Qualaroo Blog - User Research and Customer Feedback Trends

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9 Best Survey Tools to Collect Effective Feedback in Zendesk

Imagine a customer interaction that goes beyond resolving an issue – it sparks a conversation, fosters loyalty, and propels your business forward. This scenario isn’t a pipe dream; it’s the power of surveys harnessed effectively. As a seasoned customer service professional with a decade of experience, I’ve seen firsthand how the right survey tool can...

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A Beginner’s Guide to Lead Generation: Strategies & Examples

Curious how effective lead generation strategies are developed? Read our complete guide to boost your lead generation marketing efforts and drive sales.

NPS Questions: Types, When to Ask & Why

Marilyn Suttle once put it perfectly: “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” For businesses trying to crack the code of customer loyalty, one common challenge is understanding what makes people stay. Sure, there’s no shortage of effort—marketing campaigns, product tweaks, and all-out customer...

Types of Net Promoter Score (NPS) Surveys: A Complete Guide

Net Promoter Score (NPS) surveys aren’t just a handy tool—they’re a game-changer for businesses looking to build customer loyalty and boost growth. According to research, companies with the highest NPS in their industry grow revenues roughly 2.5 times faster than their competitors. That’s a big deal, and it highlights just how impactful these surveys can...

Why Use NPS: A Guide for Business Growth

Seth Godin once said that customers don’t just buy products or services—they buy relationships, stories, and magic. And if you think about it, that’s precisely what makes understanding your customers so important. But if you’re like most business owners, you’ve probably wondered: Why aren’t customers returning? Why aren’t customers recommending us? What needs fixing to...

How to Use NPS Surveys in Market Research

“We all need people who will give us feedback. That’s how we improve,” Bill Gates once said wisely. In the realm of business, building a successful business isn’t just about sales figures and profit margins; it’s also about creating meaningful customer relationships. Each customer interaction is an incredible opportunity to learn and grow. But how...

How to Collect Real-Time Customer Feedback

A study by Deloitte and Touche found that companies prioritizing customer happiness made a staggering 60% more profit than those that didn’t. Plus, 65% of people agree that better customer data analysis is key to excellent service. Customer experience is truly the lifeblood of your brand’s success, and real-time feedback is extremely important for making...

11 Best Online Survey Tools to Gather Feedback (2025)

Crafting perfect surveys by hand can take your team days or even weeks. And after all those efforts, of course, you won’t like a subpar survey, would you? Over time, I have experienced that online survey tools can be a game-changer as they spare you the hassle and expense of traditional survey methods. According to...

22 Best Customer Experience Management Software & Tools

“The customer’s perception is your reality.” Kate Zabriskie Over the years, I’ve learned that happy customers aren’t just a bonus—they’re the lifeblood of any successful business. An organization’s success depends on its ability to deliver exceptional customer experiences. But, honestly—creating those “wow” moments isn’t always easy. That’s where the magic of customer experience management (CEM)...

How to Collect Feedback With Yes or No Surveys

In my experience, gathering insightful feedback can sometimes feel like pulling teeth. You need to understand your audience, but lengthy surveys often lead to low response rates and incomplete data. But as Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” That’s where yes or no surveys, also known as dichotomous surveys, come in. Yes...

The B2B Buyer Journey: What It Is & How to Map It

The B2B buyer journey isn’t like grabbing a coffee. It’s more like planning a road trip, with a whole team deciding on the destination. First comes that “aha!” moment: realizing your old software won’t cut it, or maybe it’s time to explore a new market. Then begins the research marathon—websites, webinars, white papers, and endless...

How to Measure & Improve Customer Loyalty With NPS Survey Questions

Ever feel like you’re flying blind when it comes to customer loyalty? You put your heart and soul into your product or service, but how do you know if your customers are happy? And more importantly, how do you discover what you can do to make them even happier? In my experience, there’s no better...

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