Contextual Customer Insights

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Key UX Metrics & 8 KPIs to Measure User Experience

Key UX Metrics & 8 KPIs to Measure User Experience

Imagine turning every dollar invested into $100—that’s the power of user experience. Studies have shown that every $1 invested in user experience (UX) returns $100 (ROI = 9,900%). With soaring customer expectations, a seamless and engaging UX is no longer a luxury but a necessity. As Steve Jobs aptly stated, “Design is not just what...
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11 Best Exit-Intent Popup Tools to Increase conversion In 2025

11 Best Exit-Intent Popup Tools to Increase conversion In 2025

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business. But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your...
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Creating a Customer Satisfaction Survey: Best Practices and More

Creating a Customer Satisfaction Survey: Best Practices and More

One of the most important metrics that instantly show how well your customers are satisfied with what you offer is the customer satisfaction score or CSAT score. CSAT surveys are the standard way to gauge the happiness of the customer with your product or service. They give customers a voice. CSAT data can be qualitative and/or quantitative....
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