10 Best Exit-Intent Pop-Up Tools to Increase Customer Retention

December 4, 2021

Unlike brick-and-mortar stores, you can not stop your customers from getting away from your website by offering them a deal or discount at the last minute to retain their business.

But with exit-intent pop-ups entering the picture, things have changed for the better. These pop-ups appear when a customer is just about to exit your website before completing the goal like making a purchase, book a demo, drop an inquiry, subscribing to a newsletter, and so much more.

Because exit pop-ups became a huge hit with companies, many tools flooded the market. Even so, pop-up tools with desired features at the right price are few and far between to find.

So, we put together this list of the best 10 exit pop-up software worth your time and money to help you achieve goals for your business. 

Let’s start by covering the basics of these pop-ups and why they bagged so much attention across industries.

What Is An Exit Pop-Up?

Exit-intent popup, also known as on-exit overlays, is a pop-up that appears on a website when a visitor or user is about to leave the website. The purpose of the exit pop-ups is to convince the visitors to stay and complete the goal they are supposed to on the website. 

These pop-ups are highly customizable, meaning you can use them for any business purpose. For instance, exit pop-ups can be used to offer discount coupons in the case of e-Commerce websites, collect emails to grow email lists, make demo schedules, offer free resources, and more.

Why Exit Pop-Ups Matter?

Here are some ways in which exit pop-ups benefit organizations:

  • Maintain/Boost customer engagement – Exit-intent popups are great to keep your customers engaged on your website, boosting SEO and reducing site abandonment.
  • Reduce cart abandonment – Let’s companies offer incentives to customers for performing an action at a crucial touchpoint in their journey.
  • Increase/Create email lists – Helps collect customers’ email addresses and ask them to subscribe to a newsletter.
  • Works as a lead magnet – You can offer valuable content, discount coupons, freebies, and more, to entice website visitors.

Types of Exit-Intent Pop-Ups

  • Email collection – This type of pop-up first gauges the interest of the visitors, and when they show interest, they are directed to a different page, leading them further in the conversion funnel.
Types of Exit-Intent Pop-Up Tool

For instance, on Qualaroo’s website, if visitors agree, they land on this page where they are asked to sign up.

qualaroo

  • Lead traffic to demo – These pop-ups encourage visitors to sign up for a tool demo instead of just leaving.

  • Promote resources – Another way to retain visitors is to offer them valuable resources when they think there is nothing worthwhile on the website for them.

  • Engage visitors using quizzes – Another way to use exit-intent pop-ups is to make them interact using quizzes. On his website, Neil Patel has prepared quizzes which visitors can take. It helps visitors realize their needs and why Neil Patel’s services are crucial for them.

  • Offer discount – E-commerce websites can offer discounts, free shipping, gift cards, etc., to encourage customers to complete the purchase and stop them from abandoning their carts.

Read Also: 3 Things You Need to Know About Exit Surveys

Top Exit Pop-Up software For Your Business

1. Qualaroo

Qualaroo Exit Pop-Up tool

Qualaroo is a trusted and well-known survey feedback software that offers highly customizable exit-intent pop-ups and surveys to make your website visitors stick and improve their experience. 

Its surveys AKA Nudges™ not only let you collect email addresses, offer discount codes, and more to retain customers but are a great way to collect customer feedback in a non-intrusive way.

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Easy to set up without the help of coders.
  • Collects contextual feedback at the right time, right place, and from the right people.
  • Offers several types of surveys apart from exit-intent like Customer Satisfaction (CSAT) surveys, Net Promoter Score (NPS) surveys, User/Customer Effort Survey (UES/CES), and System Usability Surveys (SUS).
  • Pre-designed templates with a vast question library help customize pop-ups to be used for different intents and scenarios. 
  • Integrates with tools like Salesforce, HubSpot, MailChimp, Zapier, and more.
  • Comes with advanced targeting, question branching, advanced reporting, and IBM-Watson Sentiment Analysis.

Pros:

  • Customization for survey branding
  • Customer pulse-check with pop-ups
  • Triggers to enable surveys with specific actions and at intervals

Cons:

  • More features are needed in the trial version
  • Improvement required in the dashboard 

Price:

qualaroo popup price


Also Read: Best Customer Feedback Tools


2. Picreel

Picreel Exit-Intent Pop-Up Tools

Picreel is a feature-rich conversion pop-ups software that offers multiple integrations as compared to other tools. It lets you customize pop-ups that you can launch on your website. 

It is easy to install and offers 700+ integrations with a collection of 100+ pop-up templates to choose from. These templates are useful for sales, marketing, and lead generation processes. 

It offers a free 30-day trial to give a sneak peek into its features and capabilities.

Third-party integrations allowed: Yes 

Good for: Small to large organizations Free trial available: Yes

Features:

  • Offers advanced real-time cursor tracking.
  • Custom conditional triggers target leaving visitors and send targeted offers to the website visitors to decrease the bounce rates. 
  • Increases sales and converts traffic into customers and subscribers using exit-intent customizable pop-ups.
  • Comes with advanced lead capture and list building.
  • Offers multiple types of overlays, surveys, and link forms.
  • Has customized templates with segmentation, advanced targeting, and onsite retargeting.
  • Has features that support ad personalization, interactive form elements, mobile integration with different operating systems, and more.
  • Let’s you conduct A/B split testing, look at real-time analytics, and more.
  • Offers more than 700 integrations with multiple third-party tools like HubSpot, Mailchimp, Zapier, Wix, and many others.

Pros:

  • Easy to use and integrate with
  • Pop-up templates for a variety of use cases
  • Great technical assistance

Cons:

  • Some features glitch sometimes

Price:

picreel price

Related Read: 30 Best AB Testing Tools

3. Optinmonster

Optinmaster

Optinmonster is another lead generation and free exit-intent pop-up tool that is widely known and used because of its business-centric features. The tool converts visitors into buyers and subscribers using convincing and aesthetic pop-ups. 

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Offers on-click, scroll, load, and exit surveys and overlays.
  • Lets you practice A/B split testing.
  • Has a drag and drop builder to easily create and customize pop-ups.
  • Comes with advanced segmentation criteria.
  • Facilitates custom overlay placement and frequency capping.
  • One-click integration with Zapier, Marketo, Salesforce, and more.
  • Has customizable form types and lets you target at the page level.
  • Comes with built-in reporting and analytics.

Pros:

  • Adaptive pop-ups
  • Mobile-friendly pop-ups
  • Pre-designed templates
  • Ease of use

Cons:

  • Confusing setup

Price:

Optinmaster Popup

4. Thrive Leads

Thrive Leads

Thrive Leads is one of the best exit-intent pop-ups tools as it comes with its own SmartExit technology. This feature estimates which pop-ups are suitable for which situation. It triggers pop-ups based on the time spent on a website or when certain conditions are met.

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: No 

Features:

  • Offers several trigger options
  • Supports A/B testing.
  • Assists in-form and pop-ups animation.
  • SmartLinks targets existing subscribers to decrease bounce rate.
  • Comes with advanced targeting.
  • Integrated with ActiveCampaign, Mailchimp, Zapier, Zoho Campaigns, and a lot more.

Pros:

  • Customizable opt-in for pop-ups
  • Analytics to track conversions
  • Filters to display each campaign accordingly
  • Segment contacts

Cons:

  • Bugs and slowdowns on high traffic sites
  • Often stops working in the back end 

Price:

Thrive leads Popup

Must Read: 45 Best Lead Generation Tools For Your Business in 2022

5. Sumo

Sumo

Sumo offers a suite of tools that increase lead generation, which is also an amazing free exit pop-up software as a service. It lets you create and add pop-ups to the website to capture emails and fulfill other purposes. It has multiple device-responsive pop-ups, so they are mobile-friendly. 

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Let’s you customize the pop-ups such as the button colors, background colors, add rich media such as images and texts, and more.
  • Easy A/B testing of the pop-ups to procure the best results for the business.
  • Pro plan comes with advanced targeting and triggers for the pop-ups so you can stop customers from churning at the right time. 
  • Helps create pop-ups with personalized branding.

Pros:

  • Ease of use and set up
  • Assorted tools to capture emails in freemium

Cons:

  • Can’t remove Sumo branding from pop-ups in the free version
  • Automatically adds pop-ups to footer

Price:

sumo Popup

6. Optimonk

Optimonk

Marketers choose Optimonk as it turns website traffic into leads and increases sales. A few of the most attractive features are onsite retargeting and how easy it makes email list collection. 

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features: 

  • Has several types of on-site messages like pop-ups, nano bars, sidebars, lucky wheel pop-ups, and interstitials.
  • Comes with a drag and drop editor.
  • Let’s you conduct pop-up A/B testing.
  • Facilitates to build customer emailing lists.
  • Offers 50+ templates that include nano bars, pop-ups, and sidebars.

Pros:

  • Great personalization and triggers 
  • Gamification popups like lucky wheel
  • Easy setup with WordPress.

Cons:

  • Overwhelming menus and submenus
  • Can’t set the probability of the spin-wheel

Price:

Optimonk pricing

Read Also: 30 Best Website Feedback Tools

7. Hello Bar

Hello Bar

Hello Bar is known to be one of the best exit pop-up software that also comes with a free version. Its free version offers customizable modern templates that help businesses launch pop-ups within minutes. 

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Supports pop-up A/B testing.
  • Has a reporting dashboard to monitor responses on pop-ups.
  • Targeting to launch exit-intent pop-ups.
  • Easy to set up on WordPress using plugins 
  • Lets you add social media buttons.
  • Comes with pre-designed templates, call-to-action (CTA) buttons, sticky bars, and more.
  • Integrates with Mailchimp, Segment, Campaign Monitor, and more.

Pros:

  • Add pop-ups on up to 10 sites in the free version
  • Target pop-ups based on actions, visitors, or time spent on the site

Cons:

  • Branding is only available with paid plans
  • Extra charges for specific features

Price:

Hello Bar Popup

8. Poptin

Poptin

Poptin is another overlay tool that observes the visitors’ behavior on the site and launches pop-ups accordingly. The triggers are based on specific actions and events and launch relevant pop-ups to increase engagement and conversions. The pop-ups are set up within 2 minutes, making the designing and personalization easy.

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Offers targeting and A/B testing.
  • Lets you add dynamic tags to popups.
  • Automates email responses after signup.
  • Add coupons to pop-ups.
  • Offers integration with Integromat. 
  • Comes with advanced targeting for operating systems, browser, mobile, and desktop. 
  • Helps add tags in Mailchimp.

Pros:

  • Templates designs are seamless to edit.
  • Easy to install

Cons:

  • Lacks proper analytics
  • Minor glitches in the visual editor
  • Can’t enlarge some pop-ups

Price:

Poptin popup

9. Privy

Privy

Privy is yet another affordable exit-intent pop-up software that offers a free trial version to let the customers experience the features before buying a subscription. It also offers access to e-commerce coaching for businesses.

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: No 

Features:

  • Offers different types of pop-ups, wheel pop-ups, and banners.
  • Drag and drop editor to help create pop-ups from scratch.
  • Comes with event triggers such as geolocations and geotargeting
  • Supports historical reporting.
  • Integrates with HubSpot, Squarespace, Google Analytics, and more.

Pros:

  • Segments website visitors
  • Good customer service

Cons:

  • Does not have a teaser pop-up feature
  • Can’t remove branding in the free version

Price:

 Privy popup builder

10. Popupsmart Popup Builder


Popupsmart helps create exit-intent popups for WordPress without having to code or rely on a developer. The tool works with a one-line JavaScript code for the whole website.

Third-party integrations allowed: Yes 

Good for: Small to large organizations 

Free trial available: Yes 

Features:

  • Offers a variety of pop-up templates, including exit-intent. 
  • Audience targeting coupled with display features like exit-intent.
  • Has a user-friendly interface that makes launching pop-ups easy. 
  • Supports animations, custom fonts, images, gifs, and a lot more personalization options in pop-ups.
  • Integrates well with many email marketing services and Zapier.
  • Offers gamification popups, popup timer, email popups, coupon pop-ups, etc.
  • Comes with advanced analytics to track pop-up performance.
  • Supports mobile-responsive popups.

Pros:

  • Easy to use interface
  • Multiple integrations
  • Easy to set up with code

Cons:

  • Lack of documentation for customization
  • Slow loading speed

Price:

Popupsmart Popup Builder

Conclusion

Each of the tools offers different features that different businesses may find helpful. So, carefully browse through each exit-intent pop-up software to identify the features best fitting your business needs. 

Once you pick the right tool for you, create intuitive pop-ups to reduce cart abandonment and bounce rate and increase customer engagement on the website.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.