According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
Customers are the linchpin of success for any business. Their ever-shifting preferences demand vigilant attention. Imagine this: a bustling online store, carts brimming with potential sales, suddenly abandoned by visitors. What a disappointing situation to be in for a business. It is where customer satisfaction metrics enter the scene. Businesses frequently track these metrics because...
The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online...
The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
Criticism is the best gift your company can receive. Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...
Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...
Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...