Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
Guide To Customer Touchpoints: How to Track & Optimize Them

Guide To Customer Touchpoints: How to Track & Optimize Them

A customer’s journey is made up of several points of contact and decision branches – from consideration stage to purchase and beyond.  But what are the moments that define each stage? These are points when the customers or prospects come in contact with you and are called customer touchpoints. These points of interaction consolidate to...
Read More
30+ Exit Popup Examples for Better Conversions in 2026

30+ Exit Popup Examples for Better Conversions in 2026

Exit popups work. They really do! To give you a perspective, the average time spent by a person on a webpage is around 54 seconds across all industries.  Source But exit popups can stop the user right before they leave by giving them something valuable so that they spend more time on it.  The longer...
Read More
Product Strategy 101: How to Create One With Customer Feedback

Product Strategy 101: How to Create One With Customer Feedback

There are two types of products: The one that’s an instant hit among its target customers, and the other which isn’t and no one knows why. What separates them? Their product strategy (or lack of one). A good product strategy is your product’s backbone, driving everything from its vision, mission, business model, and features to...
Read More
60+ Brand Awareness Survey Questions to Ask Your Customers

60+ Brand Awareness Survey Questions to Ask Your Customers

The problem with most brand awareness surveys is not the tool. It is the questions, the format, and the timing. This guide gives you 60+ brand awareness survey questions organized by goal, plus a framework for building a brand feedback system that actually tells you something useful.  Whether you are measuring awareness before a campaign,...
Read More
Customer Success Strategy That Actually Helps You Retain More Customers

Customer Success Strategy That Actually Helps You Retain More Customers

If your customers are churning faster than you can acquire them, you do not have a marketing problem. You have a customer success problem. Most SaaS teams know this. They have dashboards, NPS scores, and quarterly business reviews. Yet Artisan Strategies 2026 data shows the average B2B SaaS churn rate still sits at 3.5%. The...
Read More
Microsurveys: Your One & Done Solution for High Response Rate & UX

Microsurveys: Your One & Done Solution for High Response Rate & UX

It doesn’t matter how awesome your product is or if you offer the best-in-the-biz user experience; long surveys are not customers’ cup of tea. You can’t expect a high response rate on your surveys if they demand a chunk of user time. More so, surveys with random questions without aim make the matter worse. So,...
Read More
Customer Persona Pain Points: Identify and Fix Them

Customer Persona Pain Points: Identify and Fix Them

Wouldn’t it be magical if there was a product to ease major customer pain points within minutes?  Sadly, we don’t live in a perfect world.  Modern customers want to engage with a business that listens to them and works hard to resolve their pain points. But only if it were that easy to know what...
Read More
Website User Behavior Analysis: Methods That Work

Website User Behavior Analysis: Methods That Work

User behavior is key to understanding how your users interact with your brand and products.  And once you analyze that interaction, you’ll be able to discover any pain points that exist and improve customer experience.  But how do you analyze user behavior in the first place? Let’s say you have a brick-and-mortar store where you...
Read More
How to Increase App Rating in Play Store: 11 Game Changing Tips

How to Increase App Rating in Play Store: 11 Game Changing Tips

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...
Read More