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Top 10 Sogolytics Alternatives & Competitors in 2024

Top 10 Sogolytics Alternatives & Competitors in 2024

Want to discover some of the top-rated Sogolytics alternatives?

I can understand the challenge of choosing an alternative software. You need to ensure compatibility and integration with your existing systems while matching or surpassing the functionality and user experience of the current solution.

This post lines up some of Sogolytics’ similar and better competitors, and they can fulfill all your essential online survey needs.

Hang on till the end.

Which Is the Best Sogolytics Alternative?

Before we explore the extensive collection of tools, let me share my top three picks of the best alternatives to Sogolytics.

Option A: Qualaroo

Qualaroo is a top choice because of its in-demand features, such as instant feedback gathering, cutting-edge Nudges™ technology, and a vast collection of survey templates.

Similarly, its AI sentiment analysis powered by IBM Watson enables users to obtain deeper and more accurate insights into user experiences. Conduct online surveys on your website or app at the right moment. All this makes it a front-runner as a Sogolytics alternative.

Option B: Qualtrics

Qualtrics specializes in user experience management. Its built-in intelligence works on AI and machine learning to analyze text responses, predict trends and behaviors, and perform statistical analysis.

With its digital reviewer for surveys, you can even analyze every question in real-time and provide personalized survey design recommendations.

Option C: Nicereply

As a user-friendly customer satisfaction survey tool, Nicereply enables businesses to capture and analyze customer feedback effortlessly. You can easily integrate the surveys directly into emails and support tickets.

The platform can be used to deploy CSAT, CES, and NPS, among others. Best, it supports unlimited active surveys.

List of Sogolytics Alternatives

This list is based on my personal experiences, recommendations by peers who have been long-standing customers, and reviews on neutral third-party sites.

1. Qualaroo – Best for Gauging User Experience and NPS

Our company relies on Qualaroo as the staple user research and customer feedback software. Its path-breaking Nudges™ popup feature enables users to interact with their website visitors in real time. The popup is brilliantly designed to ask the right questions at the right time.

This Sogolytics alternative is great at monitoring metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), which are vital for planning and executing customer engagement strategies.

Qualaroo’s AI-powered sentiment analysis is equally remarkable. It automatically analyzes text-based feedback from customers to determine the underlying sentiment.

What You Will Like:

  • Target visitors based on their behavior. You can specify the situations under which your visitors will see your surveys.
  • A convenient sidebar survey widget that invites users to express their opinions at any time.
  • Automatic NPS calculation that displays your Net Promoter Score clearly.
  • Supports more than 70 languages to gather feedback from a broad audience.
  • Seamless integration with Salesforce, Slack, Hootsuite, and more to play nicely with other tools.

What You May Not Like:

  • More industry-specific templates can be added to improve the customization experience.
  • Options for data export options need to be expanded to enhance the analysis & reporting capabilities significantly.

Pricing: A forever free plan for startups & small businesses with all premium features. Paid starts at $19.99/month.

Read: 21+ Best Customer Feedback Tools You Should Try In 2024

2. Zoho Survey – Best for Mobile Surveys

Source: Zoho Survey

Zoho Survey is a powerful online survey and questionnaire building tool I’ve tried in the past. It’s designed to help businesses, researchers, and educators gather valuable insights and feedback. Its core features include a user-friendly drag-and-drop interface, a wide variety of question types, advanced branching and logic capabilities, and real-time analytics.

Zoho Survey empowers users to create online surveys for every screen size. Every survey you create is automatically optimized for mobile.

It gives you the power of surveys at your fingertips. Create and launch surveys from your mobile app at any location. Access reports on the go. You can secure data and share insights with your colleagues with the touch of a button.

What You Will Like:

  • Zoho Survey offers a straightforward drag-and-drop interface that simplifies the process of creating surveys.
  • Users can set up conditional paths that change based on respondents’ answers, making surveys more relevant and engaging.
  • Variety of ways to collect responses like offline, buying responses, embedding in websites, and trigger emails.
  • The ability to integrate with Zoho CRM and other Zoho apps, as well as third-party applications, streamlines workflows and enhances data management.

What You May Not Like:

  • While Zoho Survey offers a free version, it may come with restrictions on the number of surveys, questions per survey, and responses.
  • The learning curve associated with mastering advanced logic, customization options, and integration capabilities might be challenging for some.

Pricing: Free plan available (limited to 10 questions/survey). Paid plans start at $7.25/month.

3. Qualtrics – Best for Built-In Intelligence

Source: Qualtrics

If you’re looking for a sophisticated alternative to Sogolytics, Qualtrics is a platform you can shortlist. It is cloud-based software that specializes in user experience management.

I’m particularly delighted by its built-in intelligence capabilities. It leverages artificial intelligence and machine learning to analyze open-text responses, predict trends and respondent behavior, and perform statistical analysis.

ExpertReview, a digital reviewer for surveys, analyzes every question in real-time and offers personalized survey design recommendations. It applies PhD-designed best practices to give you complete confidence.

What You Will Like:

  • Easy survey design and customization with different question types and branding, including logos and corporate colors.
  • Distribution across multiple channels, including email, SMS, web, and social media platforms so that surveys reach participants through their preferred channels.
  • Qualtrics is committed to high standards of data security and privacy, such as GDPR, ISO/IEC 27001, and HIPAA.
  • Robust support through online resources, training sessions, and a community forum where users can exchange knowledge.

What You May Not Like:

  • For users or organizations that require only simple surveys with basic functionality, Qualtrics can be seen as too complex or feature-rich.
  • Qualtrics is often perceived as being more expensive than some of its competitors, particularly for small businesses or individual researchers with limited budgets.

Pricing: Starts at $1,500/user/year.

4. HubSpot – Best for Custom Feedback Surveys

Source: HubSpot

As a leading software system specializing in inbound marketing, sales, and customer service, HubSpot had to figure in my list of Sogolytics alternatives.

In addition to customer support and customer satisfaction surveys, you can use the tool to create custom feedback surveys and send them to your contacts. This is one of the features I found genuinely helpful.

These surveys can have custom questions and options, including star ratings, single-line text fields, and radio selects. You get access to customizable survey templates and a drag-and-drop editor to tailor surveys to your needs.

What You Will Like:

  • You’ll appreciate HubSpot’s comprehensive suite of tools that enables you to manage your marketing, sales, and customer service efforts in one place.
  • It’s user-friendly. Whether it’s setting up campaigns, managing contacts, or analyzing data, the platform is designed to be easy to navigate.
  • Users can automate email campaigns, social media posting, and lead nurturing processes. This automation extends to personalizing content for different segments.
  • The CMS allows users to create and manage website content easily, optimized for various devices, with a focus on driving lead conversion.

What You May Not Like:

  • You cannot edit or delete the survey questions if you’re editing an existing survey that has already been published.
  • The costs can quickly add up as businesses require more advanced features or exceed certain limits.

Pricing: Starts at $0 (limited to 5 maximum). Paid plans start at $15/month/seat.

5. Nicereply – Best for Post-Resolution Email Surveys

Nicereply - Best for Post-Resolution Email Surveys

Source: Nicereply

Up next is Nicereply. It is one of the distinct Sogolytics competitors in the realm of customer feedback and experience management.

One of the features that caught my attention during my demo with the platform is its post-resolution email surveys. After you close a ticket, conversation, chat, or deal, you can survey your customers automatically. The best part is: that once set, you don’t have to do a single thing.

This approach hones in on the critical moment after a service ticket is resolved, providing companies with the tools to measure customer satisfaction, NPS, and CES directly through email. By capturing the customer’s voice, you can improve your customer service and support functions effectively.

What You Will Like:

  • Leverage survey link URLs to transform every customer interaction into a chance to collect insights on your brand and customer experience.
  • Discover what users of your website are expressing in real-time by using website pop-up surveys. Enhance the user-friendliness of your website and software to increase customer conversions.
  • With in-signature email surveys, you can ask customers for feedback at the bottom of every email.
  • Easily combine different survey distributions and collect immediate feedback without waiting until after you resolve a problem to ask questions to your customers.

What You May Not Like:

  • The graphs and charts could be made more refined instead of just the barebones representations.
  • It’d be great to have an export option for every survey and statistic.

Pricing: Starts at $59/month, billed annually.

Read: 13 Ways to Collect Customer Feedback for Your Website

6. UserTesting – Best for Qualitative Insights

UserTesting - Best for Qualitative Insights

Source: UserTesting

I didn’t have a chance to see UserTesting in action directly. It was suggested by a veteran industry colleague who possesses extensive knowledge about these tools.

Based on that information, UserTesting is notable for its emphasis on real-time, qualitative insights through video and audio feedback from a diverse panel of users.

While Sogolytics is excellent for statistical analysis and trend identification, UserTesting offers a more in-depth look into the user experience. These insights enable companies to observe and understand the nuances of how real users interact with their websites, applications, products, or services in real-time.

Such granular feedback goes beyond what can be gathered through quantitative methods and enables businesses to make informed decisions.

What You Will Like:

  • UserTesting provides feedback from real users who match a business’s target demographic. This offers genuine insights into user experience, needs & preferences.
  • The platform offers fast turnaround times, often providing feedback within hours. This quick feedback loop allows businesses to iterate on designs and concepts swiftly.
  • The platform supports a range of testing scenarios, including website navigation, mobile app usability, and customer journey mapping.
  • You can track trends, identify common issues, and receive actionable insights to enhance the user experience.

What You May Not Like:

  • There are times when the app takes an inordinately long time to open after receiving a test.
  • There could be some improvements in terms of the collaboration between large teams.

Pricing: $250/user.

7. Mouseflow – Best for Visual Feedback

Mouseflow - Best for Visual Feedback

Source: Mouseflow

Mouseflow is one tool that I discovered relatively recently. It supports surveys as a part of its user feedback functionality, and you can create and deploy custom surveys to gather targeted insights from your website visitors.

Surveys in Mouseflow can be customized in terms of content, design, and targeting.

One of the significant features of this Sogolytics alternative is visual feedback, a powerful tool designed to give website owners and UX/UI designers deeper insights into users’ experiences and issues they encounter while navigating a website.

This feature enables users to not only leave textual feedback but also to include visual evidence of their experiences or problems with screenshots, annotations, and contextual feedback.

What You Will Like:

  • Users can collect real-time feedback directly from site visitors, and this immediacy helps in understanding their needs, pain points, and overall experience as they navigate through a website.
  • Visual insights, including heatmaps, show where users click, scroll, and interact the most on a site. When combined with user feedback, these visual tools allow for a comprehensive understanding of user behavior.
  • Mouseflow allows users to segment and filter feedback based on various criteria such as page URL, visitor demographics, or specific behaviors.
  • Integration with analytics and workflow tools enhances its utility, insights can be easily shared across teams, and actions can be taken within the tools that teams are already using.

What You May Not Like:

  • Billing for the pricing plans should be added based on real usage rather than having plans with fixed monthly recordings.
  • Some heatmaps struggle with animations or overlays. They also exclude pages that haven’t been excluded manually.

Pricing: Starts at $0 (limited to 1 website). Paid plans start at $31/month when paid annually.

8. Swell – Best for Automated Surveys

Swell - Best for Automated Surveys

Source: Swell

Swell is a versatile platform designed to enhance interactions and feedback collection within various sectors, especially in healthcare. In fact, it has received rave reviews from this sector and I realized its value from these real customers.

The platform automates the collection of both private and public feedback from patients and employees. This automation facilitates an increase in online reputation, better patient experiences, and enhanced employee satisfaction.

For survey distribution, Swell has a streamlined process that allows for the sending of quick, simple surveys via text or email, enabling businesses to gather honest feedback efficiently.

The platform provides templates for custom questions and aims to increase survey completion rates by making the process convenient for recipients. It also facilitates frequent, short check-ins within communication tools for a continuous pulse on employee sentiment and engagement.

What You Will Like:

  • It is so easy to use that in one click, target audiences can leave reviews and ratings on Google, Facebook, and Yelp.
  • Complete automation ensures that you do not have to spend literally any time soliciting reviews from your survey recipients.
  • You’ll find advanced features like subscription management, wholesale selling, product bundling, and abandoned cart recovery without any cost.
  • Ideal for international brands in that it supports dynamic currency display and pricing adjustments based on customer location.

What You May Not Like:

  • The free plan lacks direct customer support, which could be a significant drawback for users needing immediate assistance.
  • The platform imposes a sales volume limit that requires users to upgrade to a more expensive plan upon reaching a certain limit in annual sales.

Pricing: Custom pricing

9. Medallia – Best for Collecting the Voice of Customers

Source: Software Advice

Last but certainly not least on my list is Medallia. It is a comprehensive customer and employee experience management platform that excels in capturing and interpreting the voice of customers across multiple channels.

It integrates feedback from various touchpoints, including online, in-person, and over the phone, to provide businesses with a holistic view of their customer experience.

Through advanced analytics and artificial intelligence, Medallia identifies patterns, trends, and insights in customer feedback. This enables companies to make data-driven decisions to enhance customer satisfaction, loyalty, and overall experience.

Its ability to gather real-time feedback and quickly adapt to customer needs makes Medallia a valuable tool for businesses looking to stay ahead in today’s customer-centric market.

What You Will Like:

  • Action-oriented analytics are driven by an AI- and ML-based approach that prioritizes actions and predicts behavior on a massive scale.
  • Empower your research teams with flexible DIY surveys and advanced statistical analysis that go from questions to insights in a matter of clicks.
  • An intelligent text and in-app messaging system to improve, personalize, and elevate customer and employee experiences.
  • The confidentiality and integrity of data with SOC 2 Type II platform compliance, GDPR/SCCs, CCPA, HIPAA, and more.

What You May Not Like:

  • The rating scale is somewhat skewed because most of the clients completing surveys are unhappy.
  • Difficulties with navigation, and some users have found the filters and navigations confusing.

Pricing: Starts at $5.

Read: How to Measure Customer Satisfaction in 8 Quick Steps

Those were the trending Sogolytics alternatives. I hope this list gives you a fair idea of the available options on the market. Compare them with Sogolytics pricing, features, pros & cons, and the quality of support. Give as many of these tools a try as possible, or get a personalized demo before taking the plunge.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings- Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the writer’s personal experience and the opinions of industry experts.

These are Sogolytics alternatives that I have personally tried or heard about from colleagues. I hope this compilation aids in your search for reliable survey software and that you discover a suitable option within my recommendations. Until our paths cross again!

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About the author

Dwayne Charrington is an expert in UX design and user research, showing a strong grasp of how to improve user interfaces and interactions. He explores a wide range of topics, including lead generation, feedback management, the importance of survey accessibility, and how new technologies like AI and VR are changing how users interact with products. He shares insights on creating clear navigation, using A/B testing to make smarter design choices, and the power of storytelling in UX. Dwayne also focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.