questions:

The Website Navigation Feedback template includes questions like:

  • How easy was it for you to find the information you were looking for on our website?
  • Were there any menu items or links that were unclear to you?
  • Did you encounter any issues or difficulties while navigating our website?
  • How likely are you to recommend our website based on your navigation experience?

When to Deploy:

Deploy during web design stages, such as planning, prototyping, or implementing on your website, to get feedback on clarity, consistency, and efficiency.

8. Content Feedback

This template helps you get feedback on the content of any part of your website by asking users about their engagement level, interest level, and relevance level of the content. It’s a meaningful way to ensure your content is informative, persuasive, and appealing to your target audience.

Please check out Hitesh Shah‘s latest blog for a more comprehensive understanding of how customer feedback influences content strategy.

“Just like with a product, you can’t just build your content strategy alone in a dark room and expect it to be successful. You need to learn what your customers want, gain a deep understanding of the problems they’re trying to solve, and work backward from that.”

Survey Questions:

The Content Feedback template includes questions like:

  • How valuable do you find the content on our website?
  • Is there any specific content you find helpful or particularly well-written?
  • Is there any content you would like to see more of on our website?
  • Do you have any suggestions for improving the quality or relevance of our content?

When to Deploy:

Deploy after publishing new content or updating existing content on your website to get feedback on engagement, interest, and relevance.

9. Customer Support Feedback

This template helps you get feedback on the quality of customer support by asking users about their satisfaction level, expectations level, and suggestions level of customer support. It’s a useful way to measure customer service performance, identify areas for improvement, and enhance customer loyalty.

Survey Questions:

The Customer Support Feedback template includes questions like:

  • How satisfied are you with the level of support you received?
  • Did our support team resolve your issue or answer your question to your satisfaction?
  • How likely are you to recommend our customer support services to others?
  • Is there anything else you’d like to share about your experience with our customer support?

When to Deploy:

Deploy after providing customer support to your users on your website to get feedback on quality, expectations, and suggestions.

Remember, a well-crafted website feedback form and the right questions at the right time can uncover valuable insights for continuous improvement, leading to more engaged users and better business performance.

Top 8 Tips for Creating Successful Website Feedback Forms

If you’re looking to gather feedback from your website visitors, having a feedback form can be a great way. However, using these forms effectively is important to maximize their impact.

Here are 8 tips to keep in mind:

1. Clearly Define Your Goals

Define your goals before adding a feedback form for a website. Decide if you want to measure satisfaction, identify usability issues, test new features, or gather feature requests. Clarity is key for an effective form.

2. Align Questions With Goals

Design your feedback form to align with your goals. All website feedback form questions should serve the purpose of obtaining relevant insights. And that’s only possible if you ask relevant questions to the right people. 

For this, you can leverage Qualaroo’s conditional logic to allow respondents to skip unsuitable questions and show the survey questions based on their previous responses.

3. Craft Compelling Questions

Use a mix of open-ended and closed-ended questions in your feedback form. Closed-ended questions are easy to analyze and quantify, while open-ended questions can reveal more details and opinions. Make sure your questions are clear, concise, and relevant. Avoid confusing or repetitive wording. For example:

How not to ask: How do you rate our website design and usability?

How to ask: How do you rate our website design on a scale of 1 to 5? (closed-ended)

How to ask: What do you like or dislike about our website usability? (open-ended)

4. Design for User Friendliness

Keep the form short and simple. Use a clean and intuitive design that matches your website’s look. Make it accessible to all users, including those with disabilities, by adding alt text for images and keyboard navigation compatibility.

5. Strategic Timing for Contextual Insights

Place feedback forms strategically to maximize user engagement. Use popup triggers to make them more visible. Qualaroo’s advanced targeting allows you to configure surveys to appear at crucial moments or when users perform certain actions. This allows you to get in-the-moment feedback with context behind it. 

6. Encourage Participation

One way to motivate your users to fill out your feedback forms is to create loyalty programs to incentivize them.

For example, you can give them discounts on their next purchase, access to premium features, or free ebooks.

You can also thank them for their feedback and tell them how much you value their opinions. This can help you build trust and long-term relationships with your users.

7. Analyze and Take Action

Analyze feedback regularly to identify trends, issues, and pain points. Use the data to inform website improvements. Close the loop by informing users about the implementation of their feedback.

Here’s a Related Read: Customer Feedback Analysis Guide: Secret to Growth Hacking Your Business

8. Continuous Improvement

Refine feedback forms based on analysis. Iterate on questions, format, and placement. A/B test to identify the most effective approach. Continuously improve website feedback forms.

Following these steps, you can harness the full potential of website feedback forms to drive UX optimization and enhance user satisfaction. Valuable insights and actionable opportunities lie within user feedback, making it a powerful tool for continuous improvement.

You should also be aware of these 26 common survey errors that can affect the quality and accuracy of your feedback.

7 Real-World Website Feedback Form Examples: What Works?

What better way to understand the power of website feedback forms than learning about the brands that did it? Here are a few examples of what an excellent feedback form looks like:

1. Twilio

Twilio is a software that enables you to create and deploy customer engagement solutions with communication APIs for SMS, voice, video, and authentication.

🚀 | Case Study

How Twilio Leveraged Qualaroo’s Behavioral Insights to Drive Product Success 

After acquiring SendGrid, a company specializing in email marketing, Twilio realized that certain customer segments were missing some important insights.

To address this issue, Twilio used Qualaroo NudgesTM and advanced targeting feature to study different customer behaviors, such as how they used products, their intentions behind website visits, and the most common pathways to website entry.

By analyzing these insights, Twilio was able to improve its marketing strategies and customer experiences. The insights helped Twilio better understand customer behavior and how to improve the service.

Check out this case study in detail here.

2. Hootsuite

Hootsuite is a social media marketing and management tool that helps you save time, grow your reach, and measure your results on various platforms.

Hootsuite noticed that many people who visited its landing page didn’t understand the product’s functionality. The team at Twilio used surveys to understand why visitors were leaving. They found that visitors needed more information on what Hootsuite does. 

They asked visitors if they had enough information to make a decision via an on-site survey. The survey results showed that around 65% of the traffic required more information before making a decision.

Using these insights, Hootsuite redesigned its landing page to address the identified limitations. They clarified the product’s function and explained the difference between Hootsuite Pro and Hootsuite Enterprise.

The results of A/B testing between the original and new landing pages showed a 16% increase in conversion rates.

Check out this case study in detail here.

3. Airbnb

Airbnb is a platform that connects people who want to rent out their homes or rooms with travelers who are looking for accommodation in different destinations.

Image Source: HubSpot

Airbnb’s feedback form example stands out because it is personalized with the customer’s name, creating a friendly atmosphere. It also allows customers to submit public and private comments, making them feel more at ease while filling out the form.

4. Blick

Blick is Switzerland’s largest Swiss German-language newspaper and online news website covering current affairs, entertainment, sports, and lifestyle.

Image Source: HubSpot

Blick’s feedback form focuses on the online shopping experience and includes specific questions that encourage customers to provide feedback on the pros and cons of their shopping experience.

5. Office Depot

Office Depot is a leading retailer and provider of business services, products, and technology solutions for workplaces of all sizes.

Image Source: HubSpot

Similar to Blick, Office Depot’s feedback form is centered around the online shopping experience. However, it is shorter and more to the point, highlighting positive aspects of the experience and allowing customers to agree or disagree.

6. Columbia (Outdoor Clothing & Gear)

Columbia is a clothing brand known for its outdoor apparel, outerwear, and accessories for various activities and climates.

Image Source: HubSpot

Columbia’s feedback form is specific from the start, focusing on three key parts of the buying experience. It provides useful data to Columbia and shows the customers that their opinions and experiences are valued.

7. Resy

Resy is a platform that helps you discover and book tables at some of the world’s best restaurants. It also offers exclusive dining events, curated guides, and insider tips for food lovers.

Image Source: HubSpot

Resy’s feedback form is appealing because it is divided into three parts and incorporates simple interactive graphics. Customers can share the reasons behind their positive or negative reviews and provide more detailed feedback.

These website feedback examples demonstrate various approaches to collecting feedback and engaging with customers through website feedback forms.

Creating Feedback Forms With Qualaroo: 8 Simple Steps

Qualaroo is an amazing tool that allows you to create and deploy feedback forms easily on your website, app, or any digital platform. It helps you design, target, and analyze feedback forms to enhance user experience and satisfaction.

In 8 simple steps, let’s show you how to create a website feedback form using Qualaroo.

Step 1: Visit the Qualaroo’s website and log in. If you don’t have an account, you can sign up for free.

Step 2: After logging in, click the “Create New” button on the top-right corner of your dashboard.

Step 3: For our example, we’ll go with the “Sidebar Form” option and “Choose Template.”

Note: You can also select “New from Scratch” to design your own website feedback form.

Step 4: Choose the template you want and select “Use This Template.”

Step 5: Now, you can edit and select different question types from Emoji, NPS, Radio Buttons, Likert Scale, Multiple-choice, Dichotomous, Open-text, etc.

Step 6: Click next to move to the “Targeting” menu. Here, you can add your targeted website URL, specify your audience, how you want to be notified, etc.

Step 7: Once done with targeting, click on the “Design” option.

You can customize your website form to match your brand’s look and feel.

Step 8: Click “Save and Activate” to make it live.

Unleash the Power of User Feedback Today

Website feedback forms help you understand your users, improve your website, and grow your revenue. But, you need to design and implement relevant, engaging, and easy-to-use website feedback forms. You can leverage the strategies we discussed above to create engaging surveys and ask the right questions at the right time to the right users.

This is where Qualaroo can help you. It’s a powerful tool that helps you easily create website feedback forms and collect contextual, actionable insights. You can customize your forms, target your audience, and even integrate them with your favorite tools, like HubSpot, Slack, and many more.

Don’t miss this opportunity to get closer to your users and grow your business.

Frequently Asked Questions:

To create a feedback form for your website, you can use a tool like Qualaroo, which allows you to design and customize your form with various question types, themes, and conditional logic. You can then embed the form on your website or share it via email, link, or social media.

To gather feedback on a website, you can use different methods, such as on-page surveys, feedback widgets, and polls. The goal is to understand what your website visitors think and feel about your website and how you can improve their user experience, increase traffic, and convert more prospects into customers.

To create a free feedback form online, you can use one of the tools mentioned above, such as Qualaroo, which offers a forever-free plan.

FREE. All Features. FOREVER!

Try our Forever FREE account with all premium features!

About the author

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.