Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
Power of Product Research: Uncovering the How’s, What’s, & Tips

Power of Product Research: Uncovering the How’s, What’s, & Tips

Product research is the secret ingredient that can make or break a company’s success.  Without it, businesses are like blind chefs, cooking products without understanding what the target audience likes and dislikes.  Take Coke, for example, and how it failed with “New Coke” miserably even after rigorous testing with 200,000 consumers due to the lack...
Read More
Customer Feedback Tactics That Supercharge Online Sales

Customer Feedback Tactics That Supercharge Online Sales

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...
Read More
Survey Abandonment Guide: Causes, Impact & Solutions

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame.  To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...
Read More
Customer Delight: Create WOW Moments Across the Customer Journey

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...
Read More
Master Sentiment Analysis in 2025: Drive Smarter Decisions & Exceptional CX

Master Sentiment Analysis in 2025: Drive Smarter Decisions & Exceptional CX

You’re already gathering feedback—surveys, live chat, reviews, support calls. But most of it’s text-based and hard to decode. I saw this firsthand when my first startup got a flood of vague compliments and polite complaints that left us guessing and wasting time. We tracked scores, not feelings. Our CSAT looked good, but customers had been...
Read More
Customer Loyalty Guide – How to Measure & Improve it

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...
Read More
Master Market Segmentation: From Data to Dollars

Master Market Segmentation: From Data to Dollars

Throwing money at marketing without knowing exactly who you’re selling to? That’s a fast track to wasted budget, missed growth, and watching competitors steal your thunder.  The truth is, many founders struggle with noisy, messy data, unclear customer insights, siloed teams, outdated segments, and the overwhelming question of where to even start with segmentation (even...
Read More
Customer Feedback Management in 2025: Win Loyalty, Reduce Churn, Drive Growth

Customer Feedback Management in 2025: Win Loyalty, Reduce Churn, Drive Growth

One bad experience and most customers are gone. Not annoyed. Not “thinking about it.” Gone. The real danger isn’t silence; it’s poor customer feedback management. Feedback is everywhere — surveys, chats, reviews, social, even Reddit rants — but most of it never turns into action. That’s where companies lose. They drown in data, send surveys...
Read More
Guide To Customer Touchpoints: How to Track & Optimize Them

Guide To Customer Touchpoints: How to Track & Optimize Them

A customer’s journey is made up of several points of contact and decision branches – from consideration stage to purchase and beyond.  But what are the moments that define each stage? These are points when the customers or prospects come in contact with you and are called customer touchpoints. These points of interaction consolidate to...
Read More