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Top 10 Zonka Feedback Alternatives to Try in 2024

Zonka Feedback is a popular software that helps you collect, analyze, and act on customer feedback in real time. It offers excellent features like customizable surveys, real-time analytics, and automated workflows.

However, it has its limitations.

That’s why I decided to look for some better Zonka Feedback alternatives and found 10 amazing software solutions that offer more value for the money. I have used some of these tools, while the others are based on my thorough research and peer recommendations.

In this blog post, I will share my honest review of these Zonka Feedback alternatives and how they compare with each other in terms of features, benefits, pricing, etc.

Let’s get started!

10 Zonka Feedback Alternatives: Which One is Right for You?

I have curated a list of the top 10 Zonka Feedback alternatives in 2024, backed by my personal experience with each tool, to provide you with the most excellent options accessible in the market. Following this list, you can also check my selection criteria below to gain a better understanding.

1. Qualaroo – Best for in-App User Feedback

In my opinion, Qualaroo‘s intelligent targeting feature is exceptional, putting it at the top of my list of the best Zonka Feedback competitors.

This feature allows me to tailor the feedback form to each user’s journey and needs based on their behavior and context.

For example, I can target users who have spent over 10 minutes on my app, visited more than 3 pages, or came from a specific source. Then, I can ask them different questions based on their answers, using skip and branching logic.

This helps me increase the response rate and the quality of the feedback, as well as improve the user experience and satisfaction.

To learn more about Qualaroo, you can check out this helpful video.

What you’ll like:

  • Multiple survey types, including NPS, CSAT, CES, and Exit-intent.
  • Seamless integration with industry-leading tools like Salesforce, Intercom, and Slack.
  • Support for over 70 languages to survey a global audience effortlessly.
  • A detailed reporting section to create customized reports with multiple filters to get the exact data you need.
  • Custom design options to enhance the look and feel of your surveys.
  • Native iOS and Android SDK to survey your app users and get feedback in real time.

What you won’t like:

  • The drag-and-drop functionality would further simplify the creation process.
  • More templates for specific industries would be helpful.

Pricing: A FOREVER-free plan is available. Paid starts at $19.99/month.

Also Read: Sentiment Analysis: Guide to Understanding Customer Emotions

2. ProProfs Survey Maker – Best for Custom Email Surveys

Next on my list of Zonka Feedback alternatives is ProProfs Survey Maker. It allowed me to create customized email surveys that match my brand identity and resonate with my audience.

I used this tool to write a clear and compelling survey invitation email that explained the purpose of the survey, how I would use the data, how much time it would take to complete the survey, and what was in it for them.

I sent the survey to my customers who had purchased my product recently. I used the email addresses they had registered when making the purchase and segmented them based on their purchase history, location, and other criteria.

What you’ll like:

  • Seamless integration with popular marketing tools like Constant Contact, MailChimp, or other CRM systems.
  • Share surveys in various ways, such as embedding on a website, QR Code, social media, direct links, email, etc.
  • Automatic reminders to those who haven’t responded to the survey.
  • 20+ question types, including ratings & buttons, with branching logic.
  • Real-time reports and analytics on survey responses with information about demographics and behavior.
  • 100+ ready-made templates and over 1,000,000 thoughtfully designed questions.

What you won’t like:

  • The basic plan allows only a single administrator.
  • A bit of a learning curve for beginners to navigate the tool.

Pricing: Starts at $9.99/month. Billed annually.

3. Qualtrics – Best for Predicting Customer Churn

Qualtrics revolutionized my approach to customer churn with its Predict iQ tool. It analyzed my data and used deep learning neural networks to generate models that predict future outcomes. It gave me valuable insights into which customers were at risk of churning and what factors drove their behavior.

But it didn’t just give me insights; it also helped me act on them. It allowed me to create tickets and send alerts to my team so we could reach out to our customers and offer them the solutions they needed. 

It also tracked the impact of our actions, showing us how much we improved our customer retention and loyalty.

Our implementation of this solution resulted in a substantial reduction in customer churn, fostering stronger customer loyalty and delivering a significant boost to revenue.

What you’ll like:

  • Branching questions to ask targeted questions to understand your audience better.
  • Pre-designed templates for surveys, forms, and questionnaires that you can customize to suit your needs.
  • Drag-and-drop survey builder makes it easy to create professional-looking surveys in no time.
  • ExpertReview feature to analyze your surveys for potential issues.
  • Full collaboration tools to make it easier to work together with your team.

What you won’t like:

  • Survey responses tend to time out frequently, leaving you with blank answers.
  • Takes time to load reports when handling large amounts of data.

Pricing: Custom pricing. Contact Qualtrics for a custom quote.

Also Check: 11 Best Qualtrics Alternatives & Competitor in 2024

4. SurveyMonkey – Best for Improving Survey Completion Rate

I recently used SurveyMonkey and was amazed by its AI-powered “SurveyMonkey Genius” feature. It made creating my surveys effortless!

The surveys I created using this tool have gotten way better responses with more actionable insights. Plus, It saved me a ton of time and hassle.

First, I wrote my survey questions and created a draft. Then, the tool gave my survey draft a score and provided recommendations for improving it, such as reducing the number of questions, simplifying the language, and using skip logic.

Finally, when I launched my survey, SurveyMonkey Genius helped me filter out low-quality responses, analyze open-ended answers, and highlight significant trends in my data.

What you’ll like:

  • Net Promoter Score (NPS) measurement to help you understand and improve customer satisfaction.
  • Survey logic ensures that your respondents only see relevant question types.
  • Question bank with expertly crafted questions to help you get better responses.
  • Survey reminders help increase the response rate of your customer survey.
  • Recurring surveys allow you to share the same survey over a specified period.

What you won’t like:

  • Implementing the survey logic can be challenging for beginners.
  • Limited options for advanced analytics and visualizations.

Pricing: Starts at $25/month.

Also Check: 15 Best SurveyMonkey Alternatives With Pricing and Features 2024

5. Medallia – Best for Customized Feedback Solutions

I tested Medallia a month ago, and I’m really impressed by its functionality. It’s a powerful Zonka Feedback alternative for creating customized feedback solutions. It’s super easy to use, intuitive, and quickly adapted to my customers’ needs.

With Medallia, I was able to create customized surveys that perfectly matched my customers’ profiles and journeys. I collected their feedback and used it to personalize my interactions with them.

Also, the AI-powered insights from Medallia helped me discover hidden patterns and opportunities, even with limited data. I saw a significant increase in customer satisfaction, loyalty, and retention.

What you’ll like:

  • Real-time customer feedback to capture feedback from customers as it happens.
  • Customer experience solution to improve CX from start to finish.
  • Mobile surveys make it easy to collect feedback from your customers.
  • Action-oriented analytics to identify what motivates your customers.
  • Benchmarking data to see how you stack up against industry standards.

What you won’t like:

  • Limited no-code survey creation capabilities.
  • The accuracy of text analytics data is questionable at times.

Pricing: Custom pricing.

Recommended Read: 10+ Best Medallia Alternatives & Competitors

6. InMoment – Best for Creating CES Surveys

I found InMoment to be one of the strongest Zonka Feedback Competitors, making my life much easier. With InMoment’s microsurveys feature, I could design and launch CES surveys in multiple languages and get real-time insights and analytics on what was driving my CES and how to improve it.

InMoment’s dashboard and reports helped me monitor and analyze the CES data, observing how it changed over time and across different customer segments. With InMoment’s closed-loop feature, I was able to follow up with customers who had high or low-effort experiences and resolve any issues they had.

It’s helped me identify and eliminate pain points that were frustrating my customers and causing them to leave.

What you’ll like:

  • Customizable dashboard to display key customer experience metrics and trends.
  • Location-specific recommendations offer specific and actionable recommendations for each location based on customer feedback.
  • Auto-route reporting automatically routes customer feedback and reports to the right teams.
  • Case management enables you to manage and track customer cases, from creation to closure, and follow up with customers as needed.
  • Automated real-time alerts feature sends instant notifications for potential opportunities in the customer journey.

What you won’t like:

  • You need to make a request to build your survey reports.
  • The tool requires a lot of training to use it effectively.

Pricing: Custom pricing.

Next Read: Make the Switch: 7 Best InMoment Alternatives for 2024

7. AskNicely – Best for Creating NPS Surveys

AskNicely is a fantastic Zonka Feedback alternative that helped me enhance customer satisfaction by collecting valuable feedback through surveys.

With AskNicely, I could easily launch NPS surveys tailored to my specific requirements. I had full control over the goal and scope of my surveys, which meant I could decide what aspect of customer satisfaction I wanted to measure, such as product quality, service delivery, or anything else.

I also had the freedom to choose the target audience, the sample size, and the survey frequency. Once I had collected the survey responses, AskNicely’s dashboard provided me with insightful data. I used this information to identify areas needing improvement and take steps to enhance customer satisfaction.

What you’ll like:

  • Daily survey scheduling to send automated surveys to your customers every day based on their interactions with your business.
  • Automated reporting to get insights and trends from your customer feedback data in your dashboard.
  • Customized response alerts to receive instant notifications for specific keywords.
  • Event-triggered surveys to automate your survey delivery based on certain events, like after a purchase.
  • Easy integration with industry-leading CRM software, such as Zendesk, HubSpot, Salesforce, etc.

What you won’t like:

  • Limited customization options for survey questions.
  • The UI is dated and not suitable for some devices.

Pricing: Custom pricing.

You May Also Like: 10 Best AskNicely Alternatives & Competitors in 2024

8. GetFeedback – Best for Targeted Surveys

One of my friends used GetFeedback to design customized surveys catering to specific audiences. He intended to gather feedback from his website and app visitors and gain an understanding of their views on his products.

GetFeedback enabled him to create surveys aligned with his brand and visually appealing across all devices. He also made the most of the platform’s targeting capabilities to present surveys exclusively to certain users based on their behavior, geography, device, and other factors.

This approach helped him ask important questions and collect relevant insights. He utilized his acquired knowledge to enhance his digital experiences and elevate customer satisfaction.

According to him, GetFeedback’s exceptional targeting features make it one of the strongest Zonka Feedback competitors.

What you’ll like:

  • User-friendly dashboard to get valuable insights through analysis reports.
  • Customizable surveys to manage how you interact with your audience.
  • Predictive analysis to help you reduce customer churn.
  • Branching logic to target specific individuals with relevant follow-up questions.
  • An extensive questions library to save you time in survey creation.

What you won’t like:

  • Can’t give editing privileges to your team members.
  • The software’s navigation may require some time to understand.

Pricing: Starts at $50/month (estimated pricing). Please visit GetFeedback for more information.

Next Read: 8 Best GetFeedback Alternatives to Try in 2024

9. Jotform – Best for Creating Kiosk Surveys

Jotform is a great tool that helped me create professional-looking forms without coding. I could easily integrate them with business apps, payment services, and more and manage customer data.

Jotform’s Kiosk surveys feature is unbeatable. It transformed the way I collected on-site survey data.

The touchless kiosk feature made it easy for participants to provide feedback using the device installed across the location. The interface was user-friendly, and even people who weren’t tech-savvy could share their thoughts effortlessly.

What you’ll like:

  • Ready-made survey templates that save you time in survey creation.
  • CRM integration with Square, Salesforce, and Zapier to close the feedback loop.
  • Conditional logic to show or hide fields based on user input.
  • Survey translation to conduct surveys in different languages to reach a global audience.
  • Google Analytics survey tracking for in-depth survey analysis.
  • Answer piping to personalize your survey by piping previous answers into later questions.

What you won’t like:

  • Dated survey design options.
  • Customer support isn’t very accessible.

Pricing: Starts at $19.50/month.

In Case You Missed It: 12+ Best Jotform Alternatives & Competitors

10. Survicate – Best for Customer Retention

A while back, a colleague suggested I try Survicate, and I ended up using it for a while. It’s hands down one of the best Zonka Feedback alternatives out there for creating targeted surveys to enhance your user retention.

I wanted to improve user satisfaction, so I created rating scale surveys to assess how satisfied my users were with my product’s features and performance.

Survicate helped me with real-time and actionable insights into my users’ behavior, feedback, and satisfaction. I was able to see how my users responded to my surveys and what factors influenced their responses.

What you’ll like:

  • Intuitive UI for easy navigation.
  • Automated feedback collection to get recent customer insights instantly.
  • One-click integration with various tools, such as Smartlook, Productboard, BigQuery, etc. for efficient workflows.
  • Design customization to launch surveys that match your brand style.
  • Matrix survey templates to help you collect important data easily

What you won’t like:

  • A steep learning curve to getting familiar with the tool.
  • Some features require technical expertise to use them effectively.

Pricing: Starts at $53/month. 10-day free trial available.

You May Also Like: 10 Best Survicate Alternatives in 2023 With Features and Pricing

My Selection Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings

Direct experiences from users, including ratings and feedback from reputable sites such as G2 and Capterra, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.

2. Essential Features & Functionality

The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.

3. Ease of Use

The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.

4. Customer Support

The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.

5. Value for Money

Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 

6. Personal Experience/Expert’s Opinion or Favorites

This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is The Best Zonka Feedback Alternative?

Now that you’re familiar with the entire list, I’ll share my top 3 picks based on my hands-on experience with these tools:

Option A: Qualaroo

Qualaroo’s intelligent targeting feature allows you to customize feedback forms based on user behavior, resulting in better response rates, feedback quality, and user satisfaction.

Option B: Jotform

Jotform is super easy to launch professional-looking surveys. Its Kiosk mode feature allows for touchless data collection. You can easily integrate this tool with your business apps and payment services. 

Option C: Survicate

Survicate is a powerful Zonka Feedback alternative that simplifies feedback collection with user-friendly features. If you want to create targeted in-app surveys to enhance customer retention, Survicate has to be on your list.

If I had to choose just one tool that stands out from the rest, it would be Option A. Qualaroo is the most reliable, effective, and easy-to-use software I’ve used so far to identify what motivates my customers.

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About the author

Dwayne Charrington is an expert in UX design and user research, showing a strong grasp of how to improve user interfaces and interactions. He explores a wide range of topics, including lead generation, feedback management, the importance of survey accessibility, and how new technologies like AI and VR are changing how users interact with products. He shares insights on creating clear navigation, using A/B testing to make smarter design choices, and the power of storytelling in UX. Dwayne also focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.