Qualaroo Blog - User Research and Customer Feedback Trends

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...

11 Crucial Customer Satisfaction Metrics You Should Track 2025

Customers are the linchpin of success for any business. Their ever-shifting preferences demand vigilant attention. Imagine this: a bustling online store, carts brimming with potential sales, suddenly abandoned by visitors. What a disappointing situation to be in for a business. It is where customer satisfaction metrics enter the scene. Businesses frequently track these metrics because...

Increase Your E-commerce Store User Engagement with Data-Driven Micro-Content

The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online...

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...

How to Write Good Customer Survey Questions a Complete Guide

You can funnel tremendous amounts of money to design a website, app, or product, but if it doesn’t appeal to your audience, then it’s all for nothing. Understanding your customers/visitors is the key to maximizing conversions. According to Barclays’ analysis of the feedback economy, online customer feedback has been beneficial for 85% of small and...

Actionable and Unactionable Customer Feedback: 6 Things to Consider

Criticism is the best gift your company can receive. Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...

How to Use Qualitative Data to Improve Your Blog

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...

How to Collect and Benefit From In-App Feedback

Ever notice how often you open an app? Turns out, nearly half of users do it 11+ times a day—that’s a lot of opportunities to figure out what’s working and what’s not. But here’s the thing: most people won’t go out of their way to leave feedback unless you make it super easy for them....

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness. Yet, getting proper feedback...

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