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100+ Insightful Customer Experience Quotes to Upgrade Your Business Strategies

100+ Insightful Customer Experience Quotes to Upgrade Your Business Strategies

Developing a remarkable service or product and customer experience (CX) goes hand in hand. The latter has become inevitable for businesses to achieve all-time high profits and a loyal customer base. 

These 100+ customer experience quotes by inspiring market leaders will help you understand the magnitude of benefit some industry giants enjoy with their inventive CS strategies.

It would help you to grasp what actually “Good customer experience” is before we jump directly into positive customer experience quotes to understand their true meaning.

So, What is a “Good” Customer Experience?

Customer experience is the quality of interaction customers have with a company, products, and services. It is how a brand makes them feel towards it.

In this way, a great customer experience would be the one that makes customers happy with the interaction with a brands’ representatives, i.e., support, sales rep, channels, products, and more. It would encourage your customers to engage more with the company and do business.

A good user journey is also imperative to render a good customer experience. Gone are the days when companies used to woo customers by sprinkling sales and discounts here and there. 

What customers now need are not those inconsistent ‘wow’ moments, but something consistent and reliable – an ongoing good experience promoting ease of doing business.

There are certain factors that distinguish a good customer experience from a bad one. Starting from the top, marketing should not promote fluff but set realistic expectations to avoid dissatisfaction in customers when they do business with the company. 

Also, if a company has data silos between departments, customers may have to repeat the same thing over and over when they interact with each department. 

This is one of the worst things that hampers a positive customer experience. 

How can you avoid this?

Keep the inter-departmental communication system strong enough so that customers are able to interact with each department as a whole of the company.

For instance, sales reps should have the details such as marketing campaign emails opened by customers, and marketing should be able to access the history of a customers’ past interactions with customer support to give customers a streamlined experience.

Such a system makes customers the center of attention and helps offer a good customer experience.

Now that we have cleared what makes a customer experience good, the next logical question is, “why are businesses obsessed with rendering a great customer experience?”

We are more than willing to give you a detailed answer.

Why Does Customer Experience Matter for Companies?

Industry giants and even mid-sized companies all are, to go out on a limb here to say, “obsessed” with offering a great customer experience for all the right reasons. Out of many, here are some prominent and convincing benefits of customer experience for businesses that explain the reason why it matters a lot to organizations. 

Encourages Customers to Make a Purchase

Not just with your products or services, it is time to exceed customers’ expectations by rending a seamless customer experience. Customer satisfaction is key to a great CX. 

A high customer satisfaction rate depends on how transparent, dependable, and trustable a company is. It is worth noting that a highly satisfied customer brings in 2.6 times more revenue than a somewhat satisfied one. And to be more dramatic, it brings in 14 times more profit than a dissatisfied one. 

When customer satisfaction is optimum on every touchpoint (products, services, delivery support, ease of use, etc.), it leads to a better customer experience, allowing businesses to grow exponentially.

Turns Visitors Into Loyal Customers 

Customer satisfaction is the common denominator between a business’s success and the feedback collected from customers. One of the surefire ways to turn potential customers into loyal ones is to make them feel their opinions matter. 

Conducting frequent pulse surveys using pop-up survey tools helps businesses keep exploring customers’ pain points and room for improvement. Once you start listening to what your customers want and act on it, you will impact an unforgettably positive experience that will positively influence your customers.

It’s the New Competitive Battleground to Win

“The customer experience is the next competitive battleground.”

― Jerry Gregoire, CIO at Dell.

The above quote fits perfectly into the current situation where every business is killing the content and marketing bit using effective customer retention optimization (CRO) tools

So, on competitive grounds, what can a great company do to stand out of the crowd of mediocre wannabes? ― Render unmatchable customer experience.

A company does not have to worry about losing its customers to competition if it’s already offering more and better than others in the market. 

This gives the company an edge over others. Another company can copy products and services, but the amazing customer experience you deliver would be hard to imitate. 

By directing all your strategies towards customer-centricity, you can turn your customers into your advocates.

Also, since customers are more likely to do business with brands that not just offer excellent products but also great service and experience, it makes more sense to listen to their needs and deliver.

Ensures Stable Customer Base in Uncertain Times

Offering a great customer experience is not just about bagging revenue and high profits. It is also about developing trust in customers towards your brand. 

If you keep on valuing their feedback, resolve their issues and challenges, and develop a customer-centric culture, you can definitely turn them into your lifelong customers and your true advocates. 

The relationship between the company and customers built on trust will save the business during hard times. Once you start caring about them, you will see positive results when it matters the most.

Nothing works better than having a peek into someone’s experience to understand something and its impact. So, without further ado, let’s look at some eloquent and insightful customer satisfaction quotes from influential people

Related Read: Benefits of Customer Feedback: 3 Reasons Why You Can’t Ignore

100+ Best Customer Experience Quotes to Upgrade Your CX Strategies 

To make this simple and clear, we categorized the quotes into respective categories. Each section covers quotes relevant to or expressing views related to the specific component of customer experience. 

Customer Experience

In this section, we are presenting quotes from industry experts which directly relate to improving customer experience on different levels. 

For instance, you may be able to ace your products or services based on your understanding and personal experience, but you need your customers’ true perspective to understand what needs to be improved to offer them the best experience. 

There are many ways like using surveys tools, open social media communication, live chat, and more to gauge what stops your customers from having the best experience with your brand. So, here are some quotes to keep you motivated to create a delightful CX strategy. 

1. “You’ve got to start with the customer experience and work back toward the technology, not the other way around.” ― Steve Jobs.

2. “Great customer experiences strongly reflect the customer’s identity. Our beliefs and values play a decisive role in our behavior as customers…Those experiences that reinforce our self-image and resonate with our personal values leave us feeling good about our decisions, while those brands that clearly stand for something engender much stronger loyalty.” ― Matt Watkinson, author of “The Ten Principles Behind Great Customer Experience.

3. “Open, honest communication is the best foundation for any relationship, but remember that at the end of the day, it’s not what you say or what you do, but how you make people feel that matters the most.” ― Tony Hsieh, former CEO of Zappos.

4. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” ― Steve Jobs.

5. “Customer experience isn’t an expense. Managing customer experience bolsters your brand.” ― Stan Phelps, Experience Architect at 9 INCH.

6. “The little things matter as much, if not more than the bigger things.” ― Adrian Swinscoe, CX advisor, author, and speaker at Punk CX.

7. “CXM (Customer Experience Management) is the art and science of coaxing lifetime loyalty from daily transactions.” ― Steve Curtin, author of “Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary.

8. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” ― Jeff Bezos, founder of Amazon.

9. “In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.” ― Annette Franz, founder and Chief Experience Officer of CX Journey Inc.

10. “Leading executives have recognized that really moving the needle on customer satisfaction requires a more ambitious effort—a transformation of the entire customer experience.” ― Stephanie Lotz, consultant at McKinsey, Stuttgart.

11. “Unhappy customers cost more to serve because they require more time and resources to build goodwill. Instead of spending money to recover from a bad experience, proactively spending money to create positive experiences pays off incredibly.” ― Blake Morgan, author of “The Customer of the Future.”

12. “People may forget what you said, but they’ll never forget how you made them feel.” ― Maya Angelou.

13. “Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” ― Ross Perot, founder, and CEO of Electronic Data Systems.

14. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard, author, and business consultant.

15. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ― Warren Buffett.

16. “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?” ― Annette Franz, founder and Chief Experience Officer of CX Journey Inc.

17. “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.”― Walt Disney.

18. “Customer experience is one of the two core pillars of customer retention; the thing is, you can’t grow if your customers don’t stick around.” ― Jes Kirkwood, Content Marketing Strategist and Head of Content Marketing at Post click

Customer-Centric Company Culture

If you develop a customer-centric culture in your organization, a great customer experience won’t be a hard nut to crack. 

An organization where every department works towards a common goal – to make every interaction of customers with the brand happy – would be able to deliver not only remarkable products or services but an experience that customers will want more. 

19. “Everything starts with the customer.”― Louis XIV.

20. “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ― Mahatma Gandhi.

21. “Everyone in an organization should be involved with customer service; not only are they feeling the customer but they are getting a feeling for what’s not working.” ― Penny Handscomb, author of “Fearless Feedback: A Guide of Coaching Leaders to See Themselves More Clearly and Galvanize Growth.

22. “If we consistently exceed the expectations of employees, they will consistently exceed the expectations of our customers.” ― Shep Hyken, CAO (Chief Amazement Officer) of Shepard Presentations.

23. “Your customer doesn’t care how much you know until they know how much you care.”― Damon Richards.

24. “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!”― Connie Elder, CEO/ Brand and Product Development / Spokesperson at Breck Edge.

25. “When the customer comes first, the customer will last.” ― Robert Half, founder of Robert Half International.

26. “Delivering excellent customer experience doesn’t require constant hype or marketing initiatives. Nor is it complicated. But it is hard work…It is about focus. Focus on the customer, making sure that we are delivering everything that they need and adding a bit extra.” ― Paul and Nicholas Hague, founders of B2B International.

27. “You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” ― Jerry Fritz, CX speaker and director of Management Institute.

28. “A good design shows respect for your customer and you’re either respectful of their time or respectful of what it is that they desire and so it makes it a very fundamental element to everything that you do.”― Penny Wilson, CMO of Hootsuite.

29. “How you think about your customer influences how you respond to them.” ― Marilyn Suttle, Customer Service Keynoter, CEO of Suttle Enterprises LLC.

30. “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” ― Martin Oliver, CEO of the Allen & Allen Group.

31. “Your mission statement may be on the wall, but your core values are displayed in the attitudes of your employees.”― Elle Clarke, CEO of Elle Clarke Media Group.

32. “Revolve your world around the customer and more customers will revolve around you.”― Heather Williams.

33. “Customer service shouldn’t just be a department, it should be the entire company.”― Tony Hsieh.

34. “There is only one boss. The customer.” ― Sam Walton, founder of retailer Walmart and Sam’s Club

35. “Everyone from the CEO down to the contact center agent should know what it feels like to be a customer.” ― Blake Morgan, author of “The Customer of the Future.”

36. “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”― Ian Schafer, CEO & Co-Founder at Kindred.

37. “If people believe they share values with a company, they will stay loyal to the brand”― Howard Schultz, ex-CEO of the Starbucks Coffee Company.

38. “The customer is why we are here. If we take good care of them, they’ll give us good reason to come back.”― Jenny McKenzie, Senior Product Designer, Team Lead at Bitly.

Customer Service 

Every customer service quote shared below reflects the importance of serving the customers well for a business to exist beyond the survival stage. Great customer service adds multi folds to make an impeccable customer experience. 

Among other things, according to Dan Pena, founder of Quantum Leap Advantage ― “The best form of customer service is self-service. Constantly empower customers to get their own answers themselves.” 

There are multiple ways to fulfill this purpose; for instance, creating a knowledge base enables the customers to get answers to their queries quicker and in an elaborate manner. It makes them independent, and feel empowered.

39. “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering, compassionate kind of activity.”―Christopher McCormick, former chief executive officer of L.L.Bean.

40. “We have entered the era of the customers. Today, providing customers with outstanding customer service is essential to building loyal customers and a long-lasting brand.”― Jerry Gregoire, CIO at Dell.

41. “Your most unhappy customers are your greatest source of learning.”― Bill Gates.

42. “Know what your customers want most and what your company does best. Focus on where those two meet.”― Kevin Stirtz, author of “More loyal customers.

43. “Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers, there is no company.” ― Connie Elder, CEO/ Brand, and Product Development / Spokesperson at Breck Edge.

44. “Courteous treatment will make a customer a walking advertisement.”― J.C. Penney, founder of J. C. Penney Company, Inc.

45. “Customer care presents a great opportunity for brands to build long-lasting, emotionally rewarding experiences for their customers.”― Adeel Ahmad, CX analyst at PayPal.

46. “If you make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune.”― Jim Rohn, speaker and author of “The Power of Ambition.

47. “Being on par in terms of price and quality only gets you into the game. Service wins the game.”― Tony Allesandra, founder of Assessments24x7.

48. “Customer service should be less about offense – bending over backward to please customers – and more about defense, in the sense of preventing frustration and delay.”― Matthew Dixon and Nicholas Toman co-authors of “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results.

49. “A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.”― Dave Kerpen, founder, and Chairman of Likeable Local.

50. “We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.”― Tony Hsieh, former CEO of Zappos.

51. “Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace.” ― Joseph Jaffe, Admiral at the HMS Beagle.

52. “The longer you wait, the harder it is to produce outstanding customer service.”―William H. Davidow, venture capital investor and author of “What the Digital Economy Says About Us.

53. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.”― Peter Drucker, Management consultant, and author.

54. “Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do if you are to bring it to your customer interactions.”―Betsy Sanders, VP at Nordstrom.

55. “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.”― Kevin Stirtz, author of “More loyal customers.

56. “Customer service is the new marketing.”― Derek Sivers, founder of CD Baby.

57. “Our greatest asset is the customer! Treat each customer as if they are the only one!”― Laurice Leitao, International Customer Service at SeraCare Life Sciences.

58. “Always keep in mind the old retail adage: Customers remember the service a lot longer than they remember the price.”― Lauren Freedman, author and retail veteran.

59. “Good customer service costs less than bad customer service.”― Sally Gronow, head of the customer service at Dŵr Cymru Welsh Water.

60. “It is so much easier to be nice, to be respectful, to put yourself in your customer’s shoes and try to understand how you might help them before they ask for help than it is to try to mend a broken customer relationship.”― Mark Cuban, Investor, and owner of National Basketball Association’s (NBA) Dallas Mavericks.

61. “Customer service is the experience we deliver to our customers. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.”― Shep Hyken.

62. “Insights without actions are absolutely useless. If there is no action to resolve customer concerns, then we are spinning our wheels to create shiny dashboards that capture and learn as much as possible, but if there is no action, it is useless – no progress is being made in reality.” ― Sean Cramer, director of the voice of the customer at Google Cloud.

Customer Experience-Centric Leadership

A leader is one who knows the way, goes the way, and shows the way. —John Maxwell

A company under customer-centric leadership will have smoother processes focused on delivering a great customer experience every step of the way. People follow what the leadership believes in. So, make sure to highlight the importance of CX in your mission and vision statement to instill the same goal into everyone who joins your journey.

63. “Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.”― Bhavish Aggarwal, co-founder of Ola cabs.

64.”Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”― Scott D. Cook, co-founder, and director of Intuit.

65. “Focus on winning one customer at a time. Be honest and sincere. Do what’s right. There’s nothing magical about this. That’s been my guiding principle. To make it work, you have to live it every day. ”― Robert Spector, author of the bestseller “THE NORDSTROM WAY: The Inside Story of America’s Number One Customer Service Company.

66. “We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” ― Jeff Bezos, founder of Amazon.

67. “Building a good customer experience does not happen by accident. It happens by design.”― Clare Muscutt, CEO of Women in CX.

68. “If you’re not connecting with the people in your organization, you’ll never deliver the experience that you want for your customers.”― Lynn Skoczelas, chief experience officer for Sharp HealthCare.

69. “The purpose of a business is to create a customer who creates customers.”― Shiv Singh, VP at Razorfish.

70. “Sustainability is no longer just nice to have, but definitely now a need to have. Consumers want to purchase products from companies that make a difference. Employees demand a green focus, and governments and business partners require real action.”― Michael Stausholm, founder of Sprout World.

Customer-Centric Marketing

Marketing does not necessarily have to be overly promotional about the products or services. Instead of making product-centric marketing strategies, applying a customer-centric approach would create a wholesome experience for customers interacting with the company at any stage or via any channel. 

One way to create customer-centric marketing campaigns is to design personalized pop-ups that you can target to show up at the perfect time.

personalized pop ups
Source: Picreel

So, with this knowledge in mind, let’s move on to some tips from marketing experts.

71.“Remember that from the customer perspective, experiences are seamless and there is an expectation of consistency across channels – but different internal owners of parts of that experience can cause inconsistency. You must take a longitudinal view of the total experience to spot the inconsistency.”― Alan Pennington, Chairman of Acme Group.

72. “The more advocates you have, the fewer ads you have to buy.”― Dharmesh Shah, founder, and CTO of HubSpot.

73. “Customers who love you will market for you more powerfully than you can possibly market yourself.”― Jeanne Bliss, co-founder of The Customer Experience Professionals Association.

74. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”― Philip Kotler, author of “Principles of Marketing.

75. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” ― Valeria Maltoni, founder of Conversation Agent LLC.

76.” Instead of focusing on the competition, focus on the customer.” ― Scott D. Cook, co-founder, and director of Intuit.

77. “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” ― Steve Cannon, founder of the cultural organization “A Gathering of the Tribes.

78. “We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience. Then we let the customers be our marketing.”― Tony Hsieh, former CEO of Zappos.

79. “No amount of advertising can repair the damage done by failing to properly address a customer’s concern.”― Albert Houtum Schindler.

80. “One customer well taken care of could be more valuable than $10,000 worth of advertising.”― Jim Rohn, speaker and author of “The Power of Ambition.

81. “We don’t want to push our ideas on to customers; we simply want to make what they want.”― Laura Ashley, fashion designer, and businesswoman.

82. “Satisfied customer is the best source of advertisement”― G.S. Alag.

83. “One of the worst marketing mistakes to make in customer experience is to speak at your customers about your business priorities, assuming this is what they want to hear about and what they will respond to…Speak to your customer and to their needs, desires, and wants,”― Tony Miller, marketing director at Weight Watchers.

84. “The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, Web, and social networks. Customers are discussing a company’s products and brand in real-time. Companies need to join the conversation.”― Marc Benioff, CEO of Salesforce.

Customer Experience and Pandemic

The COVID-19 pandemic came with a lot of challenges for all industries, some worse than others. Each sector saw its vicissitudes, leading to shifts in organizations’ goals. 

For some, it became more about surviving the tide than riding it. In both cases, the common denominators and saviors emerged to be customer experience and satisfaction. Companies developed different perspectives towards CX and its importance was more prominent than ever. Following the same line of thought, here are some quotes to better understand the shift towards CX due to the pandemic. 

85. “As the experience economy stalls, Covid-19 is the event that will bring digital research and design tools into the blue-chip mainstream. Those who win in the post-Covid world will be those who master these tools, but also recognize their limitations.”― Anders Wallace, UX, and UI designer at NBCUniversal Media

86. “Customers have become very wary of touch. For instance, one sees many folks in elevators constantly figuring out ways to press buttons using sharp objects. In this context, voice will clearly play a role – if a voice command can help a customer execute transactions without touching a keyboard, that feature is likely to have an edge.”― KV Dipu, president of operations and CX head at Bajaj Allianz General Insurance Company.

87. “Most consumers don’t mind hearing from brands as long as it is a solution, where we are not trying to sell something, but we are trying to solve something.” ― Kelly Frederickson, CEO of MullenLowe.

88. “One thing has been made clear; not being agile – or ready for anything – can be a huge danger. We must learn to move quickly and in understanding the new experience customer mindset, we will continue to have customers.” ― Blake Morgan, Customer Experience Futurist

Customer Expectations

Besides excellent products or services, what customers value more now is the way a brand makes them feel. After initial interaction with the brand either directly or via marketing campaigns, customers develop their expectations from a company. 

In order to render a positive customer experience, a company must know what it needs to deliver. Tools like survey makers can help get a glimpse of what customers expect so you can delight them by fulfilling or exceeding their expectations.

89. “The first step in exceeding your customer’s expectations is to know those expectations.” ― Roy H. Williams, author of the “Wizard of Ads” trilogy.

90. “The customer’s perception is your reality.” ― Kate Zabriskie, author of “The Customer Connection: Twenty Essential Communication Skills for Giving Better Service.

91.” The most valuable resource you can give customers is your time. Listen to them to uncover their real needs. Only then can you find a way to solve their problems or meet their expectations. Treat the cause, not just the symptoms.” ― Ginger Conlon, thought leadership director at Genesys.

92. Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ― Donald Porter, VP of British Airways.

93. “Customers today want the very most and the very best for the very least amount of money, and on the best terms. Only the individuals and companies that provide absolutely excellent products and services at absolutely excellent prices will survive.” ― Brian Tracy, author of “Earn What You’re Really Worth.

94. “Customer service is an opportunity to exceed your customer’s expectations.” ― John Jantsch, author of “Duct Tape Marketing.

95. “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.” ― Richard Branson, founder of Virgin Group.

96. “Here is a powerful yet simple rule: Always give people more than they expect to get.” ― Nelson Boswell, author of “Inner Peace, Inner Power.

Customer Experience and Competition

At the risk of sounding repetitive, we’ll still reiterate that CX is the new competitive battleground on which companies are relentlessly betting for success. So, here are some quotes to get you pumped up for the fight.

97. “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” — Kerry Bodine, founder of Bodine & Co.

98. “If you don’t appreciate your customers, someone else will.” ― Jason Langella, CMO at Hospitality Company of Central Florida, Inc.

99. “If you are not taking care of your customers, your competitor will.” ― Bob Hooey, Professional, and inspirational speaker, sales success coach, corporate success trainer.

100.“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” ― Doug Warner, chief innovation officer at AMP Up1 Hospitality Management.

Bonus CX Quotes 

101. “A satisfied customer is the best business strategy of all.” ― Michael LeBoeuf, a former management professor at the University of New Orleans and author of “How to Win Customers and Keep them for Life.

102. “It is a long journey and most companies need at least five years to see a measurable impact. So CX colleagues – be patient, be persistent and stay in the race with us. Keep in mind that it is a marathon – not a 100-meter dash – that you signed up for!” ― Anders Normann, senior director, the customer experience at DSV.

103. “It’s easier to love a brand when the brand loves you back.” ― Seth Godin, author of “What To Do When It’s Your Turn (And It’s Always Your Turn).

104. “Any journey added or changed should not only be created with the customer in mind but validated by customers themselves through user testing.” ― Sandra De Zoysa, group chief customer officer at Dialog Axiata.

These customer experience quotes eloquently paint a vivid picture of what customer experience means for companies from different industries and how it’s changing organizations’ growth trajectory from various sectors. 

Be that as it may if a company is clueless about what its customers want, delivering an impeccable CX is a far-fetched dream. So, always keep the customer at the center of everything and start exploring their behavior, needs, demands, and more to deliver on them and give an excellent experience your customers deserve.


What are good customer service quotes?

A good customer service quote is one that inspires, motivates, and pushes you towards betterment with insightful revelations. For example, in the words of Brad Schweig ― “Treat the customer like you would want to be treated. Period!” 

What is excellent customer service?

From a customer’s perspective, excellent customer service is where they do not have to take many steps to get the help they require. The easier the process to a solution, the greater the customer service experience.

What are the three important qualities of customer service?

A rule of thumb is to follow the three P’s – patience, professionalism, and the “people-first” attitude. These are the tenets of which the whole concept of customer service lies.

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About the author

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.