Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
8 AI Survey Tools to Optimize Your Feedback Collection Process

8 AI Survey Tools to Optimize Your Feedback Collection Process

AI came like a giant tide, slowly and then all at once. Despite what the advent of ChatGPT would have you believe, the enthusiasm around leveraging AI with possibly every business process is not new. Even in customer experience management, many AI survey tools allow you to automate feedback collection and enhance the data analysis...
Read More
Make the Switch: 7 Best InMoment Alternatives for 2025

Make the Switch: 7 Best InMoment Alternatives for 2025

Inmoment offers tools for capturing customer insights and improving the overall customer experience. However, if you’re searching for a better InMoment alternative that offers a unique blend of actionable feedback and advanced analytics, you’ve landed in the right spot. The digital landscape is brimming with InMoment competitors that promise to deliver actionable customer insights.  It’s...
Read More
Top 7 Shout Alternatives to Try in 2025

Top 7 Shout Alternatives to Try in 2025

As a robust, reliable tool with multiple functionalities, Shout undoubtedly stands among the top choices for customer experience research. However, it has a standardized set of features that may not necessarily cater to the unique needs of every user. Additionally, Shout’s pricing is not within everyone’s budget. As businesses and individuals seek cost-effective options, the...
Read More
CSAT vs. NPS vs. CES: Which Is the Metric for Your Business?

CSAT vs. NPS vs. CES: Which Is the Metric for Your Business?

Profits and happy customers go hand in hand. And customer satisfaction metrics are the common denominator between the two. These metrics help you to see what you’re doing right and also find opportunities to improve. This way, you are equipped to offer better customer experience, which, as we all know, leads to higher customer satisfaction....
Read More
NPS Demystified: Identifying Promoters, Passives, & Detractors

NPS Demystified: Identifying Promoters, Passives, & Detractors

So you just ran an NPS survey, and the results are in. There is much data to go through, and you’re wondering where to start. Here’s step one – divide the respondents into NPS Promoters, Passives, and Detractors. The most significant aspect of NPS surveys is they let you segregate the respondents into groups of...
Read More
Understanding Patient Surveys in Healthcare: A Vital Tool for Success

Understanding Patient Surveys in Healthcare: A Vital Tool for Success

If there is one place where surveys can directly impact respondents’ life is healthcare. Patient surveys are critical in gauging healthcare providers and improving the infrastructure. Patient surveys are far more than just questionnaires; they represent an avenue of connection, empathy, and progress.  As a vital tool for success, they offer a rare glimpse into...
Read More
Text & Sentiment Analysis: Key Differences & Real-World Examples

Text & Sentiment Analysis: Key Differences & Real-World Examples

With the implementation of AI and ML algorithms, text and sentiment analysis engines are finding their way into different industry applications. These engines are being used in market research, customer feedback analysis, social media monitoring, and more, enabling businesses to derive valuable insights from vast amounts of textual data in much less time than legacy...
Read More
Guide To A Good NPS Score: Setting NPS Benchmark For Success

Guide To A Good NPS Score: Setting NPS Benchmark For Success

Here’s some juice to kickstart our conversation – Did you know 35% of eCommerce small businesses’ revenue is generated by the top 5% of customers, i.e., loyal and repeat customers (customer acquisition enthusiasts can calm down)?    The question is, what drives repeat business? It’s obviously loyal customers. That’s why businesses across industries are obsessed with...
Read More
20+ Customer Exit Survey Questions To Supercharge Your Sales

20+ Customer Exit Survey Questions To Supercharge Your Sales

You might not be able to retain every leaving customer, but you definitely can turn the customer churn into an opportunity to learn and improve.  How can you do that?  It’s easy – with customer exit survey questions that help you collect actionable feedback from churning customers and build a seamless customer experience for existing...
Read More
Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...
Read More