Contextual Customer Insights

Popular Articles

13 Ways to Collect Customer Feedback for Your Website
13 Ways to Collect Customer Feedback for Your Website
How to Measure Customer Satisfaction in 8 Quick Steps
How to Measure Customer Satisfaction in 8 Quick Steps
Creating a Customer Satisfaction Survey: Best Practices and More
Creating a Customer Satisfaction Survey: Best Practices and More
Mobile App Survey: A Complete Guide
Mobile App Survey: A Complete Guide
5 Key UX Metrics & 8 KPIs to Measure User Experience
5 Key UX Metrics & 8 KPIs to Measure User Experience
A Comprehensive Guide To User Feedback
A Comprehensive Guide To User Feedback
Customer Effort Score (CES): A Detailed Guide
Customer Effort Score (CES): A Detailed Guide
How to Conduct User Experience Surveys: Templates & Best Practices
How to Conduct User Experience Surveys: Templates & Best Practices
How to Use Screening Questions in Your Survey – A Complete Guide
How to Use Screening Questions in Your Survey – A Complete Guide
Featured
9 Best Survey Tools to Collect Effective Feedback in Zendesk

9 Best Survey Tools to Collect Effective Feedback in Zendesk

Imagine a customer interaction that goes beyond resolving an issue – it sparks a conversation, fosters loyalty, and propels your business forward.  This scenario isn’t a pipe dream; it’s the power of surveys harnessed effectively.  As a seasoned customer service professional with a decade of experience, I’ve seen firsthand how the right survey tool can...
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10 Customer Satisfaction Goals to Gain Customer Loyalty

10 Customer Satisfaction Goals to Gain Customer Loyalty

Did you know that 73% of your consumers might switch to a competitor after multiple bad experiences? Honestly, that’s a huge chunk of your potential customer base! It’s a clear reminder that customer loyalty isn’t something you can take for granted—it’s something you have to earn and keep earning. I’ve seen how even minor missteps—like...
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NPS Questions: Types, When to Ask & Why

NPS Questions: Types, When to Ask & Why

Marilyn Suttle once put it perfectly: “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” For businesses trying to crack the code of customer loyalty, one common challenge is understanding what makes people stay.  Sure, there’s no shortage of effort—marketing campaigns, product tweaks, and all-out customer...
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Types of Net Promoter Score (NPS) Surveys: A Complete Guide

Types of Net Promoter Score (NPS) Surveys: A Complete Guide

Net Promoter Score (NPS) surveys aren’t just a handy tool—they’re a game-changer for businesses looking to build customer loyalty and boost growth. According to research, companies with the highest NPS in their industry grow revenues roughly 2.5 times faster than their competitors.  That’s a big deal, and it highlights just how impactful these surveys can...
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Why Use NPS: A Guide for Business Growth

Why Use NPS: A Guide for Business Growth

Seth Godin once said that customers don’t just buy products or services—they buy relationships, stories, and magic. And if you think about it, that’s precisely what makes understanding your customers so important.  But if you’re like most business owners, you’ve probably wondered: Why aren’t customers returning? Why aren’t customers recommending us? What needs fixing to...
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How to Use NPS Surveys in Market Research

How to Use NPS Surveys in Market Research

“We all need people who will give us feedback. That’s how we improve,” Bill Gates once said wisely. In the realm of business, building a successful business isn’t just about sales figures and profit margins; it’s also about creating meaningful customer relationships. Each customer interaction is an incredible opportunity to learn and grow.   But how...
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How to Collect Real-Time Customer Feedback

How to Collect Real-Time Customer Feedback

A study by Deloitte and Touche found that companies prioritizing customer happiness made a staggering 60% more profit than those that didn’t. Plus, 65% of people agree that better customer data analysis is key to excellent service. Customer experience is truly the lifeblood of your brand’s success, and real-time feedback is extremely important for making...
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How to Collect Feedback With Yes or No Surveys

How to Collect Feedback With Yes or No Surveys

In my experience, gathering insightful feedback can sometimes feel like pulling teeth. You need to understand your audience, but lengthy surveys often lead to low response rates and incomplete data. But as Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” That’s where yes or no surveys, also known as dichotomous surveys, come in. Yes...
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The B2B Buyer Journey: What It Is & How to Map It

The B2B Buyer Journey: What It Is & How to Map It

The B2B buyer journey isn’t like grabbing a coffee. It’s more like planning a road trip, with a whole team deciding on the destination. First comes that “aha!” moment: realizing your old software won’t cut it, or maybe it’s time to explore a new market.  Then begins the research marathon—websites, webinars, white papers, and endless...
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Top 10 Employee Engagement Survey Vendors in 2025

Top 10 Employee Engagement Survey Vendors in 2025

Keeping employees happy and engaged is as important as focusing on customers. As someone who’s used various survey tools, I know firsthand how crucial it is to understand the pulse of the workforce. Employee survey survey tools are game-changers—they provide insights that help you boost morale, improve satisfaction, and drive engagement. If you’re aiming to...
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